8 Baby Accessories Business Success Stories [2024]

Updated: November 19th, 2023
Start A Baby Accessories Business

Here are some real life success stories of starting a baby accessories business:

1. Bambox ($720K/year)

Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.

How much they make: $720K/year
How much did it cost to start: $100
Current team size: 7

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How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

About
Charles started Bambox over 6 years ago
Revenue
Charles grew the business to $60K/month
Costs
It cost Charles $100 to start the business
Read by 16,280 founders

2. Parker Baby Co. ($6M/year)

Sam and Kirsten, a husband and wife team, founded Parker Baby Co. after struggling to find a diaper bag that met their needs. They designed a large, stylish, gender-neutral, and affordable diaper backpack, which became their most well-known product. With rapid sales growth of 300%, 87%, and 48% from 2017 to 2019, they have positioned themselves as a successful practical baby products brand.

How much they make: $6M/year
How much did it cost to start: $1.5K
Current team size: 2

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How We Started A $325K/Month Practical Baby Products Brand

Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.

About
Kirsten started Parker Baby Co. over 8 years ago
Revenue
Kirsten grew the business to $500K/month
Costs
It cost Kirsten $1500 to start the business
Read by 11,224 founders

So... can you actually make money with a baby accessories business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. CoziGo ($312K/year)

Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.

How much they make: $312K/year
Current team size: 2

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How Emma Lovell Built A $26K/mo Baby Stroller Business

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

About
Emma started CoziGo almost 9 years ago
Revenue
Emma grew the business to $26K/month
Read by 9,431 founders

4. Dumforter ($108K/year)

Johanne, a single mom with a background in sales and marketing, came up with the idea for Dumforter when her son asked why his sister needed both a dummy and a comforter. She wanted to create a high-end, luxurious, and unique 3-in-1 baby product that would bring comfort to babies and make parents' lives easier. After years of research, development, and working with factories in China, she successfully launched Dumforter and within 12 months turned over $157k, selling in 8 countries and gaining attention from major industry players.

How much they make: $108K/year
How much did it cost to start: $150K
Current team size: 1

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I Launched A Baby Brand From Home And Made $157K In The First Year

Johanne created Dumforter, the world’s only 3-in-1 baby dummy, teether and comforter which generated a turnover of $157k within 12 months of launching, selling in 8 countries worldwide, showing the power of investing time and creating an engaged community.

About
Johanne started Dumforter over 4 years ago
Revenue
Johanne grew the business to $9K/month
Costs
It cost Johanne $150000 to start the business
Read by 3,885 founders

So... can you actually make money with a baby accessories business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Bibado.co.uk ($4.8M/year)

Rachel founded Bibado in 2016 after experiencing frustration feeding her twin daughters. She invented the Bibado Coverall by cutting up an old umbrella at her kitchen table, solving the problem of mealtime mess. The business has since grown to become an international brand stocked in over 25 countries.

How much they make: $4.8M/year
How much did it cost to start: $30K
Current team size: 11

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From Making Baby Bibs In My Kitchen To Building A $4.8M/Year Global Brand [UK]

Bibado founder Rachel invented an award-winning bib product as a result of her frustrated experience feeding her twin daughters, and grew her business from a kitchen table start-up to a global brand which is loved by 1 in 7 parents of babies at weaning age in the UK, with global sales of over 500,000 bibs distributed in over 25 countries emphasising curiosity and learning at mealtimes with further expansion through new products, micro-influencers, and customer referrals.

About
Rachel started Bibado.co.uk almost 9 years ago
Revenue
Rachel grew the business to $400K/month
Costs
It cost Rachel $30000 to start the business
Read by 4,056 founders