Business Idea

Start A Stationery Business

About

Starting a stationery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell stationery product, or selling stationery product online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a stationery business ➜

Key stats

market size
$9.7B
revenue (monthly)
$15.4K
starting costs
$28.3K
gross margin
35%
time to build
10 months
growth
Word of mouth
business model
E-Commerce
time investment
Full time

About

Starting a stationery business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell stationery product, or selling stationery product online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a stationery business ➜

Key stats

market size
$9.7B
revenue (monthly)
$15.4K
starting costs
$28.3K
gross margin
35%

 

time to build
10 months
growth
Word of mouth
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $500 $5,000
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $6,000
Software Expenses $162 $3,094
Total Startup Costs $7,466 $49,061

Successful Businesses

Business URL Rank
Paper Source papersource.com #52,883
OfficeSupply officesupply.com #73,310
Envelopes envelopes.com #75,748
Bunbougu bunbougu.com.au #181,680
Milligram milligram.com #225,193
Office Supplies Ireland huntoffice.ie #242,443
Item Information for Office, Healthcare and School Supplies iteminfo.com #243,359
Crane Stationery crane.com #249,119
Free Letterhead Templates freeletterheadtemplates.net #302,684
Africa Business Pages africa-business.com #303,108
Stationery Pal stationerypal.com #319,601

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required The cost to start a stationery business costs significantly less money than most businesses, ranging anywhere from 7,466 to 49,061.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Quick build time The average time it takes to build your product is quick - typically around 10 months. This will allow you to bring your product to market faster.
Cons Description
Crowded Space Competition is high when it comes to your stationery business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Low margins The gross margins for your stationery business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.