Home Equipment Business

2 Home Equipment Business Success Stories [2025]

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Updated: April 14th, 2025

There are some cool things about the home equipment industry that make it an appealing business. Starting a home equipment business isn't easy. To do it properly, you need the right tools and equipment. Starting a home equipment business will definitely improve your financial outlook but you need lots of capital to start one.

Having a successful home equipment business is largely dependent upon the training and experience of the owner. Starting a home equipment business can be ideal for people who want to start a business but don't want the hassle of managing a physical location.

In this list, you'll find real-world home equipment business success stories and very profitable examples of starting a home equipment business that makes money.

1. Moki Doorstep ($780K/year)

The founder of Moki Doorstep, Zach Brown, came up with the idea after realizing that his wife struggled to use car top racks due to her height. Leveraging his background as a firefighter, he designed and prototyped the Moki Doorstep to provide easy rooftop access. After a successful Kickstarter campaign and national TV exposure on Shark Tank, the product is now licensed to Rightline Gear and sold in major retailers.

How much money it makes: $780K/year
How many people on the team: 1

How This $65K/Month Step To Improve Car Roof Access Was One Of The Largest Shark Tank On-Air Deals

Moki Doorstep, a vehicle rooftop assistance step, raised $110,000 in sales and sold 3,000 units during their month-long Kickstarter campaign and licensed their product after immediate interest from a larger company, with their product now available in major retailers like REI, Dicks Sporting Goods, Pep-boys, and Duluth Trading Post.

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2. Rotoshovel ($120K/year)

Rick Goren, the founder of Rotoshovel, came up with the idea for the world's first and only electric shovel when he needed a faster way to dig out dirt while burying a speaker in his yard. After searching online and finding no powered shovel options, he saw it as an incredible opportunity and spared no expense in developing and refining the product. Within 6 months of launching, Rotoshovel has sold over 600 units, been featured on state-wide television and nationally syndicated radio, and secured partnerships with major retailers like The Home Depot and Lowe's.

How much money it makes: $120K/year
How many people on the team: 2

Designing A Patented Innovative Battery-Powered Shovel That Generates $10K/Month

Rotoshovel, the world's first and only electric shovel, has sold over 600 units with minimal marketing in its first 6 months and is in vendor relationships with some of the largest retailers in the US with a sales forecast of $5.56mm (40,000 units) for its Spring 2021 in-store launch.

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