Frontline Optics

How a Firefighter's Sunglasses Business Hit $1M in Sales

January 24th, 2025

Founded By

Mike Ettenberg

Starting Costs

$5K

Founders

Profitable

Yes

Year Started

2021

Customer

B2B & B2C

Founded By
Mike Ettenberg: Starting Costs
$5K

Founders
1: Profitable
Yes

Year Started
2021: Customer
B2B & B2C

Who is Mike Ettenberg?

Mike Ettenberg, the founder of Frontline Optics, hails from Santa Barbara, California, and transitioned from a decade-long career as a firefighter and EMS worker in San Diego to entrepreneurship. He attended San Diego State University, where he pursued his passion for innovative solutions, creating durable sunglasses tailored for first responders.

Mike Ettenberg, the founder of Frontline Optics

What problem does Frontline Optics solve?

Frontline Optics provides durable and stylish sunglasses designed to withstand the demanding conditions faced by first responders, offering a practical solution where ordinary sunglasses frequently get damaged, making them essential for the job.

Frontline Optics

How did Mike come up with the idea for Frontline Optics?

Mike Ettenberg's venture, Frontline Optics, emerged from his firsthand frustration as a firefighter. During his...

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