Amanda Louise Swimwear

How I Started A Bikini Brand And Landed On Sports Illustrated

July 14th, 2019
Ally McCarthy
$5K
revenue/mo
1
Founders
0
Employees
Amanda Louise Swi...
from Sacramento Ca
started June 2021
$5,000
revenue/mo
1
Founders
0
Employees
market size
$1.56B
avg revenue (monthly)
$19.2K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
subscription
best tools
Shopify, Instagram, Facebook
time investment
Full time
pros & cons
35 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
email
productivity
crm
podcast
Discover what books Ally recommends to grow your business!

Hello! Who are you and what business did you start?

Hi, I’m Amanda… founder of AmandaLouise and a girl on a mission to help women find a community of love, light, and holistic wellness.

I started AmandaLouise in 2014 as a fitness competition swimwear brand. I had been taking the stage myself as a bikini competitor and was not impressed with the bikinis I was finding online.

I wanted a more personal, high-end experience. So, I created it myself.

The brand has completely transformed from those early days of local clients to not only working with women nationwide in the fitness space but now breaking into mainstream luxury swimwear. This year we were featured in the 2019 Sports Illustrated Swimwear Issue! It’s available on newsstands through August.

how-i-started-a-bikini-brand-and-landed-on-sports-illustrated

I...

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a swimwear line? Learn more ➜