Business Idea

Start An Activewear Brand

About

Starting an activewear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell activewear, or selling activewear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an activewear brand ➜

Key stats

market size
$177B
revenue (monthly)
$105K
starting costs
$34K
gross margin
20%
avg product price
$64
time to build
12 months
growth
SEO
time investment
Side project

About

Starting an activewear brand requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell activewear, or selling activewear online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an activewear brand ➜

Key stats

market size
$177B
revenue (monthly)
$105K
starting costs
$34K
gross margin
20%

 

avg product price
$64
time to build
12 months
growth
SEO
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $10 $2,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $150 $2,769
Advertising & Marketing Costs $75 $5,536
Other Expenses $0 $800
Total Startup Costs $3,217 $60,455

Successful Businesses

Business URL Rank
S&S Activewear ssactivewear.com #10,037
SIERRA sierra.com #13,126
alphabroder alphabroder.com #23,375
On on-running.com #25,656
BANDIER bandier.com #44,991
TSC Apparel tscapparel.com #47,418
Beyond Yoga beyondyoga.com #57,590
Augusta Sportswear Brands augustasportswear.com #62,822
BSN SPORTS bsnsports.com #63,746
KÜHL kuhl.com #64,486
GOOD AMERICAN goodamerican.com #64,497

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Unlimited income potential With starting an activewear brand there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Higher likelihood of getting referrals This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.
Location is everything! When operating a physical storefront, the location often speaks for itself and serves as it's very own marketing tool! It's important to choose a location in a high traffic area so you can spark curiosity and get people through your door!
Cons Description
Longer Sales Process A activewear brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your activewear brand are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.
Taxes As a activewear brand, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting an activewear brand, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

    Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.