Athlo agncy

On Starting A Business Helping Student Athletes Monetize Their Personal Brand

June 11th, 2022
Jay Fuller
Founder, Athlo agncy
$16K
revenue/mo
3
Founders
0
Employees
Athlo agncy
from Chicago, IL, USA
started
$16,000
revenue/mo
3
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).

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athlo-agncy

Our core customers are individual college athletes and university athletic departments. Additionally, players associations, semi-professional athletes, and professional athletes fall under our customer profile umbrella.

The “Brand on Purpose” workshop and core product that we’re offering, officially launches this summer. Leading up to the launch, we’ve done a few one-off branding projects to cover costs; while forming alliances with strategic partners in the NIL space, creating a college athlete ambassador team, and focusing on...

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