7 Swimwear Line Success Stories [2023]

Updated: July 23rd, 2023
Start A Swimwear Line

Are you interested in a textile business? If you live near a beach, a potential business idea can be swimwear. People wear swimwear when going for an afternoon of water activities. Therefore, starting a swimwear line can be a great business idea if you live near a beach or a swimming pool. Swimwear shops stock men’s and women’s attire.

Here are some real life success stories of starting a swimwear line:

1. Junk In Your Trunks ($300K/year)

Evan Waldenberg (from New York, New York, USA) started Junk In Your Trunks over 5 years ago.

$25K / month
1 founders / 1 employees
New York, New York, USA

Case Study

Hey there I’m Evan Waldenberg, the founder of Junk in your Trunks. Clothing from trash for the wonderful piece of garbage you are. We’re making swim trunks out of recycled plastic bottles.

Up to about $25k/mo but rapidly growing, we just haven’t had the inventory to keep up with demand lately. We’re at a really interesting time because our company was/is still in its infancy and we managed to land an investment from Barstool Sports on a new shark-tank style show they debuted recently called The Big Brain. Gave up a decent amount of equity (the final deal doesn’t look exactly like what was discussed on the show, I’m happy with where we landed but gotta stay 🤐) but it really changed what the future of this business looks like as we’ve given ourselves an opportunity for a lot of awareness in our core market at minimal capital expense (this is exciting but also a risk as Barstool is an extremely polarizing company in the market and hasn’t really executed on these types of partnerships before).


2. OceanZen ($300K/year)

Steph Gabriel (from Maroochydore, Queensland, Australia) started OceanZen over 9 years ago.

$25K / month
1 founders / 0 employees
Maroochydore, Queensland, Australia

Case Study

My name is Steph and I am the founder for OceanZen which is a sustainable swimwear brand that uses a fabric made from recycled plastic bottles and fishing nets from the ocean.

I launched OceanZen in my final year of uni with $5,000, so I started small with only a couple of hundred pieces. Now we manufacture and produce thousands on sustainable bikinis and ship them globally!


Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line
-> How to get clients for a swimwear line?

Need inspiration?

-> Examples of established swimwear line
-> Marketing ideas for a swimwear line
-> Swimwear line names

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips
-> Swimwear line manufacturers

4. Amanda Louise Swimwear ($60K/year)

Ally McCarthy (from Sacramento Ca) started Amanda Louise Swimwear over 2 years ago.

$5K / month
1 founders / 0 employees
Sacramento Ca

Case Study

Hi, I’m Amanda… founder of AmandaLouise and a girl on a mission to help women find a community of love, light, and holistic wellness.

Beyond that, I run the Confessions of a Fit Chick Podcast and produce meditations to help support the mental and spiritual aspects of our community as well.


5. BohoWrapsody ($9.6K/year)

Joseph Panetta (from Los Angeles, California, USA) started BohoWrapsody over 5 years ago.

$800 / month
2 founders / 2 employees
Los Angeles, California, USA

Case Study

My name is Joseph Panetta and I started a fashion apparel brand called BohoWrapsody (www.bohowrapsody.com) based on a concept my mother created in Panama in 1968.

So this is not a “success story” but it is a cautionary tale - read on to learn how we did everything RIGHT and what happened…..


7. EPIPHANY LA ($480K/year)

Jocelyn Thompson (from Los Angeles, California) started EPIPHANY LA about 6 years ago.

$40K / month
1 founders / 0 employees
Los Angeles, California

Case Study

My name is Jocelyn Thompson and I own a one-product brand called Epiphany LA. My product is a foam push-up padding insert designed to be slipped into the pocket of a sports bra or swimsuit top. I designed the inserts myself and they are currently patent-pending. My customer is any woman, age 16 and up, who wants to add some size to flimsy swimsuit tops and unflattering sports bras. I believe that any woman who enjoys a push-up bra will also be drawn to my product.

My product is seasonal with April, May, and June being my highest grossing months. In the first week of March, I did $6,000 in sales in a 7-day period which put me on track to have at least 100% YoY growth from 2019.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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