Icon Amsterdam

How Two Brothers Built a $50M Empire From a Tiny Village

January 10th, 2025

Founded By
Samuel Onuha
Monthly Revenue
$2.5M
Founders
2
Profitable
Yes
Year Started
2018
Customer
B2B & B2C

Who is Samuel Onuha?

Samuel Onuha, originally from a small town in the north of the Netherlands, is a self-made millionaire who started his entrepreneurial journey at 18. Overcoming early challenges, he leveraged e-commerce and dropshipping to build a thriving global fashion brand, Icon Amsterdam, alongside his brother Ruben, drawing inspiration from their shared commitment to excellence and innovation.

Samuel & Ruben

Samuel & Ruben

What problem does Icon Amsterdam solve?

Icon Amsterdam tackles the challenge of finding well-fitting, stylish clothes for men who enjoy fashion but struggle with typical fit issues, offering a range of premium, comfortable, and versatile garments that address this common problem.

How did Samuel come up with the idea for Icon Amsterdam?

Samuel Onuha's journey to creating Icon Amsterdam was sparked by a blend of desperation and opportunity. Growing up in a small village with limited resources, Samuel yearned for change and financial freedom. This drive led him to explore various avenues for making money online, and eventually, he stumbled upon dropshipping through a YouTube video. Without hesitation, he launched his first Shopify store, applying the skills and...

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