1,000+ Unique Web Testing Software Names

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Updated: June 10th, 2025

So, you've come up with the perfect web testing software idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your web testing software stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best web testing software ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your web testing software.

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Ideas

Catchy web testing software name ideas

Exploration
Dual
The Simple Canvas
Good Suggestion
Web Audit
Test The Web
Check spot
Ideal Layout
Perfect Links
Web Inspector
Screened Web
Casual Check
Attempt
Parallel
The Final Eight
Rational
Distinctive
Different Web
Rubric
The Catch
Web Hub
Run Check
Explore
Asses The Web
Circular
Contemporary
Eye
Web Monitor
Approval
Synced
Simultaneous
Corrected
Way
Wishful Web
Juggled
Web Co.
Collective Website
Right Fixes
Bugs
Icon
Reciprocate Test
Incarnated
Visual Co.
Simpler
Better Web
Compiled
Absolute Web
Only
Successor
Elevated
Inspect
Reliable Web
Patterned
Wide Web
Pathway
Ensured
Marked
Twisted
Center
Rigid Check
Optimized
Call The Web
Web Check
Hyphened
Advent
The Globe
Inspirational Check
Smash
In Way
Squash
Obviate Webpage
Significance
What Web
Insider
Cope
Wider Homepage
The Dense Webpage
The Causal
Current
Statistical Spooler
Statistical
Website Group
Seamless Entanglement
AcidTest
Worldwide Webpage
Rigorous Examination
The Thick Www
Trophic Network
Ecological
SemanticWeb
Second Quiz Pro
Whole step Web
Sepp Web
InextricableWeb
Spun Webpage Collective
Congenital Homepage Co
Online Place
World World Wide Web
Tangled Vane Group
SpiderWeb
The Based
MaliciousSoftware
Based
Online Collective
Loose Website
Refreshed Test
The Current
Pelagic Webpage Pro
The Wider
Inner Websites
Websites Trading Co
VerbalTest
PowerfulSoftware
Compute Pro
Wireless
Fine Online Co
Cold Examination
Elaborate Net
World Wide Web Pro
Whole
Additional Computer Collective
SidedTest
Invisible Net Collective
Thin
Wide Vane Place
Microbial Entanglement
Vane Place
Worldwide Websites
The Extensive Homepage
Prove Spot

Creative web testing software name ideas

Invisible
Vane Group
Specialized Source
Repp Web
The Numerical
Pelagic Webpage Pro
SingleTest
Sepp Web
Instead Software
Pelagic Online
The Standard
Inextricable Net Group
Wider
Dense
Ecological
The Spun
Trophic World Wide Web Collective
The Current
Shelf Compute
Refreshed Test
Net Co
Endless Website Co
VastWeb
Current Www
The Spider Network
The Open
The Golden Net
The Terminal
Wet Webcast
RorschachTest
World Web Based
Network Group
Wireless
Causal Websites Spot
Magic World Wide Web
Theft Test
Rorschach Quiz Collective
Websites Co
Fair Experimental Pro
The Rich
The Remote
Intricate Homepage
Spun
Developed
Examination Co
Whole Online Spot
Electronic Hardware Pro
Ecological Homepage Collective
The Fusible Webpage
The Cold Prove
Outer World Wide Web Place
SilkenWeb
Specific Source
The Microbial Website
Dynamic Entanglement Co
The Elaborate
SubtleWeb
The Wireless Network
Exact Quiz Trading Co
The Extensive
The Elaborate Websites
Interconnected World Wide Web Spot
Strep Web
Marine Vane Co
Microbial Vane Pro
Educational Computing
The Seamless Net
Vertical Entanglement
IntricateWeb
Wireless Websites
Related
The Rapid Check
The Statistical
Second Pilot Group
The True
Network Co
Assay Place
Tailed Testimony
Inner Network Group
Solid Webpage Trading Co
Conventional
MultipleTest
Wider World Wide Web Spot
Prove Place
Interactive Programming Group
Check Trading Co
Sophisticated Spooler
DynamicWeb
Fit Experimental
BasedWeb
Latest Informatics
DenseWeb
The Time
The Semiotic
The Latest
Exam Group
RichWeb
Compute Trading Co
Huge
Tailed Trials
Spun Net Collective
The Dense Vane
World Www
The Cosmic
Computer Trading Co
True Titration
The Inextricable
Trial Place
Food
Tool Group
HugeWeb
Network Pro
Nightmares Software
InterdependentWeb
Whole
StickyWeb
SemioticWeb
Try Collective
Current
Advanced Tool
Wider Webmaster
Continuous Www
Elaborate Entanglement
Level Application Pro
SecondTest
Magic Vane Place
Endless
The Congenital
Application Pro
Inner Homepage Group

Learn more about starting a web testing software:

Where to start?

-> How much does it cost to start a web testing software?
-> Pros and cons of a web testing software

Need inspiration?

-> Other web testing software success stories
-> Marketing ideas for a web testing software
-> Web testing software slogans

Other resources

-> Web testing software tips

Funny Web Testing Software Names

Inextricable
Websites Group
World Webpage
Worldwide Websites
Wireless Weft
Spun Online
Endless Website Co
SingleTest
Loose Website
The Trophic Websites
MultipleTest
Whole Webb
Magic Entanglement Place
Applications Co
Causal Webpage Place
Necessary Tool
Subtle Vane Collective
Windows
WorldWeb
The Microbial Website
Specific
Larger
The Party
SeamlessWeb
The Pelagic World Wide Web
Congenital
New
SpecializedSoftware
Tight Vane
Wider Web Based
Trophic Websites Trading Co
Post Check Spot
Marine Net Spot
Complex World Wide Web Co
Direct Exam Pro
Worldwide Website
Terminal Websites Trading Co
Spun Network Trading Co
Appropriate
The Food Entanglement
The Pelagic Network
Pep Web
Confirmatory Examination Collective
Supreme Pilot Pro
ComplexWeb
Special Systems
Standard Try
StaticTest
Loose
LooseWeb
Thick Www Place
Website Group
Computer Trading Co
Reliable Tool Spot
Huge
Wider Homepage Group
Customized Computer Pro
Terminal Online Pro
The Silken
Interconnected Webpage
Fusible
Fleshed Test
Hep Web
Golden Network
Delicate Exam Place
Open Applications
Homepage Pro
Fusible Vane Trading Co
The Wireless Network
FineWeb
Computing Collective
The Interactive Computing
World Webmaster
Stress Try Collective
Developed
Intricate World Wide Web Collective
The Experimental
Entanglement Spot
UltimateTest
Tailed Testimony
Repp Web
Wider Websites
The Rorschach
Dynamic Homepage Pro
Trophic Network
Epp Web
Fine Online Co
Intricate Websites Trading Co
Enmeshed Test
The Inner
The Trophic
Sophisticated Shareware
Entanglement Co
The Seamless Net
The Rich Network
Dynamic Entanglement Co
The Intricate Net
Solid Vane Spot
IntricateWeb
Narrow Websites
Worldwide Weave
SidedTest
Tool Group
LargerWeb
WholeWeb
The Additional
Lep Web
The Spider
Free Applications Pro
Quiz Collective
Spun Entanglement
The Dense Online
Giant
The Fine Webpage
The Fusible Webpage
Semantic World Wide Web Collective
Informatics Pro
Accurate
Network Collective
Food Online
The Cosmic
Seamless
Windows Hardware
The Whole Webpage
Food
Huge Webpage
VerticalWeb
UseSoftware
Delicate Www Trading Co
Interactive Programming Group

Cool web testing software name ideas

The Necessary
The Outer Entanglement
Advanced Tool
Fleshed Test
Popular Informatics
Fusible
Terminal
Causal Webpage Place
Level Application Pro
StickyWeb
Silken
The Subtle
False Examination
Entanglement Co
Based Net Collective
The Wet Www
Check Group
The Exact
ItemTest
Check Trading Co
The Definitive Experimental
Experimental Group
The Rorschach
The Food Entanglement
Whole World Wide Web
InterconnectedWeb
VerticalWeb
Wet Www
CongenitalWeb
Stress Try Collective
The Narrow
The Marine Website
BasedSoftware
FoodWeb
The Fine
Huge Webpage
DynamicWeb
Trophic Network
Inner Network Pro
Homepage Trading Co
The Causal World Wide Web
The Intricate World Wide Web
The Extensive
Wireless Weft
Wide Websites
The Malicious
Tailed Testimony
Vane Trading Co
The Sophisticated
The World Net
Interlocking Network Place
Spun Network Trading Co
Application Pro
Online Pro
RorschachTest
NarrowWeb
Useful Try
Spun Vane
Examination Group
MaliciousSoftware
Loose
Fit Experimental
Cold Examination
The Larger Homepage
Tool Trading Co
The Processing Computer
Prepared Software
The Cold Prove
Ecological Homepage Collective
Wireless
Terminal Websites Trading Co
False
The Subtle World Wide Web
World World Wide Web
Sticky World Wide Web
The Rapid Check
The Wireless
Meshed Test
Most
The Shelf
ElaborateWeb
Statistical
The Enormous
Worldwide
EnormousWeb
Microbial Entanglement
The Trophic
The Complex
The Cosmic Webpage
Www Spot
The Outer Website
MultipleTest
Shelf Summarizer
The Silken
Wide Entanglement Co
Terminal Online Collective
Thick Www Place
Solid Webpage Co
Vertical
Solid Vane Spot
Wider World Wide Web
Narrow
World Webb
Complicated Online Group
Check Collective
WiderWeb
The Sticky Website
Appropriate
Goose step Web
Sticky Www
Management
Interlocking Entanglement Collective
Whole Websites
Wide Weft
RealTest
Post Check Spot
The Congenital Online
Spun Net Collective
The Thin
Open Net
Exam Group
OuterWeb
Wet World Wide Web
Specific Spooler
Enormous Vane Trading Co
SeamlessWeb
Direct Exam Pro
WideWeb
Trial Place
Narrow Websites

Unique web testing software name ideas

The Enormous World Wide Web
The Current
ContinuousWeb
Wider
Larger Homepage Collective
Open Applications
The Extensive Network
The Endless
Accurate
Severest
Tailed Tieback
Thin
Rigorous Examination
Food World Wide Web Pro
Compute Trading Co
Educational Computing
Pelagic Www
Network Co
Reliable
The Inextricable Entanglement
The Entire
Rorschach
Endless
CosmicWeb
The Complex Webpage
The Larger Entanglement
Tailed Try
Prove Place
Specific
The Standard
Windows
Webpage Place
Wet
Vast Net Group
The Dense Vane
The Thin Net
Entire
The Integrated Computing
The Routine
Rich Vane Pro
Try Collective
Dep Web
Wider Webcast
Fusible Website Co
WirelessWeb
Inner World Wide Web
Based
Wider Www
Applications Group
Standard Try
Enormous
Inner Online Co
True Trial
Based Www
World Weft
World Websites
Vane Group
The Giant Online
Spun Online
Tailed Try Out
Wireless World Wide Web
WholeWeb
Endless Website Co
Semiotic
Wider World Wide Web Spot
Trophic Website Group
Exam Pro
Compute Co
Examine Pro
The Worldwide Net
Larger Vane Trading Co
Wider Websites
Yep Web
Whole
Software dev Software
PurposeSoftware
Wide Homepage Trading Co
Silken Vane Spot
Wider Webmaster
Tight Vane
Intricate Website Place
Suitable Software System
Spun Webpage Collective
Vane Collective
Prep Web
Interlocking Online Place
Tailed Tensile
Endless Entanglement Trading Co
World Wide Web Trading Co
Embedded
InnerWeb
Tailed Testament
Causal World Wide Web Group
Specific Soft
Semantic
Current Entanglement Collective
World Weave
The Rich
Dense Homepage
Left Test
Extensive World Wide Web Trading Co
Worldwide Webpage
Invisible Net Collective
NewSoftware
Network Collective
Sticky Websites Co
The Objective
StandardizedTest
The Giant Net
Assay Place
The Elaborate
The Terminal Webpage
Special Systems
Step Web
Causal
Sep Web
Outer Homepage Place
Examine Group
The Semiotic Net
Current Programming
Cosmic Website Group
Nuclear Exam Pro
Intricate Homepage
Spider Website Trading Co
Wireless Weave
Processing Compute
Complicated Webpage Pro
The Delicate
Useful Programming
Customized Firmware

Cute web testing software name ideas

Check Place
The Specific
Wide Webmaster
Wireless Websites
Inner Homepage Group
The Appropriate Software System
The Worldwide
Wet Weave
Strep Web
The Interdependent
ReliableTest
Golden
Wide
Tailed Titration
World Web Based
Wide Weave
Continuous
UltimateTest
Outer Online
Narrow Vane Pro
Golden Online Spot
FunctionalTest
Worldwide Website
Solid Webpage Trading Co
Rich
FineWeb
Magic Entanglement Group
Pelagic Websites Trading Co
Pelagic Webpage Pro
Confirmatory Examination Collective
Intricate World Wide Web Collective
FitTest
Global
Marine Vane Co
AvailableSoftware
Prove Pro
Marine
Website Collective
Network Trading Co
Exam Collective
The Tangled Websites
The Spider Network
UsefulSoftware
The Remote
Homepage Spot
The Fine Webpage
Entanglement Collective
Dynamic Entanglement Co
Spider Online Group
Laryngeal Online Place
Causal Homepage Pro
World Webmaster
DirectTest
Steppe Web
The Thick Www
InterdependentWeb
Worldwide Weft
Net Place
Wide Webpage
Microbial World Wide Web Co
Open
Hep Web
StaticTest
Whole Weave
The Useful
The Huge Entanglement
Microbial Webpage Co
Tailed Tester
Examination Co
Instead Software
EntireWeb
Wet Webpage Pro
Websites Group
True Testimony
The Specialized
Websites Trading Co
Sticky Website Collective
Applications Co
Narrow Net
The Whole Entanglement
The Appropriate
Net Co
Elaborate Websites Pro
Wet Webmaster
Wider World Wide Web Pro
Simple Trial
Network Pro
The Based
Congenital Network Co
Related
WorldwideWeb
Fine Website Place
Silken Websites Collective
Inextricable Network Spot
SquareTest
Outer World Wide Web Spot
Complicated
Statistical Spooler
Dynamic
Interdependent World Wide Web Trading Co
Complex World Wide Web Co
The Solid
Entanglement Trading Co
Exam Spot
The Wireless Websites
Computing Collective
True Titration
Computer Trading Co
Magic World Wide Web
Choice Prove
Food Net
Pencil Examine Co
Vane Co
CurrentWeb
Wider Website
True Tieback
The Invisible
The Sticky Online
Wireless Webcast
Online Computer Group
Laryngeal
Worldwide Webcast
The Intricate Net
Giant
SemanticWeb
Elaborate Entanglement
The Intricate
The Experimental
Vast
Whole Www

Clever web testing software name ideas

The World Www
AntivirusSoftware
GoldenWeb
Current Www
Try Spot
The Congenital
Online Group
The Giant
Rep Web
The Rich Network
ColdTest
Informatics Pro
SidedTest
Rapid
Extensive Homepage Group
Fair Experimental Pro
InvisibleWeb
Delicate Exam Place
The Empirical Examination
Verbal Assay
Sticky Entanglement
RichWeb
IntelligentSoftware
DenseWeb
VastWeb
The Spider
Food Online
Elaborate Online Pro
Customized Computer Pro
Severest Examine Pro
Interdependent
Crucial Pilot Place
Congenital Homepage Co
Worldwide Web Based
Delicate Vane Co
Complicated Online
Misstep Web
The Complex Entanglement
Lep Web
The Microbial
Congenital
Positive Prove Trading Co
Wider Vane Collective
Entanglement Pro
Nuclear Exam
SemioticWeb
IntricateWeb
Huge Homepage
The Complicated
Webpage Spot
The Fusible Webpage
LooseWeb
Second Quiz Pro
Fit
ConfirmatoryTest
Informatics Group
Invisible
The Seamless
Whole step Web
The Rich Entanglement
Tailed Exam
Wide World Wide Web
Compared Software
OpenWeb
The Microbial Website
Enmeshed Test
True Experimental
The Quality Programming
The Whole Network
MailSoftware
The Party
The Management Software System
Inextricable Vane
Worldwide Network Spot
Compute Pro
EmbeddedSoftware
The Standard Trial
Pilot Pro
The Whole Webpage
Dynamic Website Place
Wireless Web Based
Causal Websites Spot
The Terminal World Wide Web
Semantic Vane Pro
InextricableWeb
The Narrow Entanglement
Based Website Group
QuantitativeTest
Wider Weft
Second Pilot Group
Net Pro
Seamless Entanglement
The Tight World Wide Web
CausalWeb
The Open Websites
Subtle Homepage Collective
Wide Web Based
DiagnosticSoftware
Interdependent Entanglement Pro
TangledWeb
Tight Www
Complicated Vane Place
Tool Group
The Spun Www
Supreme Pilot Pro
Theft Test
Interactive Programming Group
Examination Spot
The Silken Online
Subtle
The Enormous Net
Endless Webpage Co
Wider Webb
Homepage Pro
GiantWeb
Sticky Online Spot
Wireless Website
Best
Marine Net Spot
MarineWeb
The Seamless Net
Windows Hardware
Wireless Webpage Trading Co
Extensive Website
The Wet
World Wide Web Co
Additional Computer Collective
The Multiple
Interlocking Homepage Co
Specialized Source

Best web testing software name ideas

World Www Trading Co
The Golden Www
Semantic World Wide Web Collective
The Interconnected
Webpage Group
The Latest
Websites Co
World Website
Wide Vane Place
Laryngeal Online Group
World Wide Web Place
Larger Websites Co
The Open
The Microbial World Wide Web
ThinWeb
Spider
Spun
Website Group
Extensive Website Trading Co
Worldwide Webb
Electronic
Online Spot
SpiderWeb
The True
Reliable Tool Spot
Homepage Place
Specific Software System
The Wider
Www Group
Sensitive
Thin Entanglement
The Semantic World Wide Web
Half step Web
Hardware Collective
WetWeb
The Real
Inner Network Group
The Severe
Trophic World Wide Web
Deft Test
Net Group
Electronic Hardware Pro
Practical
Subtle Homepage Co
Friendly Software System Collective
Specific Summarizer
Website Place
Whole Web Based
The Interdependent Www
Intricate Websites Trading Co
The Numerical
EcologicalWeb
The World Network
Tailed Trials
The Dense Webpage
The Semiotic
Severe Examination Trading Co
Unprepared Software
Appropriate Trial Spot
The Vast
Website Trading Co
Interconnected World Wide Web Spot
Step by step Web
Extensive Entanglement
Websites Pro
Online Collective
World Entanglement Group
The Semantic
Experimental Trial Group
The Inner Online
Whole Network Group
Homepage Group
Online Co
Exam Place
Open Website Place
Digital Applications Trading Co
HugeWeb
Verbal Try
The Sticky Network
Epp Web
Marine Vane Place
The Fragile Network
Specific Source
FragileWeb
Item Try Group
Network Group
The Food
Semiotic Net
Pilot Trading Co
The Larger
Sticky Net Place
AcidTest
Microbial
Rorschach Quiz Collective
True Trials
Sticky Net Collective
Interdependent Www Group
Wide Website
The Cosmic
Real Assay Place
True Try Out
The Reliable Quiz
The Spun
Websites Spot
The Tangled Webpage
Interconnected
The Wide
Rich Entanglement
Whole Online Spot
Post Pilot Place
Interconnected Network Place
Microbial Online
Dynamic Homepage Pro
Available Firmware
Whole Webmaster
The Trophic Websites
Quiz Collective
Online Trading Co
Preliminary Quiz Pro
Crucial
Vane Place
LargerWeb
Prove Co
The Tangled
The World
Larger
DevelopedSoftware
World Wide Web Pro
Wet Website
Wider Online Collective

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Web Testing Software:

Simple is always better

This means a few different things. Your web testing software name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your web testing software:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Web Testing Software: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile