A copywriter creates clear, compelling copy to sell products and /or educate and engage consumers.
To become a copywriter, focus on covering the basics, plan your copywriting business and choose the services you intend to offer.
To develop your brand, establish a marketing strategy and offer quality services to your audience. Email marketing, newsletters, and other digital marketing tools can help you create a successful copywriting business.
Here are some real life success stories of starting a copywriting business:
1. Article-Writing Co ($1.5M/year)
David Tile (from Toronto, Ontario, Canada) started Article-Writing Co over 11 years ago.
My name is David Tile. I own and operate a Content Writing Service, under the banner Article-Writing.co.
We don’t consider ourselves a content marketing firm. But a firm dedicated to the business of writing. Project management offers most often attached to marketing agencies. We work against marketing briefs delivering content on time and under budget.
2. Critical Path Action ($36K/year)
Mike McRitchie (from El Dorado, California, USA) started Critical Path Action over 7 years ago.
Over the last two years, I doubled my income from these site hustles with last year earning over $30,000.
3. The Content Direction Agency ($288K/year)
Lacy Boggs (from Denver, CO, USA) started The Content Direction Agency over 11 years ago.
Hey, I’m Lacy and I’m a content strategist, author of the bestselling Kindle ebook Make a Killing With Content, and the Director of The Content Direction Agency. We specialize in done-for-you content strategy and writing retainers for the content between launches or promotions that helps businesses grow, nurture, and prime their audience to say “hell yes!” before they ever see the offer.
Over the past 9 years, we’ve helped hundreds of business owners create bespoke content strategies to consistently drive quality traffic to websites, increase monthly email leads by 300% or more, improve search engine rankings, enroll dozens of clients per month into membership programs, support multi-six figure launches, and drive millions of views of our articles.
4. Zovo Team Ltd. ($150K/year)
Mahamud Hasan (from Dhaka) started Zovo Team Ltd. about 3 years ago.
Hello! My Name is Mahamud Hasan. I am a graphic designer, entrepreneur, startup business consultant, and one of the founders and CEO of Zovo Team Ltd. In My career, I have worked as a freelance graphic designer at Upwork, Fiverr, Freelancer and our Bangladeshi based Kajkey platform since 2016. We (Zovo Team Ltd.) provide full-stack digital marketing solutions, web development, search engine optimization, graphic contents (image+ video), app development, content writing, copywriting, and full brand identity solutions. We have six subsidiary brands to provide A to Z solutions for entrepreneurs. The estimated revenue is 12.5k$/month and yearly 150k$+. The sub-brands of Zovo team Ltd. are;
So, you can say that our teams are focused only on the development of new entrepreneurs by our effective solutions.
5. Socialbuzzhive ($96K/year)
Emily Standley (from Fort Lauderdale, FL, USA) started Socialbuzzhive over 4 years ago.
I’m Emily Standley, a nationally published content creator and digital marketing strategist based in South Florida. I’m the spearhead behind the popular digital marketing blog Socialbuzzhive!
I started my blog from home with zero followers, and it has grown to a community of over 4 million. Through a combination of affiliate marketing, advertising, digital courses, and product reviews, the blog earns over $8,000 monthly.
6. CopySmiths ($480K/year)
Katrina McKinnon (from Sydney) started CopySmiths over 2 years ago.
It wouldn’t have been possible if I hadn’t read a particular book that utterly changed my business life.
7. Big Star Copywriting ($360K/year)
Derryck Strachan (from Totnes) started Big Star Copywriting about 16 years ago.
Hi - my name is Derryck Strachan and I’m the founder of Big Star Copywriting. We are one of the UK’s leading copywriting agencies. We work with a wide variety of clients in both B2B and B2C and from start-ups to multinationals. Although our main focus is on copywriting - mainly web pages, blogs, product descriptions - we support that with digital marketing services including SEO and Paid Search. Current and previous clients include Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, Screwfix, and many others.
After a difficult time due to Covid, we’re back on track and currently approaching revenues of approx. $30,000 per month and growing.
8. Ethos Copywriting ($144K/year)
Matthew Flowers (from Erie, PA, USA) started Ethos Copywriting about 6 years ago.
My name is Matt Flowers. I'm the Founder of Ethos Copywriting, a content marketing agency specializing in premium writing services, SEO, and marketing consulting.
Today, because of the power of the written word, Ethos pulls in about $130,000 annually. Not bad for starting a business from a laptop I bought with birthday gift cards.
9. ConvertWell ($14.4K/year)
Danny Postma (from Roden, Bavaria, Germany) started ConvertWell over 2 years ago.
Hey there, I am Danny Postma. A Full Stack Maker from the Netherlands and founder of Landingfolio, Inspireframe and Headlime.
All products together currently earn $1K recurring revenue each month, but my last product launch, Headlime, pulled in $16.000 dollars in 48 hours. I will focus this interview on Headlime launch, as this has been the most successful one where I put all tricks to work.
10. Scribly.io ($444K/year)
Dani Mancini (from Copenhagen, Capital Region of Denmark, Denmark) started Scribly.io about 4 years ago.
Hi! My name's Dani, founder of Scribly.io - you can’t see me but I’m waving at you 👋
Last month Scribly.io topped $14K monthly revenue. That was a really big moment for me, and a bit of a turning point. What started out as a 'let's try and see' project has now become my full-time job with ambitious growth plans 🙌.
11. Kenji ROI ($1.26M/year)
Danny Carlson (from Vancouver, British Columbia, Canada) started Kenji ROI almost 6 years ago.
My name is Danny Carlson, an Amazon FBA entrepreneur specializing in PPC Management & Listing Optimization. I founded the Amazon Seller Agency Kenji ROI in 2016 and have grown it to more than 10 team members including 5 full-time.
Residing in Bali, my off time is spent training hand to hand acrobatics, ripping sport motorcycles, & speaking at business events.
12. Tyla's Writing Services ($8.4K/year)
Deja Tyla Hansen (from Oceanside) started Tyla's Writing Services about 2 years ago.
My name is Tyla and I am the proud owner of Tyla’s Writing Services. My business is a professional writing service that provides writing needs for businesses and professionals. Our professional services include resumes, cover letters, letters of recommendation, and LinkedIn profiles. Some of our business services include business reports, transcription, website content, copywriting, and so much more. With a wide array of customers, I have the luxury of constantly working on something new in many different fields and subjects. As such, I am constantly learning something new which I truly enjoy.
Currently, my business is just getting started and we are averaging only an income of $1k a month. My goal is to build my customer base by connecting with professionals and small businesses that need help! Also, by providing each customer with customized and unique content, I feel most customers will come back if they’ve enjoyed their first experience.
13. Amazon SEO Consultant ($240K/year)
Tom Buckland (from Cardiff, UK) started Amazon SEO Consultant almost 6 years ago.
Hey, I’m Tom Buckland and I run an organic Amazon marketing agency amongst other businesses and projects that are far more fun and interesting.
The ASC division was started in late 2017 and at its peak generates 10,000/month in organic search traffic as well as 80+ leads a month (since dropped down to around 50 post CV).
14. Apna Writer ($360K/year)
Sravani Sundeep (from Trivandrum, Kerala, India) started Apna Writer about 2 years ago.
Hi, my name is Sravani and I am the chief executive officer of Apna Writer. At Apna Writer, we offer various forms of content writing services to our clients with the utmost professionalism.
I always measure my success through the number of repeat clients I have, and I am happy to announce that I have been successful in retaining over 95% of the clients. All thanks to the wonderful team behind Apna Writer, who leave no stone unturned to deliver more than the client’s expectations every time we onboard someone.
15. Quantum Digital Assets ($1.92M/year)
Peter Kozodoy (from Road Town, British Virgin Islands) started Quantum Digital Assets almost 2 years ago.
Hey there, I’m Peter Kozodoy - the co-Founder and CEO of Stradeso. Stradeso is a subscription service that produces your creative content - in 3 days or less, for unbeatably low prices - by connecting your projects directly to creatives with excess capacity, without the hassle of finding, hiring and managing them.
Stradeso is a brand new launch and in beta for anyone who wants to give it a try. And although we’re starting from scratch now, it was born out of our first company - a multimillion-dollar, multinational, Inc.5000 marketing agency.
16. Write Right ($300K/year)
Bhavik Sarkhedi (from Ahmedabad) started Write Right over 6 years ago.
I am Bhavik Sarkhedi, philosophical by nature and storyteller by heart. And, well, I am one of the privileged content writers with Google Knowledge Panel.
Since its inception in May 2016, Write Right has completed 1200+ projects on creative content, copywriting, blog writing, website content, PR content, and social media writing to clients and businesses across the globe. After 3 successful years, Write Right introduced 2 subsidiaries, Taletel and Estorytellers, in the core content and blog writing niche
17. OJ Digital Solutions ($720K/year)
Omar Deryan (from Wilmington, DE, USA) started OJ Digital Solutions about 5 years ago.
My name is Omar Deryan, and I’m the founder of OJ Digital Solutions, an agency helping Amazon sellers create launch-ready killer product listings.
We handle the entire listing, from copy to graphic design. And as of today, we’ve helped over 3,000 sellers worldwide, and our agency makes around 60K USD per month.
18. Socialistics ($500K/year)
Jason Yormark (from Seattle, WA, USA) started Socialistics almost 5 years ago.
- Jason Yormark is the founder and Chief Social Officer of Socialistics. He started this advertising agency as a side project, but it has since expanded to manage social media marketing campaigns for 15 clients, ranging in price from $2 to $5K.
- Jason began his career with Microsoft before switching to blogging during a year of unemployment before being rehired.
- This company provides content marketing, social media marketing, blogging, copywriting, Facebook advertising, and social media advertising services to their customers.
Read the full story on upflip.com ➜
19. Stefan Georgi ($432K/year)
Stefan Georgi tried various career paths before landing on freelance copywriting. He now makes $50,000 per project. Here are his tips for writers.
Stefan Georgi (from Paradise Valley, AZ, USA) started Stefan Georgi ago.
In 2011, he discovered the freedom that could come with a career as a copywriter and quit his job at a Fortune 500 company to try his hand at it.
Today, he’s landed on writing infomercial scripts, specifically, and brings in $50,000 per script. So far this year, he says, he’s brought in more than $432,000 from such writing projects.
20. Tarzan Kay ($1.08M/year)
Tarzan Kay is a launch strategist & email copywriter - and yes thats her real name! She teaches digital course creators how to turn a small email list into maximum profit. Top 3 Value Bombs: 1. People are going to leave and come back - that's a good thing. 2. Stop working on your digital course and start nurturing your list. 3. You don't make money by just waiting. Instead build relationships. Easily send video email to build trust faster, get more replies, and win more opportunities - Sponsors: : Learn how to grow better by connecting your people, your customers, and your business at ! : Connect all your apps, automate routine tasks, and streamline your processes! Try Zapier for free today at ! : Download your free report that reveals what the top 20% of course creators are doing right now to be so darn successful at !
Tarzan Kay (from Pelham, Ontario, Canada) started Tarzan Kay almost 7 years ago.
Tarzan Kay created an online training company that assists businesses in writing effective emails for their email marketing campaigns.
The founder is an email copywriter and launch strategist who demonstrates how to maximize revenue from a small email list to online course creators.
Tarzan was a former copywriter-for-hire who built Tarzan Kay Global entirely on the strength of email by crafting an extremely devoted customer base and writing incredibly entertaining, narrative-driven emails.
She has also created a course launch copy kit and offers workshops to help her clienly launch and grow their online busines successfullyses.
Listen to the full podcast on podcasts.apple.com ➜
Hey! 👋I'm Pat Walls, the founder of Starter Story.
We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.
Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:
- Connect + get advice from successful entrepreneurs
- Step by step guides on how to start and grow
- Exclusive and early access to the best case studies on the web
- And much more!