8 Towels Business Success Stories [2024]
The rising need for sanitation facilities, including toilets and bathrooms, is a crucial driver that fuels the demand for cotton towels.
If you are crafty, you can design and launch your towel brand. To develop a towel brand, you need a basic comprehension of art and design and an understanding of the fashion industry. You can join a fashion school or work with fashion designers to get the inspiration you need to start designing your towels.
Here are some real life success stories of starting a towels business:
1. Dock and Bay ($5.4M/year)
Andy, the co-founder of Dock & Bay, came up with the idea for their travel towel business after experiencing the inconvenience of using bulky, odorous towels while traveling. Together with his co-founder Ben, they took a risk, quit their finance jobs, and started researching manufacturers to create their dream towel. In their first year of business, they had a turnover of $92K and are projected to make $5.4 million this year.
How much they make: $5.4M/year
Current team size: 12
Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.
2. The Bali Market ($144K/year)
Grace, the founder of The Bali Market, had 15+ years of experience in retail and a degree in Retail from the University of Wisconsin - Stout. While searching for a product to sell, she turned to something she personally used and loved - Turkish towels. After finding the right manufacturer and realizing the potential of her product, she made the urgent decision to pivot off Amazon and build her own brand on Shopify. This move paid off, as The Bali Market quickly connected with its target market and broke the 6-figure mark after less than 2 years in business.
How much they make: $144K/year
Current team size: 0
Grace shares how she pivoted her Turkish beach and bath towel business, The Bali Market, off Amazon, growing it to 6-figures in sales after less than 2 years in business through building a strong brand with cohesive messaging, a focus on email marketing, and investing in quality branding and photography.
So... can you actually make money with a towels business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
So... can you actually make money with a towels business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
6. Sand Cloud
Shop Sand Cloud Beach Towels for the latest Boho collection. Hand Woven Turkish Towels. 10% goes back to protect marine life. Join The Movement. #SANDCLOUD
Where they're located: San Diego, California, USA
Website traffic: 230K/month
7. Coyuchi Inc.
Experience luxurious organic cotton bedding, towels, sheets, duvet covers, sleepwear, and baby wear. Curl up in our natural linens, wool blankets, and more.
Where they're located: San Francisco, California, USA
Website traffic: 300K/month
8. Macy's, Inc.
Macy’s, Inc. operates over 750 department stores under iconic brand names including Macy’s, Bloomingdale’s, and Bluemercury in 44 states.
Where they're located: Cincinnati, Ohio, USA
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
