1,000+ Trendy Board Game Business Names

1,000+ Trendy Board Game Business Names

So, you've come up with the perfect board game business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your board game business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best board game business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your board game business.

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Board Game Business Name Generator

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Ideas

Catchy board game business name ideas

  • Around The Table check availability
  • In House check availability
  • Game Trend check availability
  • The Gaming Hour check availability
  • Game Cheat check availability
  • Round Table check availability
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  • The Corresponding Residences check availability
  • Work Trading Co check availability
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  • The Active check availability
  • Gameboard Group check availability
  • Fish finger Indoor check availability
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  • Free Fiddle check availability
  • Diplomatic check availability
  • Flat Plank Co check availability
  • FiveCards check availability
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  • Well Postcard Spot check availability
  • Roleplay Collective check availability
  • Gage Co check availability
  • Badges Group check availability
  • The Daily Complex check availability
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  • Diplomatic Punt check availability
  • Interior Trading Co check availability
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  • The Desperate Brave check availability
  • The Diplomatic Gamey check availability
  • Independent check availability
  • The Big Gamey check availability
  • Private Complex Collective check availability
  • Pretend Performance check availability
  • The Tarot Badges check availability
  • Parallel Participate check availability
  • FrontBoard check availability
  • Plastic Postcards Spot check availability
  • BiggestGame check availability
  • Political Gamey Group check availability
  • New Room check availability
  • Complex Collective check availability
  • Hospitable Panel check availability
  • The Average Covered check availability
  • Entire Card Place check availability

Creative board game business name ideas

  • Intimate Interior check availability
  • PopularGame check availability
  • Gage Collective check availability
  • Local Circuit Card check availability
  • The Numerous Ambient check availability
  • Intellectual check availability
  • The Silly Fearless check availability
  • The Supervised check availability
  • Charred Board check availability
  • Reenter Indoor check availability
  • Little check availability
  • ImaginativePlay check availability
  • Chard Board check availability
  • Scared Board check availability
  • IndependentBoard check availability
  • Soft Complex Co check availability
  • PersonGame check availability
  • The Test Tags check availability
  • Running Gameboard Trading Co check availability
  • Sound Room check availability
  • Bottom Billboard check availability
  • Popular check availability
  • Comfortable Residences Pro check availability
  • Warm Use Spot check availability
  • Stake Place check availability
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  • Bring Trading Co check availability
  • The First check availability
  • Thick Room Spot check availability
  • The Elegant Use check availability
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  • Flared Board check availability
  • Horizontal check availability
  • The Complicated Mettlesome check availability
  • The Various check availability
  • Special Gameboard Group check availability
  • The Municipal check availability
  • Bad check availability
  • Childish Mettlesome Co check availability
  • Gage Spot check availability
  • Barred Board check availability
  • Ample Inhalation Group check availability
  • Mere Bring Trading Co check availability
  • Thin Dining Table check availability
  • Word Board check availability
  • Boards Cards check availability
  • Squared Board check availability
  • Act Spot check availability
  • Municipal Get On check availability
  • The Final Back check availability
  • Distort Indoor check availability
  • DifficultGame check availability
  • Key check availability
  • The Standard check availability
  • Work Spot check availability
  • MunicipalBoard check availability
  • Independent Panel check availability
  • Annual Use Pro check availability
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  • The Thick check availability
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  • Facade Indoor check availability
  • Marred Board check availability
  • Festive Control Panel check availability
  • The Entire check availability
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  • Healthy check availability
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  • Freer Fun check availability
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  • Back Spot check availability
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  • Competitive Gage check availability
  • Plug check availability
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  • The Foot check availability
  • Executive Panel Group check availability
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  • Independent Gameboard Collective check availability
  • The Exciting Gage check availability
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  • Five Certificates check availability
  • The Respectable Complex check availability
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  • The Front check availability
  • High Badges check availability
  • TarotCards check availability
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  • Fearless Place check availability
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  • Room Group check availability
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  • ElectronicCards check availability
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Fun board game business name ideas

  • Little Gritty Place check availability
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  • Bottom Boat check availability
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  • The Various Covered check availability
  • Column Cart check availability
  • Spirited Co check availability
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  • Numerous Residences Spot check availability
  • Member check availability
  • Valentines Group check availability
  • Imaginative Roleplay Spot check availability
  • Round Fearless Co check availability
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  • CorrugatedBoard check availability
  • The Noble Back check availability
  • HolyCards check availability
  • The Blue check availability
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  • The Diplomatic check availability
  • DomesticIndoor check availability
  • The Wooden check availability
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  • Spared Board check availability
  • SmallIndoor check availability
  • Inhalation Collective check availability
  • Bottom Bureaux check availability
  • Gritty Collective check availability
  • The Regular check availability
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  • Active Ambient Place check availability
  • Cords Cards check availability
  • Executive check availability
  • The Perfect check availability
  • Blurred Board check availability
  • Back Bureaus check availability
  • The Plank check availability
  • The Fourth check availability
  • Mettlesome Group check availability
  • Blue Postcards Co check availability
  • Central Plank check availability
  • Spirited Pro check availability
  • Most check availability
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  • Competitive Stake check availability
  • Popular Player check availability
  • The Whole check availability
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  • House of lords Cards check availability
  • Childish Spirited check availability
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  • SuccessfulPlay check availability
  • Gritty Pro check availability
  • Popular Participate check availability
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  • Free check availability
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  • Complex Spot check availability
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  • YellowCards check availability
  • Postcards Pro check availability
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  • Popular Meet Spot check availability
  • Player Brave check availability
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  • The Childish Gritty check availability
  • KeyBoard check availability
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  • The Intellectual check availability
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  • The Full Roleplay check availability
  • StateBoard check availability
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  • Corrugated Room Pro check availability
  • Round Gage Trading Co check availability
  • Running check availability
  • Seventh Gamey Spot check availability
  • The Favourite Gritty check availability
  • The Smooth check availability
  • Room Trading Co check availability
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  • Successful Act Trading Co check availability
  • Parallel Performance check availability
  • Ordinary Postcard Spot check availability
  • Turn Trading Co check availability
  • LatestPlay check availability
  • Fascinating Stake Spot check availability
  • Column Charters check availability
  • Fair Spirited check availability
  • Sheets Co check availability
  • Elected Dining Table Co check availability
  • The New Gameboard check availability
  • Narrow check availability
  • Dining Table Co check availability
  • Sea Room Spot check availability
  • The Big check availability
  • Regional Dining Table Collective check availability
  • The Appropriate Covered check availability
  • Circuit Card Spot check availability
  • The Spontaneous Meet check availability
  • Pretend Period Of Play check availability
  • Bottom Body check availability
  • ExcitingGame check availability
  • Parallel Play On check availability
  • The Exciting check availability
  • Column Carats check availability
  • Playing check availability
  • Language Spirited check availability
  • Intimate Interiors check availability
  • Different Ambient check availability
  • Pretend Romp Collective check availability
  • Gameboard Spot check availability
  • HistoricalPlay check availability
  • Loose Dining Table Pro check availability
  • Foot Circuit Board Collective check availability
  • The Side Dining Table check availability

Cool board game business name ideas

  • The Larger check availability
  • Barbs Cards check availability
  • Spirited Spot check availability
  • Favorite check availability
  • The Ouija Panel check availability
  • Column Valentines Collective check availability
  • Competitive check availability
  • The Popular Gage check availability
  • Dining Table Trading Co check availability
  • Ordinary Complex Group check availability
  • Panel Pro check availability
  • Bombard Board check availability
  • Back Boat check availability
  • Historical check availability
  • Other Inside Co check availability
  • Recreative Use Pro check availability
  • Intimate Inland check availability
  • The Annual check availability
  • Cooperative check availability
  • Rough check availability
  • Control Panel Collective check availability
  • Resistant Residences Pro check availability
  • Entire Turn check availability
  • Additional Postcard Group check availability
  • Freer check availability
  • Tumble check availability
  • The Desperate check availability
  • The Sum check availability
  • AmpleIndoor check availability
  • Shakespearean Romp Group check availability
  • Fearless Trading Co check availability
  • EarlierPlay check availability
  • The Fascinating Mettlesome check availability
  • Beard Board check availability
  • The Sedentary Ambient check availability
  • The Central Circuit Card check availability
  • Desperate Gage Group check availability
  • Institutional Room Collective check availability
  • Next Roleplay check availability
  • Easy Back Trading Co check availability
  • Popular Playact check availability
  • Perfect check availability
  • Larger Gamey Spot check availability
  • The Little check availability
  • Popular Home Co check availability
  • Roleplay Trading Co check availability
  • Popular Bring check availability
  • The Large Room check availability
  • Electronic check availability
  • Perpetuating Panel Spot check availability
  • Inch Dining Table Trading Co check availability
  • Medical Plank check availability
  • FestiveBoard check availability
  • Endorsed Indoor check availability
  • Spirited Collective check availability
  • The Perpetuating check availability
  • Residences Spot check availability
  • Fearless Co check availability
  • The Red check availability
  • Commercial Residences check availability
  • NormalIndoor check availability
  • WildCards check availability
  • Festive Room Place check availability
  • Column Certificates check availability
  • Delicate Inside Group check availability
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  • Thick Gameboard check availability
  • Notched Tags Place check availability
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  • The Next check availability
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  • Childish check availability
  • Huge Interior check availability
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  • Canard Board check availability
  • The Enough check availability
  • HealthyIndoor check availability
  • The Sum Mettlesome check availability
  • Residences Place check availability
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  • Length check availability
  • Minter Indoor check availability
  • RunningBoard check availability
  • Get On Trading Co check availability
  • The Larger Gage check availability
  • Supervised Inhalation check availability
  • Corporate Gameboard check availability
  • Various check availability
  • Bottom Branch check availability
  • FamousPlay check availability
  • The Key Circuit Board check availability
  • Interior Group check availability
  • Artificial Interiors check availability
  • Ample check availability
  • Sum Punt Spot check availability
  • The Sound Sheets check availability
  • The Larger Gritty check availability
  • Run Spot check availability
  • Person check availability
  • Delicate Inhalation check availability
  • FirstGame check availability
  • Typical Inside check availability
  • Badges Pro check availability
  • Artificial Complex check availability
  • Player Spirited check availability
  • Panel Spot check availability
  • Thin Plank check availability
  • Last check availability
  • The Vertical check availability
  • Cooperative Gage check availability
  • Language Brave Trading Co check availability
  • Little Gritty check availability
  • BlueCards check availability
  • Record Indoor check availability
  • PlayerGame check availability
  • FascinatingGame check availability
  • Individual Card Game Pro check availability
  • Work Collective check availability
  • Perpetuating check availability
  • Appropriate check availability
  • Next check availability
  • Regional Gameboard check availability
  • Foot check availability
  • Competitive Stake Co check availability
  • Birds Cards check availability
  • BigIndoor check availability
  • Control Panel Pro check availability
  • SmoothBoard check availability
  • FavoriteIndoor check availability
  • Fair Fearless Co check availability
  • Huge Inhalation Trading Co check availability
  • Back Collective check availability
  • Table Pro check availability
  • NationalBoard check availability
  • Santa claus Indoor check availability
  • Gamey Co check availability
  • Playing Valentines Place check availability
  • Seventh Punt Place check availability
  • Junior check availability
  • Ambient Trading Co check availability
  • The Winning Postcard check availability
  • The Key Postcard check availability
  • The Supervisory Panel check availability
  • Noble Gamey check availability
  • Intimate In House check availability
  • The Cooperative check availability

Unique board game business name ideas

  • The Solitary check availability
  • Thin Panel Group check availability
  • The Well Card Game check availability
  • Simple Back check availability
  • The Duplicate check availability
  • Intellectual Gamey Collective check availability
  • The Switch check availability
  • ExecutiveBoard check availability
  • Wooden check availability
  • Dangerous check availability
  • Interesting Punt Pro check availability
  • Spirited Trading Co check availability
  • Inhalation Trading Co check availability
  • MeanIndoor check availability
  • Major check availability
  • Private Inside check availability
  • The Additional Sheets check availability
  • The Role check availability
  • Smaller Interior Trading Co check availability
  • Executive Circuit Board Pro check availability
  • Tumble Fun Spot check availability
  • Mettlesome Spot check availability
  • Local Plank Trading Co check availability
  • Inter- Indoor check availability
  • The Extensive check availability
  • Whole Brave Co check availability
  • Difficult Mettlesome Co check availability
  • Drum printer Indoor check availability
  • Yellow Sheets check availability
  • Sheets Collective check availability
  • Language check availability
  • DefensivePlay check availability
  • InchBoard check availability
  • Fascinating check availability
  • RoundGame check availability
  • PersonalIndoor check availability
  • The Silly Gamey check availability
  • LastGame check availability
  • Elaborate Mettlesome Co check availability
  • Last Gamey check availability
  • Towards Cards check availability
  • DeadlyGame check availability
  • The Largest check availability
  • The Mere check availability
  • Green Postcard Trading Co check availability
  • Separate Interiors check availability
  • Corrugated Panel check availability
  • Popular Gamey Trading Co check availability
  • Inhalation Place check availability
  • The Competitive check availability
  • BlankCards check availability
  • White Gameboard check availability
  • Complex Place check availability
  • Tiered Board check availability
  • RespectableIndoor check availability
  • GymnasticIndoor check availability
  • The Suitable Residences check availability
  • Sound check availability
  • Line printer Indoor check availability
  • CooperativeGame check availability
  • The Multiple check availability
  • SupervisedIndoor check availability
  • Pretend Perform check availability
  • Above check availability
  • Corporate check availability
  • Competitive Gamey Place check availability
  • The Urban check availability
  • Round Gamey Trading Co check availability
  • NotchedCards check availability
  • Table Spot check availability
  • Provincial Panel Place check availability
  • Circuit Card Group check availability
  • The Player Fearless check availability
  • Football Indoor check availability
  • PerpetuatingBoard check availability
  • Provincial Card Co check availability
  • Popular Perform check availability
  • Get On Pro check availability
  • SillyGame check availability
  • Intimate Inboard check availability
  • SeventhGame check availability
  • RegularIndoor check availability
  • White Vouchers Pro check availability
  • The Difficult check availability
  • Home Co check availability
  • Municipal Gameboard Spot check availability
  • The Provincial check availability
  • Friendly Mettlesome Co check availability
  • Complex Group check availability
  • Back check availability
  • MedicalBoard check availability
  • WholePlay check availability
  • First check availability
  • The More Valentines check availability
  • Silly Gamey Pro check availability
  • The Fascinating check availability
  • Elected check availability
  • The Comfortable Complex check availability
  • Alot Indoor check availability
  • RoughGame check availability
  • PrintedBoard check availability
  • Latest Run check availability
  • The Municipal Gameboard check availability
  • Noble Gage Collective check availability
  • Bottom Brink check availability
  • Final Spirited Trading Co check availability
  • Bit check availability
  • Off guard Board check availability
  • The Executive Card check availability
  • Panel Group check availability
  • The Corresponding check availability
  • Ordinary check availability
  • FairGame check availability
  • More Inhalation check availability
  • Foot Plank check availability
  • Residences Group check availability
  • Circuit Board Place check availability
  • The Soft check availability
  • The Sociodramatic check availability
  • Shakespearean Bring check availability
  • Seventh check availability
  • Intimate Inhalation check availability
  • TopCards check availability
  • Loose Dining Table Trading Co check availability
  • The Word Fun check availability
  • The Heated check availability
  • Discard Board check availability
  • IntimateIndoor check availability
  • The Appropriate check availability
  • Bottom Bord check availability
  • Made Act check availability
  • The Bit Badges check availability
  • Circuit Card Place check availability
  • The Supervisory check availability
  • The Flat Room check availability
  • Intellectual Mettlesome Collective check availability
  • Punt Trading Co check availability
  • Thin check availability
  • Ambient Group check availability
  • TopBoard check availability
  • Supervisory Control Panel Group check availability
  • Scarred Board check availability
  • Fiddle Spot check availability
  • Wild Mettlesome check availability
  • Beards Cards check availability
  • WildGame check availability
  • Plug Pretend check availability
  • FinalGame check availability
  • Back Branch check availability

Cute board game business name ideas

  • The Separate check availability
  • Dangerous Gamey check availability
  • Back Group check availability
  • Punched Vouchers Collective check availability
  • The Last Mettlesome check availability
  • FreerPlay check availability
  • Resistant check availability
  • Quiet Brave Group check availability
  • Interesting Gage Group check availability
  • ThickBoard check availability
  • Excellent Use Co check availability
  • Transferred Board check availability
  • The The Room check availability
  • Mere Act Collective check availability
  • Domestic Use Pro check availability
  • Active Turn Spot check availability
  • Complicated check availability
  • Entire Control Panel Spot check availability
  • Editorial Room Co check availability
  • Loose Card Group check availability
  • The Elaborate check availability
  • Tarot Coupons check availability
  • Fearless Pro check availability
  • The Intimate check availability
  • The Member Room check availability
  • Certificates Co check availability
  • Control Panel Co check availability
  • DoubleGame check availability
  • Familiar Complex Spot check availability
  • Big Spirited Collective check availability
  • Hard Board check availability
  • Back Bureaux check availability
  • Administrative Table check availability
  • ExtensiveIndoor check availability
  • The Five check availability
  • Latter Fun Trading Co check availability
  • The Historical check availability
  • Bared Board check availability
  • Bottom check availability
  • The Sum Spirited check availability
  • Language Fearless Trading Co check availability
  • The Intimate Inhalation check availability
  • Side check availability
  • Big Fearless Spot check availability
  • Stake Collective check availability
  • Card Trading Co check availability
  • The Postal Valentines check availability
  • Inside Collective check availability
  • MostIndoor check availability
  • Column Cartes check availability
  • The Vast Covered check availability
  • Sounding check availability
  • Complicated Brave Co check availability
  • Interior Pro check availability
  • The Intimate check availability
  • The Printed check availability
  • Control Panel Group check availability
  • Suitable check availability
  • The Ouija Get On check availability
  • Dot matrix printer Indoor check availability
  • Desperate Gamey Place check availability
  • Foul Bring Pro check availability
  • Gamey Trading Co check availability
  • The Ordinary Inhalation check availability
  • Duplicate Valentines Spot check availability
  • Plank Trading Co check availability
  • Fun Collective check availability
  • Mettlesome Pro check availability
  • Spontaneous check availability
  • Permanent Table Pro check availability
  • The Political check availability
  • Latter Romp check availability
  • The Smaller check availability
  • Person Gage check availability
  • The Friendly check availability
  • Table Collective check availability
  • Intimate Inside check availability
  • Elaborate Back check availability
  • Latest Turn Trading Co check availability
  • Appropriate Inhalation Trading Co check availability
  • Thermal printer Indoor check availability
  • Column Carte check availability
  • The Popular Residences check availability
  • Double Bring check availability
  • Active Inhalation Spot check availability
  • Bit Coupons check availability
  • The Tumble check availability
  • Gameboard Place check availability
  • The Wild check availability
  • Larger Back Co check availability
  • Pretend Pull check availability
  • More check availability
  • Postcard Spot check availability
  • The Average Inside check availability
  • Table Group check availability
  • Outdoor check availability
  • Federal check availability
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Board Game Business:

Simple is always better

This means a few different things. Your board game business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your board game business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!
Pat Walls,  Founder of Starter Story

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