6 Swimwear Line Success Stories [2023]

6 Swimwear Line Success Stories [2023]
Start A Swimwear Line

Are you interested in a textile business? If you live near a beach, a potential business idea can be swimwear. People wear swimwear when going for an afternoon of water activities. Therefore, starting a swimwear line can be a great business idea if you live near a beach or a swimming pool. Swimwear shops stock men’s and women’s attire.

Here are some real life success stories of starting a swimwear line:

1. Junk In Your Trunks ($300K/year)

Evan Waldenberg (from New York, New York, USA) started Junk In Your Trunks over 4 years ago.

Revenue
$25K / month
Team
1 founders / 1 employees
Location
New York, New York, USA

Case Study

Hey there I’m Evan Waldenberg, the founder of Junk in your Trunks. Clothing from trash for the wonderful piece of garbage you are. We’re making swim trunks out of recycled plastic bottles.

Up to about $25k/mo but rapidly growing, we just haven’t had the inventory to keep up with demand lately. We’re at a really interesting time because our company was/is still in its infancy and we managed to land an investment from Barstool Sports on a new shark-tank style show they debuted recently called The Big Brain. Gave up a decent amount of equity (the final deal doesn’t look exactly like what was discussed on the show, I’m happy with where we landed but gotta stay 🤐) but it really changed what the future of this business looks like as we’ve given ourselves an opportunity for a lot of awareness in our core market at minimal capital expense (this is exciting but also a risk as Barstool is an extremely polarizing company in the market and hasn’t really executed on these types of partnerships before).

how-i-started-a-300k-business-selling-swim-trunks-made-from-trash

2. OceanZen ($300K/year)

Steph Gabriel (from Maroochydore, Queensland, Australia) started OceanZen about 9 years ago.

Revenue
$25K / month
Team
1 founders / 0 employees
Location
Maroochydore, Queensland, Australia

Case Study

My name is Steph and I am the founder for OceanZen which is a sustainable swimwear brand that uses a fabric made from recycled plastic bottles and fishing nets from the ocean.

I launched OceanZen in my final year of uni with $5,000, so I started small with only a couple of hundred pieces. Now we manufacture and produce thousands on sustainable bikinis and ship them globally!

starting-a-sustainable-swimwear-label-as-a-solo-founder

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line
-> How to get clients for a swimwear line?

Need inspiration?

-> Examples of established swimwear line
-> Marketing ideas for a swimwear line
-> Swimwear line names

Other resources

-> Profitability of a swimwear line
-> Swimwear line tips
-> Swimwear line manufacturers

4. Amanda Louise Swimwear ($60K/year)

Ally McCarthy (from Sacramento Ca) started Amanda Louise Swimwear over 1 year ago.

Revenue
$5K / month
Team
1 founders / 0 employees
Location
Sacramento Ca

Case Study

Hi, I’m Amanda… founder of AmandaLouise and a girl on a mission to help women find a community of love, light, and holistic wellness.

Beyond that, I run the Confessions of a Fit Chick Podcast and produce meditations to help support the mental and spiritual aspects of our community as well.

how-i-started-a-bikini-brand-and-landed-on-sports-illustrated

5. BohoWrapsody ($9.6K/year)

Joseph Panetta (from Los Angeles, California, USA) started BohoWrapsody almost 5 years ago.

Revenue
$800 / month
Team
2 founders / 2 employees
Location
Los Angeles, California, USA

Case Study

My name is Joseph Panetta and I started a fashion apparel brand called BohoWrapsody (www.bohowrapsody.com) based on a concept my mother created in Panama in 1968.

So this is not a “success story” but it is a cautionary tale - read on to learn how we did everything RIGHT and what happened…..

learning-how-to-build-a-brand-through-trial-and-error

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.