Business Idea

Start A Discount Travel Website

About

Starting a discount travel website requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online travel services, or selling online travel services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a discount travel website ➜

Key stats

market size
$570B
revenue (monthly)
$121K
starting costs
$29.7K
gross margin
25%
avg product price
$49
time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project

About

Starting a discount travel website requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell online travel services, or selling online travel services online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a discount travel website ➜

Key stats

market size
$570B
revenue (monthly)
$121K
starting costs
$29.7K
gross margin
25%
avg product price
$49

 

time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Other Expenses $0 $1,800
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $7,250
Specific Industry Expenses $0 $200
Total Startup Costs $7,466 $52,311

Successful Businesses

Business URL Rank
MakeMyTrip makemytrip.com #1,258
Goibibo goibibo.com #3,189
EaseMyTrip easemytrip.com #7,768
ixigo ixigo.com #9,734
TravelZoo travelzoo.com #17,359
Wyndham Hotels & Resorts wyndhamhotels.com #18,046
Trivago trivago.com #19,733
Deals on all flight bookings - Akbar travels akbartravels.com #20,976
Find and book your vacation with Mytrip USA! mytrip.com #31,536
Via.com via.com #35,709
CheapTickets: Cheap Flights, Hotel Deals & Vacation Packages cheaptickets.com #42,125

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a discount travel website costs significantly less money than most businesses, ranging anywhere from 7,466 to 52,311.
Traffic to your website A discount travel website gives people a reason to visit your website and to keep coming back to you!
Quick build time The average time it takes to build your product is quick - typically around 10 months. This will allow you to bring your product to market faster.
Amazing perks and discounts Working in the discount travel website comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Cons Description
Crowded Space Competition is high when it comes to your discount travel website, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.
Time commitment With starting a discount travel website, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.
Impatient customers You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.
You might struggle financially (at first)! If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.