Bro Glo

The TikTok Strategy That Took This E-Commerce From Idea To $50K/Month

December 8th, 2022
Tom, Joe, & Jaron
Founder, Bro Glo
$300K
revenue/mo
3
Founders
0
Employees
Bro Glo
from
started March 2021
$300,000
revenue/mo
3
Founders
0
Employees
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Hello! Who are you and what business did you start?

Hey guys, we are Jaron, Tom, and Joe - the three founders of Bro Glo and we started a self-tanning company for men during the pandemic, in 2021.

We started our business by selling one product - a men’s face tanner. We had a crazy idea of making a self-tanner for men since everything on the market was geared toward women. Despite most people laughing at our idea, our face tanner turned out to be a pretty big hit. Over the months, demand grew, so we expanded our product line to include a body tanner and tanning accessories.

Our primary customer base is males in the range of 24-35. With that said, we are still a young company at only a year and a half old, and have begun seeing many women buying our products for themselves and their husbands/boyfriends. Our customers tend to be guys who take pride in how they look and dress so they want to look their best. Our self-tanner helps them achieve that, with a natural-looking fake tan.

As pioneers of self-tanning for men, we were shocked at the rapid popularity we gained through our TikTok account - from zero followers to just under 100k now, with quite a few viral videos ranging from 1m views...

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