1,000+ Creative Swimwear Line Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect swimwear line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your swimwear line stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best swimwear line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your swimwear line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Swimwear Line Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy swimwear line name ideas

Umbia
Sweet Water Apparel
Swim In Style
Mermaid Racer
Perfecta
Summer Swan
Little Bikini Studio
Swimwear Supreme
Swim To Shore
Wave Designs
Splashkrest
Dux
Summer
Dark Blue Mermaid
Swimwear Ready
BerryBee
Top Athlete Swimwear
Beach Boo
Focus
Navywear
Land To Shore
Island Delight
Performa Swimwear
Just Add Water
Swimmer’s Perk Centre
Swim Jazz
Find yourway
Womanfit
Fuller
Well Suited
The Smiley Apparel
MaxAlex Instructor
Water And Waves
Slimfit Swimwear
Ress
BeeKini
ComfoSwim
Swim Long Apparel
WavyDay
Lace & Laurel
Mermaid’s Choice
Dip Apparel
BlueWonder
Misses
Sunny Days
Beach Barb Apparel
Aquaspeed
AquaWeaves
L.A. Swimmers
Toungers
Curves+ Beauty Line
Zork Swimmers
Swim Wins
Osea
Simply Swim
Queen of Oceans
Swimsport
Guyswim
AlphaGrip
Truplex Instructor
Lege
Swimfan Apparel
Menfit
Luralie
Favell
Autry
Mermaid Swimmer Centre
Watercodes
ZooZuu
Solid Splash
Happifaces Apparel
Wavy
Itisme Sun Wear
Swimmy
Water Vines
The Color Girls
The Fine Waters Apparel
Preston’s Cove
Bathbabes
Increda
Swimming Kingdom
Hot Curves
Bayonar
Undressed Perfection
Kickin’ Swimwear
Cutler
Flying Blue
BlueTrance
Swimming Ride
Swimlife
Fierce Fish
Deep End Swimming
Waterrags
BlueRanger Instructor
Laps And Waves
For The Water
Float
Certified Swimwear
Banging Beachwear
Wetwater
Sunpeace Apparel
Green Sea Water Kingdom
Fast Laps
Beach Finery And Things
Golden Goddess Swimming
Black Water

Creative swimwear line name ideas

Sunbright Apparel
Swimmer’s Point
Beachy Apparel
Bad Habits
Suited Up
Adexxa Instructor
Dwers
Bikini breeze
Swim Bro
Lovejams
Freestyle Suits
Winning Swimwear
Versadrifts
Race-Ready Swimwear
Beach Fashionista
BlueCloud Instructor
Brightwater
Himalaya Instructor
Darwin
Beachnick Baby
Shore Thing Swimming
Blob
Body Beauty
Noyo Alley Swim Co.
Mermaid Centre
Aquaboy
AquaFoss
Bikini Goddess
Lady Mermaid Swimming Class
The Sea Swimmers
Aquapeace
Mermaid’s Sea
Confidence Swim
Swimcool Apparel
Swimscene
The Blue Water
HexaWheel Instructor
Aquafit
Heat Swimwear
Breeze Lift
Kipling Wastonville
The Fun Sea
Water Rider
Rockers
SquareMate Swim Co.
Simply Swimwear
AquaKnight
Long Peak
Swimwear Supply
Dive Into Swim
Claret Mosaic
The Suit Sisters
The Blue Sea
Sea Kingdom
Sandy Mess
The Swimming Harbour
Wo-Man
WheelDive
Fast Fuel
Aqua Athletics
Sandy Springs Apparel
Green Mermaid Kingdom
Summer Trunk
Mint berry
Pearl
Waterlove
SunKizzed
Fierce Competitors
WaterWolf
Coloreffects Apparel
Siz0
Suited Solutions
Littering
Great East
MoveZest
Boojoo
Water Opera
Watersign Apparel
Swimming Palace
Beach Diva
Bubblekings
Dive In!
H.V
Swimming Mermaids
Sunny Girls
The Sea Palace
Buckle Swimmer
The Girls Gear
Second Skin
Sweet n Sexy
Swimpro
Ginga Sails
Just D Craze
SunPattern
Owley
Ripplebelly
NorthRanger
Water Kingdom Class
Hestinna Instructor
Blue Mermaid Centre
Waterwear
Swimwear Supplier
Kingdom of Oceans
The Water Ensembles
Daring Divers
A Shore Thing

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Marketing ideas for a swimwear line

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips

Funny Swimwear Line Names

The Blue
FavoriteBikini
Topless Skimpy
The Scanty Atoll
Bitsy Monokini Collective
Jersey Trading Co
Fashionable Bathing
The Scant Two Piece
Scanty Swimwear Trading Co
Swimming Costume Spot
Trunks Place
Bodysuits Spot
The Yellow
ToplessBikini
Brief Bod
The Fashioned Trunks
The Leopardskin Jersey
Old Swimwear Spot
The Neon
Skimpy Skincare
Other Beachwear Group
Green
The Dark
The Green
Thongs Co
Brazilian Blonde
GreenBikini
Striped Skimpiest
Extra Trunks
Skin Suit Place
FloweredBikini
Skimpy Tankini Collective
Bathing Trading Co
The Old Thongs
The Orange Jersey
Fashioned Thongs
Skimpy Skirts
Piece
Fishnet Two Piece Trading Co
The Turquoise
Other Bathing
Bitsy Jersey Spot
French Shirt
The Tight Jersey
Skimpy Bathing
DaringSwimwear
Skimpy Spot
Swimsuit Pro
The Revealing Shirt
Polka Suit Trading Co
The Little
NewSwimsuits
The Flimsy Atoll
Underwear Group
Bathing Costume Place
Hi mimi Bikini
Thongs Place
BrightSwimsuits
LameBikini
InvisibleBikini
Suit Co
Skimpy Pro
Swimwear Pro
Latest Apparel
Habibi Bikini
Tankini Pro
White Bathing Costume Pro
Weeny
Dark Jersey Trading Co
Scanty Skimpy
New
The Small Swimwear
BrightBikini
Piece Two Piece Collective
Latest Monokini Place
The Bright Bodysuits
The New Swimsuit
Scanty Suspender Belt
Trunks Pro
The Striped
Scant Monokini Place
Tiny Bikini
The Fashionable
Invisible Atoll Trading Co
Swimming Costume Trading Co
Skimpy Sunglass
The Skimpy Bathing Suit
The Latest Tankini
Abbreviated
Bathing Suit Pro
Skimpy Undergarment Group
Revealing
Only Thongs Place
BlueBikini
The Invisible
Martinis Bikini
BlueSwimsuits
Scanty Suntanning
The New
Daring Sportswear Pro
Trunks Collective
Floral Jersey Co
The New Undergarment
The Extra
Favorite
White Swimwear

Cool swimwear line name ideas

Pool People
Dive And Dash
H2Oo
AquaFusion Instructor
Aqualite
WhiteBrook
Softwool
Water Magic
Mulwaves
Swim Threads
Liza
Dancing Wave
Coverdown Apparel
Zero
Winning
International Swimming Institution
Swimwear Shed
Berry Burst
Runner
Water Wardrobes
Blue Mermaid Kingdom
Beach Babes
SunDayz
Laps To Waves
Author
Water Bodies
Goahead
Water Army
Summer 4 Ever
GoodMove
Aquaflow
Girlswim
Compete With Courage
Swim Supreme
CrossPick Instructor
Swim Coverings
Swimmer’s Choice
Activa Pace
magma Instructor
Sandsea forever
FirstFront
Glem
Sandy Booties Apparel
Commando
Sunora
Ens
Colorwaves
Bubble Wear
Maisy Blue
Watercolor
Beach Dive
SunSymfony
HappyCrew
Red houston
Bulg
Water Centre
Lushwaters Apparel
The Sideline Effect
Swimwear Affair
New England
Super Swimmers
Wavey Kitty
Slide And Glide
The Perfect Hourglass Swimsuits
Suit And Swim
SazzySol
Bighes
FreckleFrock
Misser
Blue Racers
Fish Maiden
Klorin8
Waterworks
Pool Business
Comfort Swim
Swimming Institute for Women
Swim Peace
Beach Finery
Golden Swimwear
Find Swim Way
Kick In Swimwear
The Modest Thongs
Speedo Co
Provocative Vest Co
Style Swimming Costume
ProvocativeBikini
GreenSwimsuits
Skimpy Shapewear
Brown Blouse
Red Trunks Pro
Monokini Trading Co
The Scanty Tankini
Minuscule Monokini Pro
Topless Bathing Suit Co
Blue Thongs
Tight Bathing Suit Collective
Identical Swimwear
Skimpy Burqini
ToplessBikini
The Identical Swimwear
Shiny Shirt Co
The Daring Undergarment
LameBikini
The Invisible
Orange Jersey
Kiwi Bikini

Unique swimwear line name ideas

Thongs Pro
DampSwimsuits
The Striped
Atoll Spot
Bathing Costume Spot
The Briefest
Daring Underwear Pro
Scanty Stilettos
Fishnet Two Piece Trading Co
Piece Two Piece Collective
Style Trunks Pro
Swimsuit Place
Brief Bod
Scanty Sandals
Striped Bathing Costume Pro
Damp
Uneasy Bikini
ModestSwimsuits
Jersey Place
Scanty Underwear Place
Cute Swimsuit Co
Purple
Scanty Streetwear
Skin Monokini
Lamborghinis Bikini
Tiniest
The Scanty Jersey
Bright Thongs Pro
The Striped Bodysuits
The Revealing Shirt
New
Greasy Bikini
Striped Suit Group
Bodysuits Spot
The Latest Tankini
Skimpy Sandals
Lacy Two Piece Group
New Beachwear Co
The Other Bikini
Identical
Bright Beachwear
The Green
The Other
Daring Tankini
Green Bodysuits Group
Skimpy Undergarment Trading Co
Green
Topless Skimpy
DaringBikini
Undergarment Pro
Latest
Fluorescent
Skimpy Suspender Belt
Smallest
LacyBikini
Scanty Bathing Suit
Modest Bikinis
Sportswear Collective
The Small Swimwear
Bikini Spot
Lavender Skimpy Group
Miniscule
Hot
Extra Trunks
Beachwear Group
The Style Thongs
The Scanty Skimpy
Two Piece Place
Tiny Bikini
Skimpy Sportswear
Latest Bikini Spot
ScantySwimsuits
The Flimsy Atoll
The Bitty
The White Shirt
Dark Monokini Place
FloweredBikini
Crocheted
NewSwimsuits
Wet Beachwear Collective
YellowSwimsuits
MetallicBikini
Daring
Fitting
The Favorite Swimsuit
Blue Swimming Costume Collective
Swimsuit Pro
Martinis Bikini
Yellow Trunks Spot
The Hot
Beachwear Collective
The Fashioned Bodysuits
ScantySwimwear
The Other Monokini
Skimpy Skimpy Collective
The Immodest
OtherSwimwear
Bright Burqini
Bitsy Suit
Briefest Bandeau
Scanty
The Blue
Blue Bikinis Group
Striped Suntanning
Skimpy Stilettos
Daring Underwear

Cute swimwear line name ideas

Style Skirts
Daring Atoll Place
Suit Group
Revealing
Sportswear Group
SkimpySwimsuits
Cute
Creepy Bikini
The Microscopic
The Dark
The Red Monokini
Bathing Group
BriefSwimsuits
Trunks Pro
Brazilian Blonde
ExtraSwimsuits
TightSwimsuits
The Stunning
Style Sandals
Fashionable Tankini Place
The Smallest
Lame Skimpy Collective
Minimal Swimsuit Co
InvisibleBikini
Skimpy Sunglass
Yellow Trunks Collective
Other Bikini Co
Striped Shapewear
Bitty Blouse
Swimwear Trading Co
Abbreviated
The Fitting Burqini
Style
PolkaBikini
Skimpy Skincare
New Bodysuits Group
Swimwear Collective
Bright
Other Monokini Pro
Bright Bodysuit
Jersey Co
The Fashioned Trunks
BlueSwimsuits
Scanty Swimwear Trading Co
Scanty Undergarment Place
Teepee Bikini
Skimpy
Briefest
The Identical Burqini
Floral Jersey Co
Fashioned Thongs
Bathing Collective
Striped Sandals
Other
Old Trunks Collective
The Green Bodysuits
White Bathing Costume Pro
Scanty Sundress
The Scanty Underwear
Bikinis Collective
Suit Co
Latest Sportswear Trading Co
Fashionable Underwear
Modest Atoll Pro
Bathing Trading Co
Skimpiest Two Piece Trading Co
Skimpy Spaghetti Strap
Yellow Swimming Costume Collective
FittingSwimsuits
The Lacy Skimpy
The Leopardskin Jersey
New Underwear
Bitsy Jersey Spot
New Bikini Place
The New Sportswear
The Fashionable Beachwear
Tankini Group
White
Tankini Spot
Piece
SkimpySwimwear
French Shirt
DaringSwimwear
Bikinis Group
Extra
Skimpy Undergarment Group
Crocheted Skimpy Pro
Bitty
Wet Trunks Group
MiniBikini
Skimpiest
The Brazilian
The New Undergarment
The Bright
The Crocheted
The Neon
The Provocative Monokini
Latest Underwear Collective
Suit Pro
Fashionable Thongs Collective
Only Swimming Costume Co
WeenyBikini
Daring Bathing Place
LatestSwimwear
Tankini Collective
The Pink Skimpy

Clever swimwear line name ideas

The Damp
The Cut
Other Beachwear Group
Topless
Lame Monokini Collective
CrochetedBikini
Ideally Bikini
Scanty Spaghetti Strap
Skimpy Bathing
Skin Suit Place
Suit Place
Fashionable Swimming Costume Group
Bitsy Monokini Collective
Swimming Costume Collective
Meanly Bikini
Bikini Collective
Fashionable Undergarment
Sparkly Two Piece Trading Co
Style Spaghetti Strap
Speedy Bikini
RedBikini
Hi mimi Bikini
Mini Monokini Co
Topless Swimwear Group
Bright Bod
Tahiti Bikini
The Sized
New Bikinis
Fashioned Skimpy
Floral
Only Bikinis Co
Brief Beachwear
Only Skimpy Group
Fitting Skimpy Place
FashionedSwimsuits
The Lavender
Scanty Suspender Belt
Bathing Suit Pro
Scanty Skimpiest
Scanty Sleepwear
Microscopic Swimsuit
Fashionable Bikini Co
The Brief Bikinis
Skimpy Skimpiest
Apparel Spot
Skimpy Pro
Underwear Place
The Brief Skimpy
Golden Shirt
Fashionable Beachwear Collective
The Brief Bathing Costume
Bitty Suit Collective
Striped Skimpy Collective
Daring Undergarment Co
The Pink
The Tiny
Latest Swimsuit Spot
The Brown
Identical Bikinis
Thongs Place
The Fitting
Jersey Trading Co
Shirt Trading Co
The Yellow Swimwear
Skimpy Trading Co
Bikinis Spot
BrightBikini
Seedy Bikini
Metallic
Sportswear Spot
Small
The Bitsy
StunningBikini
Sparkly Swimsuit
LavenderBikini
The Extra
Extra Burqini Place
DarkBikini
New Bikini Group
Undergarment Collective
The Wet
Monokini Place
Bathing Suit Co
Bathing suit Swimsuits
Blue Burqini
Scanty Monokini Spot
Scanty Swimwear
The Skimpy Swimsuit
The Scanty Atoll
Fashionable Monokini
The Favorite Atoll
BlueBikini
Bikinis Bikini
Scanty Sportswear
Treaty Bikini
Bitsy Bod
Skimpy Swimming Costume
Flimsy
Striped Skimpiest
Striped Swimwear
Style Shapewear
Other Tankini
Latest Bathing Spot
Weeny Jersey Collective
The Tight
Daring Monokini Spot

Best swimwear line name ideas

Neon Shirt
Skimpy Swimming Trunks
New Bathing Place
Skimpy Burqini Group
Tankini Pro
Weeny
The Brief Jersey
Latest Apparel
Trunks Collective
New Beachwear
The White Swimming Costume
ToplessSwimsuits
Fashioned Bodysuits Pro
Burqini Collective
Scanty Monokini Pro
Bathing Costume Place
PieceSwimsuits
Underwear Group
Fashionable
Scanty Skincare
Pink Atoll Group
Striped Swimming Trunks
Invisible Speedo Co
The Skimpy Monokini
Skimpy Group
Skimpy Skirts
NewSwimwear
Fitting Two Piece Group
Blue Skimpy
Bikini Pro
The Revealing
Two Piece Spot
Scant
Invisible Atoll Trading Co
The New
Speedo Group
Burqini Group
Green Vest Spot
PaleBikini
Trunks Spot
Other Apparel Pro
White Swimwear
Atoll Trading Co
Monokini Co
The Topless
Skimpy Tankini Collective
The Shiny
The Identical
Daring Sportswear Pro
Daring Underwear Co
FashionableSwimwear
The Metallic
Atoll Place
Scanty
Monokini Pro
StripedSwimsuits
BrightSwimsuits
The Fashioned
Scanty Swimsuits
Fifi Bikini
Swimming Costume Trading Co
Dark
Skimpy Sundress
Wetsuit Swimsuits
Skimpy Streetwear
Skimpy Suntanning
Style Suntanning
Skin Atoll Trading Co
Latest Underwear Co
Vest Co
Only
The Fashionable Sportswear
The Scanty Speedo
OldSwimsuits
Lavender Monokini Spot
Bathing Spot
The Turquoise
Golden
The Latest
Lavender Speedo
Needy Bikini
The Abbreviated
Favorite
Small Jersey Collective
Fluorescent Monokini
Scanty Bathing Costume
Swimsuit Swimsuits
Fashionable Tankini
The Modest
The Fishnet
The Fashionable Trunks
Piece Trunks Spot
GreenBikini
The Skimpy Bathing Suit
RedSwimsuits
Beachwear Pro
Topless Bodysuits Collective
Fashionable Swimsuit
Fashionable Sportswear
DottedBikini
Bathing Suit Trading Co
The Scanty
Fashionable Bathing
SmallBikini
Scanty Undergarment Group
Fashioned

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Swimwear Line:

Simple is always better

This means a few different things. Your swimwear line name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your swimwear line:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Swimwear Line: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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