I Doubled My Hair Products Business to $100K/Month [Update]
This is a follow up story for Ugly Duckling. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
We went through the big slowdown after the end of Covid like most e-commerce players. So this caused us to do some deep thinking and rethinking about our business.
We asked ourselves once again why customers bought from us, what they liked about us. We were convinced that the future lay in products which were genuinely unique, not available elsewhere in the beauty market and which produced results that no other products did. In the process we got rid of around 70 products which were not doing anything that great for our business and doubled down on the products that were really popular: our blonde toners, our bleaches and our haircare with bond protect and purple toning.
At the same time we started to develop many new innovative products. So our launch calendar has been really intensive in the past 15 months. In January of 2024 we launched a new type of toner called Blondify. It's a 10 minute gel-based toner, really nicely pigmented and it's ammonia free and works in just 10 minutes. It's proven to be really popular. We added to that in January of this year (2025) with a range of 10 minute gel-based grey coverage colors for blondes. It's aimed at women who...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
