How Alexandra Rutkay Turned Citymouse Into a $635K Business in a Year
December 15th, 2024
Founded By
Alexandra Rutkay
Monthly Revenue
$53K
Starting Costs
$8K
Founders
1
Employees
2 (est.)
Profitable
Yes
Year Started
2022
Customer
B2C
Who is Alexandra Rutkay?
Alexandra Rutkay, founder of Citymouse, is a New York-based makeup artist who turned her personal frustration into a thriving business; she is a college dropout and cancer survivor aiming to build generational wealth for her family.
What problem does Citymouse solve?
Citymouse solves the problem of carrying toddler essentials stylishly, offering moms sleek and practical mini-diaper bags that avoid the typical bulky, unattractive designs.
How did Alexandra come up with the idea for Citymouse?
The...
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Sources (6)
6 articles
cnbc.com
Article
Citymouse Founder: How My Side Hustle Brings In So Much Money
Alexandra Rutkay, CEO and founder of Citymouse, shares her story of turning a side hustle into a successful business. From a viral TikTo...
shoutoutla.com
Article
·
2023
Meet Alexandra Rutkay | Founder
We had the good fortune of connecting with Alexandra Rutkay and we’ve shared our conversation below. Learn about her entrepreneurial jour...
cnbc.com
Article
·
2024
College dropout started side hustle with $8,000—now it brings in $53,000/month: I want to build generational wealth for my son
Alexandra Rutkay was on a movie set when her side hustle went viral in June.
Rutkay, a full-time makeup artist, was working a 16-hour ...
cnbc.com
Article
·
2024
College dropout started side hustle with $8,000—now it brings in $53,000/month: I want to build generational wealth for my son
Alexandra Rutkay was on a movie set when her side hustle went viral in June.
Rutkay, a full-time makeup artist, was working a 16-hour ...
economictimes.indiatimes.com
Article
·
2024
How a frustrated mother earned Rs 5 cr in 1 year with this simple business idea
Alexandra Rutkay, a New York-based makeup artist, turned a personal frustration into a thriving business with her brand, Citymouse. After...
shoplittleshadows.com
Article
·
2024
Motherhood Elevated: The Shift of Becoming a Mother, According To Fuzzy Sprout Founder Lina Alexandrian
In 2020 Alex Rutkay became a mom. Then, three weeks later, lockdown happened. Four months after that, Alex was diagnosed with a rare form...
