20 Beverages Business Success Stories [2024]

Updated: January 7th, 2024
Start A Beverages Business

A beverage business involves producing and selling various kinds of drinks to consumers.

These drinks may include soft drinks, juices, coffee, tea, and more.

The business can operate either as a manufacturer, creating its own unique drinks, or as a distributor, selling popular brands to retailers.

Success in the beverage business often depends on understanding consumer preferences, creating high-quality products, and establishing effective distribution channels.

Whether it’s a small coffee shop or a large global soda brand, a beverage business plays a vital role in providing refreshing and enjoyable drinks to people in various settings.

Here are some real life success stories of starting a beverages business:

1. BrüMate ($144M/year)

  • Dylan Jacob, founder of BruMate, came up with the idea for his unique insulated drinkware brand after a frustrating search for a koozie that worked with his can of choice.
  • He launched his first product line in November 2016 and has since experienced impressive growth (with over $1.1 million in monthly sales)
  • Jacob's ability to pivot and adapt his business strategy has been key to his success.

How much they make: $144M/year
How much did it cost to start: $5K
Current team size: 57

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I Grew A Drinkware Brand To $1.1M/Month At 23 Years Old

BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.

About
Dylan started BrüMate about 8 years ago
Revenue
Dylan grew the business to $12M/month
Skills
Design Skills
Costs
It cost Dylan $5000 to start the business
Read by 92,679 founders

2. Plum Deluxe Tea ($900K/year)

Andy Hayes, the founder of Plum Deluxe, started off with a blog and a desire for a more fulfilling career. After generating traffic and revenue through display ads and affiliate relationships, Andy decided to launch his own product. Drawing on his love for tea and missing the flavors from Europe, he partnered with a tea farmer's market booth to create unique tea blends. Through launching his business with a built-in market and strategic marketing efforts, Plum Deluxe has grown to become one of the largest tea subscription boxes, on track to hit 7-figure annual revenue.

How much they make: $900K/year
Current team size: 7

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How Andy Hayes Started A 7 Figure Tea Business Online

How Andy Hayes built a 7-figure online loose leaf tea business, with one of the largest tea subscription boxes and a curated selection of tea accessories, generating half of their revenue from a la carte tea sales and half from their popular tea of the month club community.

About
Andy started Plum Deluxe Tea almost 12 years ago
Revenue
Andy grew the business to $75K/month
Read by 23,894 founders

Learn more about starting a beverages business:

Where to start?

-> How much does it cost to start a beverages business?
-> Pros and cons of a beverages business

Need inspiration?

-> Examples of established beverages business
-> Marketing ideas for a beverages business

Other resources

-> Blog post ideas for a beverages business

3. BeatBox Beverages ($132M/year)

Justin Fenchel, co-founder and CEO of BeatBox Beverages, came up with the idea to create a party version of boxed wine with his friend Brad Schultz. They noticed the popularity of boxed wine like Franzia, but realized people weren't buying it for the taste, but for the affordability and convenience. Inspired by flavored malt beverages, they decided to create a fun flavored version of boxed wine for millennials. After testing their product at parties and receiving positive feedback, they knew they were onto something. With no prior alcohol industry experience, they navigated the complex laws and manufacturing process to bring their unique product to market. Since launching, they have grown their sales to $2.4 million in 2018 and hit $2 million in revenue in 2019.

How much they make: $132M/year
How much did it cost to start: $150K
Current team size: 164

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How We Launched And Grew A Party Punch Beverage To $3M/Year

BeatBox Beverages, a wine-based cocktail company, grew sales from $700k in 2016 to $2.4m in 2018 and is on track to hit $6m+ in 2019 through a unique and differentiated product, social media marketing, and an appearance on Shark Tank.

About
Justin started BeatBox Beverages almost 11 years ago
Revenue
Justin grew the business to $11M/month
Costs
It cost Justin $150000 to start the business
Read by 18,112 founders

4. Simple Green Smoothies ($360K/year)

Jen Hansard, the co-founder of Simple Green Smoothies, came up with the idea when she stumbled upon an article about boosting the immune system with green smoothies. After experiencing the health benefits firsthand, she started sharing recipes on Instagram and her blog, which eventually turned into a successful business generating as much as $30,000 a month in revenue.

How much they make: $360K/year
Current team size: 1

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How One Woman Went From WIC To CEO Of Her Own Smoothie Empire

Simple Green Smoothies boasts a free 7-day smoothie challenge that has helped over 2 million people take control of their health and generates revenue with programs ranging from a 21-day cleanse to a plant-based meal planner, bringing in as much as $30k a month and also working to help women farmers in Cambodia build mushroom farms through World Hope International.

About
Jen started Simple Green Smoothies over 11 years ago
Revenue
Jen grew the business to $30K/month
Read by 10,579 founders

5. VIRTUE Tea ($108K/year)

Andrea Legg and Alex Balcer, founders of VIRTUE Tea, left their careers in the circus industry to start their organic tea and matcha business. After experiencing high-grade tea while traveling in Europe, Andrea became hooked and they decided to create a business focused on quality, ethical sourcing, and minimizing environmental impact. Despite the challenges of COVID-19, their online sales have tripled and they have expanded their reach to customers across Canada and the US.

How much they make: $108K/year
How much did it cost to start: $5K
Current team size: 2

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This Couple Left The Circus To Start A $9K/Month Matcha

VIRTUE Tea is a business founded by Andrea Legg and Alex Balcer who source high-grade organic tea from Asia through ethical supply chains, and their business, despite COVID, is now shipping tea and matcha to various locations in Canada and the U.S.

About
Alex started VIRTUE Tea almost 7 years ago
Revenue
Alex grew the business to $9K/month
Costs
It cost Alex $5000 to start the business
Read by 9,833 founders

6. Bodega Bay Hard Seltzer ($696K/year)

Charlie Markland, the founder of Bodega Bay hard seltzer, came up with the idea for his business after realizing that the dominant consumer trends of convenience and wellness were not being met by the current alcoholic offerings in the market. He discovered hard seltzer while on a surf trip to Bodega Bay in California and decided to bring the concept back to the UK, creating a low-calorie, low-sugar sparkling water-based alcoholic drink. After testing the product at music festivals and seeing its popularity, Markland knew he had a winning idea, and Bodega Bay is now the premium hard seltzer in the UK, making over $50,000 a month after just 18 months in business.

How much they make: $696K/year
How much did it cost to start: $50K
Current team size: 4

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How I Started A $50K/Month Hard Seltzer Drink Brand

Bodega Bay hard seltzer founder Charlie Markland describes how his low-calorie, low-sugar drink has helped the company hit monthly revenues of more than $50,000, and expand globally into the United States, Brazil and Japan, while partnering with a charity to donate drinking water to those in need with every can sold.

About
charlie started Bodega Bay Hard Seltzer over 2 years ago
Revenue
charlie grew the business to $58K/month
Costs
It cost charlie $50000 to start the business
Read by 9,306 founders

7. Brine Brothers ($120K/year)

Harris Derner came up with the idea for Brine Brothers when he realized that drinking pickle juice cured his hangovers in 2015. Unable to find a drinkable pickle brine on the market, Harris and his friend Michael Belicose decided to start their own business. With a total investment of $11,000 in 2016, they now generate over $10,000 per month and have recently won an investment from Barstool and Jon Taffer, determined to make Brine Brothers a million-dollar beverage company.

How much they make: $120K/year
How much did it cost to start: $-2
Current team size: 0

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How We Launched A Viral Pickle Juice To Cure Our Hangovers

Read this story to uncover how Harris:

  • Idea: Used pickled juice as a home remedy to cure his hangovers
  • Initial traction: Went bar to bar in NYC, handing out samples to bartenders
  • Celebrity partnership: Landed a deal with an NHL pro thanks to an Instagram DM

Even if it takes working 80 hours/week instead of 40, I'd rather create something for myself and my family than work a job that is unfulfilling.

Read by 14,252 founders

8. Drink Shrub ($54K/year)

Aaron Weast, the founder of Drink Shrub, came up with the idea for his business after going through treatment for alcohol addiction. He realized that there was a lack of sophisticated zero-proof beverages available for those who didn't drink alcohol. Using his background in product development and innovation, he created Small Barrel Shrub, an all-natural balsamic beverage that serves as a "mocktail in a bottle." Through networking and crowdfunding, Drink Shrub has grown its customer base and secured funding to expand its business.

How much they make: $54K/year
Current team size: 1

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How I Conquered My Alcoholism And Built A Non-Alcoholic Beverage Brand

A former alcoholic and Nike product developer created a sophisticated zero-proof beverage called Small Barrel Shrub, which has seen tripling sales growth since a rebranding and recipe overhaul in May 2018, and has raised the majority of start-up funding via crowdfunding platform Pie Shell.

About
Michaela started Drink Shrub about 7 years ago
Revenue
Michaela grew the business to $4.5K/month
Read by 9,771 founders

9. Simple Goodness Sisters ($84K/year)

Belinda and Venise, the Simple Goodness Sisters, came up with the idea for their business while running a mobile bar company. Clients constantly asked how to recreate the fresh, farm-fresh drinks served at their events, leading them to develop their own small-batch, homemade mixers made with ingredients from Venise's farm. After much research and hard work, they launched their farm-to-bar mixers and accessories in Fall 2018, with their products gaining popularity in the cocktail and alcohol-free cocktail scene.

How much they make: $84K/year
How much did it cost to start: $30K
Current team size: 0

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How We Left Our Jobs At Tech Companies To Sell Farm Fresh Cocktail Ingredients

Simple Goodness Sisters is a lifestyle beverage brand that produces "farm to bar" cocktail mixers and accessories made with natural, sustainable ingredients, growing at a rate of 4 times their original production.

About
Belinda started Simple Goodness Sisters over 5 years ago
Revenue
Belinda grew the business to $7K/month
Costs
It cost Belinda $30000 to start the business
Read by 8,316 founders

10. Revive Me ($6K/year)

Ryan Pfeiffer, founder of Revive Me, came up with the idea for his wellness shot company after realizing the need for a convenient and effective way to boost the immune system. As an investment banker in New York, he couldn't afford to get sick and would load up on vitamins and health drinks. After experimenting with ingredients and receiving strong validation from a friend, Ryan created a unique blend of ingredients that became his signature product. He hand-delivered bottles himself to improve customer relationships and launched his business with a soft launch in New York. Despite not being profitable yet, Ryan is focused on investing every dollar back into the business and growing his online sales.

How much they make: $6K/year
How much did it cost to start: $6K
Current team size: 0

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On Launching A Immunity Boost Shots Brand In The COVID-19 Times

Revive Me is a wellness shot company projected to reach $5k in sales over the coming months, providing a natural, shelf-stable drink that caters to anyone who doesn’t have time to be sick or rundown.

About
Ryan started Revive Me about 4 years ago
Revenue
Ryan grew the business to $500/month
Costs
It cost Ryan $6000 to start the business
Read by 6,687 founders

11. Jibby Coffee ($102K/year)

James and Álvaro, the founders of Jibby Coffee, came up with the idea for their business during a Zoom call in March 2020. Álvaro mentioned adding CBD to his coffee to improve his mood, and that sparked the idea to create a coffee brand that balanced the natural jitters of caffeine with CBD. After months of refining their product and working through production challenges, they successfully launched Jibby Coffee and sold out of their initial production run in just two weeks. They continue to receive feedback from customers, refine their messaging, and plan to expand their product offerings in the future.

How much they make: $102K/year
How much did it cost to start: $30K
Current team size: 0

article

How We Started A $8.5K/Month Feel-Good CBD Coffee Brand

Jibby Coffee is a feel-good coffee brand that raised $8.5k per month by cold-brewing organic Colombian coffee and balancing it with tasteless, lab-tested CBD to create a better coffee experience.

About
James started Jibby Coffee almost 4 years ago
Revenue
James grew the business to $8.5K/month
Costs
It cost James $30000 to start the business
Read by 6,276 founders

12. Eli Mason ($540K/year)

Christopher bought this business from the original founder in 2017 after he fell in love with their products at local bottle shops. He was struggling to make a good cocktail on his own, and this was the first one his wife also loved!

How much they make: $540K/year
How much did it cost to start: $10K
Current team size: 0

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How I Started A $20K/Month Old Fashioned Cocktail Mixer

How Christopher Thomas turned a struggling cocktail mixer brand into a consistent low five-figure business by investing in e-commerce growth and customer reviews, focusing on all-natural ingredients, and revamping the website and packaging.

About
Christopher started Eli Mason over 9 years ago
Revenue
Christopher grew the business to $45K/month
Costs
It cost Christopher $10000 to start the business
Read by 5,410 founders

13. Drink Leilo ($1.2M/year)

How much they make: $1.2M/year
Current team size:

Making $80k/mo Building the World's First Relaxation Beverage

Check out how the founder of the world's first relaxation beverage grew his team to 8 full-time employees and 30+ sales reps, and is on track to 10x last year's revenue.

Revenue
They grew the business to $100K/month
Read by 480 founders

14. The Coca-Cola Company ($2.4B/year)

How much they make: $2.4B/year
Current team size: 700000

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Coca-Cola CEO on the Modern Multinational

The Coca-Cola Company is a world-renowned global beverage firm that dominates the cold beverage market, selling over 50 billion beverage servings in 2005 and generating over $33 billion in sales globally in 2020.

About
They started The Coca-Cola Company about 132 years ago
Revenue
They grew the business to $200M/month
Read by 602 founders

15. Paper Boat Drinks ($28.6M/year)

How much they make: $28.6M/year
Current team size: 200

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Neeraj Kakkar & Shripad Nadkarni || Paperboat || The New Rules Of Business

Paper Boat, a brand of traditional Indian drinks and culinary goods, has seen a 20% growth in sales in FY2020 with revenue increasing from INR 195 Cr to INR 235 Cr by taking customer feedback, introducing new flavors, focusing on market segmentation, and conserving ancient recipes.

About
James started Paper Boat Drinks over 10 years ago
Revenue
James grew the business to $2.38M/month
Read by 673 founders

16. Mindful Proteins Inc. ($14.4K/year)

Sean Penrith, the CEO and co-founder of Mindful Proteins, was inspired to start the company after his personal journey with yoga, meditation, and a healthy diet transformed his life. He saw a gap in the market for clean-label protein water and decided to create TATU Protein Water, which is loaded with 15g of whey protein isolate and free from artificial ingredients and sugars. After extensive market research and positive feedback from consumers, Mindful Proteins is preparing for its first commercial production run in early 2020.

How much they make: $14.4K/year
How much did it cost to start: $100K
Current team size: 0

article

How I'm Launching A Food Startup Selling Protein Water In A Can

Mindful Proteins co-founder shares how they developed TATU, a clean-label protein water with 15g of whey protein isolate that contains 0g of total sugars, to cater to wellness-oriented consumers looking for functional beverages and hydration; targeting yoga studios, retail, and online sales with plans to expand production and new product lines to become a $100 million company.

About
Sean started Mindful Proteins Inc. over 5 years ago
Revenue
Sean grew the business to $1.2K/month
Costs
It cost Sean $100000 to start the business
Read by 6,305 founders

17. CAULIPOWER ($100M/year)

How much they make: $100M/year
Current team size: 49

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How Gail Becker Went From a Corporate Career to Launching CAULIPOWER

Caulipower CEO, Gail Becker's startup, which generated $5 million in revenue in its first year, now operates in 25,000 stores and has a $100 million estimated revenue, and she shares her secrets to success.

About
Gail started CAULIPOWER about 7 years ago
Revenue
Gail grew the business to $8.33M/month
Read by 809 founders

18. Basemakers ($3M/year)

How much they make: $3M/year
Current team size: 49

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Want to Earn Revenue Fast? Just Chill on Product Businesses and Try Services Instead, Says Max

A founder established Basemakers in 2015, which connects professional salespeople with consumer product goods businesses at a fraction of the cost and has since grown into a 7-figure business through profitable first-year sales and growth strategies, including focusing on face-to-face meetings and seeking referrals from their existing network of customers.

About
Max started Basemakers about 9 years ago
Revenue
Max grew the business to $250K/month
Read by 127 founders