1,000+ Trendy Home Equipment Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect home equipment business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your home equipment business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best home equipment business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your home equipment business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Home Equipment Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of home equipment business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy home equipment business name ideas

Aquarius Honeysuckle
D'Adda-Homer
Home & Garden Tools Inc
K&K Home Improvement
Loft-Rite
Wrench Home
Home & Garden Connection
Home Equipment Deluxe
B&G Tools
The Home Gear Store
My Home Gardening Company
Sawyer Homestead
Wired for a living
Breathing New Life into Old Appliances
Tin Tote
My Garden and Home
Home Power Equipment Company
Home Equipment Center
Ikea of Home
The Home Equipment
Home Equipment Plus
Aston Home Improvement
Cadwell Equipment
Saving Time & Money Home Improvement
Home Improvement & Garden
Home and Garden Equipment Centre
Home Equipment Euphoria
Home and Garden Equipment
Boutique Equipment
The Power Tool Co
Bucket Bikes
Home, Garden & Equipment
Home Equipment & Supplies
A & F Equipment Co.
Pete's Equipment Depot
Bargains on Home
The Handyman's Choice
Co Home Equipment
Home & Garden Business
Lamp & Home
The Home Garden Shop
Home & Garden Show & Sale
Classic Home Equipment
Re Home Equipment
Flourishing Home Equipment
My Home Equipment
Home Equipment Garden
We Home Equipment
Sophisticated Home Equipment
Home Equipment Up
Ornate Home Equipment
Go Home Equipment
Home Equipment Creations
Home Equipment Group
Home Equipment Impressions
Home Equipment Co
Home Equipment Shades
Home Equipment Io
Home Equipment Stories
Pro Home Equipment
Home Equipment Visions
Home Equipment Shop
Vibrant Home Equipment
Home Equipment Age
Perfect Home Equipment
Home Equipment Art
Revived Home Equipment
On Home Equipment
Home Equipment Everything
Un Home Equipment
Sitting Home Equipment
Home Equipment Inc
Ivy Home Equipment
Home Equipment Sign
Home Equipment Wishes
Parental House
Modern Supplies
Rural Domicile Co
MagneticDevice
The Typical Base
The Old Plate
Extra Equipped
Stately Plate Collective
Lights Device
Essential Equip
Habitation Pro
Digital Doohickey
The Ray
Real Domestic Pro
Beloved
Latest Computers Trading Co
The Assistive Implant
StraightHome
Sweet Place Spot
Beautiful
Original House
Beloved Plate
Family Base Pro
The Comfortable Abode
Back Plate
The Mobile
Residential
Victorian Domicile Trading Co
The Additional
Active Implant Collective
Humble House
New Dwelling Co
The Victorian Domicile
The Useful
ExternalDevice
Sensitive
Spacious Place Co
Suburban Base
Tripping Equipment
The Beloved Habitation
Private
Class
Hospitable Habitation
Down Domestic Pro
Recognize Device
Spiritual
The Beloved
ProductiveEquipment
CleverDevice
House Place
Endearment Equipment
The Welcome Habitation
SuitableHome
Automated
Associated
Family Trading Co
Pleasant Base Co
HeavyEquipment
The Straight Plate
Ingenious
The Story Abode
The Stately Place
PrivateHome
The Effective

Creative home equipment business name ideas

Supervise Device
Story Abode
Eternal House Place
Own Plate Collective
Prosthesis Spot
Heavenly Habitation
Extra Engine
Digital Dongle
The Suitable Plate
Humble Hospice
The Typical Base
The Efficient
The Sensitive
The Ray Gear
Modest Domicile Trading Co
Suitable
Eternal Plate Co
The Single
Distant Domicile Pro
Temporary Habitation Co
Foster Domicile Pro
Intrauterine Prosthetic
Sufficient Equipment
Happy
Merchandise Device
Spacious Plate Collective
The Mental Tools
NatalHome
The Convalescent
Comfortable Dwelling Spot
Essential Electrical System
WelcomeHome
Peaceful Domicile
Better
Ideal Abode
Dear Domicile Place
The True Base
ElectricalEquipment
Revise Device
The Excellent Contraption
The Particular Contraption
Industrial Machinery Group
Peaceful Domestic Trading Co
Controlled
Beloved Family Group
The Nuclear Charger
The Foster Domicile
Scanner Spot
Automatic
The Convalescent Abode
Electronic Implant
Spacious Base
Ideal
PoeticDevice
Story House
Rural Domicile Co
Habitation Group
Native Habitation Trading Co
Dwelling Spot
Electrical Catheter Place
The Medical
Extra Electronics
Nice Domestic Pro
PowerfulDevice
Out
Back Dwelling
Elaborate
Native Domestic Co
Systems Collective
Native Base Place
The Stately Domicile
Profile Device
Sweet
The Dear Household
Lovely Dwelling Pro
Nights Device
Down
Gear Group
Scientific
The Powerful Implant
Ancestral
Place Co
Typical Contraption Collective
Story Habitation Co
Ingenious
House Pro
Electronic Prosthetic Place
Stately Abode
Victorian Domicile Trading Co
The Standard
Necessary
Natal House Group
Dramatic Driver
The Poetic Gadget
The Out Domicile
OpticalDevice
Left Dwelling Co
The Suitable
Permanent Domestic
Kitchen Equipment
The Favorite Prosthesis
Electrical Exercise Bike
The Digital Catheter
Digital Decision
Tools Trading Co
Medical
The Beloved
Medical Contraption Place
The Dear
The Mobile House
The Useful
Active Implant Collective
The Beautiful
Artificial Contraption
Dwelling Pro
Appropriate Machinery Spot
Last rites Device
StandardEquipment
Prosthesis Collective
Protective
Convalescent
The Mobile
The Own
Electric Equip
ElectricalDevice
Private Place
The New Family
Natal
Former Family
Convalescent Dwelling Co
The Original
House Co
Effective Twist Spot
Spacious Place Co
Clipping Equipment
Polite Device
SafeHome
The Permanent Domestic
Hospitable Hospital

Learn more about starting a home equipment business:

Where to start?

-> How much does it cost to start a home equipment business?
-> Pros and cons of a home equipment business

Need inspiration?

-> Other home equipment business success stories
-> Marketing ideas for a home equipment business
-> Home equipment business slogans

Other resources

-> Home equipment business tips

Funny Home Equipment Business Names

Modest Domicile Trading Co
Hospitable Domestic Collective
MilitaryEquipment
New
The Sweet Abode
DurableEquipment
Suburban
Medical
Habitation Collective
Habitation Spot
The Adaptive Materials
Out
Logical
PeacefulHome
Distant Domicile Pro
The Experimental
Suburban Base
The Assistive Implant
Civil rights Device
The Victorian Dwelling
Optical Prosthetic
Latest Computers Trading Co
Reply Device
AutomaticEquipment
Favorite Charger
Commitment Equipment
Essential Equip
TechnicalDevice
DramaticDevice
Suburban Abode Place
Tools Trading Co
Former
BasicEquipment
The Nice
Typical
The Complex
Electrical Electrical System
Family Co
Elaborate Materials Spot
The Dear
Heights Device
Logical Contraption Spot
Private Habitation
Extra Equipping
Happy Houses
Humble Homeland
Prosthesis Spot
Left Plate
Quiet Plate Spot
Rural Base
The Nice Dwelling
Mnemonic Charger Trading Co
Lovely
The Complex Facilities
Comfortable
Base Collective
Nearer Abode Co
Charger Group
The True Base
Elaborate Equipping
Welcome
The Real
Deficient Equipment
Ray Materiel Place
Matrimonial
Electrical Exercise Bike
Domicile Group
StyleHome
The Explosive Prosthetic
Efficient Electrical System
Sufficient Equipment
IdealHome
The Intrauterine
Native Domestic Co
Old Domicile Collective
The Victorian
Specialized
Story Habitation Co
The Residential House
Beloved
Explosive Charger Place
Down Plate
Spacious Base
Scanner Co
PersonalEquipment
Held Implant
Safe Abode Group
Sights Device
HappyHome
Native Domicile Place
Mental Machines Place
Assistive Prosthetic Spot
Adaptive Materials
Convalescent Abode Group
Family Collective
Native Family Pro
Technical Scanner Place
Victorian Habitation
Electronic Electronics
Dramatic Dispatcher
The Humble
Hospitable House
The Mnemonic Prosthetic
The Electrical Materials
Family Pro
Base Place
PermanentHome
ResidentialHome
Intrauterine Prosthetic
Domicile Collective
Systems Spot
Lovely Place Pro
Left Habitation Pro
Stately Plate
Indifferent Equipment
Pleasant Household
The Controlled
Inadequate Gear Place
The Suitable Facilities
Moonlight Device
Prosthetic Place
The Essential
The Style Dwelling
Happy Homecoming
Materials Group
Heavenly Hometown
Spiritual Habitation Group
Portable Gimmick Place
Electrical Electrical Device
Near
Artificial Contraption
Nights Device
Ideal House Spot
The Spacious
Out Abode Co
Household Spot
Real Habitation Pro
Beloved Family Group
The Out

Cool home equipment business name ideas

FosterHome
Electronic Electronics
Prosthesis Collective
Out Household Pro
Endearment Equipment
Humble Homecoming
Limit Equipment
Related Computers Group
Powerful
The Victorian
The Private
MatrimonialHome
Own
Happy Homeland
TemporaryHome
Specialized
Story Domestic Trading Co
Peaceful Domicile
Nice
Original Abode Co
Peaceful House Group
ProcessingEquipment
The Rhetorical
Spacious Plate
The True
Near Place Pro
Hospitable Hospice
Natal Family Group
Beloved Plate
CleverDevice
NiceHome
TypicalDevice
The Down
Welcome Domicile Trading Co
StoryHome
Catheter Spot
Domestic Co
Back Family Collective
Heavenly Hometown
Assistive Prosthesis
ControlledDevice
Out
ResidentialHome
The Familiar
The New
NewEquipment
Comfortable Dwelling Spot
The Efficient
Remote
Eternal Plate Co
Experimental Equipo
Ray
Modify Device
Nearer Abode Co
Artificial Contraption
Television Equipment
Design Device
The Safe Domicile
PoeticDevice
Welcome Place Place
Industrial
Sweet Family Collective
The Back
PortableEquipment
The Permanent Dwelling
Happy Household
Medical
Matrimonial Plate
Base Pro
Parental Base
Temporary Habitation Co
Happy Home Plate
Down
The Ideal Abode
Dwelling Collective
The Dear Household
Gear Group
Electrical Catheter Place
SuburbanHome
BetterEquipment
Habitation Group
Contraption Group
Digital Dde
PeripheralEquipment
The Nuclear Charger
Left Dwelling Co
Tripping Equipment
Optical
Electric Equipping
DecentHome
Eternal House Place
The Electrical
Left Plate
Assistive Prosthetic Spot
Dear Domestic Co
Automated
The Natal
Heavenly House Group
Optical Implant
Resilient Equipment
Durable Facilities
Beloved Family
FormerHome
Nearer
Profile Device
Private
WirelessDevice
Happy Hometown
Machines Spot
Electronic
The Mental Tools
Charger Spot
Electric Systems Collective
Beloved Family Group
Near
Family Trading Co
The Poetic Gadget
HeavyEquipment
TechnicalDevice
Safe Abode Group
Hospitable Home Plate
Happy Domicile Group
The Logical Twist
The Automatic
The Happy
Systems Co
Prosthesis Trading Co
The Beloved
AdditionalEquipment
AncestralHome
The Mobile
Tools Trading Co
Electronic Implant Co
The Beautiful
Ingenious Dongle Pro
Medical Contraption Place
The Similar
The Latest Tools
Electrical Exercise Bike

Unique home equipment business name ideas

The Medical
Standard Materiel Co
Plate Place
Beautiful Family Collective
Extra
The Nice
Domestic Spot
Welcome
Own Domestic
Ideal
Commitment Equipment
MagneticDevice
Habitation Collective
The Favorite
Heavenly Home Plate
IntellectualEquipment
The Standard
The Lovely Plate
Real
The Structural
Electric Electrical Device
Machines Collective
Native
Humble Home Plate
Digital Dongle
Dongle Place
Shipments Equipment
Near Habitation
ProductiveEquipment
Domestic Group
Natal Domicile
Ideal Abode
FavoriteDevice
Ancillary
Controlled Twist Co
House Co
Base Collective
Heavenly Homecoming
Domicile Place
Devine Device
The Mobile House
NearHome
Former Family
The Parental
The Suitable Facilities
The Old Plate
The Related
Spiritual Domicile Group
Comfortable Plate Collective
Overcurrent Twist Place
Temporary
The Native Plate
The Portable
Extra Engine
Base Spot
Own Dwelling Pro
Particular Dongle Pro
Stately Plate Collective
Optical Prosthetic
The Expensive
Native Base
Humble Hospice
True Habitation Trading Co
Happy Houses
Spacious Dwelling Place
Protective Catheter Pro
Suburban Domicile Trading Co
AuxiliaryEquipment
Digital Decision
Better Gear Group
The Basic
The Welcome Habitation
Former Base
FutureHome
Dramatic Dispatcher
Comfortable
Heavenly
The Type
PhotographicEquipment
Native Domestic Co
Protective Hardware Trading Co
Residential Household
MilitaryEquipment
Ancestral
Machines Trading Co
Slipping Equipment
The Remote
The Dramatic
Computers Place
Family Spot
The Complex
The Mechanical Systems
RuralHome
Favorite Scanner Group
NearerHome
Tights Device
TrueHome
Ray Materiel Place
Happy Family
StandardEquipment
Out Domicile Pro
Pleasant Household
Distant Domicile Pro
The Humble Base
LatestEquipment
Story Domicile
Story House
Lovely Domicile Collective
StraightHome
Typical Twist
Useful Gadget
The Electrical Materials
Original House
PermanentHome
Extra Electrophone
Agricultural
Heavenly Habitation Trading Co
The Better Materiel
ParentalHome
Gimmick Group
The Sound
Lovely Dwelling Pro
Native Base Place
The Essential
Humble Homeland
The Processing Tools
The Foster
Hospitable Hospital
Back
Elaborate Materials Spot
Dear House Co
HumbleHome
Electric Electrical System
Permanent
The Future House
Hospitable Domestic Collective
The Shaped Catheter
Hospitable Habitation
Parasite Device

Cute home equipment business name ideas

Electronic Implant
Quiet Domestic
The Hospitable Dwelling
AutomatedEquipment
Shipping Equipment
Domestic Collective
Private Habitation
Near Base
Digital Driver
Abode Place
Moonlight Device
Appropriate Tools
Appropriate Machinery Spot
Durable Supplies Co
The Comfortable
Back Dwelling
Style
Electric Electrophone
Held Implant
Appropriate Materials Co
RemoteDevice
Happy Habitation
The Scientific Facilities
The Heavenly
Charger Pro
Women Equipment
Peripheral Catheter
Machinery Pro
Lights Device
Tools Collective
Peaceful Domestic Trading Co
Original Domicile Spot
Sometime Device
Happy House
Digital Disp
The True Base
Adaptive Machines Spot
The Convalescent
Remote Dongle Group
The Story Family
Eternal Domicile
Story House Spot
LeftHome
Own Abode Group
The Private Plate
Spotlight Device
The Ideal Place
Extra Equipped
Inside Device
Materials Pro
The Measuring
Class Household Trading Co
Processing Systems Pro
Disguise Device
IntrauterineDevice
The Additional
ActiveDevice
Mental Machines Place
The Explosive Prosthetic
The Eternal
The Related Machines
Stately Abode
The Real
Suburban
Essential
Convalescent Abode Group
Happy Place
Convalescent House Co
The Private Abode
The Ideal
Down Domestic Pro
ElectronicEquipment
Stately Habitation
The Out
Standard Machines Group
The Peaceful Domestic
Controlled
The Lovely Household
Foster
Nice Domestic Pro
Family Co
The Spiritual Domestic
The Automated
Reply Device
The Victorian Dwelling
LovelyHome
Resistant Equipment
Divine Device
Hospitable Domicile Collective
Assistive
The Beloved Habitation
Spacious Place Co
ModestHome
TypeDevice
The Complex Facilities
Story
Left Habitation Pro
Dramatic Prosthetic Place
The Decent
Decent
Household Spot
Sites Device
Inadequate Gear Place
Tonight Device
Efficient Machines Co
Out Habitation Trading Co
Automated Machines Co
OldHome
Safe Place
Heavenly Hearth
The Peripheral Gimmick
Household Collective
DramaticDevice
Strange Scanner Group
Revive Device
The Lovely Domestic
Heavenly Hospice
Appropriate Twist Co
Standard Gadget Spot
The Digital Catheter
Ingenious
Beloved Family Collective
The Saving Contraption
Back Abode Place
Place Trading Co
The Nearer Domestic
Family Base Pro
Class Plate Co
Native Family Group
The Real Place
The Adaptive
Abode Trading Co
PleasantHome
House Pro
Residential Base Co
Rural House
Beautiful
Place Pro
Modern Supplies

Clever home equipment business name ideas

Indifferent Equipment
Welcome House Pro
The Artificial
Native House Collective
PortableDevice
New Domicile
The New Family
Twist Co
Beautiful Plate Trading Co
Suitable Place Trading Co
Dwelling Place
ElectricalEquipment
Favourite
True Domestic Group
Family Group
The Mnemonic
The Electric
Back Plate
Associated Materiel Group
Suitable
Dwelling Trading Co
Victorian Habitation Collective
Heavenly Household
ComfortableHome
Domestic Trading Co
Mnemonic
Happy Hospice
The Dear
The Class
Dear Plate
Sound Computers Collective
Mobile
Spiritual Habitation Group
Electronic Materials Place
Private Place
SuitableHome
Sweet Dwelling Co
Charger Trading Co
Stylistic Prosthesis
Victorian Domicile Trading Co
Happy Base Co
ExplosiveDevice
Beloved Abode Spot
SuitableEquipment
Efficient Equip
Base Co
The Permanent
Left Abode Spot
Victorian Household Trading Co
Happy Domicile Collective
Electronic Elint
Humble House
SafeHome
Plate Group
The Matrimonial Domicile
Victorian Habitation
Straight
Pleasant Family Pro
The Former Base
The Special
The Temporary Domicile
Hardware Trading Co
Medical Gear Co
Nice Family
Left
Story Abode
Sensitive
Spiritual Plate
Prosthetic Place
Heavenly Houses
The Ray
Pleasant Base Co
Eternal
AdvancedEquipment
Habitation Co
Place Collective
Simple Scanner Pro
SpaciousHome
New Dwelling Co
The New Place
Dear Abode
The Foster Habitation
Pigment Equipment
Active
Humble Hearth
The Sweet Abode
Extra Electronics
Heavy Systems
Family
Better
Quiet Plate Spot
Stately Plate
Shaped Scanner Collective
Back Household
Divide Device
Rural Plate Co
Industrial Machinery Group
Habitation Spot
The Effective
Domestic Pro
Quiet
The Elaborate
Sufficient Equipment
Electric
Prosthesis Group
The New Domestic
Optical Machines
Gear Collective
Digital Dispatcher
Future Habitation Trading Co
Happy Homecoming
Peripheral Tools Pro
Own Dwelling Spot
The Stately Place
The Assistive Implant
Tools Place
Intrauterine Prosthetic
The Contraceptive Gadget
Dramatic Decision
Dislike Device
The Safe Abode
The Suitable
Decent Domestic Place
Adaptive Materials
Natal Domestic Pro
TerminalDevice
PersonalEquipment
Distant Equipment
Logical Contraption Spot
The Costly Tools
The Near
The Story Abode
MechanizedEquipment
ExternalDevice
Digital Doohickey
Protective
Extra Equipping
Conventional Computers
Native Habitation Place

Best home equipment business name ideas

Modest Domicile Trading Co
Implant Collective
VisualEquipment
The Stately
Effective Twist Spot
QuietHome
The Ancestral Abode
Spacious
Heavenly Domicile Pro
Parental House
The Extra
Convalescent
Dongle Group
Explosive Contraption Spot
ExpensiveEquipment
Available
Costly Materials Trading Co
Place Place
The Left Habitation
Rural Domicile Co
Left Base
Natal Abode
Similar
The Convalescent Abode
Polite Device
ConvalescentHome
The Spacious Family
Humble Domicile Place
Golan heights Device
Former
Expensive Hardware Spot
OutHome
Hospitable Habitation Spot
The Ancestral Family
Latest Machines Spot
Electrical Electrical System
Mechanical
Humble Habitation
Pleasant Domicile Collective
NewHome
Down Plate
Electric Equip
The Powerful Implant
The Particular Contraption
True Place Place
Sweet
Humble Base Co
Ideal Dwelling
HeavenlyHome
Near Place
The Typical
Spiritual
DearHome
Style Base Pro
Nice Household
Dear
BelovedHome
Left Household
Pleasant Abode Trading Co
Habitation Place
Typical Abode Group
Electronic Prosthetic Place
Machinery Trading Co
Materials Group
The Single
Ancestral Base Place
Inadequate
The Peaceful
Heavy Materials
The Nice Dwelling
Explosive Charger Place
Single
The Ancestral Household
The Nearer
Quiet Domicile Trading Co
Dramatic Dongle
Efficient Equipping
True
Welcome Place
Humble Hospital
Digital Disposition
The Humble
BackHome
Clipping Equipment
Digital Deviceful
Latest Computers Trading Co
Natal Household
Decent Domestic Spot
IdealHome
Wireless Charger
Lovely Place Pro
The Matrimonial House
The Former Dwelling
Dwelling Co
SuitableDevice
Heights Device
Dwelling Spot
Dramatic Doohickey
The Terminal
The Distant
Suburban House Place
Logical
The Type Implant
The Modest
The Native
The Suitable Plate
Experimental Computers Trading Co
Ancestral Family Pro
The Poetic
BeautifulHome
HappyHome
Scanner Co
The Style Place
Beautiful Household
Happy Hospital
Technical Scanner Place
Revise Device
PowerfulDevice
Advanced Machines
WelcomeHome
Left Base Trading Co
The Quiet
The Residential
Hospitable House
Intellectual Gear Collective
Tools Pro
Native Habitation Trading Co
The Measuring Gimmick
Modest
The Family
Old Domicile
The Nice Abode
Matrimonial Plate Co
Sights Device
Ancestral Family Collective
Native Place Trading Co
Machinery Spot
RealHome
Particular

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Home Equipment Business:

Simple is always better

This means a few different things. Your home equipment business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your home equipment business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Home Equipment Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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