1,000+ Trendy Home Equipment Business Names

•

Updated: June 10th, 2025

So, you've come up with the perfect home equipment business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your home equipment business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best home equipment business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your home equipment business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Home Equipment Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of home equipment business name ideas for free using our AI business name builder, get keyword data, and instantly check domain availability.

🎯 Struggling to name your business?

Try our AI Business Name Generator and get the perfect name + domain in seconds.

Try it free →

Ideas

Catchy home equipment business name ideas

Aquarius Honeysuckle
D'Adda-Homer
Home & Garden Tools Inc
K&K Home Improvement
Loft-Rite
Wrench Home
Home & Garden Connection
Home Equipment Deluxe
B&G Tools
The Home Gear Store
My Home Gardening Company
Sawyer Homestead
Wired for a living
Breathing New Life into Old Appliances
Tin Tote
My Garden and Home
Home Power Equipment Company
Home Equipment Center
Ikea of Home
The Home Equipment
Home Equipment Plus
Aston Home Improvement
Cadwell Equipment
Saving Time & Money Home Improvement
Home Improvement & Garden
Home and Garden Equipment Centre
Home Equipment Euphoria
Home and Garden Equipment
Boutique Equipment
The Power Tool Co
Bucket Bikes
Home, Garden & Equipment
Home Equipment & Supplies
A & F Equipment Co.
Pete's Equipment Depot
Bargains on Home
The Handyman's Choice
Co Home Equipment
Home & Garden Business
Lamp & Home
The Home Garden Shop
Home & Garden Show & Sale
Classic Home Equipment
Re Home Equipment
Flourishing Home Equipment
My Home Equipment
Home Equipment Garden
We Home Equipment
Sophisticated Home Equipment
Home Equipment Up
Ornate Home Equipment
Go Home Equipment
Home Equipment Creations
Home Equipment Group
Home Equipment Impressions
Home Equipment Co
Home Equipment Shades
Home Equipment Io
Home Equipment Stories
Pro Home Equipment
Home Equipment Visions
Home Equipment Shop
Vibrant Home Equipment
Home Equipment Age
Perfect Home Equipment
Home Equipment Art
Revived Home Equipment
On Home Equipment
Home Equipment Everything
Un Home Equipment
Sitting Home Equipment
Home Equipment Inc
Ivy Home Equipment
Home Equipment Sign
Home Equipment Wishes
HappyHome
Family Spot
Story Domicile
Out Habitation Trading Co
The Ideal
OpticalEquipment
Brilliant Equipment
IntrauterineDevice
The Nice
Assistive
Sensitive
The Left
Left Habitation Pro
The Native
Favourite
Rural House
Essential Electrical System
Private
Own Abode Group
Electric Equip
The Victorian Domicile
Foster
Gimmick Collective
Base Collective
New Domicile
The Nice Abode
Specialized
The Auxiliary
Family Trading Co
Charger Trading Co
The Stately Place
Former Base
Humble Hospice
Story House
Ideal Abode
Ancestral Family Collective
Electric Electrophone
Plate Group
Typical Twist
HumbleHome
Dramatic Decision
The Familiar
Gear Group
Hospitable House
The New Family
Electronic Elint
Rural Base
Habitation Collective
Gimmick Group
The Hospitable
Effective
Essential Computers Collective
CleverDevice
ParentalHome
Hospitable Homeland
Heavy Systems
Convalescent Abode Group
Safe Place
Gear Collective
NiceHome
Hospitable Plate Pro
Essential Equipped
Nearer
Native Domicile Place

Creative home equipment business name ideas

Durable Facilities
The Humble Domestic
Domestic Spot
Prosthetic Place
Durable
Favorite Scanner Group
MeasuringDevice
Dear Plate
Mobile
Left Household
Beloved Family Group
Eternal House Place
Revise Device
The Happy
Essential Computers Collective
Digital Prosthetic
The Real
Dwelling Co
The Familiar
The Lovely Plate
The Private Abode
The Special
Household Place
Peripheral Catheter
The Ideal Place
SweetHome
Dramatic Dongle
Extra Equipped
FavoriteDevice
Available
The Dramatic
Own
Style
The Matrimonial Domicile
Ingenious Dongle Pro
Remote
IntellectualEquipment
Native Place Trading Co
ComfortableHome
Audio Computers Trading Co
The New Place
Latest
Hospitable Habitation
The Temporary Plate
Family Place
The Basic
Habitation Collective
The Future
StyleHome
The True Base
Dear Dwelling
Dear Domestic Co
Victorian Household Trading Co
Residential Household
The Story
Explosive Charger Place
The Suitable
Sights Device
Hospitable Home Plate
Expensive Engine
TechnicalDevice
OpticalDevice
The Active Contraption
Happy
MatrimonialHome
The Electric
PeripheralEquipment
Peripheral Charger Pro
PortableEquipment
Twist Co
Happy Houses
The Lovely
Heights Device
Household Trading Co
AdvancedEquipment
Natal Domestic Pro
Suburban Domicile Trading Co
The Ray Gear
The Nice Abode
The Distant Place
Electrical Electrical System
LikeDevice
The Original
Catheter Co
The Extra
Future Habitation Trading Co
Typical
Pleasant Family Pro
Artificial Contraption
Heavenly Habitation
Industrial Machinery Group
The Straight Plate
Nearer Family
Machinery Pro
Dear Abode
RemoteDevice
Costly Hardware Collective
Ingenious
BackHome
House Co
Permanent Domestic
Systems Spot
Suitable Place Trading Co
Heavenly Household
TemporaryHome
Memorize Device
Clipping Equipment
Digital Driver
Heavenly House Group
Better Gear Group
Ideal
NearerHome
Hospitable Hospice
Prosthesis Trading Co
Near Base
Efficient Machines Co
Computers Pro
Appropriate Tools
The Clever
Own Abode Group
Electronic Elint
Temporary
House Place
Parental Household Spot
Hospitable Habitation Spot
Hospitable House
Happy House
Electric Equip
Hospitable Plate Pro
The Permanent Dwelling
Temporary Habitation Co
OldHome
Suburban House Place
The Foster Habitation
AncestralHome
Protective Hardware Trading Co
Particular
The Old
ElectricalDevice

Learn more about starting a home equipment business:

Where to start?

-> How much does it cost to start a home equipment business?
-> Pros and cons of a home equipment business

Need inspiration?

-> Other home equipment business success stories
-> Marketing ideas for a home equipment business
-> Home equipment business slogans

Other resources

-> Home equipment business tips

Funny Home Equipment Business Names

ParentalHome
ConvalescentHome
Tripping Equipment
Slipping Equipment
Scanner Spot
The Effective
The Permanent Domestic
True Habitation Trading Co
The Type
MatrimonialHome
Natal Family Group
Humble Habitation
Habitation Group
Hospitable Homecoming
FutureHome
Last rites Device
The Latest
Suburban Domicile Trading Co
Parasite Device
RemoteDevice
MeasuringDevice
Effective Twist Spot
Back Domicile Place
Modern Supplies
The Victorian
Automated Machines Co
Gear Collective
The Spiritual Domestic
The New Domestic
Active
Story House
Domestic Collective
Dramatic Catheter Place
Domestic Spot
The Scientific Facilities
The Safe Abode
Happy House
Extra
The Favorite Prosthesis
The Nice
Machinery Spot
Existent Equipment
True
Left Abode Spot
BackHome
ElectronicEquipment
Medical Contraption Place
The Digital
NewEquipment
The Remote
Abode Co
Happy Domicile Collective
Humble Hospital
Heavenly Homeland
Happy Hometown
The Mobile
SweetHome
Dramatic Prosthesis Co
TypeDevice
Family Trading Co
Typical Habitation
Electronic Implant Co
Dislike Device
Beautiful Family Collective
Industrial Machinery Group
The Out Domicile
The Intellectual
Spacious Habitation Place
Dramatic Dispatcher
Durable
The Excellent Contraption
The Comfortable
Left Plate
Charger Pro
Dwelling Spot
House Co
Domicile Pro
BeautifulHome
Mobile
The True Base
MagneticDevice
Measuring Prosthesis
Household Trading Co
Special
WirelessDevice
Plate Group
House Group
Heavenly Homecoming
ModernEquipment
Audio Computers Trading Co
Malignant Equipment
Heavy Materials
Ancestral Family Pro
Habitation Trading Co
The Residential
Assistive
Dear Abode
QuietHome
Appropriate Machinery Spot
Place Place
The Peaceful Domestic
IntrauterineDevice
The Nuclear Charger
Digital Prosthetic
Former Domestic Co
Happy Dwelling
OutHome
Active Implant Collective
Artificial Dongle Pro
Suburban Abode Place
Adaptive Machines Spot
The Original
Base Group
Residential Base Co
Humble Household
Electrical Catheter Place
Native Base
SpiritualHome
Agricultural
The Artificial
Stately
Beautiful Domestic Place
Divide Device
Machinery Pro
Out Habitation Trading Co
Modest
ComfortableHome
Stately Habitation
Own Domicile Co
The Overcurrent
Native Base Place
The Decent
The Comfortable Plate
The Shaped Catheter
Dwelling Co
The Native
NearerHome
Efficient Equip
The Electronic

Cool home equipment business name ideas

Dramatic Prosthesis Co
Scanner Collective
IdealHome
Victorian
The Costly Tools
Computers Group
The Safe
Industrial Machinery Group
Style Place Trading Co
Temporary Habitation Co
Lovely
Machinery Trading Co
The Type Implant
Intrauterine Prosthetic
Dwelling Co
Victorian Domicile Trading Co
Happy Family
Pleasant Base Co
Optical Machines
Protective Hardware Trading Co
Parasite Device
LovelyHome
Mites Device
Habitation Co
Medical Contraption Place
Dear Domestic Co
Convalescent House Co
Dwelling Trading Co
The Peripheral Gimmick
Electric Electrical System
The Mobile
Abode Trading Co
Suitable Plate Spot
Hospitable Hospice
FamilyHome
Stately Habitation
Ancestral Base Place
VisualEquipment
True Base Co
The Powerful
Foster
Malignant Equipment
PrivateHome
Parental Abode Pro
AuxiliaryEquipment
The Artificial
The Eternal
Native Domicile Place
Tonight Device
Own
Habitation Collective
Victorian Habitation Collective
Beloved Family
Out Habitation Trading Co
SweetHome
Essential Equip
Real Domestic Pro
Base Spot
FormerHome
The Favorite Prosthesis
The Ancestral Family
Experimental Equipo
Charger Group
Dear
Obsolete
Implant Collective
Electric Systems Collective
LatestEquipment
Charger Spot
The Mnemonic
Inadequate Gear Place
Logical
Welcome
Electrical Scanner
Hospitable Hearth
Former Plate
Place Place
Nice Household
Welcome House Pro
The Nice
MeasuringDevice
Specialized
Comfortable
The Matrimonial
The Victorian Domicile
Family Collective
Happy Houses
The Poetic Gadget
Hospitable Home Plate
Implant Group
Merchandise Device
Divine Device
The Remote
Gear Collective
The Complex Facilities
Moonlight Device
Simple Scanner Pro
Held Prosthesis Place
The Former Base
DownHome
The Convenient
Bites Device
Story Habitation Co
Sound Computers Collective
Electric
The Explosive Prosthetic
Abode Collective
Safe
The Ray
The Inadequate
Favorite Scanner Group
The Typical Place
Stately
The Victorian Dwelling
Peaceful Domestic Trading Co
The Pleasant
The Useful
Hospitable Place
The Ideal Place
Spiritual Plate
Habitation Place
StrangeDevice
Medical
OldHome
Catheter Spot
Residential Household
Abode Pro
The Ancestral Household
Own Abode Group
Reply Device
The Mechanical Systems
ExpensiveEquipment
Humble Hometown
NatalHome
Hospitable Habitation
Heavenly
Lights Device
Costly Materials Trading Co
The Stately Place

Unique home equipment business name ideas

AutomaticEquipment
The Matrimonial Domicile
The Medical
The Story Abode
Materiel Place
The True Base
Story House
Expensive Engine
Quiet Domestic
Style Base Pro
Comfortable Dwelling Spot
TypicalHome
Victorian Habitation
Quiet Family Place
Base Pro
Civil rights Device
The Style Dwelling
Future
The Stately
The Straight
Native House Collective
The Measuring Gimmick
Habitation Trading Co
Logical Contraption Spot
Humble Hearth
Related Computers Group
Native Family Pro
Old Domicile
Efficient
Limit Equipment
The Processing Tools
Decent
Suburban
Place Co
Modest Domicile Trading Co
True Habitation Trading Co
TechnicalDevice
The Similar
QuietHome
Prosthesis Group
Pleasant Household
External Twist Collective
Ancestral Family Collective
Typical Contraption Collective
The Beloved Habitation
The Private
New Habitation
AutomatedEquipment
Heavenly Habitation
Efficient Electrical System
OriginalHome
Heavenly Domicile Pro
NewEquipment
The Rural Dwelling
Adequate
The Structural
The Native Plate
Twist Co
Rural Base
The Modest
WelcomeHome
AdditionalEquipment
Mnemonic Charger Trading Co
OpticalDevice
Future Family Trading Co
Former
The Lovely Plate
Essential Computers Collective
Electronic Implant
The Comfortable
Pleasant
The Sound
The Mental Tools
Suburban House Place
Charger Pro
New Household Co
Design Device
Resistant Equipment
Out Domicile Pro
Lovely Place Pro
Original
NiceHome
Domestic Pro
Digital Dde
Active
Memorize Device
Suitable
Family Trading Co
The Optical
Efficient Equip
MechanizedEquipment
Peaceful House Group
PhotographicEquipment
DearHome
ElectronicEquipment
Explosive Charger Place
Welcome Place
Suburban Abode Place
Latest Computers Trading Co
Divide Device
Protective
Habitation Spot
Class Family Pro
Domestic Co
The Saving Contraption
Plate Trading Co
The Parental
Held Implant
The Ideal
Mental Machines Place
ProcessingEquipment
Existent Equipment
Out Household Pro
Lovely Dwelling Pro
The Humble Household
Family Pro
The Down
Private
Welcome Domicile Trading Co
ParentalHome
Standard Gadget Spot
NearHome
The Nearer Habitation
Family Household Pro
Household Trading Co
Domestic Group
Happy Base Co
The Stately Domicile
The Distant
The Humble Base
Durable Facilities
Domestic Spot
Style Dwelling Group
SpiritualHome
Down Plate
The Familiar
Pigment Equipment
The Original
ActiveDevice

Cute home equipment business name ideas

The Ancestral Abode
The Safe Domicile
The Additional
Native Base Place
Systems Co
The Sweet
The Left Habitation
Place Pro
Hardware Pro
Near Plate Pro
Special
The Lovely Household
Clipping Equipment
Shipments Equipment
Appropriate Tools
New Plate
The Personal
Ideal Abode Spot
Suitable Habitation
Eternal Domestic Spot
HappyHome
Victorian Household Trading Co
Devine Device
Humble Houses
Class Household Trading Co
True Domestic Group
ResidentialHome
Agricultural
Plate Pro
The True
Straight Family Place
The New Place
The Elaborate
HumbleHome
The Suitable
Rural
Eternal Plate Co
The Victorian
Spacious Place Co
Costly Hardware Collective
Style
Tools Trading Co
Down House
Heavenly Hospital
New Dwelling Co
Materials Group
Spacious Domicile Pro
Left
Foster Domicile Pro
BasicEquipment
Electrical Electrical Device
Story House Spot
Protective Catheter Pro
The Peripheral
The Former Dwelling
The Auxiliary
MobileHome
Ideal Abode
Extra Equipped
Modest Base
The Own
Real Habitation Pro
Elaborate Materials Spot
Base Group
Electric Electrical Device
Nice Family
Happy Domicile Group
Nearer House
Ideal House Spot
Systems Collective
Extra Equipping
Spacious Dwelling Place
The Efficient
Happy Habitation
Prosthetic Place
Controlled Twist Co
Single
Decent Domestic Place
The Family
Prosthesis Spot
The Suitable Plate
Digital Dispatcher
The Complex
Abode Group
Humble Habitation
The Sensitive
Heavenly Habitation Trading Co
True Domicile
FavoriteDevice
ElectricalDevice
True
The Former
Automated
Experimental Computers Trading Co
Happy Hometown
The Rural
ConvalescentHome
Left Habitation Pro
Electrical Electrical System
Distant
Stately Plate Collective
Dear Domicile Place
Remote
The Lovely
Domicile Spot
Distant Domicile Pro
Sites Device
Quiet Plate Spot
Tights Device
Electronic Prosthetic Place
The Mobile House
Happy House
NearerHome
The Humble Domestic
Natal
Materials Pro
Spiritual
Dramatic Dispatcher
Deficient Equipment
Latest Machines Spot
Place Trading Co
Down
MatrimonialHome
Explosive Contraption Spot
Peaceful Domicile
The Experimental
Family Place
Happy
The Permanent Domestic
Nearer Family
Systems Spot
Dramatic Doohickey
Safe Place
Native Domestic Co
Appropriate Twist Co
Native Place Trading Co
Heavy Materials
ExplosiveDevice
Extra Electronics

Clever home equipment business name ideas

RealHome
Old Domicile Collective
Heavenly Houses
Former Habitation Collective
Alive Device
The New Family
Original House
Prosthesis Collective
Victorian Habitation Group
Terminal Systems Place
ElectricalEquipment
The Real
The Foster Habitation
Dongle Place
Own Domestic
Machinery Pro
Story Domestic Pro
The Typical Base
Resilient Equipment
The Measuring
Ray Materiel Place
Poetic
Artificial Dongle Pro
Appropriate Materials Co
Powerful
The Dear
Permanent Domestic
Quiet Domicile Trading Co
Plate Co
Happy Household
Domestic Trading Co
The Distant Place
The Style Place
Near Habitation
The Extra
The Single
Abode Spot
Nice House
Kitchen Equipment
Machines Trading Co
Happy Homecoming
Back Dwelling
ControlledDevice
Own Plate Collective
Similar
The Special
Spiritual Domicile Place
Standard Machines Group
Rural Plate Co
Natal Family Group
The Scientific
Electronic Electronics
Decent Abode Pro
Materiel Group
Computers Place
Heavenly Hometown
Native Habitation Trading Co
Strange Scanner Group
NativeHome
Intellectual Gear Collective
Own Dwelling Pro
The Electronic
Electrical Equipo
Materials Collective
The Spacious
Typical Habitation
RuralHome
The Overcurrent
The Residential House
Typical
Hospitable Hospital
Humble Base Co
The New Domestic
Nice
House Pro
Rural Domicile Co
Artificial Contraption
Domicile Place
Domicile Co
DurableEquipment
Women Equipment
Electronic Implant Co
Private Habitation
Back Plate
Beautiful Domestic Place
Industrial
Plate Group
Heavenly Hospice
Former Family
Domestic Place
Eternal
Prosthesis Trading Co
The Temporary Plate
Back Abode Place
Native Base
Near Base
Natal Abode
LeftHome
Typical Abode Group
Own Dwelling Spot
Digital Dongle
Suitable Hardware
Original Domicile Spot
Conventional Computers
The Out Domicile
Parental
CleverDevice
Optical Prosthetic
The Native
Left Plate
The Portable
The Private Plate
Medical Gear Co
The Related Machines
The Heavenly
Sufficient Equipment
Native Abode Pro
PeacefulHome
Suitable Place Trading Co
Beloved
Polite Device
Out Abode Co
Revive Device
The Digital
Favorite Charger
Modern Supplies
The Hospitable
The Shaped Catheter
The Sweet Dwelling
Former Domestic Co
The Hospitable Dwelling
Future Habitation Trading Co
PleasantHome
Decent House Group
Household Collective
The Portable Twist
The External
PeripheralEquipment
Suburban Base

Best home equipment business name ideas

BeautifulHome
Effective Twist Spot
Pleasant Abode Trading Co
Permanent Household Trading Co
Humble House
Overcurrent Twist Place
Recognize Device
The Peaceful
The Better Materiel
The Old
Dramatic Catheter Place
The Clever Prosthetic
Dramatic Decision
Welcome Place Place
Ingenious Dongle Pro
The Foster
RemoteDevice
Automatic
Electric Equip
Story Abode
The Old Plate
The Peaceful Domestic
Inadequate
Nearer Abode Co
Pleasant Domicile Collective
Domestic Collective
Durable Supplies Co
The Assistive Implant
Latest
FutureHome
Essential Equipped
Digital Disp
ModestHome
Heavenly Homeland
Spacious Plate
Structural Gimmick
Stylistic Prosthesis
Profile Device
Tools Place
The Spiritual Domestic
Native Household Collective
The Logical Twist
The Adaptive
Mobile
PoeticDevice
Extra
SuitableEquipment
Permanent
Convalescent Dwelling Co
Native
WirelessDevice
Convalescent Abode Group
Electronic
The Nearer Domestic
Endearment Equipment
Digital Driver
Brilliant Equipment
Happy Hospital
Matrimonial
Sensitive Materials
TerminalDevice
Eternal House Place
Happy Place
The Temporary
Optical Implant Group
ClassHome
Optical Implant
Peripheral Machinery Trading Co
The Poetic
Dwelling Collective
Native Habitation
Electronic Materials Place
Gimmick Collective
Domicile Trading Co
Native Habitation Place
The Lovely Domestic
The Happy
The Active Contraption
The Comfortable Abode
Spacious Plate Collective
Dramatic Driver
Particular
Left Household
Natal House Group
Humble Home Plate
Sweet Dwelling Co
The Nearer
Base Collective
Decent Domestic Group
Peripheral Charger Pro
The Real Domestic
The Intellectual
Heavenly Place
Straight
Favourite
The Quiet
The Convalescent
Beautiful Family Collective
Happy Domicile Collective
Happy Hospice
EfficientDevice
Domicile Pro
Electric Electrophone
Tools Pro
Last rites Device
Beloved Family Collective
Spacious Habitation Place
Particular Dongle Pro
Natal Domicile
The Beautiful
The Electric
The Ray Gear
The Quiet Domestic
Back Household
Assistive Prosthesis
Sweet
The Scientific Facilities
Controlled
Bill of rights Device
The Future
Familiar Contraption Trading Co
Family Co
Supervise Device
Digital Prosthetic
The Commercial
Associated
Spiritual Habitation
PermanentHome
Peripheral Tools Pro
Down Domestic Pro
The Old Family
Contraceptive Gimmick
Heights Device
Hospitable Homecoming
The Temporary Domicile
DecentHome
The Story Family
Explosive Prosthesis Pro
Dwelling Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Home Equipment Business:

Simple is always better

This means a few different things. Your home equipment business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your home equipment business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Home Equipment Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile