1,000+ Trendy Board Game Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect board game business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your board game business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best board game business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game business.

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Ideas

Catchy board game business name ideas

Around The Table
In House
Game Trend
The Gaming Hour
Game Cheat
Round Table
Win Lust
House Contest
The Foul Playoff
One On One
Big Game
The Rivalry
Showdown
The Challenge Hut
House Play Off
Big Board
The Table Talk
Board Pieces
Sprint
Super Bowl
The Final Match
Toss
Shootout
The Indoor
Twelfth Player
Black And White
Opponent
Rival
Match Inside
Last Participant
Power Play
Influential
Appropriate Indoors
Happy Club
Indoor Granny
Game Spot
Happy House
The Indoor Player
Player Next Door
Pretend
The Board Room
Bling
Catch The Ball
Ball In The Room
Pillow Play
Final Round
The Last Match
Family Indoor
Happy Here
Bright Room
Here For The Play
Card Room
Family Drama
Indoor Rush
Internal Revival
The Insider
The Central Game Zone
Bright Board Game
Team Up
The Indoor Squad
Home Match
You Turn
Indoor Challenge
Intimate Battle
Family Time
We Are Indoors
In House Tournament
The Dual
Board Games And More
The Fun Zone
Amusement
The Joyland
The Delight
Indoor Picnic
Playful Mode
Ambient Group
Major Certificates Spot
Circuit Room
Tinker Indoor
National
Intimate Inner
The Central
Festive Room Place
Compared Board
The National
Boards Cards
NationalBoard
Special Coupons Place
Ethernet
The Rorschach
Historical Turn Trading Co
AggressivePlay
SmallerGame
Successful Act Trading Co
Barbs Cards
Transferred Board
The Independent Control Panel
The Flat
Stake Spot
Canard Board
Postal Sheets Spot
The Test Card Game
Thick Room Spot
Retired Board
The Fascinating Fearless
The Supervisory Panel
The Popular Run
Round Gage Trading Co
Towards Cards
Hospitable Panel
Domestic Use Pro
Deferred Board
Loose Dining Table Trading Co
More
Floured
The Extensive
Sea Get On Co
Round Gamey Trading Co
Whole Brave Co
Interesting Brave Spot
Bottom Brim
Pretend Playing Period
DoubleGame
Person Mettlesome
Complex Place
Residences Pro
Circuit Card Place
Sheets Co
Excellent Use Co
The Municipal Gameboard
Municipal Get On
Distort Indoor
Bottom Body
The Largest
Gamey Pro
Most Room Spot
Mere Act Collective
Back Branch
Football Indoor
The Various
Popular Meet Spot
Column Carte
Gamey Trading Co
WirelessCards
Fair Meet Spot
Regional Gameboard
Foot Dining Table Spot
Popular
Perfect

Creative board game business name ideas

The Mean
Spared Board
The Elaborate Gage
Get On Spot
Best
Noble Gage Spot
Above Panel Pro
Gameboard Spot
Desperate Gamey Co
The Bit Badges
Endorsed Indoor
Private Complex Collective
Active Ambient Place
Spirited Place
ComplicatedGame
Switch
Vast
The Safe Use
The Noble Back
The Elaborate
Biggest Spirited Trading Co
Inhalation Trading Co
Foot Plank
Fair Gage Co
Favourite Brave
Get On Collective
Entire Run Pro
Easy Back Trading Co
TopCards
Independent
The Serious
Inter- Indoor
IntimateIndoor
Larger Back Co
Postcards Co
Intimate Inboard
Postcards Pro
The Side Dining Table
Home Pro
Duplicate
AmpleIndoor
Wards Cards
Flat
Additional Postcard Group
Brave Pro
The Various Complex
Comfortable Residences Pro
Only Back Trading Co
Active Turn Spot
Popular
Cleared Board
Scared Board
Tumble
Winker Indoor
Get On Group
Sum
Wooden
Supervised Inhalation
WordPlay
Ard Board
Electronic Dining Table Collective
State Circuit Card Spot
Circuit Board Pro
Aggressive Run
Double Bring
Spirited Trading Co
Smooth
The Soft
Elected
Interior Pro
KeyBoard
Elaborate
Lourdes Cards
Electronic
Interesting Spirited Collective
Panel Pro
Bottom Bureaux
Sheets Collective
Commercial Residences
The Little
Numerous Residences Spot
The Executive Card
Excellent
Room Pro
The Desperate
Quiet Punt Group
Resistant
Fascinating Gritty Spot
Largest Home Collective
The Sounding Get On
Panel Spot
The Diplomatic
Spirited Spot
OldGame
Gritty Collective
Free Fiddle
Column Calories
Plastic
Separate Interiors
SupervisoryBoard
Column Carats
Inform Indoor
The Free
Artificial Residences
Thin Dining Table
The Blank
The Seventh Fearless
Card Trading Co
Residences Spot
Difficult
Circuit Card Place
The Central
Language Fearless Trading Co
Spontaneous
The Front
The Well
Member
The Independent Control Panel
BiggestGame
Domestic Use Pro
Gameboard Place
Running
Card Place
TopBoard
Loose Dining Table Trading Co
Intimate In House
Inch Letters
The Elegant Use
The Across Circuit Card
Santa claus Indoor
Brave Trading Co
Certificates Co
Huge
The Ordinary Inhalation
Administrative Table
WirelessCards
Reenter Indoor
The Corrugated
Punt Place
Squared Board
Mired Board
Fiddle Spot
WholeGame
The Regular
The Large Room
The Additional
Administrative Dining Table
Popular Meet Spot
Noble Gage Collective

Learn more about starting a board game business:

Where to start?

-> How much does it cost to start a board game business?
-> Pros and cons of a board game business

Need inspiration?

-> Other board game business success stories
-> Marketing ideas for a board game business
-> Board game business slogans

Other resources

-> Profitability of a board game business
-> Board game business tips
-> Blog post ideas for a board game business

Funny Board Game Business Names

Postcard Spot
Intimate Internal
Inhalation Trading Co
The Vast Covered
Fascinating Spirited Pro
Member
Flat Plank Co
Corporate Gameboard
The Key Table
SoftIndoor
Yellow Sheets
The Sum Mettlesome
Gameboard Place
The Popular Gage
The Ordinary
Column Charters
Difficult
The Column
FestiveBoard
LittleGame
Duplicate Valentines Spot
PermanentBoard
Alot Indoor
The Sound
Chard Board
Whole
Bit Postcard Pro
Ard Board
Valentines Trading Co
Elaborate
The Supervisory Panel
Well Postcard Spot
Table Spot
Intimate Inland
The Fascinating Mettlesome
Sum Gamey Group
Column Cartons
Foul Bring Pro
The Difficult
Spirited Co
The Soft
Gritty Collective
Major Vouchers
Bared Board
Intimate Inside
Made Act
The Old
The Side Dining Table
Compared Board
The Last Mettlesome
The Wooden Circuit Card
Plug Fiddle
Latter Fun Trading Co
Popular Fearless
Political Gamey Group
Central Plank
Room Trading Co
Entire Run Pro
Pitchfork Indoor
Complex Group
Tarot Coupons
IndividualCards
The Foot
The Municipal Circuit Board
SeventhGame
DifficultGame
Back
The Entire
Magnetic
Side Circuit Card Pro
The Little
Major Valentines Co
Larger Back Co
Solitary Roleplay Collective
Minter Indoor
Complicated Brave Co
EarlierPlay
Column Certificate
The Historical
The Top
The Inch
IntellectualGame
BigGame
Silly Gamey Pro
The Fourth
Seventh Punt Place
Language Spirited
Spirited Collective
Interesting Gage Group
Plug Pull
Spared Board
Individual Card Game Pro
Tinker Indoor
The Sedentary Ambient
Bombard Board
Editorial
Ethernet Coupons Spot
Gamey Pro
Interesting
Shrimper Indoor
Valentines Spot
Favourite
Soft Complex Co
Administrative Dining Table
Enough Valentines Collective
Back Baseboard
Compare
Fair Spirited
Ample Inhalation Group
Historical Turn Trading Co
Big Spirited Collective
RespectableIndoor
The Shakespearean
Turn Trading Co
Table Collective
WholeGame
Tumble Fun Spot
Federal
Adequate Use Place
Cords Cards
Corresponding Use Group
Valentines Group
Parallel Performance
Marred Board
Get On Collective
Spirited Spot
Test
The Various Complex
Diplomatic
Daily Interior Collective
PretendPlay
The Test Card Game
Switch
Rough Fearless Pro
The Largest
Separate Interiors
Playing Valentines Place
Elaborate Mettlesome
The New
Intellectual
Intellectual Gamey Collective
Running Plank
Double Bring
The Active
Use Co
The Independent Control Panel
The Executive Card
Foot Plank
Larger Gamey Spot

Cool board game business name ideas

Provincial Card Co
Smooth Plank
Big Fearless Spot
The Large Room
Bottom
Elaborate
The Respectable
Individual Card Game Pro
Control Panel Group
Assured Board
Pretend Period Of Play
Act Spot
Respectable Home Spot
Endorsed Indoor
MunicipalBoard
Panel Pro
Annual Use Pro
Circuit Room
The Holy
Marred Board
Favorite
The Rough
Get On Spot
Central Plank
Inch Dining Table Trading Co
The Sociodramatic
Local Circuit Card
Panel Group
White Letters Spot
Foot
Fair Gage Co
ExtraCards
UrbanIndoor
Delicate Inhalation Group
Appropriate Inhalation Trading Co
The Red
Sum Gamey Group
Circuit Card Spot
Regional
Off guard Board
Intimate Interiors
Foul Bring Pro
ExecutiveBoard
Dramatic
Gamey Collective
Daily Interior Collective
Easy Back Trading Co
The Fascinating Mettlesome
Ambient Group
The Key Postcard
Simple Back
LittleGame
Boards Cards
Provincial Panel Place
The Blank
Withdraw Indoor
The Ouija Get On
Various
AdvisoryBoard
The Daily Complex
Cooperative
Lourdes Cards
Adequate Ambient Co
The Inch
RegularIndoor
Card Place
Duplicate Postcards Co
DoubleGame
Compare
Mettlesome Trading Co
Competitive
Corporate
Warm
Hospitable
DifficultGame
Delicate Inside Group
Intimate In Car
The Rough Gamey
Circuit Card Place
Inch Postcard
The Musical
The Spontaneous
Yellow Sheets
Larger Back Co
Ordinary Postcard Spot
Plank Spot
The Delicate
The Postal Valentines
Local Plank Trading Co
Commercial Residences
The Ouija Panel
Bit Coupons
The Sound
Bottom Control Panel Group
Thin
Act Place
Table Group
The Independent Circuit Card
Separate Complex Collective
WordPlay
Flat
TopCards
Freer
Postcard Spot
Perpetuating Panel Spot
Spirited Trading Co
Aggressive Run
The Comfortable
Interior Trading Co
Back Branch
Round Gage Trading Co
Rough
The Big Gamey
Central
FinalGame
Herbs Cards
The Intimate Inhalation
Bottom Billboard
The Sounding Get On
More Interior Pro
Major Certificates Spot
Brave Trading Co
BigIndoor
Ordinary
Intimate Inhalation Spot
The Plank
KeyBoard
Sum Punt Spot
Several Residences Spot
The Municipal Gameboard
Plank Trading Co
Punt Place
The Soft
Gage Collective
Competitive Mettlesome
Back Bord
Double Bring
Vast
The
Interesting Spirited
Role
The Safe Use
FrontBoard
Executive
The Switch
The Historical
Test Letters Place
Value Sheets Group
Postcards Co

Unique board game business name ideas

Parallel Play On
The Standard
The Noble Gage
Bottom Brink
Line printer Indoor
The Entire
Column Cart
Desperate Gamey Co
Person Gage
Blue Postcards Co
NotchedCards
SeventhGame
WirelessCards
Loose Card Group
Cooperative Gage
Reenter Indoor
PrintedBoard
The Elaborate
Additional Postcard Group
Seventh
The Active
The Exciting Gage
Use Co
Quiet Brave Group
Inter- Indoor
Floured
Run Group
Executive Circuit Board Pro
Festive Control Panel
The Larger
Circuit Board Pro
Man
Timber Indoor
Creative Act Collective
Friendly Gage Pro
The Bit Badges
The Smooth
The Sum Mettlesome
Biggest Spirited Trading Co
Interior Place
The Professional
Pitchfork Indoor
Institutional
White Card Game Place
Safe
Inhalation Collective
Language Brave Trading Co
Last Gamey
Intimate Intérieur
Ample
Electronic
Childish Mettlesome Co
Home Pro
The Statutory
The Central Circuit Card
Popular Player
Freer Fun
The Desperate Brave
IntellectualGame
Complex Place
The Popular Gage
The Serious
Interior Co
Diplomatic
Inhalation Trading Co
Barred Board
Playing
Circuit Card Pro
TarotCards
Birds Cards
Popular Gamey Trading Co
Intimate Inner
BlankCards
Ard Board
Green Postcard
The Duplicate
Tinker Indoor
The Vast
Pretend Put
Player Spirited
Pretend Romp Collective
White Gameboard
Historical
Intimate Internal
The Corresponding Residences
Dot matrix printer Indoor
Thin Dining Table
Coupons Group
Switch
Room Group
Realistic
Certificates Collective
Ordinary Postcards Collective
Entire Control Panel Spot
RoughGame
The Individual Postcard
Desperate Gage Place
The Fascinating Fearless
Intimate Inland
Intimate Interior
Bit Postcard Pro
The Rorschach
The Numerous Ambient
House of lords Cards
Ambient Co
The Shakespearean
Roleplay Collective
WholePlay
Next
The Winning Postcard
Municipal Get On
Language Fearless Trading Co
Outlaw Indoor
PoliticalGame
Duplicate Valentines Spot
Fair Fearless Co
Junior
Control Panel Collective
The Intimate
Competitive Gamey Place
The Foul Roleplay
Statutory
The Five
Institutional Room Collective
PerpetuatingBoard
Active Inhalation Spot
ThickBoard
Private Inside
Soft
Dangerous Gage
Room Collective
The Sound Sheets
Full
The Favourite
Conferred Board
Control Panel Spot
FascinatingGame
Turn Trading Co
Artificial Residences
Shard Board
SoftIndoor
The Wooden Circuit Card
Badges Group
Personal Use
Vertical
Editorial Room Co
The Perfect
Comfortable
Little Gritty Place

Cute board game business name ideas

Back Bureaus
Free
Notched Tags Place
Perpetuating
Narrow
AggressivePlay
Thick Gameboard
Scared Board
Inside Collective
The Elegant Use
Back Brink
Fair Punt
Smart
StateBoard
Residences Spot
Test
Free Fiddle
Well Postcard Spot
Popular
The Latter
The Supervisory Panel
The Silly Gamey
Fascinating Spirited Pro
Valentines Group
Back Bureau
The Column
Gamey Place
Deferred Board
CorrugatedBoard
SupervisedIndoor
Individual Certificates
Loose Dining Table Trading Co
The Last Mettlesome
The Next
Column Charters
The Big
Supervisory Control Panel Group
Back Circuit Card
Encounter Group
Back Room
MeanIndoor
HorizontalBoard
Plug Fiddle
Fish finger Indoor
Interesting
Outdoor Turn Group
Brave Place
The Desperate
The Central
Back Group
Charred Board
Casual
Use Trading Co
MerePlay
The Blue Postcards
The Regular
Ouija
Appropriate
Diplomatic Gage
Duplicate
Certificates Co
Flat Plank Co
Table Collective
Regular
Column Calories
Postcards Collective
Complex Spot
Intellectual
Gameboard Place
OfficialBoard
State
Seventh Gamey Spot
ExcitingGame
Above
Test Badges Co
The High
Executive Panel Group
Double
Favorite Interior Trading Co
Canard Board
Separate
White
The Bottom
Sea Get On Co
The Executive Card
Plastic
Big Stake Trading Co
Punched Vouchers Collective
LengthPlay
The Test Tags
The Man
Competitive Stake Co
Loose
Successful Act Trading Co
FamousPlay
Popular Put
BackBoard
The Larger Gage
Successful Fun
Parallel Perform
Complex Collective
Sound Circuit Board Spot
Gage Place
DefensivePlay
Biggest Gamey Co
Corrugated Room Pro
The Horizontal
Different Ambient
Biggest Spirited
Dining Table Spot
The Person Punt
CasualIndoor
The Key
AdequateIndoor
Work Trading Co
Spirited Pro
The Whole
Beards Cards
SideBoard
Fun Pro
PlayerGame
BigGame
Romp Co
Interesting Brave Spot
Favourite
Get On Pro
Intimate In House
Little Gritty
OriginalPlay
State Control Panel Trading Co
Chard Board
Compared Board
The Appropriate Covered
Mired Board
The Latest
Use Group
Wild Gritty Collective
The National
Player Brave
Artificial Interiors
Mettlesome Spot
Desperate Gage Group
SillyGame
Other Inside Co
Brave Pro
Quiet Punt Group
The Rough Work
RecreativeIndoor
Fearless Co

Clever board game business name ideas

The Additional Valentines
Enough Valentines Collective
Sounding
Supervised Inhalation
Well Sheets Group
Latter Romp
Certificates Group
Running Gameboard Trading Co
The Heated
Wooden
The More Valentines
OutdoorIndoor
Intellectual Mettlesome
Exciting
Back Boat
PersonGame
National
Fair Meet Spot
The Competitive
GymnasticIndoor
Circuit Card Group
CommonIndoor
SmallIndoor
Prepaid
The First
Most
Interior Pro
The Only
Green Postcard Trading Co
Marked Letters Group
PretendPlay
Regional Dining Table Collective
Sorted
The Test Card Game
Larger
Postcards Pro
Plug Pretend
Complicated Brave Co
Big
IndependentBoard
The Tarot Badges
Bit
Fascinating Stake Spot
Ambient Trading Co
Football Indoor
Thermal printer Indoor
Healthy
The Noble Back
Hospitable Panel
Suitable
Member
Dangerous Gamey
The Permanent
Person
Sea
Simple Fearless Pro
The Role Encounter
LargerGame
Major
Person Mettlesome
ElectronicBoard
The Foot
Winker Indoor
The Little
HolyCards
The Member
Festive Room Place
Corrugated Panel
The Corrugated Gameboard
Language
The Vertical
Popular Fearless
Useful
New Room
The Parallel
The Average Inside
Parallel Participate
Administrative Table
Stake Spot
SeaBoard
Byrd Board
ElectedBoard
Gymnastic
The Flat
The Comfortable Complex
Interiors Pro
The Various
The Top
RoundGame
The Interesting
Laser printer Indoor
Gritty Pro
Adequate Use Place
Valentines Trading Co
The Enough
ElectronicCards
Home Co
The Appropriate
The Larger Gritty
SuccessfulPlay
The Respectable Complex
Shrimper Indoor
Adequate Covered Spot
The Exciting
Only Back Trading Co
Romp Place
The Independent Control Panel
The Well Card Game
Noble Gage Spot
SeparateBoard
Minter Indoor
The Solitary
Printer Indoor
Starred Board
Elected
FreerPlay
Resistant Residences Pro
Sheets Collective
Foot Dining Table Spot
The Corresponding
SmallerGame
Tinder Indoor
Popular Bring
The Separate
Complex Group
Dining Table Co
Gage Co
The Familiar
Latter Fun Trading Co
Corporate Gameboard
Double Spirited Trading Co
Editorial
Private Complex Collective
Bared Board
Competitive Gage
Top Card Game Co
BlueCards
The Final Back
Bad
Card Trading Co
RoughPlay
Gameboard Pro
Thin Plank
Inch Letters
Entire Card Place
The Full Roleplay
Thin Gameboard Place
Medical Plank
Deadly Mettlesome Group

Best board game business name ideas

Punt Group
More Inhalation
Intimate Inside
Round Gamey Trading Co
Diplomatic Gage Collective
The Corrugated
Interesting Gage Group
Inside Place
Postcards Group
Notched Tags
FairGame
Covered Spot
PermanentBoard
Permanent Table Pro
Childish
Gameboard Spot
Medical
The Larger Spirited
Foot Plank
Fair Spirited
Bottom Brim
Last
Spirited Co
PopularGame
Bottom Bord
Smooth
Tags Trading Co
NextPlay
DeadlyGame
Municipal Gameboard Spot
Junior Home Place
Word Board
The Sorted
PlasticCards
FestiveBoard
The Blue
The Intellectual
Recreative
The Flat Room
Popular Home Co
The Round
ImaginativePlay
Fun Collective
Next Roleplay
The Free
Spared Board
Gritty Spot
The Magnetic Certificates
Spontaneous
The Member Room
Biggest Brave Collective
Plastic Tags Pro
Facade Indoor
Enough Vouchers Collective
InterestingGame
Familiar Complex Spot
The Childish Gritty
Postcards Spot
The Average Covered
Back Spot
Special Gameboard Group
Whole Gage
First Spirited Co
Active Turn Spot
The Complicated Mettlesome
Interesting Punt Pro
Bit Coupons Place
Blurred Board
Punt Collective
Mettlesome Pro
State Circuit Card Spot
Noble Gamey
NextGame
Fascinating Gritty Spot
Commercial
Intimate Inboard
Fun Group
Fiddle Spot
The New Gameboard
Corresponding Use Group
Column Certificate
NationalBoard
Multiple
The Extensive
Major Vouchers
Fearless Collective
The Across
Squared Board
Shakespearean Romp Group
Blank
Daily Covered Spot
Mere Act Collective
Magnetic
Inured Board
TopBoard
Soft Complex Co
Artificial Complex
The Ample
Tumble Fun Spot
VerticalBoard
Friendly Mettlesome Co
The Favorite Fearless
FiveCards
Duplicate Sheets
Spirited Spot
Latest Turn Trading Co
Diplomatic Punt
Fearless Place
The Familiar Covered
EthernetCards
The Deadly Back
Pretend Performance
Municipal Table
Plug Fun
OnlyGame
Solitary Roleplay Collective
Fearless Pro
Winder Indoor
EditorialBoard
The Popular Residences
High Badges
Turn Group
Get On Group
The Running
RunningBoard
The Conventional Room
CompetitiveGame
Resistant
Beard Board
Numerous
LargestIndoor
Table Spot
The New
Ample Inhalation Group
Most Room Spot
Desperate Gamey Place
Recreative Use Pro
Huge
Gage Spot
Best
Circuit Card Collective
Parallel Playact
Romp Trading Co
The Old
Popular Participate
Bottom Body
Bottom Boat
The Side Dining Table
Towards Cards

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Board Game Business:

Simple is always better

This means a few different things. Your board game business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your board game business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Board Game Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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