7 Tips For Starting A Successful Board Game Business (2024)

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a board game business:

#1: Dennis Michels, founder of Good Look Gamer:

We chatted with with Dennis, founder of Good Look Gamer ($2K/month). In our interview, Dennis says:

Be where your clients are. Research the platforms your clients are using and engage with them.

Additionally:

The best marketing strategy for me so far has been being friendly and approachable for clients.

Read the full interview ➜

#2: Beth Kovalcik, founder of Bingo Card Creator:

We chatted with with Beth, founder of Bingo Card Creator ($1.5K/month). In our interview, Beth says:

Starting out is that slow and steady wins the race. I find it is easy (and often expensive) to get caught up by all that is out there or by run-away ideas.

Read the full interview ➜

#3: Gabe Barrett, founder of The Board Game Design Lab:

We chatted with with Gabe, founder of The Board Game Design Lab ($10K/month). In our interview, Gabe says:

Building an audience requires trust, and when you give your customers consistent, quality content, they trust you a lot more.

Additionally:

International shipping is a nightmare. That’s definitely something I’ve been learning lately. One small miscalculation can easily turn into a $10,000 problem. So, make sure to give yourself a giant buffer.

Further:

When it comes to creating new products, ALWAYS ask your audience first. As creators, we often get super excited about things and tend to take an idea and run with it. However, don’t waste time answering questions no one is asking.

Read the full interview ➜

#4: Jamey Stegmaier, founder of Stonemaier Games:

We chatted with with Jamey, founder of Stonemaier Games ($1.73M/month). In our interview, Jamey says:

Focus on what you can control: What makes your product/service special, how you delight your existing customers, and how you add value to your community.

Read the full interview ➜

Part of

Starting A Board Game Business: Everything You Need To Know

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