2 Towels Business Success Stories [2026]
The rising need for sanitation facilities, including toilets and bathrooms, is a crucial driver that fuels the demand for cotton towels.
If you are crafty, you can design and launch your towel brand. To develop a towel brand, you need a basic comprehension of art and design and an understanding of the fashion industry. You can join a fashion school or work with fashion designers to get the inspiration you need to start designing your towels.
In this list, you'll find real-world towels business success stories and very profitable examples of starting a towels business that makes money.
1. Dock and Bay ($5.4M/year)
Andy, the co-founder of Dock & Bay, came up with the idea for their travel towel business after experiencing the inconvenience of using bulky, odorous towels while traveling. Together with his co-founder Ben, they took a risk, quit their finance jobs, and started researching manufacturers to create their dream towel. In their first year of business, they had a turnover of $92K and are projected to make $5.4 million this year.
How much money it makes: $5.4M/year
How many people on the team: 12
Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.
2. The Bali Market ($144K/year)
Grace, the founder of The Bali Market, had 15+ years of experience in retail and a degree in Retail from the University of Wisconsin - Stout. While searching for a product to sell, she turned to something she personally used and loved - Turkish towels. After finding the right manufacturer and realizing the potential of her product, she made the urgent decision to pivot off Amazon and build her own brand on Shopify. This move paid off, as The Bali Market quickly connected with its target market and broke the 6-figure mark after less than 2 years in business.
How much money it makes: $144K/year
How many people on the team: 0
Grace shares how she pivoted her Turkish beach and bath towel business, The Bali Market, off Amazon, growing it to 6-figures in sales after less than 2 years in business through building a strong brand with cohesive messaging, a focus on email marketing, and investing in quality branding and photography.
