Dumforter

I Launched A Baby Brand From Home And Made $157K In The First Year

May 1st, 2022
Johanne Holman
Founder, Dumforter
$9K
revenue/mo
1
Founders
1
Employees
Dumforter
from Camberley, UK
started December 2019
$9,000
revenue/mo
1
Founders
1
Employees
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Note: This business is no longer running. It was started in 2019 and ended in 2023. Reason for closure: Acquired.

Hello! Who are you and what business did you start?

Hey everyone, my name is Johanne, and my starter story is about my baby brand Dumforter, where I invented, manufactured, and launched the world’s first and only 3-in-1 baby dummy, teether and comforter, a product that was innocently invented by my ‘babies’ more than 12 years ago.

Starting the business was amazing fun, getting to go to China participating in the ‘you must drink the same as us’ business meetings, whilst traveling the Country-wide in search of several different suppliers that could help manufacture my newly designed and created product dumforter, to get this made there was so much I had to learn and understand from a Legal and Safety perspective, as well as a Financial perspective and so much more, but the journey whilst I did hit a major unexpected bump in the road along the way, has been nothing short of amazing. a roller coaster ride for sure, but my most thrilling one yet, Let me tell you why.

Having my own business has ‘mostly’ been a dream come true for me. Unfortunately, I was a single Mum twice over, which resulted in me losing a great deal of precious time with my beautiful children in their younger years, especially as I didn’t...

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