This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.

Steve Kidd's Done For You program has helped thousands of authors write, publish and market their books, with 156 people becoming best selling authors and reaching over 180,000 people in 2016 alone, and since then Kidd has been working on expanding his offerings and services while aiming for an average annual sales of $10 million.

Mister Words, a writing business, has brought in $1,500/month after 15 years of operation, and is now being turned into a main gig with screenwriting services and the potential for $10,000+ profits per project.

"How this founder created a successful novel-writing software now earning over $60k a year through her passion for writing and background in software, growing from just a few sales a month to over 1000 free trial sign-ups and 100 new subscriptions per month."