How Profitable Is A Swimwear Line? (Updated for 2024)

Updated: September 20th, 2023
Start A Swimwear Line

How Profitable Is A Swimwear Line? (Updated for 2024)

So you want to start a swimwear line?

And the first question that came to your mind was, “well, are swimwear lines actually profitable?

With a market size of $1.56B - there’s plenty of business to go around.

Especially considering:

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a swimwear line.

Let’s dive in!

Is a swimwear line profitable?

Yes, a swimwear line is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $167K per year with an estimated gross margin of 40%, you could expect to recover your investment within 8 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your swimwear line.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your swimwear line is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a swimwear line worth it?

If you’re wondering if a swimwear line is worth it, the answer is a big YES. With swimwear lines, you have the potential to earn $167K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $1.56B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a swimwear line to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful swimwear lines case studies.

Learn more about starting a swimwear line:

Where to start?

-> How to start a swimwear line?
-> Swimwear line plan
-> How to finance a swimwear line?
-> How much does it cost to start a swimwear line?
-> Pros and cons of a swimwear line

Need inspiration?

-> Other swimwear line success stories
-> Examples of established swimwear line
-> Marketing ideas for a swimwear line
-> Swimwear line names

Other resources

-> Swimwear line tips
-> Swimwear line manufacturers

How much can you make with a swimwear line?

With a swimwear line, you can make an average of $167K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $5,000. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 8 months.

How much does a swimwear line make a week?

Based on our data, average revenue for a swimwear line ranges around $4.79K. As such, you could see monthly revenue if $19.2K.

To know if your swimwear line achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your swimwear line.

How much do swimwear lines owners make?

The income of a swimwear line owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established swimwear line is about $4.79K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a swimwear line owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Swimwear line Profit Margins

Generally speaking, a swimwear line can expect profit margin of around 40%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a swimwear line, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, swimwear line owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, swimwear line owners can ensure long-term sustainability and profitability for their business.

Swimwear line owner salary

The salary of a swimwear line owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established swimwear line, in a prime position, might see an average weekly salary around the ballpark of $1.92K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.


In a nutshell, a swimwear line is quite promising if you plan on starting such. With a market size of $1.56B, you can enjoy a potential revenue of around $167K per year with a gross margin of 40%.

Considering this information, you can enjoy a return of investment within 8 months, especially if you have a monthly profit of $7.66K. Overall, the success of your swimwear line also depends on your effort and knowledge about it. If you persevere with these things, you can ensure that this swimwear line is profitable.

Make sure you have a proper swimwear line plan and know how to get clients for your swimwear line.