Bibado.co.uk

From Making Baby Bibs In My Kitchen To Building A $4.8M/Year Global Brand [UK]

January 26th, 2022
Rachel Wood
Founder, Bibado.co.uk
$400K
revenue/mo
2
Founders
11
Employees
Bibado.co.uk
from Cardiff, UK
started May 2015
$400,000
revenue/mo
2
Founders
11
Employees
market size
$41.7B
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Flexify, Zipify, Google ads
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
Discover what books Rachel recommends to grow your business!
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Hello! Who are you and what business did you start?

I founded Bibado in 2015, and we are now on a mission to feed the curiosity of all children, by giving parents the right mealtime tools to do so. With these tools, Bibado makes family mealtimes fun, stress-free, and a learning adventure that children and grown-ups can share and enjoy together.

Our first product was invented as a result of my frustration feeding my twin daughters - Eve and Bea. I simply couldn’t find anything that would keep them clean through a meal and was fed up with washing their clothes after every meal, so I cut up an old umbrella in my kitchen and sewed some straps to it! It’s hard to believe that it’s now a multi-award-winning product that is loved by 1 in 7 parents of babies at weaning age in the UK and many more around the world.

Over the last 5 years, we have gone from a kitchen table start-up to a global brand distributing products in over 25 countries with global sales of over 500,000 bibs.

With a great team of like-minded curious individuals, Bibado’s latest product the Dippit has been a shortlisted finalist at the Innovation Awards by the UK Baby Products Association. We will be displayed our winning invention at the Annual Trade Show in Harrogate in October...

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