13 Ecommerce Brand Success Stories [2024]

Updated: November 1st, 2023
Start An Ecommerce Brand

Here are some real life success stories of starting a ecommerce brand:

1. Better Sheets ($100K/year)

Andrew Kamphey came up with the idea for Better Sheets while working on a web app and realizing the creative potential of Google Sheets. Seeing a gap in the market for tutorials on using Google Sheets for businesses, he launched Better Sheets with a landing page, free and paid videos, and quickly gained traction, making $2,291 in revenue in just one month.

How much they make: $100K/year
How much did it cost to start: $109
Current team size: 0

article

On Creating And Monetising Google Sheets Tutorials

Better Sheets is a Google Sheets tutorial providing screencasts to small businesses, earning $2,291 from 134 sales in May, with sales being mainly driven by AppSumo.

About
Andrew started Better Sheets almost 4 years ago
Revenue
Andrew grew the business to $8.33K/month
Costs
It cost Andrew $109 to start the business
Read by 8,019 founders

2. Hagan Ski ($1.08M/year)

After growing up in a flat region of Minnesota, the founder developed a passion for skiing and an admiration for brands that focused on quality and specialty products. Years later, after a career in the military and coaching endurance athletes, he combined his love for skiing with business and launched Hagan Ski Mountaineering, a company dedicated exclusively to backcountry ski touring. With a focus on performance and durability, Hagan has gained recognition and seen 50% annual growth in recent years, appealing to both devoted backcountry skiers and specialty retailers.

How much they make: $1.08M/year
How much did it cost to start: $10K
Current team size: 1

article

How I Started An Online Store Selling Backcountry Skis

Hagan is a ski mountaineering gear company that has 50% annual growth and focuses solely on backcountry ski touring, resulting in the world’s widest selection of mountaineering skis.

About
Michael started Hagan Ski over 13 years ago
Revenue
Michael grew the business to $90K/month
Costs
It cost Michael $10000 to start the business
Read by 5,980 founders

Learn more about starting an ecommerce brand:

Where to start?

-> How much does it cost to start an ecommerce brand?
-> Pros and cons of an ecommerce brand

Need inspiration?

-> Examples of established ecommerce brand
-> Marketing ideas for an ecommerce brand

Other resources

3. On Cloud Faith ($60K/year)

Jonathan Waldmann, his then-girlfriend Ilona, and her mother Sonja started their business in 2012, initially selling handmade Gimp bracelets and headbands on Etsy. They later transitioned to crystalized wedding apparel and eventually expanded their product categories to include travel shirts, party shirts, bridal shirts, and engagement shirts. They have made an impressive $7.2 million in sales since their inception with a starting investment of $5,000.

How much they make: $60K/year
How much did it cost to start: $5K
Current team size: 11

article

How I Turned A $5K Investment Into A $7.2M Apparel Brand

This case study follows the story of a successful online business that has made 7.2 million dollars in sales since 2012, with profits of around 30-45%, and the founders share insights on lessons learned and tools used.

About
Jonathan started On Cloud Faith almost 2 years ago
Revenue
Jonathan grew the business to $5K/month
Costs
It cost Jonathan $5000 to start the business
Read by 7,718 founders

4. BowTied Opossum ($72K/year)

BowTiedOpossum is a paid Substack newsletter that provides actionable advice on running digital businesses, helping aspiring entrepreneurs navigate the industry with real-world experience and insights.

Opossum, the founder of BowTiedOpossum, initially started as an anonymous Twitter account providing actionable advice on eCommerce. After gaining a following, he decided to monetize his expertise by launching a paid newsletter on Substack. Within 9 months, he grew the newsletter to $3k in monthly revenue and plans to focus on organic search and link building for future growth.

How much they make: $72K/year
How much did it cost to start: $0
Current team size: 0

article

How I Anonymously Launched A Newsletter While Keeping My Day Job [$3K/Month]

BowTiedOpossum founder shares how he grew his anonymous paid newsletter to $3k per month in 9 months using Twitter as his main acquisition strategy.

About
BowTiedOpossum started BowTied Opossum over 2 years ago
Revenue
BowTiedOpossum grew the business to $6K/month
Read by 8,869 founders

5. CaliConnected ($840K/year)

Nassir Silwany, Co-Founder of CaliConnected, came up with the idea for the online headshop marketplace after realizing that the cannabis equipment industry was untapped by large retailers like Amazon. With his background in the retail industry and knowledge of the cannabis industry, Nassir saw an opportunity to create a trustworthy and customer-friendly platform for smokers looking for quality smoking accessories.

How much they make: $840K/year
How much did it cost to start: $5K
Current team size: 2

article

How We Started A $70K/Month Business Selling Bongs And Pipes Online

California-based online headshop marketplace CaliConnected has grown its inventory to over $40m and generated nearly $2m in lifetime sales while operating without paid search advertising, instead focusing on SEO and affiliate marketing through platforms such as Affiliatly and Moz.

About
Nassir started CaliConnected almost 6 years ago
Revenue
Nassir grew the business to $70K/month
Costs
It cost Nassir $5000 to start the business
Read by 6,126 founders

6. Countryside Amish Furniture ($3M/year)

Mel Stutzman, the founder of Countryside Amish Furniture, came up with the idea for his business by combining his furniture expertise, Amish business connections, and entrepreneurial ambitions. After experiencing setbacks with previous furniture companies, he realized the importance of being conveniently accessible to target markets and decided to create a digitally-based operation that could sell throughout the country. Today, Countryside Amish Furniture generates millions in sales by partnering with Amish artisans to offer thousands of made-to-order furniture options to buyers across the continental US.

How much they make: $3M/year
How much did it cost to start: $120K
Current team size: 0

article

How I Started A $250K/Month Amish Online Furniture Store

Countryside Amish Furniture is a highly successful e-commerce retailer generating millions in sales annually by partnering with Amish artisans to offer thousands of made-to-order, high-quality wooden furniture options and prioritizing customer communication and SEO strategy.

About
Mel started Countryside Amish Furniture about 14 years ago
Revenue
Mel grew the business to $250K/month
Costs
It cost Mel $120000 to start the business
Read by 4,176 founders

7. Bluebird Provisions ($635K/year)

After being told he would never run again due to a foot injury, the founder of Bluebird Provisions Bone Broth healed his foot and got back to winning ultra marathons using bone broth. Fueled by his conviction to share this healing elixir, he quit his job and started Bluebird Provisions. Now, the brand is the fastest-growing bone broth brand in North America, with monthly revenues of $49,000 and a 5000% increase in customer base since its inception.

How much they make: $635K/year
How much did it cost to start: $30K
Current team size: 1

article

How I Healed My Injury With Bone Broth And Bootstrapped A $540K/Year Business

Bluebird Provisions Bone Broth is North America's fastest-growing bone broth brand, doing 49,000 per month and growing 50% YoY, with 5000% growth in customer base since starting, thanks to an SEO-focused strategy, email marketing, referrals, and Amazon.

About
Connor started Bluebird Provisions almost 5 years ago
Revenue
Connor grew the business to $52.9K/month
Costs
It cost Connor $30000 to start the business
Read by 3,052 founders

8. Mouqy ($480K/year)

Mouqy was founded by Daren Low, who recognized the increasing demand for affordable eyewear during the Covid-19 pandemic. Leveraging his experience in the digital world, Daren created Mouqy to offer high-quality, fashionable eyeglasses at affordable prices. With a focus on practical content marketing and providing a seamless user experience, Mouqy has seen early success and aims to become a go-to resource for all eyewear needs.

How much they make: $480K/year
How much did it cost to start: $200K
Current team size: 12

article

How I Started A $480K/Year Eyeglasses Online Brand

Mouqy founder Daren Low discusses how he leveraged his experience in digital marketing to create a retail brand offering quality eyewear at affordable prices, with 172 unique frames currently available and targeting 1,000 frames by year's end, with the company's core online store running on Shopify and lead generation from content on WordPress CMS with performance enhanced by Gatsby and Zendesk for customer support.

About
Daren started Mouqy about 3 years ago
Revenue
Daren grew the business to $40K/month
Costs
It cost Daren $200000 to start the business
Read by 2,583 founders

9. Celer ($30K/year)

Sarah Anderson, the founder of Celer Ergonomics, came up with the idea for her athletic training brand after experiencing overuse injuries throughout her running career. With a background in engineering and kinesiology, as well as a passion for biomechanics, Sarah developed the RunCeler strap, a functional resistance band worn while running to promote improved running form and decrease the risk of injury. With four published patents and 20% month-over-month growth, Celer is focused on expanding its presence in the fitness community, particularly among runners.

How much they make: $30K/year
How much did it cost to start: $14.5K
Current team size: 1

article

How This Biomedical Engineer Invented A Device To Run Better

Celer Ergonomics, a small 2-person start-up out of NYC, has developed the RunCeler strap, a functional resistance band worn over the sock and shoe while running to promote improved running form, reducing the risk of injury and improving performance, with 4 published patents and growing 20% month over month.

About
Sarah started Celer almost 4 years ago
Revenue
Sarah grew the business to $2.5K/month
Costs
It cost Sarah $14500 to start the business
Read by 3,034 founders

10. Voonik ($34.2M/year)

Navaneetha Krishnan and Sujayath Ali founded Voonik to revolutionize the fashion shopping experience in India. With over 1 million downloads and a million transactions per month, their app caters to both men and women, offering customized clothing options based on physique, personality, lifestyle, and budget.

How much they make: $34.2M/year
Current team size: 210

article

Voonik - Personalizing The Shopping Experience More Than Ever

Voonik- India's fastest-growing fashion shopping app, offers a personalized shopping experience for women with over 1M downloads, more than a million transactions completed each month and desktop website launched in March 2013.

About
They started Voonik about 11 years ago
Revenue
They grew the business to $2.85M/month
Read by 770 founders

11. Be Kind Apparel ($5.4K/year)

to look. We wanted it to be clean, simple, and user-friendly. We wanted our logo to be prominent and for customers to easily navigate through the different product options. It took us about a week to design and build the website, and we made sure to include high-quality product photos to showcase our clothing.

How much they make: $5.4K/year
How much did it cost to start: $3.6K
Current team size: 1

article

On Launching An Apparel Brand With A Positive Message

Be Kind Apparel is an ethical and sustainable Irish leisurewear brand that focuses on spreading kindness and supporting mental health, selling tee shirts, hoodies, and sweatshirts in a variety of colors and sizes with recycled materials being used in production and 5% of profits donated to local charities, making a profit of 450 euros per month.

About
Gregg started Be Kind Apparel over 1 year ago
Revenue
Gregg grew the business to $450/month
Costs
It cost Gregg $3600 to start the business
Read by 1,814 founders