365+ Stationery Business Name Ideas

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Updated: March 26th, 2025

So, you've come up with the perfect stationery business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your stationery business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best stationery business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your stationery business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Stationery Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of stationery business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy stationery business name ideas

Paper Products
Your Name Here Stationary
Art Collection
Station Based
Picture Perfect
Writers Wanted
Great Poems
Le Messa Stores
MercuryMade Stores
SimpleRay Stores
SunPent Stationery
Record Replica
Book Lovers
Daywish Stationary
Avalen Stationary
Kester’S
Art Post
My Memo Book
Creative Pages
The Cascade
Favorite Stills
Greystate Stationary
Written Words
Design Review
EarlyWish Stores
Caesar Stores
Goldcave Stationery
Pure Parchment
Picture Pamphlet
The Stationary Store
Handwritten Smitten
Great Writers
Rest Rise Stores
Author Zone
Customize Me Station
Prose society
Happy Handwriting
Journal Guide
Oakcounty Stationary
Production Epic
Collage Love
Sophisticated Station
Art Voice
Gridstone Stationary
Genius Review
WriteEasy
First Letter
Stationary Memories
Midtown Stationery
The Perfect Set Stationary
Fashion Voice
Stationary Reimagined
WhiteCoils
LevelGrid
Baseberry
Collage Book
Authentic Art
Digital Art
Copycare
Creekland Stationary
StatSense Stationery
Teens +
The Stationary Room
Fun Magazine
UrbanSpace
Linnex Stores
Secret Book
MeekRay Stores
Xcel Stores
ZeonShield Stationery
Artwork Bio
Tell Them
White Cover
Lifework Log
Print Journal
Neembus Stores
Solo Stationary
Creative Memory
Paper Mark
Pretty Words Stationary
Moontalk Stationary
Core owners Stationery
Black Cover
Clonette Stores
New Words Now
Handwritten
MegaBook
Eduwave
Neon Shield Stationery
Big Pencil
GoldMax Stores
Color Sketch
Talent Record
Letters Of Love
The Sketchbook
Artist Technic
Parchment Post
Castlewey Stationary
Little Writers
Aeronotes
DeepCave Stores
Youngminds Stationery
PaperTips
Tera Stationary
Boxall Stores
Uptown Stationery
Post Pad
Love Letters Stationary
Kangaroo Stationary
Media Artist
Writer Bros
Pegasus Stationary
Paper Pros
Schooltopia
Simple Authors
Parchment People
Art Archives
Post It
SilverCave Stores
Letter By Letter
Mission Diary
Paperie For Me
Jackport Stores
Parchment

Creative stationery business name ideas

The Me Station
Service Letter
Dewdawn Stores
The New World Stationary
Your Stationary Now
Bright Nights Stationary
Writers Web
Sketch Work
Art Calendar
Newbie Writers
Craft Board
Sketch Memory
Journal Stuff
Neonsecret
The Bright Lights Stationary
Astraldreams Stationary
Art Memo
Line By Line
Axisstationery
Multiplerack
Cooling Stationary
Deep Cascade
Your Stationary Station
Color Expert
Penstack
Pride Workbook
Bestpupil.
Proud Paperie
Springbox
Silvergrades
Stationary Magazine
Stationary Made Right
Store Hundred
Little Poetry
Supreme Stationary
Inked Stationary
Cleonett Stores
urbanwave
Artist File
GoldMarks Stores
Skill Notebook
Fliss Fun Stores
The Fountain Pen
Doubleray Stationary
Cards That Care
White Notebook
Book society
Always Remembered
Come Alive Stationary
Treasure Channel
OakBrook
In The Post
Tip Of The Pen
Cascade Stationary
Media Journal
Purely Paper
jackSpot Stores
Gift Circular
Art Collab
Writers Loves
Journal Gallery
The Written Word Stationary
Sunrise Stationary
Cards With Care
Sessence
Kappaberg Stationery
Exquisite Envelopes
Colona Stationery
Caligraphy Center
Young Authors
Journal Pages
Pontex Stationary
The Gluebook
CitySpace Stationery
Luxurious Letters
Bluemark Stores
Color Pages
Painting Clips
Sketch Record
Art Master
MyBook
Fourthwave Stationery
For Me Paperie
Big Book
InkMan
Paint Story
Clever Cardstock
Coronna Stationery
Golden Lights
Happy Writers
Little Wing
Premiere Paperie
Writing Ways
White Paper
My Workbook
Author Home
BookZone
Ink Society
Subtle Lines
Pen and Pencil
Poets society
Skill Unit
Your Book
Opencreek Stationary
School Secrets Stores
For The Professionals Stationary
PurpleCrest Stores
Art Register
The Lighter Side
Sweet Words
Silver And Gold Stationary
Card Carrier
Prime Paperie
Starena stores
Broak Stationery
Say It In Stationary
Glossy Aptitude
Try Write
Urbandrive Stationary
In The Envelope
Green Pages
IdentiTale Stores
Paper Curves Stationery
Paint Log

Learn more about starting a stationery business:

Where to start?

-> How much does it cost to start a stationery business?
-> Pros and cons of a stationery business

Need inspiration?

-> Other stationery business success stories
-> Marketing ideas for a stationery business
-> Stationery business slogans
-> Stationery business Instagram bios

Other resources

-> Profitability of a stationery business
-> Stationery business tips

Funny Stationery Business Names

ElegantStationery
Inferential Pencil
The Magic
Faint
Luminous Shell
Second Encompass Group
Size Shagreen
Template Pro
Chitinous Surround
Furry Stationery
The Cheaper
Special Laptop Spot
Shell Collective
NeatNotebook
Separate Wrap Group
Binder Trading Co
People rarely Stationery
Special Pencil
Left Wrap Pro
The Propelling
Embellish Envelop
Soft
Reverential Pencil
Paper Potholder
Leatherbound Laptops Place
The Skilful Fountain
Faint Marker Co
SlenderPencil
The Special
Ready Pen Trading Co
Tattered Notebook Computer Group
The Heavy Mine
Red
Stationary Co
Edged Notepaper Collective
Separate
Dictionary Pro
Open Enwrap Pro
BrownPencil
Pink Binder Spot
Pen Spot
CrestedStationery
DepartmentalStationery
Necessary Design Collective
Surround Place
RedPencil
The Folded
Parallel Pencil Lead
Laptop Collective
Letter Paper Trading Co
Sketchbook Co
ProtoplasmicEnvelop
Level Pencil
Stationary Saddlery
Note books Notebook
Pink
Pink Netbook Co
Scented Stationers
Personal Diary Collective
The Flat
Diary Place
Envelope Trading Co
Special Stamps
Desirable Templates
The Desirable Stationers
Distinctive
Precious Notebook Computer Spot
ThinEnvelop
The Battered
The Masterly Fountain
The Yellow
Enshroud Trading Co
Page
The Quality
Enwrap Collective
Faithful
Fountain Pro
The Glowing
Fountain Group
Stamped Sheath Trading Co
Large Enclose Collective
DarkPencil
Parallel Ink Co
The Commercial Templates
The Fashionable Substantive
Sketchbook Collective
The Scented
Favorite Letter Paper Collective
The External
The Handsome
Like Wrap
The Slate
The Brown Notebook Computer
The Beautiful Material
Crested Background Place
Parallel Pen
Shell Trading Co
StampedEnvelop
Standard Staplers
Sharp Eyeliner Trading Co
Flat Pen Trading Co
Parallel Paper
Propelling Paper
GoldenNotebook
No good Notebook
The Precious
The Neat
Notebook Computer Spot
Elastic
Shorthand Scratchpad Pro
Standard Stationary
Size Computer Co
Second
Plain Surround Co
Appropriate Stationers Trading Co
The Chitinous Enfold
Parallel Penwiper
Computer Pro
Envelops Envelop
Paper Pencil Lead
The Slender
ScentedStationery
Sharpeners Spot
The Wooden

Cool stationery business name ideas

Mystevva Stationery
Bluelight Stationary
The First Choice Stationary
Picture Tale
Arc Staionary
Craft Bag
Crystaline Stores
Write It Out
The Caroling Tree Stationary
Wily hands
The Real Word Stationary
My Narration
Uptown Stationary
Ergone Stores
Online Journal
Make Your Mark
House for Writers
FirstWish Stores
Daily Quest
Big Notebook
Alphabet Club
Colorful Days Stationary
WhiteCurls
Petite Parcels
Out Of The Envelope
Writing Laboratory
Handwritten Notes Stationary
Activity Forum
Happy Paper
The Lover’S Desk Stationary
Written Wonder
Hycent Stationary
Beauty Lines Stationary
Grid Level
WriteBetter
Record Sport
Magmar
3 Wave Stores
Smart Element
Writepit Stores
Fun Times Writing
Longback Stationary
Blue Cover
Yoga Writers
Kacex Stores
Caligraph Club
Excettera Stores
Art Materials
Ability Making
Zion Stationary
Red Ink
Wonder Of Writing
Play Version
Fourtyfive
Stapleberry
Supreme Journal
Happy Author
Your Writers Love
Stationary For Kids
Misteria Stationery
Write In Love
Fountain Pen
SquareArt Stationery
White And Gold Stationary
Crowngate Stationary
Paint Project
Spiral Notebook
StreetSecrets Stores
Tell The Tale
D Kresent
Memory Book
Well Written
Black Ink
Le Mesa Stores
Twin Bulletin
Mystikal Stationary
Artistry Log
Parchment Paper
BoxSplash Stationery
Model Hobby
Skill Sheets
Aerona Stationey
Diary Craze
Written With Care
Paint Diary
The Lighthouse Stationary
Novelist
Atlas Shop
Proper Post
The Happier
Newbie Author
Novelish
Love Letters
Postmarked
Write It Out Stationary
Pentatum Stationary
Write Out Loud Stationary
The Maker’S Set Stationary
Journal Tutorial
Scribble Line
Letter Carrier
Pencil Deal
Papercave
Havengrotto Stores
Art Ideas
Flamingo Stationary
Simple Station
Aventon Stationery
Sketchbook Co
SharpPencil
The Brown Sketchbook
Wooden Stylus
SecondEnvelop
Scented Background Pro
Pointed
Notepad Pro
The Chitinous Enfold
The Automatic Crayon
The Own
Propelling Fountain
Letter Paper Collective
Impressive Background Spot
Enfold Place
SoftEnvelop

Unique stationery business name ideas

The Desirable Stationers
Handheld Trading Co
Elastic Encompass
Looking Paper
The Scented
The Flat
Purple Pasteboard
Sharp Mine
Blunt Fountain Trading Co
Personal
Third
Faint Marker Co
The Corpuscular Surround
Mail Letter Paper Collective
The Expensive
Latter
Substantive Pro
The Plain
The Atmospheric
Binder Trading Co
Pink Binder Spot
Pink Netbook Co
The Permanent
The Pointed
Large Notebook Computer Place
Letter Paper Group
The Gray Netbook
SlatePencil
No good Notebook
The Thin
DepartmentalStationery
Necessary Design Collective
Item Stylus
Scented Stationers Trading Co
Distinctive
Slim
Parallel Pen
SlenderPencil
The Soft Fountain
Sized Substantive
Scented Sheet Of Paper
Permanent
DistinctiveStationery
External Engulf
Neat Names
Crested Design Co
The Convergent
Corpuscular
The Nice Stationers
WhiteStationery
Encompass Place
Paper Spot
Protective Husk Group
Temple Pencil
The Vapoury
Dogwood Notebook
Template Collective
Crayon Pro
The Battered
Parallel Pinking Shears
People rarely Stationery
The Magic
ElegantStationery
Frenzy Shell Place
Ink Place
Potential Pencil
The Narrow
Soft Wrap Group
Paper Potholder
Plain Surround Co
The Your
Hard
Green
Parallel Penwiper
Big Enwrap Place
The Fine
FloweredStationery
Dreary Stationery
The Pink
Inch Notebook Computer
Neighborhood Notebook
NeatNotebook
BrokenPencil
Electronic Enwrap
The Quality
The Electronic
Enshroud Trading Co
Furry Stationery
Standard
Sharp Lead Spot
Electronic Enclose
Size
Handwritten Notebook Computer
AttractiveStationery
Plain Surround
The Thick Background
The Corpuscular
Astigmatic
The Soft
Transparent Enwrap
FancyStationery
Loose Binder Group
YellowStationery
Edged Notepaper Collective
Notebook Computer Spot
The Outer
MechanicalPencil
CylindricalEnvelop
PropellingPencil
The Beautiful Material
The Brown
Electronic Encase
Stationers Co
Wooden
ScentedStationery
The Little Binder
Leatherbound Laptops Place
Permanent Laptops
Stamped Sheath Trading Co
IndeliblePencil
Purple Penwiper
Laptop Collective
Separate Notepad Pro
Paper Pencil Lead

Cute stationery business name ideas

Monumental Pencil
Gray Marker Co
Thin Sketchbook Spot
Output Notebook
The Thick
Torrential Pencil
SphericalEnvelop
Enclose Group
Relish Envelop
Pink Stationary Pro
Level Envelop
Large
Propelling Potholder
Lined
Red
GrayNotebook
The Softer Crayon
The Hard
Thin Laptop
Electronic
Mine Trading Co
CorrectStationery
Ordinary Templates
ProtoplasmicEnvelop
EaredNotebook
Scented Substantive
ImpressiveStationery
The Precious
The Slim
Netbook Place
Ketchup Envelop
CorporateStationery
Styptic
Purple Portcrayon
The Personalized
Ink Group
Lead
Separate Enclose Trading Co
Substantive Place
Shorthand Scratchpad Pro
Backed
BrownPencil
Slate Stylus
Attractive Paper Pro
Telling Envelop
Neat Notepad
Departmental Design
Special Pencil
Perfumed
Encompass Pro
Special Stamp Pad
Fountain Pro
PerfumedStationery
StandardStationery
External Ensconce
Shell Trading Co
The Emergent
Envelope Trading Co
Red Mine Group
Styptic Fountain Place
Background Co
Tattered Notebook Computer Group
The Personal Binder
Nuclear
The Faithful Eyeliner
Crayon Group
Size Computer Co
The Thin Letter Paper
Inexpensive Substantive Group
Stationary Saddlery
Fountain Group
Flat Pen Trading Co
Paper Protractor
Laptops Collective
The Presidential Letter Paper
Encompass Spot
Special Substantive
Blank
Diary Collective
Handheld Pro
Computer Pro
The Continuous
Surround Collective
Narrow Crayon
MembranousEnvelop
Large Enclose Collective
The External
Surround Group
The Congressional
The Second
External Emanate
OwnStationery
Precious Husk Place
The Second Encompass
Netbook Spot
Instrumental Pencil
Surround Spot
Ready Crayon Trading Co
Note books Notebook
Sharp Eyeliner Trading Co
Desirable Templates
EngravedStationery
FreeStationery
Enveloped Envelop
The Battered Laptop
The Fashionable
The Elastic
The Gaseous
Sharpeners Place
Indelible
The Cheap
The Blank
Heavy Template
RigidEnvelop
Fibrous Encompass Pro
Covered Laptop Trading Co
Personal Diary Collective
Purple Mine
Sized
Legal
PlainEnvelop
The Skilful Fountain
The Size
The Special Computer

Clever stationery business name ideas

Private Laptops
Second Encompass Group
Separate
Own
Favorite Letter Paper Collective
The Blank Laptop
Marker Co
Plain Paper Co
Paper Pinking Shears
Netbook Pro
Looking Letter Paper
Crested Background Place
Ordinary
The Fibrous
Shorthand Netbook
Floral
Rental Pencil
Precious Notebook Computer Spot
Part
Blue Letter Paper Co
Stationary Co
The Tiny
Templates Trading Co
Big Computer
Gray
Pointed Portcrayon
Yellow
The Headed
Brown
The Busy
The Unused Paper
Like Wrap
The Gaussian
LeftEnvelop
ThickNotebook
Spherical Enfold
Neat Notebook Computer
Free Letter Paper
Light
The Lined
Blue Notepaper Spot
Inferential Pencil
Notebooks Notebook
Eyeliner Place
Enshroud Place
The Gray
The Slate
Paper Collective
Leaded Sharpeners Spot
Size Shagreen
The Net Enwrap
The Commercial Templates
The Parallel
The Heavy Mine
ThirdNotebook
The Transparent Enfold
Denzel Pencil
Stubby Crayon
Special Sheet Of Paper
Old Netbook
StampedEnvelop
Wrap Place
Electronic Encircle
The Wooden
Long Husk Spot
Pointed Pasteboard
MortalEnvelop
The Fourth Laptops
The Special
Confidential Pencil
Pretzel Pencil
Small Crayon Spot
Marker Place
OrdinaryStationery
Scented Templates
Penson Pencil
Neat Netbook
The Propelling
The Open
Childhood Notebook
The Item
Axial Stylus Place
FoldedStationery
Standard Shagreen
Neat Notation
Large Binder Trading Co
Cheaper
Your Laptops Spot
Lead Co
Private Notebook Computer Pro
Corpuscular Enshroud Trading Co
Blue Sharpeners
LuminousEnvelop
Handsome Surround Spot
Open Husk
Page
ParallelPencil
Parallel Paper
Blue Substantive
StubbyPencil
The Slender
OuterEnvelop
The White Stylus
Size Stationers Group
WoodenPencil
Soft Enclose Spot
Faint
Mortal Enshroud Collective
Special Stamps
Scented Stationers
Mine Co
Pendell Pencil
Scented Souvenirs
Shorthand Diary Place
Special Enclose Group
Soft Crayon Co
Design Group
Harmonic Sharpeners Pro
Harmonic Lead
RedPencil
Level Pencil
Plenty Stationery
Sealed Enwrap Collective
Philosophical

Best stationery business name ideas

Open Enwrap Pro
The Beautiful
Serous Enshroud Group
Precious Sheath Co
The Protective
Enfold Spot
Cell
Cent
Shell Collective
Flat
Precious Wrap Pro
The Heavy
Dictionary Pro
NarrowEnvelop
Leaf
Quality Stationers Group
The Third
Separate Wrap Group
NarrowPencil
Elastic
Size Binder
YourNotebook
Paper Palette Knife
Appropriate
Standard Sheet Of Paper
Propelling Paintbrush
Holograph Laptop
The Brown Notebook Computer
BrownNotebook
Neat Neat
Common Enclose Collective
The Inexpensive
Sealed Enshroud Group
NuclearEnvelop
The Yellow
Standard Stamps
Design Collective
BluntPencil
Diary Pro
Crayon Spot
The Folded
Electronic Laptops Group
Second
Special
Letter Paper Trading Co
Masterly
Standard Staplers
Sharpened Marker Co
Embellish Envelop
Lead Group
Size Stationers
Neat Newspaper
The Red Sharpeners
Notebook Computer Pro
DesirableStationery
The Cellular Shell
External Enclose
The Distinct
Dull
Sheath Spot
DarkPencil
ManuscriptNotebook
Notepaper Trading Co
The Precious
InexpensiveStationery
Surround Trading Co
BlueStationery
Golden
Pen Spot
The Bulky
Notepaper Group
Accidental Pencil
Template Place
The Cheaper
Pale Paper Group
Secret Netbook
Delicate Eyeliner Pro
The Lined Letter Paper
LeatherboundNotebook
Parallel Potholder
FaintPencil
Enwrap Collective
StypticPencil
The Executive Material
The Net
Pointed Palette Knife
Distinct Encompass
GoldenNotebook
Material Group
Reverential Pencil
Neat Computer Co
Propelling Paper
Parallel Ink Co
DullPencil
OpenNotebook
Elastic Engulf
The Distinctive
Cheap
GaussianEnvelop
Sketchbook Collective
Handwritten Laptop
Propelling Penwiper
Faithful Lead
Pink Paper Collective
Official
Commercial
Pedal Envelop
SizedNotebook
Faithful
Special Laptop Spot
Chitinous Surround
Cheaper Background Place
Corporate Substantive Pro
The Large Encompass
The Fashionable Substantive
The Glowing
External Enfold
CrestedStationery
The Impressive Template
Coke cook Notebook
The Cutaneous Wrap
Parallel Pencil Lead
Luminous Shell
Laptops Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Stationery Business:

Simple is always better

This means a few different things. Your stationery business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your stationery business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Stationery Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile