Business Idea

Start A Web Testing Software

About

Starting a web testing software requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell web testing software, or selling web testing software online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a web testing software ➜

Key stats

market size
$45.5B
revenue (monthly)
$3.2K
starting costs
$17.1K
gross margin
83%
avg product price
$505
time to build
15 months
growth
SEO
business model
Advertising
time investment
Full time

About

Starting a web testing software requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell web testing software, or selling web testing software online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a web testing software ➜

Key stats

market size
$45.5B
revenue (monthly)
$3.2K
starting costs
$17.1K
gross margin
83%
avg product price
$505

 

time to build
15 months
growth
SEO
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $525 $5,500
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $300
Training & Education Expenses $0 $850
Total Startup Costs $1,542 $32,644

Successful Businesses

Business URL Rank
Cognizant cognizant.com #4,587
NWEA nwea.org #43,326
Network Simulator boson.com #214,930
Reflect reflect.run #470,187
Provar provartesting.com #1,070,089
EnSafe ensafe.com #4,631,636

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a web testing software can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Traffic to your website A web testing software gives people a reason to visit your website and to keep coming back to you!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A web testing software can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Security Issues With any Saas business, data loss and security issues may arise throughout your process of building your product. It's critical that you understand exactly what you're responsible for and how to avoid potential issues down the road.
Taxes As a web testing software, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a web testing software, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    The most tried and true way to grow a web testing software is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to web testing software.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜