31 Copywriting Business Success Stories [2024]
A copywriter creates clear, compelling copy to sell products and/or educate and engage consumers.
To become a copywriter, focus on covering the basics, plan your copywriting business and choose the services you intend to offer.
To develop your brand, establish a marketing strategy, and offer quality services to your audience. Email marketing, newsletters, and other digital marketing tools can help you create a successful copywriting business.
Here are some real life success stories of starting a copywriting business:
1. Article-Writing Co ($1.5M/year)
David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.
How much they make: $1.5M/year
Current team size: 25
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
2. Critical Path Action ($36K/year)
Mike McRitchie, the founder of a resume writing and web marketing content business, came up with the idea after realizing he had a large network of LinkedIn connections in the telecom industry. He decided to leverage his expertise and offer resume writing services to his connections, which quickly converted 50% into paid clients. Through consistent blogging and strategic marketing efforts, Mike was able to grow his side hustle and double his income to over $30,000 in just two years.
How much they make: $36K/year
Current team size: 0
This case study follows a business owner who doubled his income from side hustles in two years, earning over $30,000 annually by writing resumes and LinkedIn copy, blogging weekly, and increasing rates as he attracted more clients from online platforms like Craigslist and LinkedIn.
So... can you actually make money with a copywriting business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. The Content Direction Agency ($288K/year)
Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.
How much they make: $288K/year
How much did it cost to start: $50
Current team size: 1
Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.
4. Zovo Team Ltd. ($240K/year)
Mahamud Hasan, the founder of Zovo Team Ltd, started his business as a freelance graphic designer in 2016. After realizing the lack of technical and business knowledge among entrepreneurs, he expanded his services and formed a team of experts to provide comprehensive solutions for startups. With an estimated revenue of 12.5k$/month and yearly 150k$+, Zovo Team Ltd has become a top branding agency in Bangladesh.
How much they make: $240K/year
How much did it cost to start: $200
Current team size: 40
Zovo Team Ltd, founded by Mahamud Hasan and his co-founders, is a full-stack digital marketing solutions company with an estimated revenue of $12.5k/month and yearly $150k+. They have six subsidiary brands that provide A to Z solutions for entrepreneurs, and their team is dedicated to the development of new entrepreneurs by offering effective solutions.
So... can you actually make money with a copywriting business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Socialbuzzhive ($96K/year)
Emily Standley, a single mother with a passion for digital marketing, started her blog Socialbuzzhive to provide expert resources for entrepreneurs looking to grow their business online. With a community of over 4 million, Emily earns over $8,000 monthly through a combination of affiliate marketing, advertising, digital courses, and product reviews. Her blog serves as a go-to resource for those seeking work-life balance and financial success in the digital age.
How much they make: $96K/year
How much did it cost to start: $500
Current team size: 1
South Florida-based digital marketing strategist turned blogger grows her online business from zero to over 4 million followers, using a combination of affiliate marketing, advertising, digital courses, and product reviews, earning over $8,000 monthly.
6. CopySmiths ($480K/year)
Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.
How much they make: $480K/year
How much did it cost to start: $8K
Current team size: 7
CopySmiths, a content shop that specializes in writing blog articles for eCommerce stores and affiliate sites, has grown from 2 clients and 4 writers in 2020 to now over 100 clients and 40+ writers by using a business operating system inspired by the book "Work the System" by Sam Carpenter and focusing on product-market fit and referrals as their primary drivers of growth.
So... can you actually make money with a copywriting business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Big Star Copywriting ($360K/year)
Derryck Strachan, the founder of Big Star Copywriting, started his business after realizing the rapidly growing demand for content for SEO. He initially set up a basic website and ran PPC campaigns to attract clients. Despite challenges during the 2008 financial crash, the business has since grown and is now approaching revenues of approximately $30,000 per month.
How much they make: $360K/year
How much did it cost to start: $200
Current team size: 5
Big Star Copywriting is a UK-based agency that, after a difficult year due to Covid, is now approaching revenues of approximately $30,000 per month and growing, working with clients such as Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, and Screwfix, among others, and focusing on customer service, value for money, and expertise.
8. Ethos Copywriting ($144K/year)
Matt Flowers, the founder of Ethos Copywriting, came up with the idea for his business while working as an educational assistant and freelance writer. Realizing the abundance of content in various industries, Matt saw an opportunity to provide professional copywriting services. He landed his first client serendipitously and started his business from there, eventually growing it to generate $130,000 in annual revenue.
How much they make: $144K/year
How much did it cost to start: $1K
Current team size: 2
Content marketing agency Ethos Copywriting, founded by Matt Flowers, generates $130,000 annually through meticulous attention to quality and the creation of entertaining, high-value content, all without paying for ads, and advises startups to invest wisely and ensure their businesses enable them to pursue other opportunities.
9. ConvertWell ($14.4K/year)
Danny Postma, a Full Stack Maker from the Netherlands, came up with the idea for Headlime after realizing the need for a tool that generates high converting headlines. After validating the idea through Adwords campaigns and a pre-launch email list, Danny successfully launched Headlime and made $16,000 in sales within 48 hours. He plans to continue adding new features to Headlime and attract more customers through advertising in the future.
How much they make: $14.4K/year
How much did it cost to start: $15
Current team size: 0
Learn how Danny Postma launched Headlime, a tool that generates high converting headlines, and made $16,000 in sales within 48 hours using a well-crafted launch plan that utilized all marketing channels.
10. Scribly ($444K/year)
After freelancing for a few months, Dani decided to launch Scribly.io, a productized copywriting service. Seeing the need for quick and reliable copy for startups and small businesses running growth experiments, she created Scribly to provide high-quality copy at a lower cost than hiring in-house. With monthly revenue reaching $14K, Scribly has become Dani's full-time job with ambitious plans for growth.
How much they make: $444K/year
Current team size: 3
Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.
11. Kenji ROI ($1.26M/year)
Danny Carlson, the founder of Kenji ROI, came up with the idea for his business after a near-death experience while longboard racing in the Philippines. This experience pushed him to reevaluate his life and pursue his passion for online business. He chose Amazon FBA and quickly grew his own revenue account, but when it got suspended, he made the decision to use his skills to build an agency serving brands on Amazon. And thus, Kenji ROI was born.
How much they make: $1.26M/year
Current team size: 25
How Danny Carlson started an Amazon FBA seller services agency, growing it to over 10 team members with 638+ Amazon sellers served, resulting in more than $40k per month in revenue through copywriting, photography, video, and Amazon PPC management services.
12. Tyla's Writing Services ($8.4K/year)
Tyla, the founder of Tyla's Writing Services, combined her passion for writing and IT to create her business. After obtaining her Master's degree in Computer Science in 2018, she decided to fully embrace both aspects of her passion. Through marketing, word of mouth, and personalized customer engagement, Tyla is striving to build her brand and provide affordable and quality services to professionals and small businesses.
How much they make: $8.4K/year
How much did it cost to start: $500
Current team size: 1
Tyla's Writing Services, a professional writing agency that provides writing needs for businesses and professionals, shares its experience starting a side business with an income of $1k a month and how it grew through word of mouth.
13. Amazon SEO Consultant ($240K/year)
Tom Buckland came up with the idea for his organic Amazon marketing agency after realizing that there was a need for an Amazon SEO agency that could actually rank products within the algorithm. He spent countless hours researching and testing the Amazon algorithm, and eventually developed a process that could reliably rank products for medium to high competition keywords with a success rate of over 95%. The division now generates $20k/month in revenue and helps drive other non-agency digital assets.
How much they make: $240K/year
Current team size: 2
This case study follows the success story of an Amazon SEO agency that managed to build a $20k/month rev division within 2 years, without spending a cent on paid ads, by developing a singular process for ranking a specific ASIN for a predetermined keyword, resulting in higher organic sales through Amazon.
14. Apna Writer ($360K/year)
Sravani, the founder of Apna Writer, began her entrepreneurial journey after feeling unsatisfied as a freelance writer. Recognizing a need for a platform that could connect skilled writers and publishers, she launched a market platform but struggled to guarantee the quality of the content. From this experience, she decided to pivot and create Apna Writer, focusing on finding skilled writers who could deliver high-quality content. Through organic growth and word of mouth, Apna Writer has been successful in retaining over 95% of its clients and is now looking to expand through online marketing strategies.
How much they make: $360K/year
How much did it cost to start: $1K
Current team size: 10
Apna Writer is a content writing service that has seen exponential growth from 1-2 new clients a month to at least 20 new clients a month, all due to providing reliable and quality content writing services that help clients achieve their business goals.
15. Quantum Digital Assets ($1.92M/year)
Peter Kozodoy, the co-founder and CEO of Stradeso, came up with the idea for the business after realizing the challenges faced by marketers in getting agency-level creative work at affordable prices. Inspired by the Uber model, Kozodoy created Stradeso, a subscription service that connects customers directly to creatives with excess capacity, eliminating the need for hiring agencies or freelancers. The platform aims to provide fast and inexpensive creative content, while maintaining high quality.
How much they make: $1.92M/year
How much did it cost to start: $0
Current team size: 4
Stradeso is a subscription service for creatives, connecting creative projects to creatives with excess capacity and offering unbeatably low prices, with over 2,000 creatives waiting to join the platform and b2b cards the secret to attracting and retaining customers.
16. Write Right ($300K/year)
Bhavik Sarkhedi, the founder of Write Right, stumbled upon content writing as a career after a failed attempt at self-publishing a book drained his savings. With a passion for writing and determination, Bhavik started his own content writing agency, which has now completed over 1200 projects and earned a revenue of $25k per month. Through hard work and self-promotion, Bhavik gained recognition as one of the best content writers in the world, attracting clients from across the globe.
How much they make: $300K/year
How much did it cost to start: $500
Current team size: 12
Content writing agency, Write Right, caters to B2B and B2C for all types of content, completing 1200+ projects and having a revenue of over $25k per month with 125 recurring clients, and achieving Google Knowledge Panel for their website, all since its inception in May 2016.
17. OJ Digital Solutions ($720K/year)
Omar Deryan, founder of OJ Digital Solutions, came up with the idea after receiving requests to write, optimize, and translate product descriptions for Shopify and Amazon sellers. Recognizing the high demand, he dedicated his time to building a quality agency and hiring experts to serve this audience better. Within a month of quitting his corporate job, his new company generated $7,000 in revenue, setting the stage for its success.
How much they make: $720K/year
How much did it cost to start: $5K
Current team size: 10
Omar Deryan's agency, OJ Digital Solutions, boasts helping over 3,000 sellers worldwide and making around 60K USD per month by creating launch-ready, fully optimized product listings that boost click-through and conversion rates for Amazon sellers.
18. Socialistics ($500K/year)
How much they make: $500K/year
Current team size: 8
Socialistics founder Jason Yormark turned a side project into an advertising agency managing social media campaigns ranging from $2K to $5K for 15 clients, providing content marketing, social media marketing, Facebook advertising and more.
19. Stefan Georgi ($638K/year)
How much they make: $638K/year
Current team size:
Meet Stefan Georgi, the world's best direct-response copywriter whose words have generated almost millions in sales, wrote 50+ direct-response marketing items grossing approximately $700 million, co-founded Copy Accelerator and built a firm earning more than $120 million in revenue for a single client in its first year.
20. Tarzan Kay ($1.08M/year)
How much they make: $1.08M/year
Current team size: 2
Learn how Tarzan Kay created an online training company that helps businesses write effective emails for email marketing campaigns, maximizing revenue from small email lists while building an incredibly devoted customer base and offering workshops to help clients launch and grow their online business successfully.
21. Punchline Conversion Copywriting ($144K/year)
Lianna Patch, founder of Punchline Copy, came up with the idea for her business while doing stand-up comedy open mics and attending improv and sketch classes in 2015. She was unhappy with her previous copywriting business and found a passion for writing funny copy after joining The Copywriter Mastermind. Through research and client demand, she discovered the benefits of humor in copywriting and started speaking, teaching, and writing funny copy.
How much they make: $144K/year
How much did it cost to start: $0
Current team size: 1
Punchline Copy founder, Lianna Patch, discusses how focusing on her strengths and specializing in funny copywriting helped her secure $25k+ months, and offers advice for entrepreneurs looking to start their own businesses.
22. Stack Against ($144K/year)
Federico Jorge, founder of Stack Against, came up with the idea for his business when his clients kept asking him to create comparison pages for their SaaS products. Recognizing the demand and his expertise in writing and designing these pages, Federico decided to package this service and create Stack Against, specializing in comparison pages for SaaS companies. Through networking and sharing his idea in SaaS groups on Facebook, Federico gained initial clients and validation for his business.
How much they make: $144K/year
How much did it cost to start: $300
Current team size: 1
Stack Against is a comparison page writing and design service for SaaS companies that helps separate them from competitors, and after only launching in 2021, is now making $12,000 a month in sales and is planning to add new recurring services to its offer.
23. Ba6 Marketing ($54K/year)
Christine Laureano, founder of Ba6 Marketing, made a 180o pivot from being a natural product maker to a conversion copywriter and marketing strategist for product-based businesses. She noticed that many product makers hated marketing and decided to put her marketing talent to use by helping them with their copywriting and marketing strategies.
How much they make: $54K/year
How much did it cost to start: $3K
Current team size: 0
Ba6 Marketing founder Christine Laureano pivoted from natural product maker to conversion copywriter, helping brands in the natural beauty and personal care industries with marketing strategy and copywriting. She found her biggest success with email marketing, catalogs and postcards, and gathering emails at events and talks. Laureano stresses understanding customers and being patient with oneself, and offers online classes for copywriting and marketing and a Maker Marketing Academy to help makers understand marketing.
24. Fiverr - david_ff ($100K/year)
How much they make: $100K/year
Current team size:
Former financial analyst quits job to become a freelance copywriter and earns well over $100,000 per year through Fiverr, proving that a side hustle can lead to a successful full-time career.
25. SNAP Copy ($120K/year)
Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.
How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 0
Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.
26. heylexi ($120K/year)
Milly Barker-DeStefano, founder of heylexi, came up with the idea for her business after experiencing the frustrations of hiring freelance writers for her projects. She noticed a lack of reliable, high-quality writing services and decided to create heylexi, a productized service offering publish-ready copy and content. Since its launch in November 2022, heylexi has been doing around $10k per month in revenue.
How much they make: $120K/year
How much did it cost to start: $500
Current team size: 0
Heylexi, a productized service offering publish-ready copy and content, was launched in November 2022 and is already doing around $10k per month, providing an alternative to the low-quality expensive freelance writing market.
27. Conversion Alchemy ($132K/year)
Chris, the founder of Conversion Alchemy, came up with the idea for his business after transitioning from a career as a software engineer to exploring various online marketing ventures. He eventually discovered copywriting and became fascinated with the psychology behind it. Recognizing a gap in the market, he decided to position himself as a conversion copywriter specializing in SaaS and e-commerce businesses, focusing on the importance of user experience in increasing conversions. After gaining experience and refining his skills, Chris launched Conversion Alchemy and began attracting clients through referrals.
How much they make: $132K/year
How much did it cost to start: $50
Current team size: 0
Conversion Alchemy is a successful conversion copywriting agency that helps 7 and 8-figure SaaS and E-commerce businesses convert more of the right website visitors into excited buyers, with over $149,194 in revenue in just 19 months.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
