Start A Drinkware Brand - Business Ideas
A drinkware brand sells home and houseware products like cups, koozies, mugs, and other drinking accessories. If you've decided to try and create a business selling drinkware, there are certain things you need to know. You can do it from the comfort of your own home. You can get started for free, avoiding the hefty cost of setting up a brick-and-mortar shop. And if you take advantage of the right marketing strategies, you could be on your way to making money within a few weeks. The demand for custom-branded drinkware in the workplace has increased substantially over the past decade.
Starting a drinkware brand requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell drinking accessories, or selling drinking accessories online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a drinkware brand ➜
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$5,600 |
$20,400 |
|
Software Expenses |
$162 |
$3,094 |
|
Total Startup Costs |
$6,136 |
$38,061 |
Case Studies
•
$12M/mo
•
$450K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Pottery Barn |
potterybarn.com |
3,935 |
|
|
American Kennel Club |
akc.org |
5,630 |
|
|
BrüMate |
brumate.com |
46,812 |
|
|
Promotique |
promotique.com |
47,319 |
|
|
RTIC |
rticoutdoors.com |
59,508 |
|
|
Earth 911 |
earth911.com |
76,452 |
|
|
OXO |
oxo.com |
84,895 |
|
|
Fellow |
fellowproducts.com |
88,865 |
|
|
Reusable Insulated Stainless Steel Tumblers and Water Bottles |
tervis.com |
122,930 |
|
|
MiiR |
miir.com |
151,426 |
|
|
HydroMATE |
hydromateusa.com |
153,201 |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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