1,000+ Creative Swimwear Line Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect swimwear line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your swimwear line stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best swimwear line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your swimwear line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Swimwear Line Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of swimwear line name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy swimwear line name ideas

Umbia check availability
Sweet Water Apparel check availability
Swim In Style check availability
Mermaid Racer check availability
Perfecta check availability
Summer Swan check availability
Little Bikini Studio check availability
Swimwear Supreme check availability
Swim To Shore check availability
Wave Designs check availability
Splashkrest check availability
Dux check availability
Summer check availability
Dark Blue Mermaid check availability
Swimwear Ready check availability
BerryBee check availability
Top Athlete Swimwear check availability
Beach Boo check availability
Focus check availability
Navywear check availability
Land To Shore check availability
Island Delight check availability
Performa Swimwear check availability
Just Add Water check availability
Swimmer’s Perk Centre check availability
Swim Jazz check availability
Find yourway check availability
Womanfit check availability
Fuller check availability
Well Suited check availability
The Smiley Apparel check availability
MaxAlex Instructor check availability
Water And Waves check availability
Slimfit Swimwear check availability
Ress check availability
BeeKini check availability
ComfoSwim check availability
Swim Long Apparel check availability
WavyDay check availability
Lace & Laurel check availability
Mermaid’s Choice check availability
Dip Apparel check availability
BlueWonder check availability
Misses check availability
Sunny Days check availability
Beach Barb Apparel check availability
Aquaspeed check availability
AquaWeaves check availability
L.A. Swimmers check availability
Toungers check availability
Curves+ Beauty Line check availability
Zork Swimmers check availability
Swim Wins check availability
Osea check availability
Simply Swim check availability
Queen of Oceans check availability
Swimsport check availability
Guyswim check availability
AlphaGrip check availability
Truplex Instructor check availability
Lege check availability
Swimfan Apparel check availability
Menfit check availability
Luralie check availability
Favell check availability
Autry check availability
Mermaid Swimmer Centre check availability
Watercodes check availability
ZooZuu check availability
Solid Splash check availability
Happifaces Apparel check availability
Wavy check availability
Itisme Sun Wear check availability
Swimmy check availability
Water Vines check availability
The Color Girls check availability
The Fine Waters Apparel check availability
Preston’s Cove check availability
Bathbabes check availability
Increda check availability
Swimming Kingdom check availability
Hot Curves check availability
Bayonar check availability
Undressed Perfection check availability
Kickin’ Swimwear check availability
Cutler check availability
Flying Blue check availability
BlueTrance check availability
Swimming Ride check availability
Swimlife check availability
Fierce Fish check availability
Deep End Swimming check availability
Waterrags check availability
BlueRanger Instructor check availability
Laps And Waves check availability
For The Water check availability
Float check availability
Certified Swimwear check availability
Banging Beachwear check availability
Wetwater check availability
Sunpeace Apparel check availability
Green Sea Water Kingdom check availability
Fast Laps check availability
Beach Finery And Things check availability
Golden Goddess Swimming check availability
Black Water check availability

Creative swimwear line name ideas

Sunbright Apparel check availability
Swimmer’s Point check availability
Beachy Apparel check availability
Bad Habits check availability
Suited Up check availability
Adexxa Instructor check availability
Dwers check availability
Bikini breeze check availability
Swim Bro check availability
Lovejams check availability
Freestyle Suits check availability
Winning Swimwear check availability
Versadrifts check availability
Race-Ready Swimwear check availability
Beach Fashionista check availability
BlueCloud Instructor check availability
Brightwater check availability
Himalaya Instructor check availability
Darwin check availability
Beachnick Baby check availability
Shore Thing Swimming check availability
Blob check availability
Body Beauty check availability
Noyo Alley Swim Co. check availability
Mermaid Centre check availability
Aquaboy check availability
AquaFoss check availability
Bikini Goddess check availability
Lady Mermaid Swimming Class check availability
The Sea Swimmers check availability
Aquapeace check availability
Mermaid’s Sea check availability
Confidence Swim check availability
Swimcool Apparel check availability
Swimscene check availability
The Blue Water check availability
HexaWheel Instructor check availability
Aquafit check availability
Heat Swimwear check availability
Breeze Lift check availability
Kipling Wastonville check availability
The Fun Sea check availability
Water Rider check availability
Rockers check availability
SquareMate Swim Co. check availability
Simply Swimwear check availability
AquaKnight check availability
Long Peak check availability
Swimwear Supply check availability
Dive Into Swim check availability
Claret Mosaic check availability
The Suit Sisters check availability
The Blue Sea check availability
Sea Kingdom check availability
Sandy Mess check availability
The Swimming Harbour check availability
Wo-Man check availability
WheelDive check availability
Fast Fuel check availability
Aqua Athletics check availability
Sandy Springs Apparel check availability
Green Mermaid Kingdom check availability
Summer Trunk check availability
Mint berry check availability
Pearl check availability
Waterlove check availability
SunKizzed check availability
Fierce Competitors check availability
WaterWolf check availability
Coloreffects Apparel check availability
Siz0 check availability
Suited Solutions check availability
Littering check availability
Great East check availability
MoveZest check availability
Boojoo check availability
Water Opera check availability
Watersign Apparel check availability
Swimming Palace check availability
Beach Diva check availability
Bubblekings check availability
Dive In! check availability
H.V check availability
Swimming Mermaids check availability
Sunny Girls check availability
The Sea Palace check availability
Buckle Swimmer check availability
The Girls Gear check availability
Second Skin check availability
Sweet n Sexy check availability
Swimpro check availability
Ginga Sails check availability
Just D Craze check availability
SunPattern check availability
Owley check availability
Ripplebelly check availability
NorthRanger check availability
Water Kingdom Class check availability
Hestinna Instructor check availability
Blue Mermaid Centre check availability
Waterwear check availability
Swimwear Supplier check availability
Kingdom of Oceans check availability
The Water Ensembles check availability
Daring Divers check availability
A Shore Thing check availability

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Examples of established swimwear line
-> Marketing ideas for a swimwear line

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips
-> Swimwear line manufacturers

Funny Swimwear Line Names

The Revealing Shirt check availability
DaringBikini check availability
Fashionable Bikini Co check availability
Weeny check availability
Scanty Streetwear check availability
Scanty Undergarment check availability
The Bright Bodysuits check availability
Swim suit Swimsuits check availability
Fashionable Tankini Place check availability
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The Skimpy Bathing Suit check availability
MetallicBikini check availability
Bitty Burqini check availability
Bitsy Bod check availability
Skimpy Skimpy Collective check availability
CrochetedBikini check availability
Skimpy Suntanning check availability
Monokini Co check availability
Bright Thongs Pro check availability
Provocative Vest Co check availability
Other Apparel Pro check availability
Blue Bikinis Group check availability
Style Spaghetti Strap check availability
The New Swimsuit check availability
ToplessSwimsuits check availability
Meanly Bikini check availability
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Scant check availability
Extra Trunks check availability
Blue Swimming Costume Collective check availability
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Sportswear Group check availability
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Scanty Underwear Place check availability
Piece check availability
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Speedo Pro check availability
Bright Bod check availability
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The Latest Tankini check availability
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Modest Speedo Trading Co check availability
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Latest Underwear Collective check availability
Skimpy Sportswear check availability
The Tiny Burqini check availability
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Topless Bodysuits check availability
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Orange Jersey check availability
MiniBikini check availability
Thongs Place check availability
Stunning Shirt check availability
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Yellow Trunks Spot check availability
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The White Shirt check availability
Identical Swimwear check availability
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Extra Burqini Place check availability
The Extra check availability
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The Brief Bathing Costume check availability
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Orange Shirt check availability
Striped Skimpiest check availability
Skimpy Bathing check availability
Bathing suit Swimsuits check availability
BlueBikini check availability
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Style Skirts check availability
Bikini Group check availability
The Hot check availability
The Tight check availability
Microscopic Swimsuit check availability
Fluorescent Monokini check availability
Skimpy Monokini Group check availability
The Green check availability
Floral Jersey Co check availability
Fashionable Bathing Suit Spot check availability
FloweredBikini check availability
Streamy Bikini check availability
Scanty Spaghetti Strap check availability
ProvocativeBikini check availability
The Fishnet check availability
Seedy Bikini check availability
Daring Underwear Co check availability
DampSwimsuits check availability

Cool swimwear line name ideas

Pool People check availability
Dive And Dash check availability
H2Oo check availability
AquaFusion Instructor check availability
Aqualite check availability
WhiteBrook check availability
Softwool check availability
Water Magic check availability
Mulwaves check availability
Swim Threads check availability
Liza check availability
Dancing Wave check availability
Coverdown Apparel check availability
Zero check availability
Winning check availability
International Swimming Institution check availability
Swimwear Shed check availability
Berry Burst check availability
Runner check availability
Water Wardrobes check availability
Blue Mermaid Kingdom check availability
Beach Babes check availability
SunDayz check availability
Laps To Waves check availability
Author check availability
Water Bodies check availability
Goahead check availability
Water Army check availability
Summer 4 Ever check availability
GoodMove check availability
Aquaflow check availability
Girlswim check availability
Compete With Courage check availability
Swim Supreme check availability
CrossPick Instructor check availability
Swim Coverings check availability
Swimmer’s Choice check availability
Activa Pace check availability
magma Instructor check availability
Sandsea forever check availability
FirstFront check availability
Glem check availability
Sandy Booties Apparel check availability
Commando check availability
Sunora check availability
Ens check availability
Colorwaves check availability
Bubble Wear check availability
Maisy Blue check availability
Watercolor check availability
Beach Dive check availability
SunSymfony check availability
HappyCrew check availability
Red houston check availability
Bulg check availability
Water Centre check availability
Lushwaters Apparel check availability
The Sideline Effect check availability
Swimwear Affair check availability
New England check availability
Super Swimmers check availability
Wavey Kitty check availability
Slide And Glide check availability
The Perfect Hourglass Swimsuits check availability
Suit And Swim check availability
SazzySol check availability
Bighes check availability
FreckleFrock check availability
Misser check availability
Blue Racers check availability
Fish Maiden check availability
Klorin8 check availability
Waterworks check availability
Pool Business check availability
Comfort Swim check availability
Swimming Institute for Women check availability
Swim Peace check availability
Beach Finery check availability
Golden Swimwear check availability
Find Swim Way check availability
Kick In Swimwear check availability
Bathing Costume Spot check availability
Skimpy Skirts check availability
Monokini Trading Co check availability
Bodysuits Pro check availability
Scanty Swimwear check availability
Skimpy Sportswear check availability
Crocheted Skimpy Pro check availability
White Bathing Costume Pro check availability
The Fashionable Beachwear check availability
IdenticalSwimsuits check availability
Immodest Swimwear Pro check availability
Sportswear Spot check availability
The Style check availability
DaringSwimwear check availability
Topless Swimwear Group check availability
Red Trunks Pro check availability
Piece Two Piece Collective check availability
The Dotted check availability
Burqini Group check availability
Scanty Bathing Suit check availability
Latest Swimsuit Spot check availability
Dreamy Bikini check availability
BrightBikini check availability
SkimpySwimwear check availability
Old Swimwear Spot check availability

Unique swimwear line name ideas

New Underwear check availability
Daring Tankini check availability
GreenSwimsuits check availability
Tankini Group check availability
Fashionable Bathing check availability
Crocheted check availability
Swimming Costume Collective check availability
The Neon check availability
Dark Monokini Place check availability
Tahiti Bikini check availability
Bikinis Collective check availability
Monokini Place check availability
Only Swimming Costume Co check availability
Piece Trunks Spot check availability
Other Tankini check availability
The Other Monokini check availability
Bright check availability
The Smallest check availability
Skimpy Undergarment Trading Co check availability
Daring Monokini Spot check availability
LacyBikini check availability
The Turquoise check availability
The Brief Bikinis check availability
BriefSwimsuits check availability
Piece Burqini Pro check availability
YellowSwimsuits check availability
Bikini Spot check availability
The Small Swimwear check availability
OtherSwimwear check availability
Bikini Collective check availability
The Fashioned Bodysuits check availability
Trunks Place check availability
Scanty Sandals check availability
Floral check availability
PurpleBikini check availability
Identical Burqini Trading Co check availability
The Immodest check availability
The Cut check availability
Extra check availability
Daring Sportswear Pro check availability
StripedSwimsuits check availability
Striped Shapewear check availability
Lavender Skimpy Group check availability
Sparkly Two Piece Trading Co check availability
Brown Bathing Suit check availability
Suit Group check availability
Bathing Pro check availability
Tight Trunks check availability
The Only check availability
The Fashioned Bathing Costume check availability
The Damp check availability
Striped Skimpy Collective check availability
New Bikinis check availability
NewSwimsuits check availability
Scanty Swimwear Trading Co check availability
White Swimwear check availability
Daring Bathing Spot check availability
Bright Bodysuit check availability
Skimpiest check availability
Minimal Swimsuit Co check availability
Latest Bathing Spot check availability
Skimpy Sunglass check availability
Skimpy Tankini Collective check availability
Fluorescent check availability
Swimsuit Place check availability
Speedo Co check availability
Lame Monokini Collective check availability
Skimpiest Two Piece Trading Co check availability
Uneasy Bikini check availability
The Scant Two Piece check availability
Atoll Place check availability
PolkaBikini check availability
Skimpy Sundress check availability
Scanty Sunglass check availability
Daring Apparel Co check availability
Swimwear Collective check availability
Blue Burqini check availability
The Dark check availability
Tankini Spot check availability
Skimpy Place check availability
Bathing Trading Co check availability
DottedBikini check availability
Bathing Suit Co check availability
Only Skimpy Group check availability
Jersey Trading Co check availability
Bathing Costume Co check availability
Neon Shirt check availability
The Blue check availability
The Tight Jersey check availability
Yellow Bathing Costume Place check availability
Cute check availability
Sparkly Swimsuit check availability
The Daring check availability
New Bikini check availability
Other Monokini Pro check availability
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Undergarment Pro check availability
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Style Sandals check availability
Lavender Monokini Spot check availability
Swimsuit Pro check availability
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Other Bathing check availability
Swimwear Pro check availability

Cute swimwear line name ideas

Bright Burqini check availability
The Metallic check availability
ExtraSwimsuits check availability
The Fitting Burqini check availability
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Shirt Trading Co check availability
FavoriteBikini check availability
Latest Sportswear Trading Co check availability
Wet Trunks Group check availability
Lamborghinis Bikini check availability
Tight Bathing Suit Collective check availability
Daring Bathing Place check availability
Beachwear Collective check availability
The Bitty check availability
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Modest Atoll Pro check availability
Wet Beachwear Collective check availability
Monokini Pro check availability
Skimpy Spot check availability
Shiny Shirt Co check availability
The Stunning check availability
Skimpy Swimsuits check availability
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Underwear Group check availability
The Scant check availability
Ideally Bikini check availability
Fashionable Undergarment check availability
Striped Suntanning check availability
French Shirt check availability
Bathing Spot check availability
Fashioned check availability
Thongs Co check availability
The Modest Thongs check availability
Scant Monokini Place check availability
Skimpy check availability
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Bikini Pro check availability
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Style Swimming Costume check availability
The Fashionable check availability
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Skimpy Streetwear check availability
Invisible Speedo Co check availability
DarkBikini check availability
Latest check availability
OnlySwimsuits check availability
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Mini Monokini Co check availability
Brown Blouse check availability
StyleBikini check availability
Daring Underwear Pro check availability
Swimsuit Swimsuits check availability
Blue check availability
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The Old Thongs check availability
Undergarment Collective check availability
Tankini Collective check availability
LameBikini check availability
Damp check availability
The New Sportswear check availability
Trunks Collective check availability
ModestSwimsuits check availability
Needy Bikini check availability
Swimsuit Trading Co check availability
The White Swimming Costume check availability
RedSwimsuits check availability
Only check availability
Scanty Skimpiest check availability
The Pink check availability
Striped Swimming Trunks check availability
Daring check availability
Skimpy Shapewear check availability
Scanty Skincare check availability
Other Bikini Co check availability
Bitty Suit Collective check availability
Skimpy Undergarment Group check availability
Atoll Spot check availability
Small check availability
The Yellow check availability
Purple check availability
Flimsy check availability
Miniscule check availability
The Leopardskin Jersey check availability
The Brown check availability
The Fitting check availability
Scanty Skimpy check availability
Skimpy Pro check availability
New Bodysuits Group check availability
The Piece check availability
The Fitting Swimwear check availability
PieceSwimsuits check availability
Scanty Undergarment Group check availability
Jersey Co check availability
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Clever swimwear line name ideas

Fashionable Swimming Costume Group check availability
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Pink Atoll Group check availability
Turquoise check availability
Briefest Bandeau check availability
Underwear Place check availability
The Identical Burqini check availability
Bikinis Group check availability
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The Fashionable Trunks check availability
Fitting Skimpy Place check availability
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The Brief Jersey check availability
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Brazilian Blonde check availability
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Jersey Place check availability
Dark check availability
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Scanty Suspender Belt check availability
Abbreviated Thongs Co check availability
Other Bikini Spot check availability
Bikinis Bikini check availability
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Golden Jersey Place check availability
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Hot check availability
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Brief Beachwear check availability
Scanty Bathing Costume check availability
The Lavender check availability
Scanty Swimsuits check availability
Polka Suit Trading Co check availability
Skimpy Group check availability
Trunks Pro check availability
Daring Atoll Place check availability
GreenBikini check availability
Beachwear Pro check availability
Skimpy Stilettos check availability
Fifi Bikini check availability
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Bathing Suit Trading Co check availability
Green Bodysuits Group check availability
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The Tiny check availability
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Blue Thongs check availability
Shirt Co check availability
Bathing Costume Place check availability
Striped Sandals check availability
The Pink Skimpy check availability
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Brazilian Bod check availability
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Vest Co check availability
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Bikinis Spot check availability
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The Scanty Jersey check availability
The Skimpy Swimsuit check availability
Striped check availability
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The Other Bikini check availability
Bright Beachwear check availability
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New Bikini Group check availability
Identical check availability
The Fashioned Trunks check availability
Daring Undergarment Co check availability
Two Piece Place check availability
Scanty Stilettos check availability
Bitty Blouse check availability
Revealing check availability
Trunks Spot check availability
Scanty Monokini Pro check availability
Style Jersey Place check availability
Skin Monokini check availability
The Invisible check availability
Speedo Group check availability
Old Trunks Collective check availability
Style Trunks Pro check availability
The Daring Monokini check availability
Bathing Suit Pro check availability
The Flimsy Atoll check availability
Fashionable check availability
Scanty check availability
Other Beachwear Group check availability

Best swimwear line name ideas

The Style Thongs check availability
The Scanty Atoll check availability
Fashionable Beachwear Collective check availability
The Brazilian check availability
The Provocative Monokini check availability
Fashionable Sportswear check availability
Treaty Bikini check availability
Weeny Jersey Collective check availability
Skimpy Sandals check availability
TightSwimsuits check availability
InvisibleBikini check availability
Lacy Two Piece Group check availability
Suit Place check availability
StunningBikini check availability
Two Piece Spot check availability
The Briefest check availability
The Crocheted check availability
Skin Atoll Trading Co check availability
The Brief Skimpy check availability
Bitsy Monokini Collective check availability
The Fashionable Sportswear check availability
BrightSwimsuits check availability
The Modest check availability
Modest Bikinis check availability
Style Shapewear check availability
Topless Bodysuits Collective check availability
Golden Shirt check availability
The Flowered check availability
Scanty Undergarment Place check availability
Latest Monokini Place check availability
Swimming Costume Trading Co check availability
Bitsy Jersey Spot check availability
Fashioned Thongs check availability
Skimpy Swimming Trunks check availability
White check availability
Apparel Group check availability
Lame Skimpy Collective check availability
Latest Undergarment check availability
RedBikini check availability
Apparel Spot check availability
FashionedSwimsuits check availability
The Little check availability
The Scanty Skimpy check availability
Fishnet Two Piece Trading Co check availability
Thongs Pro check availability
Metallic check availability
Daring Underwear check availability
Wetsuit Swimsuits check availability
Suit Pro check availability
The Lacy Skimpy check availability
Fashionable Swimsuit check availability
Lavender Speedo check availability
Bathing Collective check availability
Hi mimi Bikini check availability
NewSwimwear check availability
The Favorite Atoll check availability
Fitting check availability
The Skimpy check availability
New Beachwear Co check availability
The Identical Swimwear check availability
Kiwi Bikini check availability
Smallest check availability
Bitty check availability
The Brief check availability
The Green Bodysuits check availability
Scanty Suntanning check availability
The Sized check availability
The Fashioned check availability
FittingSwimsuits check availability
The New Undergarment check availability
The Shiny check availability
The Wet check availability
Seamy Bikini check availability
The Small check availability
NewBikini check availability
Only Thongs Place check availability
Cute Swimsuit Co check availability
Fashionable Monokini check availability
Skimpy Suspender Belt check availability
LatestSwimwear check availability
Fashionable Apparel check availability
The Yellow Swimwear check availability
Skin Suit Place check availability
Yellow Swimming Costume Collective check availability
Minuscule check availability
Beachwear Group check availability
Bitsy Suit check availability
Identical Bikinis check availability
Extra Beachwear Group check availability
Latest Underwear Co check availability
Striped Swimwear check availability
Topless Skimpy check availability
Small Jersey Collective check availability
OldSwimsuits check availability
New check availability
The Revealing check availability
Suit Co check availability
Bodysuits Spot check availability
The Red Monokini check availability
Fashionable Tankini check availability
Brown Beachwear check availability
The New Underwear check availability
Brief Bandeau check availability
Tiny Bikini check availability
New Bathing Place check availability
The Scanty Tankini check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Swimwear Line:

Simple is always better

This means a few different things. Your swimwear line name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your swimwear line:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Swimwear Line: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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