T is for Tame

How I Tapped On An Emerging Hair Care Market And Built A $90K/Month Business

May 17th, 2023
Becky Bavli
Founder, T is for Tame
$120K
revenue/mo
1
Founders
3
Employees
T is for Tame
from Nanuet, NY, USA
started January 2018
$120,000
revenue/mo
1
Founders
3
Employees
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Hello! Who are you and what business did you start?

Hello! I am Becky Bavli, the founder and CEO of T is for Tame. I started the company about 5 years ago when my twins were born with hair and I couldn’t find clean products to tame it. Every morning they would wake up with their hair either standing up, in knots, or all over the place. When my husband started licking his hands to tame it, I knew there had to be a better way!

Our main target is moms with kids, 0-5 before the first haircut. She is searching for safe products that she can use on her baby to help tame their hair. We launched with a Taming Cream and have launched several other taming products since. We started on Amazon and recently pushed into Target and Walmart, growing our revenue by over 85+% each year.

Word of mouth is so powerful for moms that we believe having people experience the brand is the best way to get them to talk about and stay with it.

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