553+ Best Instagram Bios For Branding Agency in 2021 [+Ultimate Guide]

553+ Best Instagram Bios For Branding Agency in 2021 [+Ultimate Guide]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best branding agency Instagram bios.

Additionally, we provide you with examples of the best branding agency bios on Instagram and a step-by-step guide to get you started.

Creative Branding Agency Instagram Bios

  • “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. “ – Neil Patel
  • “The best marketing doesn’t feel like marketing.” – Tom Fishburne
  • “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” – Jimmy Wales
  • “When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin
  • “In the time it took you to read this sentence 20m emails have been sent.” – John Watton
  • “Inspiration is the most important part of our digital strategy.” – Paull Young
  • “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
  • “It’s hard to find things that won’t sell online.” – Jeff Bezos
  • “Think about what the user is going to type” – Matt Cutts
  • “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar
  • “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
  • “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
  • “Stop selling. Start helping.” – Zig Ziglar
  • “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
  • “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf
  • “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt
  • “If content is king, then conversion is queen.” – John Munsell
  • “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
  • “We must move from numbers keeping score to numbers that drive better actions.” – David Walmsley
  • “Tell stories.” – Seth Godin
  • “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons
  • “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
  • “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
  • “Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin
  • “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis
  • “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
  • “New marketing is about the relationships, not the medium.” – Ben Grossman
  • “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
  • “Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg
  • “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak
  • “You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel
  • “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
  • “Content is the reason search began in the first place.” – Lee Odden
  • “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
  • “Maybe stories are just data with a soul.” – Brené Brown
  • “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  • “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
  • “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
  • “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner
  • “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
  • “Content is fire; social media is gasoline.” – Jay Baer
  • “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
  • “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose
  • “Social media is about sociology and psychology more than technology.” – Brian Solis
  • “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
  • “Google only loves you when everyone else loves you first.” – Wendy Piersall
  • “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
  • “The future of business is social.” – Barry Libert
  • “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
  • “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
  • “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor
  • “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
  • “Signing up is a powerful signal of intent to buy. Send them email until they do.” – Jordie van Rijn
  • “The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. – Kim Walsh
  • “SEO is not something you do anymore, it’s what happens when you do everything else right” – Chad Pollitt
  • “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
  • “Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams
  • “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison
  • “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley
  • “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin
  • “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”– David Meerman Scott
  • “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
  • “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
  • “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
  • “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
  • “Make the customer the hero of your story.” – Ann Handley
  • “The brands that can connect with the client in a real way will win” – Gary Vaynerchuk
  • “The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith
  • Depending entirely on Google or SEO is dangerous.
  • The future of business is social.
  • The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.
  • In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.
  • If you can’t measure it, you can’t manage it.
  • Content is fire. Social Media is gasoline.
  • Customers are usually very good at identifying their problems, not so much the solutions.
  • Start with the end in mind and work backward.
  • The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.
  • You must either modify your dreams or magnify your skills.
  • Social Media is about sociology and psychology more than technology.
  • Content marketing is a commitment, not a campaign.
  • Messages that fail to fascinate will become irrelevant.
  • Authenticity, honesty, and personal voice underlie much of what’s successful on the web.
  • The best ideas come as jokes. Make your thinking as funny as possible.
  • Marketers need to build digital relationships and reputation before closing a sale.
  • Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.
  • Make it about them, not about you.
  • Influence is providing attention and value to others.
  • The secret to getting results from your social networking is to act like a member, not a marketer.
  • Traditional marketing talks at people. Content marketing talks with them.
  • So let me get this straight, you tell your clients to blog every day but you don’t?
  • “If plan “A” fails — remember you have 25 letters left.
  • The best marketing doesn’t feel like marketing.
  • People ignore design that ignores people.
  • Marketing without data is like driving with your eyes closed.
  • Recruiting great marketers must be your #1 priority.
  • Create a minimal viable product or website, launch it, and get feedback.
  • You have to start with the basic premise that you need to know what your competition is doing.
  • The Internet makes money for you when you build something that is real and when it matters to people!
  • If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
  • Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.
  • Tell a story. Make it true. Make it compelling. And make it relevant.
  • The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
  • When you try to do something big it’s hard to fail completely.
  • Give them quality. That’s the best kind of advertising.
  • Being able to quit things that don’t work is integral to being a winner
  • Some of us sell to businesses, but we all market to people
  • It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.
  • People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
  • Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship
  • Don’t build links. Build relationships.
  • New marketing is about the relationships, not the medium.
  • Sell-sell-sell sales methods simply do not work on social media.
  • Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.
  • Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.
  • Each of us has some kind of powerful story. Tell it.
  • Don’t be afraid to get creative and experiment with your marketing.
  • You have to understand that nothing appeals to everybody.
  • You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.
  • On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves.
  • Your website is your greatest asset. More people view your web pages than anything else.
  • Your goal should be to own quality time in your customer’s inbox.
  • Customers can’t always tell you what they want, but they can always tell you what’s wrong.
  • Make your marketing so useful people would pay you for it.
  • Your culture is your brand.
  • Nothing influences people more than a recommendation from a trusted friend.
  • Great content is the best sales tool in the world.
  • When it comes to content, the best marketers know that self-promotion is good!
  • Stay committed to your decisions, but stay flexible in your approach.
  • Our head of social media is the customer.
  • The overarching problem is that everyone sees and uses social media from a different perspective.
  • Do not be embarrassed by your failures, learn from them and start again.
  • Commit to a niche; try to stop being everything to everyone
  • We must move from numbers keeping score to numbers that drive better actions.
  • Disruptive innovation can hurt, if you are not the one doing the disrupting.
  • Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it
  • If you cannot do great things, do small things in a great way.
  • Google only loves you when everyone else loves you first.
  • You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.
  • 90% trust peers on social networks (even strangers); only 15–18% trust brands.
  • Never forget social media is for reach but email is for revenue.
  • You can never go wrong by investing in communities and the human beings within them.
  • Think like a publisher, not a marketer.
  • Content builds relationships. Relationships are built on trust. Trust drives revenue.
  • Advertising brings in the customers, but it is your job to keep them buying from you.
  • Your most unhappy customers are your greatest source of learning.
  • Good marketing makes the company look smart. Great marketing makes the customer feel smart.
  • Blog with passion. Passion spreads.
  • A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
  • Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.
  • Care about your customers more than about yourself, and you’ll do well.
  • The paradox is the more info you give away, the more people will buy what you have to give.
  • Focus on how to be social, not how to do social.
  • If you don’t understand people, you don’t understand business.
  • Love your readers to death!
  • Good marketers see consumers as complete human beings with all the dimensions real people have.
  • SEO is not something you do anymore, it’s what happens when you do everything else right
  • Money follows passion – not the other way around.
  • You have to understand as a marketer that consumers are functioning in the age of efficiency.
  • Don’t say anything online that you wouldn’t want to plaster on a billboard with your face (or logo) on it.
  • Measurement is like laundry. It piles up the longer you wait to do it.
  • Without strategy, content is just stuff, and the world has enough stuff.
  • Make the customer the hero of your story.
  • When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.
  • I love being marketed to’. Said no one, ever.
  • Making promises and keeping them is a great way to build a brand.
  • Email has an ability many channels don’t: creating valuable, personal touches – at scale”.
  • The objective is not to ‘make your links appear natural’; the objective is that your links are natural
  • Content is anything that adds value to the reader’s life.
  • Don’t think of pitching. Think of offering…The offer is better than a pitch.
  • Content is king, but marketing is queen and runs the household.
  • You can’t shortcut relationships.
  • It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
  • The pace of change means that relationship is more important than ever before.
  • A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.
  • We’re all learning here; the best listeners will end up the smartest.
  • Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.
  • It’s all about people. It’s about networking and being nice to people and not burning any bridges.
  • When it gets difficult is often right before you succeed.
  • If you get bored with social media, it’s because you are trying to get more value than you create.
  • Content is the reason search began in the first place.
  • We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.
  • My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.
  • The brands that can connect with the client in a real way will win.
  • Quality is more important than quantity. One home run is much better than two doubles.
  • The best way to persuade people is with your ears – by listening to them.
  • Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
  • If you don’t make mistakes, you aren’t really trying.
  • "You need to create ridiculously good content—content that is useful, enjoyable and inspired." — Ann Handley
  • "You can never go wrong by investing in communities and the human beings within them." — Pam Moore
  • "Inspiration is difficult to measure, but the results driven by that inspiration are powerful." — Scott Harrison
  • "How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?" — Seth Godin
  • "Investigate. Innovate. And then communicate." — George Farris
  • "Sometimes the questions are complicated and the answers are simple." — Dr. Seuss
  • "Put your energy into making things that are likeable, not some douchey social media strategy." — Matthew Inman
  • "Advertising is only evil when it advertises evil things." — David Ogilvy
  • "Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there." — Marc Ostrofsky
  • "In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web." — Rand Fishkin
  • "The next evolution of content marketing is not more content; it's better distribution." — Christopher Penn
  • "Nothing begets creativity like constraints." — Christopher Mims
  • "As marketers, we should be changing the mantra from always be closing to always be helping." — Jonathan Lister
  • "Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it." — Marc Mathieu
  • "Either write something worth reading or do something worth writing about." — Benjamin Franklin
  • "Advertising in the final analysis should be news. If it is not news it is worthless." — Adolph Ochs
  • "What really decides consumers to buy or not to buy is the content of your advertising, not its form." — David Ogilvy
  • "Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access." — Kristi Hines
  • "Your culture is your brand." — Tony Hsieh
  • "Non-profit organizations have to build ships—memberships, relationships and sponsorships." — George Farris
  • "Power doesn't come from content, power comes from the content that moves." — Mark Schaefer
  • "Simplicity is the ultimate sophistication." — Leonardo Da Vinci

Cute Branding Agency Instagram Bios

  • "Testing is the biggest no-brainer, and the killer of most stupid ideas." — Avinash Kaushik
  • "Social media is about sociology and psychology more than technology." — Brian Solis
  • "Be interesting. Tell the truth. And if you can't tell the truth, change what you're doing so you can. In other words, live the truth." — Jonah Sachs
  • "It's quite fun to do the impossible." — Walt Disney
  • "I am comfortable saying right now that some of the biggest winners of this election—and probably many future elections—will be the software companies selling to everyone. In a war with many opponents and escalating weaponry, it pays to be an arms dealer." — Shane Snow
  • "Content is king." — Bill Gates
  • "The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." — Sergio Zyman
  • "What you prefer or what your designer prefers doesn't matter if it's not getting you conversions." — Naomi Niles
  • "The tactics drive the strategy." — Marc Benioff
  • "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." — David Ogilvy
  • "Nobody reads ads. People read what interests them, and sometimes it's an ad." — Howard Luck Gossage
  • "Don't build links. Build relationships." — Rand Fishkin
  • "Today it's not about 'get the traffic'—it's about 'get the targeted and relevant traffic.'" — Adam Audette
  • "Be where the world is going." — Beth Comstock
  • "Today it's important to be present, be relevant, and add value." — Nick Besbeas
  • "The best way to engage honestly with the marketplace via Twitter is to never use the words 'engage,' 'honestly' or 'marketplace.'" — Jeffrey Zeldman
  • "Marketing is telling the world you're a rock star. Content marketing is showing the world you are one." — Robert Rose
  • "Google is the new corporate homepage." — Jeremiah Owyang
  • "If you steal from one author, it's plagiarism; if you steal from many, it's research." — Wilson Mizner
  • "Sell-sell-sell sales methods simply do not work on social media." — Kim Garst
  • "Think big and don't listen to people who tell you it can't be done. Life's too short to think small." — Tim Ferriss
  • "Don't find customers for your product. Find products for your customers." — Seth Godin.
  • "You can't just place a few 'Buy' buttons on your website and expect your visitors to buy." — Neil Patel
  • "Inspiration doesn't respond to meeting requests. You can't schedule greatness." — Jay Baer
  • "Those who build and perpetuate mediocrity are motivated more by the fear of being left behind." — Jim Collins
  • "The attention economy is not growing, which means that we have to grab the attention that someone else has today." — Brent Leary
  • "If you don't have room to fail, you don't have room to grow." — Jonathan Mildenhall
  • "Give them quality. That's the best kind of advertising." — Milton Hershey
  • "You will never have a second chance to make a first impression." — Will Rogers
  • "Simplicity is the keynote of all true elegance." — Coco Chanel
  • "As social media grows and matures, showing a return becomes critical." — Heidi Cohen
  • "Invest in yourself. When you do this, you press the fast-forward button on your success." — John Lee Dumas
  • "People share, read, and generally engage more with any type of content when it's surfaced through friends and people they know and trust." — Malorie Lucich
  • "Social media has changed marketing. Now it's not just about what you say. It's also what your customers are saying to everyone else." — George Farris
  • "Creativity is intelligence having fun." — Albert Einstein
  • "The only way to win at content marketing is for the reader to say 'This was written specifically for me.'" — Jamie Turner
  • "'Build it, and they will come' only works in the movies. Social Media is a 'build it, nurture it, engage them and they may come and stay.'" — Seth Godin
  • "A brand is no longer what we tell the consumer it is—it's what consumers tell each other it is." — Scott Cook
  • "In our factory, we make lipstick. In our advertising, we sell hope." — Peter Nivio Zarlenga
  • "If you are an artist, learn science. If you are a scientist, cultivate art." — Karin Timpone
  • "'Humans of New York' did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up." — Brandon Stanton
  • "Smart brands don't just ride trend shifts. They start them." — Ann Handley
  • "Clients don't care about the labor pains; they want to see the baby." — Tim Williams
  • "Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!)." — Amy Porterfield
  • "Banners have 99 problems and a click ain't one." — Scott Sorokin
  • "On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest." — Brian Clark
  • "If you are the CEO, you are the brand." — George Farris
  • "Successful storytelling builds brand equity, and businesses with high brand equity don't need to draw as much attention to themselves and their achievements as those that are still establishing their value to the customer." — Gary Vaynerchuk
  • "Don't optimize for conversations, optimize for revenue." — Neil Patel
  • "Good content isn't about good storytelling. It's about telling a true story well." — Ann Handley
  • "The key ingredient to a better content experience is relevance." — Jason Miller
  • "Bring the best of your authentic self to every opportunity." — John Jantsch
  • "Get social. Go deep. Give back." — Joshua Weinberg
  • "Great execution is the ultimate differentiator." — Margaret Molloy
  • "Your brand is not what you sell." — John Iwata
  • "Not viewing your email marketing as content is a mistake." — Chris Baggott
  • "Content is king, but distribution is queen. And she wears the pants." — Jonathan Perelman
  • "Marketers have to stop reporting on activities and start reporting on business outcomes." — Allen Gannett
  • "Whether you think you can or you think you can't, you're right." — Henry Ford
  • "What's much more effective than hammering in process and incentives? Making work purposeful and fun." — Shane Snow
  • "Creativity about life, in all aspects, I think, is still the secret of great creative people." — Leo Burnett
  • "Market like the year you are in." — Gary Vaynerchuk
  • "SEO is like a resume, you polish it so you have your best foot forward." — Matt Cutts
  • "Revenue is king. Tying your content to revenue and lead gen is critical to success." — Elizabeth Clor
  • "Don't be afraid to get creative and experiment with your marketing." — Mike Volpe
  • "Think like a wise man but communicate in the language of the people." — William Butler Yeats
  • "Know thyself. Know the customer. Innovate." — Beth Comstock
  • "Whether we millennials are all entitled assholes has yet to be empirically proven. But the data shows that people's expectations around media and advertising does indeed change based on the technology they grow up with." — Shane Snow
  • "Leverage the strength that you have: that no one else can be you." — Todd Wheatland
  • "Make it simple. Make it memorable. Make it inviting to look at." — Leo Burnett
  • "Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it." — David Meerman Scott
  • "Google will know that you are hungry for sushi before you do." — Ben Kunz
  • "Your website is your greatest asset. More people view your webpages than anything else." — Amanda Sibley
  • "As you've noticed, people don't want to be sold. What people do want is news and information about the things they care about." — Larry Weber
  • "Take a risk and keep testing, because what works today won't work tomorrow, but what worked yesterday may work again." — Amrita Sahasrabudhe
  • "Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it." — Johann Wolfgang von Goethe
  • "Nothing is impossible; The word itself says 'I'm possible!'" — Audrey Hepburn
  • "Making promises and keeping them is a great way to build a brand." — Seth Godin
  • "The future of SEO is here: understanding and marketing to specific and defined audiences through search engines." — Adam Audette
  • "I am all for conversations, but you need to have a message." — Renee Blodgett
  • "If your actions inspire others to dream more, learn more, do more and become more, you're a leader." — John Quincy Adams
  • "Our digital future is about enabling better productivity and decision-making to enjoy a better quality of life." — Yacine Baroudi
  • "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." — Guy Kawasaki
  • "These days, people want to learn before they buy, be educated instead of pitched." — Brian Clark
  • "We need to stop interrupting what people are interested in and be what people are interested in." — Craig Davis
  • "Marketing is no longer about the stuff that you make, but about the stories you tell." — Seth Godin
  • "If your dreams don't scare you, they're not big enough." — Ellen Johnson Sirleaf
  • "Money follows passion—not the other way around." — David Siteman Garland
  • "We talk a lot about content, but we often forget that story is the root of what makes content memorable. You have to think about stories pervading everything you do." — Shane Snow
  • "Failure is simply the opportunity to begin again, this time more intelligently." — Henry Ford
  • "You have to learn the rules of the game. And then you have to play better than anyone else."— Albert Einstein
  • "The urgent can drown out the important." — Marissa Mayer
  • "If something is top of mind, it's much more likely to be tip of tongue." — Jonah Berger
  • "Content is the atomic particle of all digital marketing." — Rebecca Lieb
  • "To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products." — Brian Halligan
  • "If everyone is thinking alike, then somebody isn't thinking." — General George Patton
  • "Connect with your audience through stories people love." — Shafqat Islam
  • "Use tone-of-voice to attract the like-minded and avoid the timid." — Ann Handley
  • "You can't push your sales messages on your fans too often." — Andrea Vahl
  • "Every day I feel really great to work with the team I work with and the clients I work with; it's like my job is just to match great clients with great people." — Will Reynolds
  • "We're here to put a dent in the universe. Otherwise, why else even be here?" — Steve Jobs
  • "Content: there is no easy button." — Scott Abel
  • "Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising." — Ekaterina Walter
  • "If you do what you've always done, you'll get what you've always gotten." — Tony Robbins
  • "Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?" — Jim Kukral
  • "I don't know the rules of grammar… If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." — David Ogilvy
  • "You are everywhere, but you don't have to be. Strategy is a decision to take a path, to say no." — Kristina Halvorson
  • "Increasingly, customers are associating brand not with a message but with their entire experience surrounding the product or service." — Bryan Eisenberg
  • "Most of us have experienced wow moments. We just haven't taken time to think deeply about them." — Michael Hyatt
  • "Good marketers see consumers as complete human beings with all the dimensions real people have." — Jonah Sachs

Cool Branding Agency Instagram Bios

  • "Take the human perspective and make it understandable and digestible." — Angie Teates
  • "Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce." — Michael Brenner
  • "What makes content engaging is relevancy. You need to connect the contact information with the content information." — Gail Goodman
  • "There is a difference between listening and waiting for your turn to speak." — Simon Sinek
  • "Marketing is too important to be left to the marketing department." — David Packard
  • "The consumer is not a moron; she is your wife." — David Ogilvy
  • "Sell the problem you solve. Not the product you make." — Unknown
  • "Social media is about the people. Not about your business. Provide for the people and the people will provide for you." — Matt Goulart
  • "Increasingly, mass marketing is turning into a mass of niches." — Chris Anderson
  • "Content is fire, social media is gasoline." — Jay Baer
  • "Before you create any more 'great content,' figure out how you are going to market it first." — Joe Pulizzi and New Barrett Authors of Get Content Get Customers
  • "The #1 tip for asking better questions? Cut them off at the question mark." — Shane Snow
  • "The only people who care about advertising are the people who work in advertising." — George Parker
  • "Creativity without strategy is called art, creative with strategy is called advertising." — Jef L. Richards
  • "Curiosity about life, in all its aspects, I think, is still the secret of great creative people." — Leo Burnett
  • "Every trackable interaction creates a data-point, and every data-point tells a piece of the customer's story." — Paul Roetzer
  • "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go." — Seth Godin
  • "It's probable that the most successful content programs will always contain a mix of owned and sponsored. And while both media and advertiser make out well in this model, the real winners are consumers." — Shane Snow
  • "If you can't explain it to a 6-year old, you don't know it yourself." — Albert Einstein
  • "Doing well with blogging is not about writing one key post, it is about performing day-after-day and helping a few people at a time." — Aaron Wall
  • "Advertising brings in customers, but word-of-mouth brings in the best customers." — Jonah Berger
  • "Make the prospect a more informed buyer with content." — Robert Simon
  • "Getting the Like is easy. It's a light action. Anything else requires trust." — Jon Loomer
  • "The ultimate content strategy is listening." — Marcus Sheridan
  • "Think like a customer." —Paul Gillin
  • "Behind every piece of bad content is an executive who asked for it." — Michael Brenner
  • "It's a great time to be a content creator. There are so many highways and not enough cars." — Scooter Braun
  • "No content should be a dead end. Plan for where to put it next." — David Beebe
  • "Speak to your audience in their language about what's in their heart." — Jonathan Lister
  • "As a rule, if you want to be a great writer you have to be a great reader." — Mark Gilroy
  • "Focus on the present. It's the best gift you can give yourself." — Carrie Kerpen
  • "Go the extra mile; it's never crowded." — Unknown
  • "Just as you don't need to be on every single TV channel, I don't believe a brand needs to be on every single social media one in a big way." — Shiv Singh
  • "I think the hardest part for any startup is to rein in the desire to 'throw shit against the wall and see what sticks' versus being more strategic in their focus and truly iterating. A content-first approach is a lower-cost, lower-risk way of achieving the same." — Stephanie Hay
  • "Stopping advertising to save money is like stopping your watch to save time." — Henry Ford
  • "An essential aspect of creativity is not being afraid to fail." — Edwin Land
  • "You have to love something to want to frame it. So there's a story in each custom product we make." — Susan Tynan
  • "Failure is an option." — Matthew Schwartz
  • "Less is more. Keeping it simple takes time and effort." — Jeff Bullas
  • "Always provide value. Value builds trust. Once you have that trust, you have the ability to do some selling." — Mike Volpe
  • "Stop vomiting your content on every channel." — Andrew Davis
  • "Markets are conversations." — Levine, Locke, Searls and Weinberger in The Cluetrain Manifesto
  • "In advertising, not to be different is virtually suicidal." — Bill Bernbach
  • "The question isn't who is going to let me; it's who is going to stop me." — Ayn Rand
  • "This is a learning process and sometimes you have to fall in order to learn things." — Christine Korda
  • "When you start with what's at stake for the buyer, you earn the right to their attention." — Jake Sorofman
  • "I'd rather apologize than to be so timid as to never try to do anything smart or brave." — Lee Clow
  • "Google only loves you when everyone else loves you first." — Wendy Piersall
  • "We're all learning here; the best listeners will end up the smartest." — Charlene Li and Josh Bernoff
  • "Content is not king, but a president elected by the votes of those whom it aims to rule." — Raheel Forooq
  • "People don't buy what you do, they buy why you do it." — Simon Sinek
  • "My goal is to spark something within the reader and allow it to initiate an idea they then can grow." — Warren Whitlock
  • "You cannot get anybody to do something if they're not paying attention to you." — Brian Carter
  • "Storytelling can be a powerful force for good or evil, and we—consumers of content, creators of stories, and businesses hungry for results—need it to be good." — Shane Snow
  • "Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they're just shaped differently." — Joe Chernov
  • "Be yourself. Everyone else is already taken." — Oscar Wilde
  • "Master the topic, the message, and the delivery." — Steve Jobs
  • "On average, people should be more skeptical when they see numbers. The should be more willing to play around with the data themselves." — Nate Silver
  • "People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction." — Brian Halligan
  • "What helps people, helps business." — Leo Burnett
  • "You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
  • "A conclusion is the place where you got tired of thinking." — Comedian Steven Wright
  • "Stop publishing things just because you always have." — Lymari Morales
  • "Social media is a contact sport." — Margaret Molloy
  • "If your content isn't driving conversation, you're doing it wrong." — Dan Roth
  • "Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem." — Laura Fitton
  • "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition." — Dave Trott
  • "You can have everything you want in life if you just help enough people get what they want." — Zig Ziglar
  • "Important people may be busy, but the same principles for winning their trust and attention apply to the most to least busy person you're emailing. Be personal, and do your homework." — Shane Snow
  • "Traditional marketing talks at people. Content marketing talks with them." — Doug Kessler
  • "There is a craft to storytelling." — Patricia Travaline
  • "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." — Beth Comstock
  • "The purest treasure mortal times can afford is a spotless reputation." — William Shakespeare
  • "Sometimes you have to experiment with a lot of ideas and see which one sticks. If you're unsure, let the market decide." — Dorie Clark
  • "People spend money when and where they feel good." — Walt Disney
  • "Success is making those who believed in you look brilliant." — Dharmesh Shah
  • "10x content—content that performs 10 times better than competitors—must be mobile first." — Adam Monago
  • "Our job is to find the truth and present it well." — Leo Burnett
  • "You can't sell anything if you can't tell anything." — Beth Comstock
  • "There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there." — Darren Rowse
  • "Switch it off, get away from it all, and stop reading marketing on your holiday." — Will Harris
  • "Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks." — Yo-Yo Ma
  • "You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand." — Adam Audette
  • "Think bigger, braver, and bolder. The biggest missed opportunity in content marketing is playing it too safe." — Ann Handley
  • "The best marketing doesn't feel like marketing." — Tom Fishburne
  • "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." — Steve Jobs
  • "New ideas are sometimes found in the most granular details of a problem where few others bother to look." — Nate Silver
  • "Strong customer relationships drive sales, sustainability, and growth." — Tom Cates
  • "Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client." — David Ogilvy
  • "Social media are tools. Real time is a mindset." — David Meerman Scott
  • "If you get bored with social media, it's because you are trying to get more value than you create." — Fast Company
  • "Your brand is a story unfolding across all customer touch points." — Jonah Sachs
  • "You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must." — Seth Godin
  • "We elect and buy from people we like. Likability is number one. We also need to believe they are honest, and have our best interests at heart." — George Farris
  • "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." — Maya Angelou
  • "Brand journalism is a stupid term. It's information entertainment. It's education." — Shane Snow
  • "Business has only two functions—marketing and innovation." — Milan Kundera
  • "Good marketing makes the company look smart. Great marketing makes the customer feel smart." — Joe Chernov
  • "The next time you hear a social media myth, question it. Ask for the proof, and ask out loud." — Dan Zarrella
  • "I have not failed. I've just found 10,000 ways that won't work." — Thomas Edison
  • "Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process." — Nancy Duarte
  • "Almost overnight, the Internet's gone from a technical wonder to a business must." — Bill Schrader
  • "Branded content is created for a company. A content brand is created for a valuable company." — Drew Davis
  • "Find your spirit, and no challenge will keep you from achieving your goals." — Christopher Penn
  • "Martin Luther King did not say 'I have a mission statement.'" — Simon Sinek
  • "An idea can turn to magic or dust, depending on the talent that rubs against it." — Bill Bernbach
  • "The secret of change is to focus all of your energy not on fighting the old, but on building the new." — Socrates
  • "Your website should be your calling card, or your business front door." — James Schramko
  • "Never let ads write checks your website can't cash." — Avinash Kaushik
  • "Content is king but engagement is queen, and the lady rules the house!" — Mari Smith

Unique Branding Agency Instagram Bios

  • "Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share." — Shafqat Islam
  • "Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers." — Erik Qualman
  • "If you're not failing now and again, it's a sign you're not doing anything innovative." — Woody Allen
  • "Instead of using technology to automate processes, think about using technology to enhance human interaction." — Tony Zambito
  • "Empower your readers with social sharing buttons." — Mike Stelzner
  • "Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?" — Ann Handley
  • "Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way." — Mike Moran
  • "Do or do not; there is no try." — Yoda
  • "Marketers need to build digital relationships and reputation before closing a sale." — Chris Brogan
  • "Marketing dilutes the power and impact of a story told live. So get that right first." — Michael Troiano
  • "Too often, feeling intimidated becomes our excuse not to be awesome." — Scott Stratten
  • "No matter what, the very first piece of social media real estate I'd start with is a blog." — Chris Brogan
  • "Storytelling is the oldest profession." — John Hazard
  • "Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes." — Don Tapscott and Anthony D. Williams
  • "As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most." — Jeanette McMurtry
  • "If you build it, you may still need Google AdWords." — Jennifer Mesenbrink
  • "By listening, marketing will re-learn how to talk." — Doc Searls and David Weinburger
  • "Going viral is not an outcome; it's a happening. Sometimes it happens; sometimes it doesn"t. Just remember, fans are vanity and sales are sanity." — Lori Taylor
  • "Data beats opinions." — Anonymous
  • "What you don't do is surrender. You might retreat occasionally, but you don't give up." — Chris Brogan
  • "Creating marketing that works should not be rocket science." — Allen Gannett
  • "Conversation with customers will increase sales, even if the product or service is never mentioned." — George Farris
  • "The buyer journey is nothing more than a series of questions that must be answered." — Analyst Firm IDC
  • "There isn't any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit." — David Ogilvy
  • "Create content that reaches your audience's audience." — MarketingProfs
  • "Content should ask people to do something and reward them for it." — Lee Odden
  • "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." — David Ogilvy
  • "People often say that motivation doesn't last. Well, neither does bathing. That's why we recommend it daily." — Zig Ziglar
  • "Without actionable data and clear metrics driven strategy, the marketing organization is being paid to guess." — Team Position2
  • "Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads." — John Battelle
  • "Everyone is not your customer." — Seth Godin
  • "If great content is the hero, then banners are the villain." — Michael Brenner
  • "Marketing takes a day to learn. Unfortunately it takes a lifetime to master." — Phil Kolter
  • "More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth." — Gary Vaynerchuk
  • "Social media allows big companies to act small again." — Jay Baer
  • "When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP." — Rand Fishkin
  • "Content marketing is like a first date. If you only talk about yourself, there won't be a second one." — David Beebe
  • "Bad artists copy, good artists steal." — Pablo Picasso
  • "Remarkable social media content and great sales copy are pretty much the same—plain spoken words designed to focus on the needs of the reader, listener, or viewer." — Brian Clark
  • "I don't care much for best practice. I care about conversions. That's why I test." — Michael Aagaard
  • "Start with empathy. Continue with utility. Improve with analysis. Optimize with love." — Jonathon Colman
  • "It's much easier to double your business by doubling your conversion rate than doubling your traffic." — Bryan Eisenberg
  • "When people feel insecure about something, they look around for validation. Show them that other people trust you." — Francisco Rosales
  • "Don't tell me how good you make it; tell me how good it makes me when I use it." — Leo Burnett
  • "Because it is its purpose to create a customer, any business enterprise has two—and only these two—basic functions: marketing and innovation." — Peter Drucker
  • "The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it." — Karin Timpone
  • "Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection." — Beth Comstock
  • "What people want is the extra, the emotional bonus they get when they buy something they love." — Seth Godin
  • "Just because you can measure everything doesn't mean that you should." — W. Edward Deming
  • "If you're a good marketing person, you have to be a little crazy." — Jim Metcalf
  • "The static snapshot of a single buyer is a key problem with buyer personas today. Organizations need to watch the continuous film of their buyers—instead of just looking at a snapshot in time—so they can see how the full story unfolds." — Tony Zambito
  • "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." — Peter Drucker
  • "Best practices don't make you the best. They make you the average of everyone else who follows them." — Shane Snow
  • "By definition, remarkable things get remarked upon." — Seth Godin
  • "Don't bunt. Aim out of the park. Aim for the company of immortals." — David Ogilvy
  • "There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each." — Michael Brenner
  • "If you're looking for the next big thing, and you're looking where everyone else is, you're looking in the wrong place." — Mark Cuban
  • "Social media creates communities, not markets." — Don Schultz
  • "Try to say everything in an ad and you end up saying nothing." — Jeff Mamula
  • "Content marketing is a commitment, not a campaign." — Jon Buscall
  • "Marketing wants 'Mr. Right' but Sales but wants 'Mr. Right Now'." — Unknown
  • "It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework." — Elizabeth Gardner
  • "Don't let people tell you your ideas won't work. If you're passionate about an idea that's stuck in your head, find a way to build it so you can prove to yourself that it doesn't work." — Dennis Crowley
  • "Find authentic stories, not just because people can sniff out authenticity, but because they're simply better." — Rajiv Chandrasekaran
  • "Make your marketing so useful people would pay you for it." — Jay Baer
  • "Nothing great was ever achieved without enthusiasm." — Ralph Waldo Emerson
  • "Pro tip: Watch political campaigns. That's where innovation is happening in content marketing." — Devon Hopkins
  • "You can't be everything to everyone, but you can be something to someone." — Drew Davis
  • "Competition commoditizes competency." — Jay Baer
  • "Content Marketing is no longer a numbers game. It's a game of relevance." — Jason Miller
  • "You can't expect to just write and have visitors come to you—that's too passive." — Anita Campbell
  • "We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people." — Pierre Omidyar
  • "Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well." — Tim Frick
  • "Do one thing every day that scares you." — Eleanor Roosevelt
  • "Man's mind, once stretched by a new idea, never regains its original dimensions." — Oliver Wendell Holmes
  • "It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default." — J.K. Rowling
  • "Content marketing is all the marketing that's left." —Seth Godin
  • "SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked." — Duane Forrester
  • "Marketing is really just about sharing your passion." — Michael Hyatt
  • "It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television." — Amy Jo Martin
  • "The things we perceive as creative brilliance are often a product of a system. "— Allen Gannett
  • "A goal without a plan is just a wish." — Unknown
  • "Content is the reason search began in the first place." — Lee Odden
  • "Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea." — Josh Bernoff
  • "Content is the key, because it's how a website creates an online experience."— Adam Audette
  • "The most pivotal moments in people's lives revolve around emotions. Emotions make stories powerful." — Brandon Stanton
  • "Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time." — Ann Handley
  • "Engaging content is far more about brains than budget." — Ann Handley
  • "A year from now, you'll wish you had started today." — Karen Lamb
  • "Content is anything that adds value to the reader's life."— Avinash Kaushik
  • "Content marketing represents the gap between what brands produce and what consumers actually want." — Michael Brenner
  • "You can't convince anyone of anything. You can only give them the right information, so that they convince themselves." — Eben Pagan
  • "When it comes to social media, focus on advice and education first, information second and entertainment last." — George Farris
  • "If dogs don't like your dog food, the packaging doesn't matter." — Stephen Denny
  • "I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together." — Queen Elizabeth II
  • "Our jobs as marketers are to understand how the customer wants to buy and help them do so." — Bryan Eisenberg
  • "Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs." — Lymari Morales
  • "As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service." — John Sculley
  • "If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle." — Jim Stengel
  • "The cost of being wrong is less than the cost of doing nothing." — Seth Godin
  • "Inbound marketing is a powerful tool. I've spent sizable chunks of my own career helping companies improve in this arena, which is why I know that the power of frame-of-mind awareness isn't absolute." — Jay Baer
  • "Brands need to take the phrase 'acting like a publisher' literally." — Dietrich Mateschitz
  • "Content builds relationships. Relationships are built on trust. Trust drives revenue." — Andrew Davis
  • "If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger." — Jay Baer
  • "The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach." — Tom Fishburne
  • "Learn to say that you need help and don't see it as a weakness. See it as a point of strength." — Hiten Shah
  • "What is quality content? Ultimately, the consumer decides." —Joe Chernov
  • "The best way to predict the future is to create it." — Peter Drucker
  • "The importance of gratitude is never forgotten." — Deborah Lee
  • "If you aim at nothing, you will hit it every time." — Zig Ziglar

Funny Branding Agency Instagram Bios

  • "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." — Steuart Henderson Britt
  • "The future of content marketing is in your hands." — David Hahn
  • "Make the customer the hero of your story." — Ann Handley
  • "Money coming in says I've made the right marketing decisions." — Adam Osborne
  • "Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it." — Joe Chernov
  • "In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed." — Charles Darwin
  • "Women tend to make 85 percent of household health care decisions. Facebook is where they make them." — Angie Teates
  • "To think creatively, we must be able to look afresh at what we normally take for granted." — George Kneller
  • "Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it." — Chris Brogan
  • "Ignoring online marketing is like opening a business but not telling anyone." — Anonymous
  • "Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has." — Margaret Mead
  • "The stories that spread today empower us and give us belief in our own heroic potential." — Jonah Sachs
  • "Nobody counts the number of ads you run; they just remember the impression you make." — Bill Bernbach
  • "When people put their kids to sleep, nobody tells bedtime facts." — Jonah Berger

4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:

  1. In their profile name, they showcase their company name with a clear description of what they do
  2. They provide even more explanation and boost their brand up, saying they are the #1 marketing platform for Instagram

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Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:

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Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.

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Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:

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Pat Walls,  Founder of Starter Story

Want to start your own business?

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