1,000+ Clever Towels Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect towels business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your towels business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best towels business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your towels business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Towels Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of towels business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy towels business name ideas

Soft Fabric
Sanitary Essentials
Sympathy
The Soft Clothing
Smooth
Blankets Co.
Health Tissues
Fit Wipes
Insecure
The Wiped
Dishrags
Feather Duster
Table Linen
Rub Down
The Swabs
Towel Pats
Clear Up
Tidies
The Take In
Towels Blocks
Toweling
Polished
Clean Space
Cleaver Hub
Dries Off
Makes Dry Co.
Brushings
Shine Bright
Smoothings
Clean Loofas
The Bath Sponge Co.
The Clean Towel
Flannel
The Moist Toiletries
Thin Beach
Wide Pears Co.
The Cart Tissues
White Rags
Harmony
Hot Tub Essential
The Clean Briefs
Oversized Tissue
Warm Spot
Wagging Rags
Sterilized Skin
The Wet Coating
Cracking
Wide Space
Nice Co
Truly Yours
The Perfect Gift
Happening
Extra Blue
Perfect Towels
Blank Co.
The Monochrome
Baggy Toiletries
Odd
Satisfying
The Glee
Perks
Pure Cosmos
Circular
Life Matters
Preserve
Former
Vibrant
Vital Comfort
Durable
The Life
True Comfort
Habitual
The Grace
Spot Life
Surgical
The Cool
Sterilized Pieces
The Rough Pieces
The Rat Tissue Paper
The Clean Tissues
Old Bath Towel
Prep
Folded
Freeze Thirsty Group
Kleenex Group
Broad Bathhouse
Coarse Cloths
The Tiny
The Very Semiarid
Damp Pears
Surgical Rags Place
The Monogrammed Tissues
Jet Sere Pro
The Rough
Green Napkins
Glandular Skin Group
The White Napkins
The Dental
Thin Goats Collective
Briefcases Collective
PrettyTowels
Moistened Bath Towel
Lege Beach
Sterilized Pieces Trading Co
Tough Tapestry
Glandular Kleenex Co
Pieces Spot
Monogrammed Rags Place
Dental Nappy Co
Scented Pears Collective
The Wet Diaper
The Quiet
The Synovial
Lacking Napkin
Rough Tissues Place
SouthBeach
Nice Pieces
SoiledTowels
The Big
The Empty Seaside
The Sterile Briefcases
Bag Spot
The Sterile Goats
Bath Towel Trading Co
Coastline Group
FamousBeach
North Shore Pro
Vowel Towels
TropicalBeach
Moist Pieces Place
Turkish Terrycloth
The Green Cloths
Siege Beach
The Embroidered Blankets
Small Rag Trading Co
Brackin Napkin
Extra Tissues Collective
Coastline Collective
The Warmed
The Threadbare
Disuse Tissue
Damp Dried Out
The Synovial Somatic
Oversized
Oversized Pears Pro
Soft Pads

Creative towels business name ideas

The Fresh Pieces
The Clean
Prep
Monogrammed
Happened Napkin
The Iced
Bright Pears Pro
Old Rags Pro
Coarse Briefcases Trading Co
The Epithelial Tissue Paper
Individual Briefcases
The Sanitary
The Heavy
The Huge Rags
Soiled
The Big
Toweled Towels
Napkins Collective
Thin Pieces Co
Tappan Napkin
Nice Pieces Place
Threadbare Tissues
White Briefcases
The Sterile Pads
Silicone Co
The Favoured Pad
The Fringed
Skin Spot
Extra Pears Co
Hand Goats
Sterilized Goats
The Monogrammed Tissues
The White Rags
Turkish Terry Cloth
SplenicTissue
Heavy Rags
Old Briefcases Group
Blanket Pro
Napkins Pro
Thin Cloths Collective
Embroidered
Soft
The The Seaside
Goats Spot
Sanitary
Nice Napkins
Soiled Goats Co
Rough
Threadbare Tubs
The Sterile Briefcases
Huge Bath Towel Spot
Dish Blankets Place
Rough Tissues Trading Co
The Folded Napkins
The Ocean
Enough Pieces Trading Co
Lymphatic
Costume Tissue
Pretty Napkins
Blankets Group
Big Goats Group
Laundered Rags Pro
Kleenex Group
Scorched Spot
Tough Thin
The Crisp
Nice Blankets
CleanDry
Individual Pads
Sanitary Briefcases Spot
Pink
Pieces Place
Disposable Briefcases Place
Moistened Bath Towel Group
Purple Nappy Group
White Pads
The Endometrial
Thin Tissues
The Soft Blankets
Fresh Briefcases Collective
Rough Pears Trading Co
Scented
The Extra Pads
Thin Blankets Co
Compact Bone Co
The Infected Briefcases
Fluffy
Embroidered Tissues
The Residual
Used Napkins Collective
The Cheap
Thick Toiletries
Heavy Blankets Spot
Bone Trading Co
Pretty Goats
T towel Towels
Strewn
Dish Briefcases Group
Rolled Cloths Co
Laundered Bath Towel Collective
Disposable Briefcases
Crumpled Pears Place
The Disposable Rags
Oven
The Brown
Nervous
Shallow Seashore
Disposable Serviette Place
Rough Pears
ThreadbareTowels
Beautiful Beachside
Pieces Pro
Soaked
The Cool Tissues
Soggy Pears Collective
WearerDry
Sterile Briefcases Place
Surgical Blankets
CornealTissue
Moist Rags Pro
SanitaryTowels
Coarse Cloths
The Rough Cloths
The Heavy Blankets
The Pretty
Tough Textiles
Wet
Surgical Rags Place
Warm
Weave Pro
The Luxurious Pieces
Dry Blankets
Colorful Pears
The Magic
The White Napkins
Damp Pieces
MoreTowels
The Rough
The Cold Tissues
Table Napkin Co
Moist
Brown Bone Group
Cartoon Tissue
Thin Pears Trading Co
Nice
Arid Group

Learn more about starting a towels business:

Where to start?

-> How to start a towels business?
-> How much does it cost to start a towels business?
-> Pros and cons of a towels business

Need inspiration?

-> Other towels business success stories
-> Marketing ideas for a towels business
-> Towels business slogans

Other resources

-> Towels business tips

Funny Towels Business Names

Stained
Cough
The Cool Pears
Sterile
Napkins Spot
Tissues Collective
Old Rags Pro
The Sterile Briefcases
Soaked Blankets Spot
Pieces Pro
Turkish Terrycloth
Threadbare Toilettes
Goats Collective
The Scented
The Broad
Luxurious Rags Pro
Bloody
Oversized
Pretty Blankets Spot
Pears Spot
The Fold
Tough Texture
IntactTissue
Thick Terry Cloth
Rolled Pads Collective
The Clean Tissues
T towel Towels
Vowel Towels
The Cool
Use Goats
Soiled Table Napkin Group
Moist Rags Pro
Old Blankets Co
Nice Blankets
Luxurious Cloths Co
Turkish Pieces
Used Blankets Trading Co
The Clean
Cool Tissues
SanitaryTowels
The Infected Briefcases
CoolTowels
Warmed Pears Co
Beautiful Beachlike
Injured
The Sterilized
The Pink
Luxurious Bath Towel Group
Disposable
The Mammalian Fibrous
Warm
Bath Towel Pro
Dry
Sunny
YellowTowels
Broad Beachy
Hand Goats
Old Pads
Threadbare Toiletries
The The Seaside
Soft Napkins Pro
Small
Rags Spot
The Ectopic
Nice Bath Towel
Sterilized Briefcases Co
Napkins Place
Individual Napkins Group
The Moist Tissues
The Warm Blankets
HotTowels
Pads Group
Thick Pieces
Pink
Iced Blankets
Colorful
Crowded Sand
The Cheap
Embroidered Briefcases Group
The Soaked Blankets
Enough Bath Towel Co
CorticalTissue
The Moistened Pads
The Big Rags
Cheap Pieces Co
RedNapkin
Folded
Green Napkins
The Plain Pads
The Rough Napkins
Loose Silicone
Soft Pads Trading Co
Wet Blankets Spot
The Favoured
Pads Collective
Pretty Rags Place
Brown Cloths Pro
The Folded Napkins
The Cool Tissues
Unsweet Collective
Damp Pears
FamousBeach
Cheap Briefcases Group
Fold Cloths
Threadbare Pears Group
Somatic Pro
Rag Collective
Embroidered Tissues
Thin Pears Trading Co
The Small
Shallow Seashore
Freeze Thirsty Group
The Enough Pads
Silken
The Quiet
SurgicalTowels
LuxuriousTowels
Nice Napkin Ring
Nice Notes
Soiled Goats Co
Scented Pads
The Striped Rags
The Heavy
Shoreline Collective
Tappan Napkin
Coarse Tissues Co
Asking Napkin
Dry Pads
Pretty Napkins
Unsweet Spot
Nice Rags Trading Co
The Hand Briefcases
The Heavy Rags
SoakedTowels
Embroidered Goats Trading Co
The White Napkins
Arid Group
Happened Napkin
The Individual
Lymphatic
Fresh Rags Spot
The Sanitary Goats
Disposable Tissues Group
Fibrous Spot
NervousDry
HotDry

Cool towels business name ideas

Jet Sere Pro
The Several
Pears Pro
The Thin Napkins
Laundered
Fresh Pads
The Nice Blankets
The Pleasant
Nice Nappy
The Dental
Pretty Pears Pro
SoggyTowels
Dry Pads
Canada Unsweet
The Several Rags
Folded
Soft Briefcases Spot
Beautiful Beachside
The Surgical Pads
Tough Thin
North Shore Pro
Threadbare Towelette
Threadbare Tubs
The Embroidered Blankets
Paper napkins Napkin
Small Rag Trading Co
Tissue Paper Trading Co
Coastline Group
Dental Nappy Co
The Fringed
Luxurious Bath Towel Group
Soiled Goats Co
DryTowels
LargeNapkin
Cool
Rough Pears Trading Co
Pads Group
Extra Pears Co
Thick Terrycloth
Cold Tissues
InflamedTissue
Fresh Cloths Place
SoftNapkin
Goats Place
Turkish Goats
The Epithelial Tissue Paper
Tough Tracheal
SouthBeach
Blue Cloths Place
Rough Goats Spot
Rough
Monogrammed Pears
Soiled Pads Pro
The Interstitial Dermal
Dry Rags Pro
Striped Blankets Spot
FineBeach
The Monogrammed Bath Towel
Monogrammed Nappy Spot
The Plain Napkins
The Moistened
The Yellow
Oversized Pears Pro
Tissues Pro
Napkins Pro
Soiled Briefcases Spot
Sunny
The White Napkins
The Stained
Thick Tissues Co
The Rough Napkins
Sterilized Pads Pro
LymphaticTissue
Threadbare Terrycloth
Tiny Seashore
BlueNapkin
The Enough Pads
Old Rags Pro
Old Briefcases Collective
Sanitary Bag Collective
The Pretty Cloths
Pieces Pro
The Cheap Rags
The Clean
Infected Blankets Pro
Crumpled Pears Place
SynovialTissue
CerebralTissue
Bright
Flimsy Bag Place
The Laundered Rags
Semiarid Spot
Cloths Spot
Heavy Briefcases Group
Brown
Monogrammed
Scented Pears Collective
Compact Skin Pro
Striped
Huge
Briefcases Pro
NeuralTissue
The Clean Rainless
Wet Goats Collective
ScarTissue
Individual Briefcases
The Turkish Bath Towel
Turkish Towelettes
Big Rags Group
Thin Pears Trading Co
Fold Bath Towel
Fresh Blankets Spot
Pretty Cloths Group
Extra Tissues Collective
Turkish Terry Cloth
Embroidered
The Monogrammed
Nice Pieces Place
Rumpled Bag
The Cheap
Blankets Trading Co
Brown Pieces
The Soggy
Dish
HugeTowels
The Embroidered
Sterilized Napkins Place
Kept
The Infected
Napkins Group
Dry Goats
Pieces Spot
Used
Pieces Place
Affected
The Luxurious
Clean Briefcases Pro
Blankets Group
Orange
Soft Pads Trading Co
Silicone Co
The Heavy Blankets
Jet
BrightTowels
Plain Rags Group
The Used Rags

Unique towels business name ideas

WhiteNapkin
Striped Napkins Collective
Dry Bath Towel
Scented Pads
Renowned
Use Tissues Group
Beautiful Blight
Recluse Tissue
Briefcases Co
Basket Napkin
Oversized Pads Pro
CorticalTissue
Mute
Scented
Steep Coastline
The Fresh Pieces
Brackin Napkin
Thick Tablecloths
The Spotless
Injured
Scented Tissues Place
Lege Beach
Disposable Rags Group
RoughTowels
Bright Bath Towel Place
InfectedTowels
Pieces Trading Co
The Moistened Pads
The Large Nappy
The Blue
Makin Napkin
The Embroidered Tissues
CleanTowels
Bathroom Tissue
Rolled Tissues Group
Turkish Toiletries
Luxurious Tissues Group
Blanket Pro
Rat Somatic Trading Co
Used Blankets Trading Co
ShelteredDry
Thin Cloths Collective
The Brown
Used Bath Towel Spot
HandTowels
The Yellow Tissues
HeavyTowels
The Nice Nappy
Dermal Co
The White Rags
Threadbare Toilettes
Warm
Pears Collective
IntactTissue
Pears Trading Co
The Favoured
BigTowels
The Cool Bath Towel
CoolTowels
Laundered Briefcases
Pads Collective
Cloths Trading Co
The Table
Moistened Pieces Spot
Warm Pears Collective
The Quiet
Napkins Co
More Tissues Trading Co
PebbledBeach
The Laundered Bath Towel
The Separate
The Pink
The Fresh
DistantBeach
Threadbare Pears Group
Soft Rag Trading Co
Soggy Cloths Place
Thin Trays
Disposable Serviette Place
The Surgical
The Tiny
Disposable Briefcases Place
The Green Rags
Abnormal Dermal
Folded Blankets
FringedNapkin
SubcutaneousTissue
Warm Napkins Collective
Bone Trading Co
Sanitary Bath Towel Collective
Used Table Napkin
The Monogrammed Tissues
The Thin
Nearby Seashore Place
Surgical Blankets
Affected Kleenex Spot
Weave Trading Co
Colorful Bath Towel Group
Pretty Serviette
PrettyTowels
Goats Trading Co
The Heavy Rags
Thick Briefcases Collective
Bath Towel Collective
The Tough
Soft Pieces Co
AbnormalTissue
FluffyTowels
The Sterile Blankets
Damp Dry Out
Colorful Pieces
Moistened
Thick Tissues
Pink Pears Spot
WearerDry
Shoreline Collective
Turkish Terrycloth
Large
Skeletal Somatic Spot
Cloths Co
The Clean Blankets
Wet Cloths Collective
RedNapkin
The Ocean
Turkish
Wet Napkins Group
MoreTowels
Thick Towelette
Clean Napkins
WetTowels
Soggy Pads Spot
The Disposable
Thick Trays
The Warm Blankets
ExtraTowels
Tissues Place
SoiledTowels
The Laundered Napkins
CollagenousTissue
WaddedNapkin
Dry Blankets
The Nice Pears
The Enough Cloths
Waterfront Collective
Individual Pieces Spot
Glandular Kleenex Co

Cute towels business name ideas

Huge Bath Towel Spot
SterileTowels
OceanBeach
ThreadbareTowels
Bath Towel Group
The Fast
Moistened Bath Towel Group
Folded Blankets Spot
Luxurious Pears Trading Co
Enough Bath Towel Co
Happened Napkin
The Shingle Coast
Intact
Monogrammed Napkins
ScentedTowels
Napkins Collective
Besiege Beach
The Magic
Unfolded Bag
Sterilized Goats
The Wet Diaper
Tappan Napkin
Threadbare Tablecloths
Brown Goats Spot
The Bright
Infected Pieces
Nice Nappes
The Narrow
The Fetal
Twisted
The Sterile
Cloths Place
Rolled Cloths Co
SoftTowels
Turkish Trays
Clean
Used Serviette Group
MoistTowels
YellowTowels
The Blue Cloths
Use Tissues
DampTowels
Separate Tissues Trading Co
Pink Pads
Several
Warm Rags Spot
Thin Pieces Co
Huge Rags Trading Co
Briefcases Collective
IcedTowels
Clean Marina Spot
The Embroidered Cloths
Huge Goats Pro
The Soft Blankets
Cloth Pro
The Individual Cloths
Nice Notepad
Laundered Bath Towel Co
Green Napkins
Warmed Pads
The Enough Bath Towel
Nappy Co
Enough Pears Place
SoakedTowels
Brown Dermal
Scorched Spot
Rags Place
Crumpled Bath Towel Co
Pebble Coastline Co
The Rat Tissue Paper
Ovarian Somatic Collective
Soft
Separate
Tappin Napkin
Cell Collective
Soiled Pieces Group
The Very Semiarid
Back in Napkin
Soaked Tissues Place
Embroidered Pears
Asking Napkin
Coastline Collective
Narrow Shoreline
Soiled Pears
Lymphatic
Tough Trophoblast
The South
Cheap Briefcases Group
The Old Blankets
Cheap Pieces Co
The Dish
The Extra Briefcases
Councils Towels
Bone Collective
Pink Pads Place
Surgical Rags Place
Arid Group
The Luxurious Pads
Sanitary
Extra Pieces Spot
NeoplasticTissue
Normal Cell Place
Surgical Blankets Pro
Damp Pears
Separate Blankets
Dermal Spot
Heavy Rags
HotDry
The Separate Rags
The Small
Dry Pieces
The Sanitary
The Soft Rags
Tough Trachenchyma
Soaked Briefcases Group
The Soiled
Turkish Cloths Co
The Sterile Briefcases
The Fresh Goats
DentalNapkin
Crumpled Pieces Spot
The Rough
Threadbare Tissues
Extra Napkins Co
Blankets Spot
Goats Group
The Foot
Use Bath Towel
Use Goats
Scented Cloths
Big Blankets Trading Co
Wet Goats Co
Big
The Plain Pads
Somatic Pro
The Sterilized Cloths
Cool Briefcases Trading Co
Towles Towels
SplenicTissue
Fresh Napkins Trading Co
Nice Rags Trading Co
Fold Cloths
Turkish Bath Towel
The Turkish
The Disposable Rags
Medullary

Clever towels business name ideas

Sterilized Briefcases Co
The Warm Pieces
Moistened Pieces
Thin Terrycloth
The Beautiful
Vowel Towels
Iced Blankets Collective
Stained Pears Place
FoldTowels
Sanitary Briefcases Co
Flimsy Bag
Trowels Towels
Hard
Rolled Goats
Damp Desiccated
Soaked Napkins
EmbroideredNapkin
The Striped
CoarseTowels
Pears Co
The Moist
The Tough Fibrous
TropicalBeach
The Fetal Dermal
Wet Napkins
Towel Spot
The Rough Pieces
Big Cloths Group
Skin Spot
White Pads
Cool Pads Pro
Threadbare
Soaked Cloths Spot
Towel Group
The Blue Briefcases
The Plain
Tough Textile
The Crumpled Goats
The Heavy
Seashore Place
The Folded
Brown Bone Group
Blue
The Left
Bath Towel Co
Thin Rags Group
Patient Scorched Place
Thick Pieces
Wet Blankets Spot
Kleenex Group
The Synovial Somatic
Sand Group
The White
More Bath Towel
Passion Napkin
The Used
Hand Goats
Blue Briefcases
Sterile
Threadbare Terry Cloth
Extra Tissues
Pads Place
Luxurious
Soggy Pears Collective
Green Napkins Collective
Turkish Toilet Paper
SeparateTowels
Huge Pears
The Thin Briefcases
Pebble Shores
Bath Towel Place
Sterile Briefcases Place
Wide Seashore
UnfoldedNapkin
The Bloody
Monogrammed Rags Place
The Fresh Pears
Dish Briefcases Group
GreenNapkin
Bone Place
Cocoon Tissue
The Pebbled
BrownTowels
Shoreline Co
Silken
Luxurious Bath Towel Co
Thick Tissues Group
Rags Group
Sterilized Blankets Trading Co
Thick Towelettes
Blanket Spot
Pads Trading Co
Unsweet Collective
Surgical
Old Rags Spot
The Luxurious Pieces
Yellow
Threadbare Towelettes
The Iced
Crumpled
Prostatic
Extra
Semiarid Place
Warmed Pears Spot
Coarse Blankets Pro
The Laundered
BlueTowels
Dry Shoreline Spot
The Old Briefcases
The Sterilized Napkins
Turkish Pears Trading Co
Habitat Thirsty
Bright Pears Pro
Rough Rags Group
Excess
NiceTowels
The Disposable Pieces
Turkish Tissues
Thick Terry Cloth
Briefcases Trading Co
The Big
Moistened Pads Pro
Turkish Pieces
PlainTowels
Pieces Group
Thin Blankets Co
Gingival Weave
Moist Pieces Place
Blankets Collective
Hard Unsweet Pro
Rags Pro
Sterilized Goats Spot
Use
Soiled Rags Pro
Separate Goats Place
Unsweet Spot
Weave Pro
Serviette Place
Laundered Pieces Trading Co
The Hot
Cool Cloths Trading Co
Pretty Blankets Spot
Sanitary Briefcases Spot
The Crumpled
The Hepatic Bone
Small

Best towels business name ideas

Crumpled Cloths Co
Green
The Soaked
Rolled Blankets Group
Moist
More
Nice Bath Towel
Nice Nightshirt
The Malignant Skin
Pears Place
Loose Fibrous
The Folded Napkins
The Plain Blankets
Individual Cloths
Briefcase Collective
Somatic Trading Co
Cool Tissues
Cheap
The Colorful
LuxuriousTowels
Pads Co
Thin
Siege Beach
Several Rags Spot
FreshNapkin
Bright Briefcases
Used Pieces Group
Thin Napkins
Oven
Green Bath Towel Spot
The Coarse Napkins
Towel Towels
Damp Goats Spot
Toweled Towels
Mile Juiceless Group
The Dry
Threadbare Toiletries
HealthyTissue
Dry Pads Spot
Thin Tablecloths
Nice Blankets
Disposable Briefcases
Warmed Rags Trading Co
The Sterilized
AdrenalTissue
The Oversized Rags
Packing Napkin
Threadbare Trays
Rags Collective
EmbroideredTowels
The Soaked Goats
Costume Tissue
Turkish Tubs
The Unfolded
Damp Dried Out
Fold Cloths Spot
Individual
Tough Texture
Car toon Tissue
Thin Pads Co
The Synovial
Lean Fibrous Group
Crumpled Napkins Place
White Briefcases
ThickTowels
Old Bath Towel
The Inflammatory
Prep
Fold
Warm Pieces
The Huge
Hand Napkins Spot
FreshTowels
Favoured
Normal
Beautiful Boardwalk
Lean
Thick
Loose Silicone
Napkins Spot
Prep Waterless
Moistened Blankets Pro
ThinTowels
Extra Goats Co
Bag Spot
OversizedTowels
Enough
SoftTissue
Nice Nightgown
Private Seaside Spot
The Turkish Rags
Fresh Rags Spot
Cortical
Broad Bathhouse
Empty
The Cold Tissues
Damp Pieces
The Moist Tissues
Fold Bath Towel Trading Co
Briefcases Place
SanitaryTowels
Nice Notes
Ridicule Tissue
Warm Briefcases Place
The Fine
Turkish Pears
Tissues Co
Skeletal Silicone Co
Soft Pears
The Sheltered
Crowded Sand
Fresh
FineNapkin
Laundered Bath Towel Collective
Bath Towel Trading Co
Hand Cloths
Tiny Bag Collective
Luxurious Cloths Co
Towel Pro
Pebbly
Old Blankets Co
The Moistened Cloths
Rest Thirsty Trading Co
Sterilized Pieces Trading Co
Thin Toilettes
Luxurious Goats Collective
Beautiful Beachlike
StripedTowels
Dry
Lapin Napkin
The Sterile Pads
Thin Toiletries
The Use
Fluffy
Soiled Table Napkin Group
The Cool
Oversized
The Infected Pieces
Plain Blankets Collective
LargeTowels
Steep Waterfront Trading Co
Bath Towel Spot
Soaked
Pad Trading Co
Plain Briefcases Collective
Old

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Towels Business:

Simple is always better

This means a few different things. Your towels business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your towels business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Towels Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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