1,000+ Creative Swimwear Line Business Names

So, you've come up with the perfect swimwear line idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your swimwear line stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best swimwear line ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your swimwear line.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Swimwear Line Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of swimwear line name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy swimwear line name ideas

• Umbia
• Sweet Water Apparel
• Swim In Style
• Mermaid Racer
• Perfecta
• Summer Swan
• Little Bikini Studio
• Swimwear Supreme
• Swim To Shore
• Wave Designs
• Splashkrest
• Dux
• Summer
• Dark Blue Mermaid
• Swimwear Ready
• BerryBee
• Top Athlete Swimwear
• Beach Boo
• Focus
• Navywear
• Land To Shore
• Island Delight
• Performa Swimwear
• Just Add Water
• Swimmer’s Perk Centre
• Swim Jazz
• Find yourway
• Womanfit
• Fuller
• Well Suited
• The Smiley Apparel
• MaxAlex Instructor
• Water And Waves
• Slimfit Swimwear
• Ress
• BeeKini
• ComfoSwim
• Swim Long Apparel
• WavyDay
• Lace & Laurel
• Mermaid’s Choice
• Dip Apparel
• BlueWonder
• Misses
• Sunny Days
• Beach Barb Apparel
• Aquaspeed
• AquaWeaves
• L.A. Swimmers
• Toungers
• Curves+ Beauty Line
• Zork Swimmers
• Swim Wins
• Osea
• Simply Swim
• Queen of Oceans
• Swimsport
• Guyswim
• AlphaGrip
• Truplex Instructor
• Lege
• Swimfan Apparel
• Menfit
• Luralie
• Favell
• Autry
• Mermaid Swimmer Centre
• Watercodes
• ZooZuu
• Solid Splash
• Happifaces Apparel
• Wavy
• Itisme Sun Wear
• Swimmy
• Water Vines
• The Color Girls
• The Fine Waters Apparel
• Preston’s Cove
• Bathbabes
• Increda
• Swimming Kingdom
• Hot Curves
• Bayonar
• Undressed Perfection
• Kickin’ Swimwear
• Cutler
• Flying Blue
• BlueTrance
• Swimming Ride
• Swimlife
• Fierce Fish
• Deep End Swimming
• Waterrags
• BlueRanger Instructor
• Laps And Waves
• For The Water
• Float
• Certified Swimwear
• Banging Beachwear
• Wetwater
• Sunpeace Apparel
• Green Sea Water Kingdom
• Fast Laps
• Beach Finery And Things
• Golden Goddess Swimming
• Black Water

Creative swimwear line name ideas

• Sunbright Apparel
• Swimmer’s Point
• Beachy Apparel
• Bad Habits
• Suited Up
• Adexxa Instructor
• Dwers
• Bikini breeze
• Swim Bro
• Lovejams
• Freestyle Suits
• Winning Swimwear
• Versadrifts
• Race-Ready Swimwear
• Beach Fashionista
• BlueCloud Instructor
• Brightwater
• Himalaya Instructor
• Darwin
• Beachnick Baby
• Shore Thing Swimming
• Blob
• Body Beauty
• Noyo Alley Swim Co.
• Mermaid Centre
• Aquaboy
• AquaFoss
• Bikini Goddess
• Lady Mermaid Swimming Class
• The Sea Swimmers
• Aquapeace
• Mermaid’s Sea
• Confidence Swim
• Swimcool Apparel
• Swimscene
• The Blue Water
• HexaWheel Instructor
• Aquafit
• Heat Swimwear
• Breeze Lift
• Kipling Wastonville
• The Fun Sea
• Water Rider
• Rockers
• SquareMate Swim Co.
• Simply Swimwear
• AquaKnight
• Long Peak
• Swimwear Supply
• Dive Into Swim
• Claret Mosaic
• The Suit Sisters
• The Blue Sea
• Sea Kingdom
• Sandy Mess
• The Swimming Harbour
• Wo-Man
• WheelDive
• Fast Fuel
• Aqua Athletics
• Sandy Springs Apparel
• Green Mermaid Kingdom
• Summer Trunk
• Mint berry
• Pearl
• Waterlove
• SunKizzed
• Fierce Competitors
• WaterWolf
• Coloreffects Apparel
• Siz0
• Suited Solutions
• Littering
• Great East
• MoveZest
• Boojoo
• Water Opera
• Watersign Apparel
• Swimming Palace
• Beach Diva
• Bubblekings
• Dive In!
• H.V
• Swimming Mermaids
• Sunny Girls
• The Sea Palace
• Buckle Swimmer
• The Girls Gear
• Second Skin
• Sweet n Sexy
• Swimpro
• Ginga Sails
• Just D Craze
• SunPattern
• Owley
• Ripplebelly
• NorthRanger
• Water Kingdom Class
• Hestinna Instructor
• Blue Mermaid Centre
• Waterwear
• Swimwear Supplier
• Kingdom of Oceans
• The Water Ensembles
• Daring Divers
• A Shore Thing

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Marketing ideas for a swimwear line

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips

Funny Swimwear Line Names

• Latest Swimsuit Spot
• Blue Thongs
• Flimsy
• Undergarment Pro
• NewSwimsuits
• ToplessSwimsuits
• The Skimpy Bathing Suit
• The Blue
• The Neon
• Daring Monokini Spot
• Skimpy Group
• Scanty Sundress
• The Fashionable
• Fluorescent
• The Style Thongs
• Tiniest
• The Scanty Jersey
• Topless Bodysuits Collective
• LatestSwimwear
• Kiwi Bikini
• The Stunning
• Bathing Group
• The Fashioned Bodysuits
• Scanty Spaghetti Strap
• The Immodest
• Brazilian Bod
• The Scanty Atoll
• The Revealing Shirt
• Miniscule
• Shiny Shirt Co
• Sportswear Group
• Bright Thongs Pro
• The New Swimsuit
• The Turquoise
• Creepy Bikini
• Treaty Bikini
• The Scanty Speedo
• ModestSwimsuits
• The Red Monokini
• Daring
• Fashionable Thongs Collective
• BlueSwimsuits
• Style Shapewear
• Briefest
• New Bathing Place
• The Fitting
• Green
• The Scant
• The Fishnet
• Bitty
• Fashionable Tankini
• Brief Bikinis Group
• TightSwimsuits
• Bright Burqini
• Needy Bikini
• Skimpy Skimpy Collective
• Piece Two Piece Collective
• Seamy Bikini
• Apparel Group
• Tankini Pro
• The Scant Two Piece
• Latest Apparel
• Swimwear Collective
• The Dotted
• Fashionable Swimming Costume Group
• ProvocativeBikini
• Small Jersey Collective
• New Bikinis
• Speedo Group
• Scanty Swimwear Trading Co
• Beachwear Pro
• Lamborghinis Bikini
• The New Sportswear
• The Latest Swimsuit
• New Beachwear
• LavenderBikini
• Bathing Costume Co
• The Favorite Atoll
• Bathing suit Swimsuits
• White Swimwear
• Fitting Skimpy Place
• Bathing Suit Collective
• MetallicBikini
• Fluorescent Monokini
• The Invisible
• Wet Trunks Group
• Undergarment Collective
• The Scanty Underwear
• Suit Place
• Lavender Skimpy Group
• Scanty Bathing Costume
• OtherSwimwear
• The Fashionable Sportswear
• Other Monokini Pro
• The Fitting Swimwear
• Daring Underwear Pro
• The Lacy Skimpy
• The Orange Jersey
• SkimpySwimsuits
• Modest Speedo Trading Co
• Trunks Pro
• Style Suntanning
• Abbreviated
• Daring Underwear Co
• The Identical Burqini
• White

Cool swimwear line name ideas

• Pool People
• Dive And Dash
• H2Oo
• AquaFusion Instructor
• Aqualite
• WhiteBrook
• Softwool
• Water Magic
• Mulwaves
• Swim Threads
• Liza
• Dancing Wave
• Coverdown Apparel
• Zero
• Winning
• International Swimming Institution
• Swimwear Shed
• Berry Burst
• Runner
• Water Wardrobes
• Blue Mermaid Kingdom
• Beach Babes
• SunDayz
• Laps To Waves
• Author
• Water Bodies
• Goahead
• Water Army
• Summer 4 Ever
• GoodMove
• Aquaflow
• Girlswim
• Compete With Courage
• Swim Supreme
• CrossPick Instructor
• Swim Coverings
• Swimmer’s Choice
• Activa Pace
• magma Instructor
• Sandsea forever
• FirstFront
• Glem
• Sandy Booties Apparel
• Commando
• Sunora
• Ens
• Colorwaves
• Bubble Wear
• Maisy Blue
• Watercolor
• Beach Dive
• SunSymfony
• HappyCrew
• Red houston
• Bulg
• Water Centre
• Lushwaters Apparel
• The Sideline Effect
• Swimwear Affair
• New England
• Super Swimmers
• Wavey Kitty
• Slide And Glide
• The Perfect Hourglass Swimsuits
• Suit And Swim
• SazzySol
• Bighes
• FreckleFrock
• Misser
• Blue Racers
• Fish Maiden
• Klorin8
• Waterworks
• Pool Business
• Comfort Swim
• Swimming Institute for Women
• Swim Peace
• Beach Finery
• Golden Swimwear
• Find Swim Way
• Kick In Swimwear
• Skin Suit Place
• Bathing Costume Co
• FashionedSwimsuits
• The Brief Bathing Costume
• Scanty Sleepwear
• Suit Co
• The Brief
• OnlySwimsuits
• Skimpy Spot
• The White Shirt
• The Pink Skimpy
• Yellow Swimming Costume Collective
• Martinis Bikini
• Other Bathing
• DaringSwimwear
• Bikinis Bikini
• Other Tankini
• Brazilian Bod
• OtherSwimwear
• Lacy Two Piece Group
• Skimpy Pro
• Fashioned Thongs
• Bathing Spot
• Bathing suit Swimsuits
• The Fashioned

Unique swimwear line name ideas

• Dark
• Bright Thongs Pro
• Skimpy Pro
• Scanty
• Skimpy Shapewear
• Speedy Bikini
• Invisible Speedo Co
• Skin Atoll Trading Co
• Scanty Undergarment Place
• The Style
• The Crocheted
• SkimpiestBikini
• SkimpySwimsuits
• Blue Bikinis Group
• New Beachwear Co
• The Revealing
• Brief Bod
• PurpleBikini
• Latest Bathing Spot
• The Dotted
• The Lacy Skimpy
• The Scant Two Piece
• The Topless
• NewBikini
• Trunks Pro
• The Other Bikini
• Discreetly Bikini
• Needy Bikini
• Speedo Co
• MetallicBikini
• Suit Co
• Green Vest Spot
• Striped Skimpy Collective
• New Bodysuits Group
• Only Thongs Place
• StyleBikini
• The Neon
• White
• Bikini Pro
• Scanty Swimwear Trading Co
• Swimsuit Trading Co
• Striped Shapewear
• Striped Swimwear
• The Small
• Speedo Group
• Minuscule Monokini Pro
• The Invisible
• Skimpy Undergarment Trading Co
• Turquoise
• Miniscule
• The Abbreviated
• Red Trunks Pro
• Skimpy Skimpiest
• Bikini Group
• The Tight Jersey
• Teepee Bikini
• GreenBikini
• White Swimwear
• Other Monokini Pro
• Creepy Bikini
• PaleBikini
• Daring Monokini Spot
• The New
• Skimpy Skimpy Collective
• Jersey Place
• The White Swimming Costume
• Floral Jersey Co
• Swimwear Trading Co
• The Only
• Striped
• Bitsy Bod
• Latest Monokini Place
• FashionableSwimsuits
• Trunks Spot
• Bitty Suit Collective
• Extra Burqini Place
• FittingSwimsuits
• Shirt Trading Co
• Latest Sportswear Trading Co
• Lavender Skimpy Group
• Brown Beachwear
• Bright Bod
• Tiniest
• Skimpy Swimming Costume
• Skimpy Group
• Hi mimi Bikini
• The Tight
• FashionedSwimsuits
• Sportswear Group
• Orange Jersey
• Blue Burqini
• The New Underwear
• OldSwimsuits
• BriefSwimsuits
• Invisible Atoll Trading Co
• Extra
• The Fashionable Beachwear
• The Modest
• Crocheted Skimpy Pro
• Skimpy Trading Co
• Brown Blouse
• The Provocative Monokini
• Undergarment Pro
• Suit Pro
• Scanty Undergarment Group
• The Flowered

Cute swimwear line name ideas

• The Abbreviated
• The Daring Undergarment
• TightSwimsuits
• Skimpy Streetwear
• The Identical
• Daring Underwear Pro
• The Blue
• The Lacy Skimpy
• Skimpy Undergarment Group
• PurpleBikini
• The Cut
• Striped Skimpy Collective
• The Smallest
• The Neon
• The Identical Burqini
• Scanty Skimpy
• Bathing Suit Pro
• DottedBikini
• Skimpy Burqini
• The Fashionable Trunks
• Shirt Co
• The Fishnet
• Ideally Bikini
• Scanty Sleepwear
• Skimpiest Two Piece Trading Co
• Tahiti Bikini
• SkimpySwimsuits
• DarkBikini
• Scanty Stilettos
• Steamy Bikini
• Skimpy Monokini Group
• Thongs Co
• FashionableSwimsuits
• Sparkly Swimsuit
• Monokini Co
• Striped Suit Group
• Style Shapewear
• The Daring Monokini
• Golden Jersey Place
• Skimpy Swimming Costume
• PaleBikini
• Bathing Collective
• The Scanty Speedo
• Hi mimi Bikini
• Skimpy Shapewear
• The Invisible
• Scanty Sunglass
• New Beachwear Co
• The Microscopic
• Tight Bathing Suit Collective
• Skimpy Burqini Group
• Bikinis Collective
• The Brazilian
• Beachwear Co
• The New Undergarment
• DaringSwimwear
• ProvocativeBikini
• Swimsuit Pro
• The Fashionable Sportswear
• Bathing Trading Co
• LacyBikini
• Scant Monokini Place
• Favorite
• New Beachwear
• SkimpiestBikini
• Skimpy Collective
• Swimwear Trading Co
• Red Trunks Pro
• Blue Burqini
• Old Trunks Collective
• Fashionable Tankini
• The Small
• The White Shirt
• The Brief Jersey
• Extra Trunks
• Fashionable Monokini
• Latest Bathing Spot
• Lavender Skimpy Group
• Two Piece Place
• Speedo Pro
• The New Sportswear
• Burqini Collective
• The Dark
• Swim suit Swimsuits
• Blue Bikinis Group
• BlueBikini
• Style
• Identical
• Bitty Blouse
• The Revealing Shirt
• Fashionable Apparel
• Apparel Group
• Undergarment Pro
• Metallic
• Style Suntanning
• Immodest Swimwear Pro
• The Lavender
• Fluorescent
• Scanty Suspender Belt
• Skimpy Sunglass
• Topless Bathing Suit Co
• Skimpy Skirts
• The Skimpy Swimsuit
• WeenyBikini
• Scanty Undergarment Group
• Fitting Skimpy Place

Clever swimwear line name ideas

• MiniBikini
• Skin Atoll Trading Co
• Brown Blouse
• Cute Swimsuit Co
• Topless
• New
• Suit Pro
• NewSwimsuits
• Fashionable Apparel
• Green Vest Spot
• Pink Atoll Group
• Only Swimming Costume Co
• Skimpy Swimming Costume
• SmallBikini
• Treaty Bikini
• TightSwimsuits
• StunningBikini
• Bathing Spot
• Scanty Sundress
• Orange Jersey
• Uneasy Bikini
• DottedBikini
• Polka Suit Trading Co
• White Swimwear
• Damp
• GreenSwimsuits
• ModestSwimsuits
• Striped Skimpiest
• SkimpySwimwear
• Swimsuit Place
• Bathing Group
• Latest Underwear Collective
• Scant
• NewSwimwear
• Wet Trunks Group
• The Fashionable Sportswear
• Lavender Monokini Spot
• Swimsuit Pro
• Teepee Bikini
• Style Swimming Costume
• The Striped Bodysuits
• Scanty Underwear Place
• Daring Apparel Co
• Piece
• Lame Skimpy Collective
• Fluorescent Monokini
• Other Bathing
• New Bikinis
• Topless Bathing Suit Co
• IdenticalSwimsuits
• FavoriteBikini
• The Scant
• Skimpy Sportswear
• Martinis Bikini
• Jersey Co
• Trunks Pro
• Microscopic Swimsuit
• Beachwear Collective
• The Fashionable
• The Dotted
• Style
• Scanty Skimpiest
• The Tight Jersey
• The Yellow Swimwear
• Lamborghinis Bikini
• Monokini Pro
• Scanty Suspender Belt
• Lavender Speedo
• Fashioned Bodysuits Pro
• Bathing Suit Co
• Skimpy Shapewear
• Brief Beachwear
• Bikini Spot
• Neon Shirt
• The Provocative Monokini
• The Metallic
• The Latest Tankini
• LameBikini
• Striped Suntanning
• Latest Underwear Co
• Scanty Undergarment
• Latest
• Skimpy Skirts
• The Modest
• Skin Monokini
• Modest
• Weeny
• Modest Bikinis
• Bright Beachwear
• Striped Sandals
• Blue Burqini
• Fifi Bikini
• Streamy Bikini
• InvisibleBikini
• The Sized
• Scanty Sleepwear
• Invisible Speedo Co
• The Piece
• Speedo Group
• The Fashioned Bodysuits
• Revealing
• The Tiny Burqini
• Fashionable Swimsuit
• Skimpy Group
• Latest Apparel
• The Other Bikini

Best swimwear line name ideas

• French Shirt
• Fishnet Two Piece Trading Co
• Atoll Trading Co
• The Dark
• Speedo Group
• Suit Pro
• Shirt Trading Co
• Scanty
• Bitty
• The Scanty Tankini
• Daring Underwear
• Piece Burqini Pro
• Scanty Suspender Belt
• Bitsy Jersey Spot
• ToplessBikini
• Kiwi Bikini
• Topless Bodysuits Collective
• The Identical Burqini
• Fluorescent
• Brazilian Blonde
• Habibi Bikini
• The Identical
• The Crocheted
• Bikinis Spot
• Monokini Place
• Brown Bathing Suit
• Skimpy Suspender Belt
• Seedy Bikini
• Weeny
• Abbreviated
• Invisible Atoll Trading Co
• The Tight
• FloweredBikini
• Fluorescent Monokini
• Bikini Pro
• The Orange Jersey
• Skimpy Suntanning
• Swimming Costume Spot
• Shirt Co
• BrightSwimsuits
• Blue Thongs
• Piece
• The Shiny
• Flimsy
• Scanty Sunglass
• Lamborghinis Bikini
• Swim suit Swimsuits
• Scanty Spaghetti Strap
• Skimpy Spot
• Brief Bikinis Group
• Yellow Bathing Costume Place
• Skin Suit Place
• The Turquoise
• Striped Swimming Trunks
• Scant
• Brief Beachwear
• Bitsy Suit
• The Immodest
• Bikinis Collective
• Only Swimming Costume Co
• Fashionable Tankini Place
• The New
• The Fashioned Bathing Costume
• Swimming Costume Collective
• The Bright
• The Other
• Fashionable Underwear
• Green
• Scanty Undergarment Group
• Topless Bathing Suit Co
• Bathing Group
• Fashionable Thongs Collective
• The Provocative Monokini
• The Bitsy
• Speedo Pro
• Trunks Place
• The Brown
• Swimwear Pro
• Latest Monokini Place
• Modest Atoll Pro
• The Cut
• Scanty Sandals
• The Scanty Skimpy
• Latest Underwear Co
• OtherSwimwear
• The Brief
• Striped Sandals
• Lame Skimpy Collective
• Sportswear Spot
• Skimpy Place
• Scanty Suntanning
• New Underwear
• Minuscule
• The Skimpy Monokini
• Scanty
• Underwear Group
• Miniscule
• PolkaBikini
• Invisible Speedo Co
• Suit Co
• Lame Monokini Collective
• InvisibleBikini
• Bathing Costume Spot
• The Scanty Atoll
• The New Sportswear
• BriefSwimsuits

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Swimwear Line:

Simple is always better

This means a few different things. Your swimwear line name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your swimwear line:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!