13 Ecommerce Brand Success Stories [2023]
Here are some real life success stories of starting a ecommerce brand:
1. Better Sheets ($192K/year)
Andrew Kamphey (from Tampa) started Better Sheets about 3 years ago.
In April I had 13 sales and made $390. As of now, in the month of May Iβve made 134 sales with revenue of $2,291.
2. Hagan Ski ($1.08M/year)
Michael Hagen (from Breckenridge, CO, USA) started Hagan Ski over 12 years ago.
Hagan makes ski mountaineering gearβexclusively. We focus without distraction on alpine ski touring. We donβt make downhill skis, clothing, hiking boots, or running shoes.
Our focus on high-performance ski mountaineering gear is recognized and appreciated by devoted backcountry skiers and has 50% annual growth in recent years. Hagan is Pure Ski Mountaineering.
Learn more about starting an ecommerce brand:
Where to start?
-> How much does it cost to start an ecommerce brand?
-> Pros and cons of an ecommerce brand
Need inspiration?
-> Examples of established ecommerce brand
-> Marketing ideas for an ecommerce brand
Other resources
4. On Cloud Faith ($60K/year)
Jonathan Waldmann (from Las Vegas) started On Cloud Faith about 1 year ago.
Back in 2012, we were on vacation down in Florida and Ilona had come to us and said that she had an idea. She found a new website called Etsy where you can make items and sell them (previously it was mainly only for vintage goods). As crazy as it sounds we began by selling Gimp bracelets and headbands that we would make by hand. It was extraordinarily time-consuming and the profit was not great. So she was on the lookout for ideas.
The second problem that we discovered was that people didnβt read. No matter how simply you put the information that they either requested or that you required 7 out of 10 times you would have to message back requesting (or giving) the same information again. That was extraordinarily time-consuming.
5. BowTied Opossum ($36K/year)
BowTiedOpossum (from ) started BowTied Opossum almost 2 years ago.
Hello, my name is Opossum and Iβm the founder of BowTiedOpossum. Did that first sentence confuse you? Well, youβre not alone. Weβll get to that later though.
After 9 months, Iβve managed to grow the newsletter to $3k a month in between my career, outside consulting, personal projects, and family/kids. Iβve done this completely anonymously with 0 ad dollars, by myself, and no prior social media presence to give it a boost.
6. CaliConnected ($840K/year)
Nassir Silwany (from ) started CaliConnected about 5 years ago.
Hello, my name is Nassir Silwany, and I am the Co-Founder of CaliConnected, an online marketplace for smoking accessories. After years of experience in the retail industry, my business partner and I decided to launch CaliConnected in April 2018.
The marketplace holds over $40,000,000.00 of in-stock inventory to the end consumer between our warehouse and vendors we have connected to sell on CaliConnected.com. We have done nearly 2 million in lifetime sales, currently averaging $70K/month.
7. Countryside Amish Furniture ($3M/year)
Mel Stutzman (from Arthur, Illlinois) started Countryside Amish Furniture over 13 years ago.
Greetings! I am Mel Stutzman, the owner of Countryside Amish Furniture, an eCommerce retailer of authentic, wooden furniture made-to-order by Amish artisans. We partner with carefully chosen workshops that employ traditional woodworking techniques and natural materials (like responsibly harvested North American hardwoods and full-grain leather).
We offer thousands of made-to-order furniture options to buyers across the continental US, generating millions in sales.
8. Bluebird Provisions ($635K/year)
Connor Meakin (from Vancouver, BC, Canada) started Bluebird Provisions over 4 years ago.
Iβm an elite ultramarathon runner, the worldβs best wolf-dog dad, and the founder of Bluebird Provisions Bone Broth, North America's fastest-growing bone broth brand.
Now weβre doing 49,000 per month and growing 50% year over year. Our customers are active individuals aged 30-60 who are looking for natural ways to get better skin, and gut health and improve joint pain. Weβve increased our customer base by 5000% since we started.
9. Mouqy ($480K/year)
Daren Low (from Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia) started Mouqy over 2 years ago.
Hi, Iβm Daren Low, the founder of Mouqy and Chief Strategist of Bitcatcha. Many people wonder why I started Mouqy at this period since I'm inexperienced in the eyewear industry.
And thatβs why I created Mouqy - to sell high-quality, fashionable eyeglasses at affordable prices. I paired a minimalist product with a matching tagline, urging customers to βsee what matters.β What matters is how it looks, feels, and is easy to afford - Not how many meals you have to skip to get a pair.
10. Celer ($30K/year)
Sarah Anderson (from New York, NY, USA) started Celer about 3 years ago.
Hello! Thanks for having us. My name is Sarah Anderson and I am the founder of Celer Ergonomics. Celer is an athletic training brand focused on creating products that re-train your body to move with better movement patterns, as you move. Our first product, the RunCeler strap, is a functional resistance band worn over the sock and in the shoe while running to promote improved running form, thereby decreasing the risk of injury and improving performance.
As we grow our business, we are looking to expand our influence and gain traction in the fitness community, with a primary focus on the running community.
11. Voonik ($34.2M/year)
Voonik is a men's & women's fashion eCommerce startup. Read more about Voonik Founders, Funding, Growth, Business Model, Revenue, and Company Profile.
Navaneetha Krishnan and Sujayath Ali (from Bengaluru, Karnataka, India) started Voonik over 10 years ago.
- Voonik was founded by Navaneetha Krishnan and Sujayath Ali to customize the shopping experience for both men and women.
- This is one of the fastest-growing fashion shopping apps for women in India, where you can purchase clothing that complements your physique, personality, lifestyle, and preferred spending limits.
- Their app has received over 1M downloads and completes more than a million transactions each month.
- This brand's first desktop website, Voonik.com, launched in March 2013.

Read the full story on startupnewsxp.blogspot.com β
12. Be Kind Apparel ($5.4K/year)
Gregg Frost (from Cork, Ireland) started Be Kind Apparel about 1 year ago.
Hi guys, my name is Gregg and Iβm an amateur artist. My brother Eric works in mental health supporting individuals to source employment and his wife Aga works for Deloitte as part of their audit administrative team.
They believe in our message of being kind to one another and leaving no one out. But they also know a quality product when they see one and are drawn to the fact that recycled materials are used in the manufacturing of our clothing. Finally, all of our clothing comes with the official Be Kind logo and our hoods and sweatshirts also carry that message on the sleeves. As it stands weβre making a profit of 450 euros per month.
Hey! π I'm Pat Walls, the founder of Starter Story.
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