Starting a home equipment business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell home equipment, or selling home equipment online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a home equipment business ➜
|Min Startup Costs||Max Startup Costs|
|Employee & Freelancer Expenses||$0||$5,500|
|Equipment & Supply Expenses||$550||$6,000|
|Business Formation Fees||$600||$4,700|
|Retail Business Expenses||$1,250||$11,650|
|Advertising & Marketing Costs||$75||$4,786|
|Total Startup Costs||$3,207||$57,106|
|SimpliSafe Home Security Systems||simplisafe.com||#16,032|
|Home and Exercise Equipment by NordicTrack||nordictrack.com||#27,101|
|Control Systems for Home Automation, Campus & Building Control by Crestron Electronics [Crestron Electronics, Inc.]||crestron.com||#36,994|
|Medical Supplies, Home Medical Equipment, Home Health Care||allegromedical.com||#177,475|
|AMSEC American Security||amsecusa.com||#913,229|
|AeroCare Holdings, Inc||aerocareusa.com||#918,269|
|AZPonds & Supplies – Pond Supplies at affordable prices and FREE Shipping on most items! We carry everything you need for your existing or new pond – liners, submersible pumps, external pumps, filters, waterfalls, Koi and fish supplies. You need it? We have it!||azponds.com||#943,464|
|The Fitness Superstore||thefitnesssuperstore.com||#1,120,035|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Meaningful business connections||You never know who you will meet as a home equipment business. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Easy to encourage "impulse buy"||In the home equipment business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.|
|Control of workload||With starting a home equipment business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.|
|Unlimited income potential||With starting a home equipment business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Longer Sales Process||A home equipment business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Low margins||The gross margins for your home equipment business are typically around 32%, which can make it more challenging to incur new expenses and maintain profitability.|
|High employee turnover||In the home equipment business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.|
|Taxes||As a home equipment business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.|
|Niche Market||A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.|
You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.
Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
Social media advertising is one of the leading ways to get the word out when it comes to home equipment business.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.