The 13 Most Important Things I’ve Learned About SEO Over The Last Year
This is a follow up story for Ugly Duckling. If you're interested in reading how they got started, published over 5 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
Hello, I’m Ishan Dutta, Founder and CEO of Ugly Duckling. We sell hair color and hair products to hairdressers and colorists.
I started this business around 6 years ago because I was convinced that there was a need for really effective blonding products and fashion specific results which the market wasn’t catering for.
Our flagship products all carry some special innovation which our customers, who are for the most part experienced stylists, really appreciate.
Some examples of our flagship products would be:
- Our intense pearl blonde & silver blonde toners - toners which come with a special boost to get rid of yellowness and lift hair at the same time as toning it.
- Our Brilliant Blondexx hair care & bleaching range, which strengthens the hair thanks to Bond Protect
- Our Purple Shampoo & Mask are really loved for the fact that they tone blonde hair...
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