7 Towels Business Success Stories [2023]

Updated: July 24th, 2023
Start A Towels Business

The rising need for sanitation facilities, including toilets and bathrooms, is a crucial driver that fuels the demand for cotton towels.

If you are crafty, you can design and launch your towel brand. To develop a towel brand, you need a basic comprehension of art and design and an understanding of the fashion industry. You can join a fashion school or work with fashion designers to get the inspiration you need to start designing your towels.

Here are some real life success stories of starting a towels business:

1. Dock and Bay ($5.4M/year)

Andy Jefferies (from Sydney, New South Wales, Australia) started Dock and Bay about 8 years ago.

$450K / month
2 founders / 12 employees
Sydney, New South Wales, Australia

Case Study

I’m Andy, co-founder of Dock & Bay which is an awesome new lifestyle brand selling travel apparel, fitness, and beach accessories for those who love exploring this awesome world.

In our first full year of business, we had a turnover of $92K and this year we’ll be turning over $5.4m.


2. The Bali Market ($144K/year)

Grace Druecke (from Scottsdale, Arizona, USA) started The Bali Market over 7 years ago.

$12K / month
1 founders / 0 employees
Scottsdale, Arizona, USA

Case Study

Slim margins, out of stock inventory and a shaky foundation. That’s how The Bali Market functioned in its first year of business.

I made the urgent decision to pivot off Amazon. I invested time and money in building a brand and re-opened on Shopify. That move paid off. The Bali Market now connects clearly with our target market and broke the 6-figure mark after less than 2 years in business.


Learn more about starting a towels business:

Where to start?

-> How to start a towels business?
-> How much does it cost to start a towels business?
-> Pros and cons of a towels business

Need inspiration?

-> Examples of established towels business
-> Marketing ideas for a towels business
-> Towels business slogans
-> Towels business names

Other resources

-> Towels business tips
-> Towels business manufacturers
-> Towels business calculator

5. Sand Cloud

Shop Sand Cloud Beach Towels for the latest Boho collection. Hand Woven Turkish Towels. 10% goes back to protect marine life. Join The Movement. #SANDCLOUD

  • Website traffic: 230K/month
  • Business rank: #55.1K

Check out their full website ➜

6. Coyuchi Inc.

Experience luxurious organic cotton bedding, towels, sheets, duvet covers, sleepwear, and baby wear. Curl up in our natural linens, wool blankets, and more.

  • Website traffic: 300K/month
  • Business rank: #69.8K

Check out their full website ➜

7. Macy's, Inc.

Macy’s, Inc. operates over 750 department stores under iconic brand names including Macy’s, Bloomingdale’s, and Bluemercury in 44 states.

  • Business rank: #213K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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