How Alexandra Rutkay Turned Citymouse Into a $635K Business in a Year
December 15th, 2024
Founded By
Alexandra Rutkay
Monthly Revenue
$53K
Starting Costs
$8K
Founders
1
Employees
2 (est.)
Profitable
Yes
Year Started
2022
Customer
B2C
Founded By
Alexandra Rutkay
Monthly Revenue
$53K
Starting Costs
$8K
Founders
1
Employees
2 (est.)
Profitable
Yes
Year Started
2022
Customer
B2C
Who is Alexandra Rutkay?
Alexandra Rutkay, founder of Citymouse, is a New York-based makeup artist who turned her personal frustration into a thriving business; she is a college dropout and cancer survivor aiming to build generational wealth for her family.
What problem does Citymouse solve?
Citymouse solves the problem of carrying toddler essentials stylishly, offering moms sleek and practical mini-diaper bags that avoid the typical bulky, unattractive designs.
How did Alexandra come up with the idea for Citymouse?
The...
Sorry, you need to login and/or become a member to view the rest of this content.
Disclaimer:
The initial draft of this article was compiled by the Starter Story team based on publicly available interviews, podcasts, and other content from the founder.
See the sources we used
here.
Alexandra Rutkay, CEO and founder of Citymouse, shares her story of turning a side hustle into a successful business. From a viral TikTok moment to generating over $635,000 in sal…
18 Sep 2023—We had the good fortune of connecting with Alexandra Rutkay and we’ve shared our conversation below. Learn about her entrepreneurial journey, overcoming challenges, and launching h…
05 Dec 2024—Alexandra Rutkay was on a movie set when her side hustle went viral in June.
Rutkay, a full-time makeup artist, was working a 16-hour day on the set of “A Complete Unknown,” an …
05 Dec 2024—Alexandra Rutkay was on a movie set when her side hustle went viral in June.
Rutkay, a full-time makeup artist, was working a 16-hour day on the set of “A Complete Unknown,” an …
07 Dec 2024—Alexandra Rutkay, a New York-based makeup artist, turned a personal frustration into a thriving business with her brand, Citymouse. After struggling to find a stylish yet functiona…
31 Jul 2024—In 2020 Alex Rutkay became a mom. Then, three weeks later, lockdown happened. Four months after that, Alex was diagnosed with a rare form of cancer. Despite all of that hardship ro…
Full article is available for Starter Story premium members.
Unlock it.
Get Access To All Startup Data Right Now (it's free)
Join our free newsletter to get unlimited access to all startup data. We just need your email:
S
Starter Story
Want to discover ideas that
actually
make money?
Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
It's free and read by 200,000+ founders
or
Have an account? Login by entering your email or continuing with Google.
Please sign in.
Create A Password
Check your email for a link to sign in
Check your email
We've sent you an email with a link to sign in. Click the link in the email to access your account.
If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 24 hours.
Your existing password still works, should you want to log in with it later.
S
Starter Story
Unlock the secrets to 7-figure online businesses
With Starter Story, you can see exactly how online businesses get to millions in revenue.
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
S
Starter Story
Get The Report
S
Starter Story
Build a business that changes your life, in less than 5 weeks.
Discover a proven system to find, validate, and build your $1M business idea—alongside a community that won't let you fail.
Our next sprint starts soon...
S
Starter Story
Build
With AI, you can build
anything
Come up with an idea, build it, and ship an app that gets users and payments—in just a few days.
Join thousands of builders who are turning their ideas into real products.