Start A Towels Business - Business Ideas

Updated: September 15th, 2022
Start A Towels Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

The rising need for sanitation facilities, including toilets and bathrooms, is a crucial driver that fuels the demand for cotton towels.

If you are crafty, you can design and launch your towel brand. To develop a towel brand, you need a basic comprehension of art and design and an understanding of the fashion industry. You can join a fashion school or work with fashion designers to get the inspiration you need to start designing your towels.

Starting a towels business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell towels, or selling towels online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a towels business ➜

Key Stats

revenue (monthly)
$231K
starting costs
$35.1K
gross margin
20%
avg product price
$50
time to build
240 days
growth
Email marketing
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$14,750

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$4,786

Total Startup Costs

$7,877

$69,947

Successful Businesses

Business URL Rank

Sand Cloud

sandcloud.com

55,147

Coyuchi Inc.

coyuchi.com

69,770

Macy's, Inc.

macysinc.com

213,314

Trident Group

tridentindia.com

241,167

Trussardi Official Website

trussardi.com

374,868

The Rag Company

theragcompany.com

375,611

Alsco

alsco.com

399,045

DII Design Imports

designimports.com

492,653

Towel Supercenter

towelsupercenter.com

515,018

Terry Town

terrytown.com

515,571

The Loomia

theloomia.com

538,163

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a towels business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Easy to encourage "impulse buy"

In the towels business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Unlimited income potential

With starting a towels business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Amazing perks and discounts

Working in the towels business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your towels business are typically around 20%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the towels business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a towels business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

High overhead expenses

With starting a towels business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜