Xero Shoes

Xero Shoes Update: In 2021, We Hit $33.6M In Net Sales

Steven Sashen
Founder, Xero Shoes
$4M
revenue/mo
2
Founders
67
Employees
Xero Shoes
from Broomfield, Colorado, USA
started November 2009
$4,000,000
revenue/mo
2
Founders
67
Employees
market size
$468B
avg revenue (monthly)
$453K
starting costs
$26.5K
gross margin
46%
time to build
360 days
average product price
$75
growth channels
SEO
business model
Affiliate Marketing
best tools
LinkedIn, Instagram, Facebook
time investment
Full time
pros & cons
32 Pros & Cons
tips
9 Tips
Discover what tools recommends to grow your business!
Discover what books Steven recommends to grow your business!

Hello again! Remind us who you are and what business you started.

I’m Steven Sashen, Co-founder and CEO of Xero Shoes. We make addictively comfortable, lightweight, casual, and performance shoes, boots, and sandals that health- and fitness-minded men and women wear for everything from a stroll on the beach to running ultra marathons to climbing Kilimanjaro to competing in Olympic sports.

In 2021, we did $33.6M, net sales (as an SEC reporting company after completing a successful Reg A+ equity crowdfunding raise in 2017, we can only reveal statistics that we publish at this link and our Q2 2022 filing will be completed by the end of the month).

xero-shoes-4f6b783c-7d3c-48bf-8d9f-08feed4d3f41
Born To Run author, Christopher McDougall (center), Chris's running coach, Eric Orton (2nd from right), and some of the Xero Shoes team

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