30 Copywriting Business Success Stories [2024]
A copywriter creates clear, compelling copy to sell products and/or educate and engage consumers.
To become a copywriter, focus on covering the basics, plan your copywriting business and choose the services you intend to offer.
To develop your brand, establish a marketing strategy, and offer quality services to your audience. Email marketing, newsletters, and other digital marketing tools can help you create a successful copywriting business.
In this list, you'll find real-world copywriting business success stories and very profitable examples of starting a copywriting business that makes money.
1. Quantum Digital Assets ($1.92M/year)
Peter Kozodoy, the co-founder and CEO of Stradeso, came up with the idea for the business after realizing the challenges faced by marketers in getting agency-level creative work at affordable prices. Inspired by the Uber model, Kozodoy created Stradeso, a subscription service that connects customers directly to creatives with excess capacity, eliminating the need for hiring agencies or freelancers. The platform aims to provide fast and inexpensive creative content, while maintaining high quality.
How much money it makes: $1.92M/year
How much did it cost to start: $0
How many people on the team: 4
Stradeso is a subscription service for creatives, connecting creative projects to creatives with excess capacity and offering unbeatably low prices, with over 2,000 creatives waiting to join the platform and b2b cards the secret to attracting and retaining customers.
2. Article-Writing Co ($1.5M/year)
David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.
How much money it makes: $1.5M/year
How many people on the team: 25
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
3. Kenji ROI ($1.26M/year)
Danny Carlson, the founder of Kenji ROI, came up with the idea for his business after a near-death experience while longboard racing in the Philippines. This experience pushed him to reevaluate his life and pursue his passion for online business. He chose Amazon FBA and quickly grew his own revenue account, but when it got suspended, he made the decision to use his skills to build an agency serving brands on Amazon. And thus, Kenji ROI was born.
How much money it makes: $1.26M/year
How many people on the team: 25
How Danny Carlson started an Amazon FBA seller services agency, growing it to over 10 team members with 638+ Amazon sellers served, resulting in more than $40k per month in revenue through copywriting, photography, video, and Amazon PPC management services.
4. Scalenut ($1.2M/year)
Mayank Jain, along with his co-founders Gaurav Goyal and Saurabh Wadhawan, came up with the idea for Scalenut after spending a decade each in the digital startup industry. They noticed the challenges that brands face in scaling their content marketing efforts and saw an opportunity to create a platform that helps businesses drive organic traffic and scale their content production. With their MVP product launched in September 2021, Scalenut has experienced rapid growth, with over 100k users and $100,000 in monthly recurring revenue.
How much money it makes: $1.2M/year
How much did it cost to start: $100K
How many people on the team: 30
Scalenut is an AI-powered SEO and content marketing platform that aims to help businesses scale their efforts to nail the entire content life cycle, from planning to creation, which has led to the company turning over $100,000 in MRR within 6 months of launching.
5. Hubbub Labs ($720K/year)
George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.
How much money it makes: $720K/year
How much did it cost to start: $500
How many people on the team: 8
Find out how a creative content marketing agency grew from a team of two with only €500 in the bank, to a 10+ person team generating €720k a year, by prioritizing a niche market, providing excellent service, word of mouth, and consistent quality work.
6. OJ Digital Solutions ($720K/year)
Omar Deryan, founder of OJ Digital Solutions, came up with the idea after receiving requests to write, optimize, and translate product descriptions for Shopify and Amazon sellers. Recognizing the high demand, he dedicated his time to building a quality agency and hiring experts to serve this audience better. Within a month of quitting his corporate job, his new company generated $7,000 in revenue, setting the stage for its success.
How much money it makes: $720K/year
How much did it cost to start: $5K
How many people on the team: 10
Omar Deryan's agency, OJ Digital Solutions, boasts helping over 3,000 sellers worldwide and making around 60K USD per month by creating launch-ready, fully optimized product listings that boost click-through and conversion rates for Amazon sellers.
7. Digitail - Wander Media LLC ($600K/year)
Forrest Webber transitioned from real estate to digital assets after a big payoff, investing 100% into websites. The drive to create a business he could run from anywhere blossomed during his daughter's 100-day NICU stay, leading to $50k monthly revenue from 20 niche sites within five years.
How much money it makes: $600K/year
How much did it cost to start: $294K
How many people on the team: 50
Forrest Webber's portfolio of 20 niche content websites generates $25-50k in revenue per month, with a team of 30+ contractors and employees, and he has built an agency, Digitail.co, which offers content, backlinks, and SEO research, making his team available to those interested in growing their online presence.
8. Advertisemint ($600K/year)
Brian, the founder of AdvertiseMint, came up with the idea for the business after seeing the launch of Facebook's advertising platform. He realized the enormous potential it had in the world of advertising and decided to specialize in Facebook ads, becoming a leader in the industry. Through hard work and determination, AdvertiseMint has grown to manage close to $100 million in digital media buys for clients such as Coca-Cola and Viacom, making it the number one Facebook advertising agency on Google.
How much money it makes: $600K/year
How many people on the team: 10
This case study is about how the founder of AdvertiseMint, a Facebook advertising agency, started the company with just one employee and has since grown it to 25 employees, managing close to $100 million in digital media buys for clients such as Coca-Cola and Viacom.
9. CopySmiths ($480K/year)
Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.
How much money it makes: $480K/year
How much did it cost to start: $8K
How many people on the team: 7
CopySmiths, a content shop that specializes in writing blog articles for eCommerce stores and affiliate sites, has grown from 2 clients and 4 writers in 2020 to now over 100 clients and 40+ writers by using a business operating system inspired by the book "Work the System" by Sam Carpenter and focusing on product-market fit and referrals as their primary drivers of growth.
10. Scribly ($444K/year)
After freelancing for a few months, Dani decided to launch Scribly.io, a productized copywriting service. Seeing the need for quick and reliable copy for startups and small businesses running growth experiments, she created Scribly to provide high-quality copy at a lower cost than hiring in-house. With monthly revenue reaching $14K, Scribly has become Dani's full-time job with ambitious plans for growth.
How much money it makes: $444K/year
How many people on the team: 3
Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.
11. Big Star Copywriting ($360K/year)
Derryck Strachan, the founder of Big Star Copywriting, started his business after realizing the rapidly growing demand for content for SEO. He initially set up a basic website and ran PPC campaigns to attract clients. Despite challenges during the 2008 financial crash, the business has since grown and is now approaching revenues of approximately $30,000 per month.
How much money it makes: $360K/year
How much did it cost to start: $200
How many people on the team: 5
Big Star Copywriting is a UK-based agency that, after a difficult year due to Covid, is now approaching revenues of approximately $30,000 per month and growing, working with clients such as Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, and Screwfix, among others, and focusing on customer service, value for money, and expertise.
12. Apna Writer ($360K/year)
Sravani, the founder of Apna Writer, began her entrepreneurial journey after feeling unsatisfied as a freelance writer. Recognizing a need for a platform that could connect skilled writers and publishers, she launched a market platform but struggled to guarantee the quality of the content. From this experience, she decided to pivot and create Apna Writer, focusing on finding skilled writers who could deliver high-quality content. Through organic growth and word of mouth, Apna Writer has been successful in retaining over 95% of its clients and is now looking to expand through online marketing strategies.
How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 10
Apna Writer is a content writing service that has seen exponential growth from 1-2 new clients a month to at least 20 new clients a month, all due to providing reliable and quality content writing services that help clients achieve their business goals.
13. Write Right ($300K/year)
Bhavik Sarkhedi, the founder of Write Right, stumbled upon content writing as a career after a failed attempt at self-publishing a book drained his savings. With a passion for writing and determination, Bhavik started his own content writing agency, which has now completed over 1200 projects and earned a revenue of $25k per month. Through hard work and self-promotion, Bhavik gained recognition as one of the best content writers in the world, attracting clients from across the globe.
How much money it makes: $300K/year
How much did it cost to start: $500
How many people on the team: 12
Content writing agency, Write Right, caters to B2B and B2C for all types of content, completing 1200+ projects and having a revenue of over $25k per month with 125 recurring clients, and achieving Google Knowledge Panel for their website, all since its inception in May 2016.
14. The Content Direction Agency ($288K/year)
Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.
How much money it makes: $288K/year
How much did it cost to start: $50
How many people on the team: 1
Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.
15. Zovo Team Ltd. ($240K/year)
Mahamud Hasan, the founder of Zovo Team Ltd, started his business as a freelance graphic designer in 2016. After realizing the lack of technical and business knowledge among entrepreneurs, he expanded his services and formed a team of experts to provide comprehensive solutions for startups. With an estimated revenue of 12.5k$/month and yearly 150k$+, Zovo Team Ltd has become a top branding agency in Bangladesh.
How much money it makes: $240K/year
How much did it cost to start: $200
How many people on the team: 40
Zovo Team Ltd, founded by Mahamud Hasan and his co-founders, is a full-stack digital marketing solutions company with an estimated revenue of $12.5k/month and yearly $150k+. They have six subsidiary brands that provide A to Z solutions for entrepreneurs, and their team is dedicated to the development of new entrepreneurs by offering effective solutions.
16. Amazon SEO Consultant ($240K/year)
Tom Buckland came up with the idea for his organic Amazon marketing agency after realizing that there was a need for an Amazon SEO agency that could actually rank products within the algorithm. He spent countless hours researching and testing the Amazon algorithm, and eventually developed a process that could reliably rank products for medium to high competition keywords with a success rate of over 95%. The division now generates $20k/month in revenue and helps drive other non-agency digital assets.
How much money it makes: $240K/year
How many people on the team: 2
This case study follows the success story of an Amazon SEO agency that managed to build a $20k/month rev division within 2 years, without spending a cent on paid ads, by developing a singular process for ranking a specific ASIN for a predetermined keyword, resulting in higher organic sales through Amazon.
17. Aun Digital ($240K/year)
When a friend's cleaning business couldn't afford a website, Aun Ali discovered that many UAE startups faced similar challenges, inspiring him to launch Aun Digital. The firm offers affordable, comprehensive digital services and now generates annual revenue between $200,000 and $300,000, serving 20 regular clients.
How much money it makes: $240K/year
How much did it cost to start: $60K
How many people on the team: 50
Aun Digital, a UAE-based web design company, generated $200,000 to $300,000 annually by offering affordable and reliable digital services to small businesses, startups, and medium-sized enterprises, with 20 regular clients per year and an average project cost ranging from $10,000 to $15,000.
18. Stack Against ($144K/year)
Federico Jorge, founder of Stack Against, came up with the idea for his business when his clients kept asking him to create comparison pages for their SaaS products. Recognizing the demand and his expertise in writing and designing these pages, Federico decided to package this service and create Stack Against, specializing in comparison pages for SaaS companies. Through networking and sharing his idea in SaaS groups on Facebook, Federico gained initial clients and validation for his business.
How much money it makes: $144K/year
How much did it cost to start: $300
How many people on the team: 1
Stack Against is a comparison page writing and design service for SaaS companies that helps separate them from competitors, and after only launching in 2021, is now making $12,000 a month in sales and is planning to add new recurring services to its offer.
19. Ethos Copywriting ($144K/year)
Matt Flowers, the founder of Ethos Copywriting, came up with the idea for his business while working as an educational assistant and freelance writer. Realizing the abundance of content in various industries, Matt saw an opportunity to provide professional copywriting services. He landed his first client serendipitously and started his business from there, eventually growing it to generate $130,000 in annual revenue.
How much money it makes: $144K/year
How much did it cost to start: $1K
How many people on the team: 2
Content marketing agency Ethos Copywriting, founded by Matt Flowers, generates $130,000 annually through meticulous attention to quality and the creation of entertaining, high-value content, all without paying for ads, and advises startups to invest wisely and ensure their businesses enable them to pursue other opportunities.
20. Punchline Conversion Copywriting ($144K/year)
Lianna Patch, founder of Punchline Copy, came up with the idea for her business while doing stand-up comedy open mics and attending improv and sketch classes in 2015. She was unhappy with her previous copywriting business and found a passion for writing funny copy after joining The Copywriter Mastermind. Through research and client demand, she discovered the benefits of humor in copywriting and started speaking, teaching, and writing funny copy.
How much money it makes: $144K/year
How much did it cost to start: $0
How many people on the team: 1
Punchline Copy founder, Lianna Patch, discusses how focusing on her strengths and specializing in funny copywriting helped her secure $25k+ months, and offers advice for entrepreneurs looking to start their own businesses.
21. Conversion Alchemy ($132K/year)
Chris, the founder of Conversion Alchemy, came up with the idea for his business after transitioning from a career as a software engineer to exploring various online marketing ventures. He eventually discovered copywriting and became fascinated with the psychology behind it. Recognizing a gap in the market, he decided to position himself as a conversion copywriter specializing in SaaS and e-commerce businesses, focusing on the importance of user experience in increasing conversions. After gaining experience and refining his skills, Chris launched Conversion Alchemy and began attracting clients through referrals.
How much money it makes: $132K/year
How much did it cost to start: $50
How many people on the team: 0
Conversion Alchemy is a successful conversion copywriting agency that helps 7 and 8-figure SaaS and E-commerce businesses convert more of the right website visitors into excited buyers, with over $149,194 in revenue in just 19 months.
22. SNAP Copy ($120K/year)
Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.
How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 0
Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.
23. heylexi ($120K/year)
Milly Barker-DeStefano, founder of heylexi, came up with the idea for her business after experiencing the frustrations of hiring freelance writers for her projects. She noticed a lack of reliable, high-quality writing services and decided to create heylexi, a productized service offering publish-ready copy and content. Since its launch in November 2022, heylexi has been doing around $10k per month in revenue.
How much money it makes: $120K/year
How much did it cost to start: $500
How many people on the team: 0
Heylexi, a productized service offering publish-ready copy and content, was launched in November 2022 and is already doing around $10k per month, providing an alternative to the low-quality expensive freelance writing market.
24. Socialbuzzhive ($96K/year)
Emily Standley, a single mother with a passion for digital marketing, started her blog Socialbuzzhive to provide expert resources for entrepreneurs looking to grow their business online. With a community of over 4 million, Emily earns over $8,000 monthly through a combination of affiliate marketing, advertising, digital courses, and product reviews. Her blog serves as a go-to resource for those seeking work-life balance and financial success in the digital age.
How much money it makes: $96K/year
How much did it cost to start: $500
How many people on the team: 1
South Florida-based digital marketing strategist turned blogger grows her online business from zero to over 4 million followers, using a combination of affiliate marketing, advertising, digital courses, and product reviews, earning over $8,000 monthly.
25. Ba6 Marketing ($54K/year)
Christine Laureano, founder of Ba6 Marketing, made a 180o pivot from being a natural product maker to a conversion copywriter and marketing strategist for product-based businesses. She noticed that many product makers hated marketing and decided to put her marketing talent to use by helping them with their copywriting and marketing strategies.
How much money it makes: $54K/year
How much did it cost to start: $3K
How many people on the team: 0
Ba6 Marketing founder Christine Laureano pivoted from natural product maker to conversion copywriter, helping brands in the natural beauty and personal care industries with marketing strategy and copywriting. She found her biggest success with email marketing, catalogs and postcards, and gathering emails at events and talks. Laureano stresses understanding customers and being patient with oneself, and offers online classes for copywriting and marketing and a Maker Marketing Academy to help makers understand marketing.
26. WTFBit Writing ($48K/year)
Denys stumbled upon the idea for WTFBit Writing when a Telegram community he started about cryptocurrencies gained traction. This led him to pivot from media to a content marketing agency, now generating between $2K-$5K/month by helping IT firms translate technology into human language.
How much money it makes: $48K/year
How much did it cost to start: $500
How many people on the team: 0
Denys from Ukraine shares his journey from being an essay writer to launching his own copywriting agency, WTFBit Writing, which now generates between $2K-$5K/month and has helped 50+ IT companies with their content marketing needs.
27. Typewrite Transcription and Typing Services CC ($36K/year)
Gaynor Paynter had always dreamed of being her own boss and saw an opportunity to start her own typing and transcription business in 2005. With the advent of ADSL in South Africa, she was able to set up a home office and launch Typewrite Transcription and Typing Services. Through hard work, solid service, and effective marketing, Gaynor has built a successful business that continues to adapt and thrive in a challenging market.
How much money it makes: $36K/year
How much did it cost to start: $100
How many people on the team: 2
A South African entrepreneur started a transcription and typing service business from home in 2005 with a few basic marketing strategies and solid service, despite challenges in a tough economic environment and the pandemic, and is making a success of virtual working with versatile services.
28. Critical Path Action ($36K/year)
Mike McRitchie, the founder of a resume writing and web marketing content business, came up with the idea after realizing he had a large network of LinkedIn connections in the telecom industry. He decided to leverage his expertise and offer resume writing services to his connections, which quickly converted 50% into paid clients. Through consistent blogging and strategic marketing efforts, Mike was able to grow his side hustle and double his income to over $30,000 in just two years.
How much money it makes: $36K/year
How many people on the team: 0
This case study follows a business owner who doubled his income from side hustles in two years, earning over $30,000 annually by writing resumes and LinkedIn copy, blogging weekly, and increasing rates as he attracted more clients from online platforms like Craigslist and LinkedIn.
29. ConvertWell ($14.4K/year)
Danny Postma, a Full Stack Maker from the Netherlands, came up with the idea for Headlime after realizing the need for a tool that generates high converting headlines. After validating the idea through Adwords campaigns and a pre-launch email list, Danny successfully launched Headlime and made $16,000 in sales within 48 hours. He plans to continue adding new features to Headlime and attract more customers through advertising in the future.
How much money it makes: $14.4K/year
How much did it cost to start: $15
How many people on the team: 0
Learn how Danny Postma launched Headlime, a tool that generates high converting headlines, and made $16,000 in sales within 48 hours using a well-crafted launch plan that utilized all marketing channels.
30. Tyla's Writing Services ($8.4K/year)
Tyla, the founder of Tyla's Writing Services, combined her passion for writing and IT to create her business. After obtaining her Master's degree in Computer Science in 2018, she decided to fully embrace both aspects of her passion. Through marketing, word of mouth, and personalized customer engagement, Tyla is striving to build her brand and provide affordable and quality services to professionals and small businesses.
How much money it makes: $8.4K/year
How much did it cost to start: $500
How many people on the team: 1
Tyla's Writing Services, a professional writing agency that provides writing needs for businesses and professionals, shares its experience starting a side business with an income of $1k a month and how it grew through word of mouth.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
