8 Home Equipment Business Success Stories [2024]

Pat Walls

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Updated: February 29th, 2024

Start A Home Equipment Business

There are some cool things about the home equipment industry that make it an appealing business. Starting a home equipment business isn't easy. To do it properly, you need the right tools and equipment. Starting a home equipment business will definitely improve your financial outlook but you need lots of capital to start one.

Having a successful home equipment business is largely dependent upon the training and experience of the owner. Starting a home equipment business can be ideal for people who want to start a business but don't want the hassle of managing a physical location.

Here are some real life success stories of starting a home equipment business:

1. Moki Doorstep ($780K/year)

The founder of Moki Doorstep, Zach Brown, came up with the idea after realizing that his wife struggled to use car top racks due to her height. Leveraging his background as a firefighter, he designed and prototyped the Moki Doorstep to provide easy rooftop access. After a successful Kickstarter campaign and national TV exposure on Shark Tank, the product is now licensed to Rightline Gear and sold in major retailers.

How much they make: $780K/year
Current team size: 1

How This $65K/Month Step To Improve Car Roof Access Was One Of The Largest Shark Tank On-Air Deals

Moki Doorstep, a vehicle rooftop assistance step, raised $110,000 in sales and sold 3,000 units during their month-long Kickstarter campaign and licensed their product after immediate interest from a larger company, with their product now available in major retailers like REI, Dicks Sporting Goods, Pep-boys, and Duluth Trading Post.

About

Zachary started Moki Doorstep over 6 years ago

Revenue

Zachary grew the business to $65K/month

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2. Rotoshovel ($120K/year)

Rick Goren, the founder of Rotoshovel, came up with the idea for the world's first and only electric shovel when he needed a faster way to dig out dirt while burying a speaker in his yard. After searching online and finding no powered shovel options, he saw it as an incredible opportunity and spared no expense in developing and refining the product. Within 6 months of launching, Rotoshovel has sold over 600 units, been featured on state-wide television and nationally syndicated radio, and secured partnerships with major retailers like The Home Depot and Lowe's.

How much they make: $120K/year
Current team size: 2

Designing A Patented Innovative Battery-Powered Shovel That Generates $10K/Month

Rotoshovel, the world's first and only electric shovel, has sold over 600 units with minimal marketing in its first 6 months and is in vendor relationships with some of the largest retailers in the US with a sales forecast of $5.56mm (40,000 units) for its Spring 2021 in-store launch.

About

Rick started Rotoshovel over 4 years ago

Revenue

Rick grew the business to $10K/month

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Read by 6,537 founders

So... can you actually make money with a home equipment business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

Part of

Starting A Home Equipment Business: Everything You Need To Know

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So... can you actually make money with a home equipment business?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

6. SimpliSafe Home Security Systems

SimpliSafe protects over 3 million Americans day and night. Named "the best home security system" by the Verge, Wirecutter and more. 24/7 professional monitoring with no contracts.

Where they're located: Boston, Massachusetts, USA
Website traffic: 3.21M/month

7. Home and Exercise Equipment by NordicTrack

Welcome to NordicTrack® - Your Home for Exercise and Home Fitness Equipment.

Where they're located: Debub Region, Eritrea
Website traffic: 2.27M/month

8. Control Systems for Home Automation, Campus & Building Control by Crestron Electronics

[Crestron Electronics, Inc.]

Where they're located: Saint-Sulpice-les-Champs, New Aquitaine, France
Website traffic: 570K/month