Hairstory™

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On Building A $30M/Year Busines By Rethinking Hair Care

July 20th, 2021

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Eli Halliwell

Founder, Hairstory™

$2M

revenue/mo

Founders

Employees

Hairstory™

hairstory.com

from New York

started July 2015

$2,000,000

revenue/mo

Founders

Employees

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Let My People Go Surfing: The Education of a Reluctant Bu... Yvon Chouinard

Want more updates on Hairstory™? Check out these stories:

Hello! Who are you and what business did you start?

My name is Eli Halliwell and I’m the co-founder and CEO of Hairstory, a company dedicated to rethinking everything about hair in a world where the old rules no longer apply.

We founded Hairstory on two bets. The first is that we could change the way people clean their hair. We believe traditional shampoo is the enemy of good hair, and our main product, New Wash, cleans your hair with no detergent.

The second bet is that we could enable hairdressers to participate in eCommerce rather than be trounced by it. We have developed a perpetual affiliate model that ensures hairdressers always earn profits whenever their clients buy our products, regardless of where they buy.

Our business was founded in 2015, we’ve been self-funding since raising money from friends, and we are on pace to generate $30mm in sales this year, profitably.

What's your backstory and how did you come up with the idea?

I have been back and forth in my career between investing and running companies. I helped run Bumble and bumble, a professional haircare brand, for about five...

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