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How I Started A $400K/Month Selling Wine Online

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$400,000
revenue/mo
2
Founders
6
Employees
product
The Wine Spies
from Santa Rosa
started January 2007
$400,000
revenue/mo
2
Founders
6
Employees
3.45M
alexa rank
4
subs

Hello! Who are you and what business did you start?

My name is Red. Agent Red.

At least that’s solely how most people in the wine trade know me, even after 13 years of working together.

I founded The Wine Spies in 2007, to showcase and sell incredible wines - from hidden gem wineries and big-name wineries alike. We sell a different wine every 24 hours at winespies.com, and we only sell wines that we absolutely love. We go ‘above & beyond’ with customer service, and our loyal fans (we call our customers our ‘Operatives’) around the country have stayed with us for much longer than most customers stay with other wine companies.

What's your backstory and how did you come up with the idea?

I had spent most of my professional career in high-tech and with the advent of the Internet, I dove headlong into eCommerce. I had worked on successful projects with the likes of Philips, Sony, KMPG, Urban Decay, and others, helping them early on to define and launch their Internet presence and eCommerce strategy.

On one thrilling project for the San Francisco Newspaper Agency, the company that I was running hired a skilled developer. At the conclusion of that project, I became friends with...

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