How I Used My Budgeting Skills To Pay Off $30K Student Debt And Build A $10K/Month Business

Hello! Who are you and what business did you start?

My name is Emily McDermott and I’m the founder of Pretty Arrow, a personal finance brand that helps young women pay off their debt and make a budget.

I design fun budgeting templates in Google Sheets and Excel to make budgeting fun, fast, and easy to stick to (always with my target audience in mind- this is crucial). When I started building this brand, my goal was to make something that I was personally excited to use every day.

After combining this with keyword research on Etsy, sales picked up fast. I was able to far surpass my income at my full-time job.

Since I sold that first spreadsheet in 2021, I’ve now sold over 29,000 of them!

My best tip for retaining your customers in a digital products business is to grow your email list and send truly valuable emails that help your customers.