8 Baby Accessories Business Success Stories [2023]

Here are some real life success stories of starting a baby accessories business:

1. Bambox ($720K/year)

Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.

How much they make: $720K/year
Where they're located: Autonomous City of Buenos Aires, Argentina
How much did it cost to start: $100
Current team size: 7

2. Parker Baby Co. ($6M/year)

Sam and Kirsten, a husband and wife team, founded Parker Baby Co. after struggling to find a diaper bag that met their needs. They designed a large, stylish, gender-neutral, and affordable diaper backpack, which became their most well-known product. With rapid sales growth of 300%, 87%, and 48% from 2017 to 2019, they have positioned themselves as a successful practical baby products brand.

How much they make: $6M/year
Where they're located: Colorado, USA
How much did it cost to start: $1.5K
Current team size: 2

So... can you actually make money with a baby accessories business?

Of course. There are millions to be made in this industry.

But how?

1. Research real, profitable businesses and see exactly how much money they make.
2. Study exactly what works, and what doesn’t.
3. Take action, because now you have the roadmap.

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3. CoziGo ($312K/year)

Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.

How much they make: $312K/year
Where they're located: Sydney, New South Wales, Australia
Current team size: 2

4. Dumforter ($108K/year)

Johanne, a single mom with a background in sales and marketing, came up with the idea for Dumforter when her son asked why his sister needed both a dummy and a comforter. She wanted to create a high-end, luxurious, and unique 3-in-1 baby product that would bring comfort to babies and make parents' lives easier. After years of research, development, and working with factories in China, she successfully launched Dumforter and within 12 months turned over $157k, selling in 8 countries and gaining attention from major industry players.

How much they make: $108K/year
Where they're located: Camberley, UK
How much did it cost to start: $150K
Current team size: 1

So... can you actually make money with a baby accessories business?

Of course. There are millions to be made in this industry.

But how?

1. Research real, profitable businesses and see exactly how much money they make.
2. Study exactly what works, and what doesn’t.
3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Bibado.co.uk ($4.8M/year)

Rachel founded Bibado in 2016 after experiencing frustration feeding her twin daughters. She invented the Bibado Coverall by cutting up an old umbrella at her kitchen table, solving the problem of mealtime mess. The business has since grown to become an international brand stocked in over 25 countries.

How much they make: $4.8M/year
Where they're located: Cardiff, UK
How much did it cost to start: $30K
Current team size: 11

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