Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$1M /mo

Middle half earn $6K – $1M/mo

How they grow

Business models

Showing 2 case studies

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Growth

ICP

Daily wine flash sales

Flash-sale platform offering daily curated wine selections.

winespies.com

$1M /mo Reported

Artisan-made ethical gifts

Ethically curated artisan goods from Southeast Asia.

templesandmarkets.com.au

$6K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Daily wine flash sales winespies.com Flash-sale platform offering daily curated wine selections.	$1M /mo Reported	—	Flash sale +2	Advertising on social media Email marketing	Wine Enthusiasts +1	AM	Founded 2007 · 6 people · Santa Rosa, CA, USA, United States	52	Build this
Artisan-made ethical gifts templesandmarkets.com.au Ethically curated artisan goods from Southeast Asia.	$6K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	High-Income Conscious C... +5	+41	Founded 2015 · Solo founder · Sydney, New South Wales, Australia, Australia	64	Build this

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