365+ Stationery Business Name Ideas

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Updated: June 10th, 2025

So, you've come up with the perfect stationery business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your stationery business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best stationery business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your stationery business.

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Ideas

Catchy stationery business name ideas

Paper Products
Your Name Here Stationary
Art Collection
Station Based
Picture Perfect
Writers Wanted
Great Poems
Le Messa Stores
MercuryMade Stores
SimpleRay Stores
SunPent Stationery
Record Replica
Book Lovers
Daywish Stationary
Avalen Stationary
Kester’S
Art Post
My Memo Book
Creative Pages
The Cascade
Favorite Stills
Greystate Stationary
Written Words
Design Review
EarlyWish Stores
Caesar Stores
Goldcave Stationery
Pure Parchment
Picture Pamphlet
The Stationary Store
Handwritten Smitten
Great Writers
Rest Rise Stores
Author Zone
Customize Me Station
Prose society
Happy Handwriting
Journal Guide
Oakcounty Stationary
Production Epic
Collage Love
Sophisticated Station
Art Voice
Gridstone Stationary
Genius Review
WriteEasy
First Letter
Stationary Memories
Midtown Stationery
The Perfect Set Stationary
Fashion Voice
Stationary Reimagined
WhiteCoils
LevelGrid
Baseberry
Collage Book
Authentic Art
Digital Art
Copycare
Creekland Stationary
StatSense Stationery
Teens +
The Stationary Room
Fun Magazine
UrbanSpace
Linnex Stores
Secret Book
MeekRay Stores
Xcel Stores
ZeonShield Stationery
Artwork Bio
Tell Them
White Cover
Lifework Log
Print Journal
Neembus Stores
Solo Stationary
Creative Memory
Paper Mark
Pretty Words Stationary
Moontalk Stationary
Core owners Stationery
Black Cover
Clonette Stores
New Words Now
Handwritten
MegaBook
Eduwave
Neon Shield Stationery
Big Pencil
GoldMax Stores
Color Sketch
Talent Record
Letters Of Love
The Sketchbook
Artist Technic
Parchment Post
Castlewey Stationary
Little Writers
Aeronotes
DeepCave Stores
Youngminds Stationery
PaperTips
Tera Stationary
Boxall Stores
Uptown Stationery
Post Pad
Love Letters Stationary
Kangaroo Stationary
Media Artist
Writer Bros
Pegasus Stationary
Paper Pros
Schooltopia
Simple Authors
Parchment People
Art Archives
Post It
SilverCave Stores
Letter By Letter
Mission Diary
Paperie For Me
Jackport Stores
Parchment

Creative stationery business name ideas

The Me Station
Service Letter
Dewdawn Stores
The New World Stationary
Your Stationary Now
Bright Nights Stationary
Writers Web
Sketch Work
Art Calendar
Newbie Writers
Craft Board
Sketch Memory
Journal Stuff
Neonsecret
The Bright Lights Stationary
Astraldreams Stationary
Art Memo
Line By Line
Axisstationery
Multiplerack
Cooling Stationary
Deep Cascade
Your Stationary Station
Color Expert
Penstack
Pride Workbook
Bestpupil.
Proud Paperie
Springbox
Silvergrades
Stationary Magazine
Stationary Made Right
Store Hundred
Little Poetry
Supreme Stationary
Inked Stationary
Cleonett Stores
urbanwave
Artist File
GoldMarks Stores
Skill Notebook
Fliss Fun Stores
The Fountain Pen
Doubleray Stationary
Cards That Care
White Notebook
Book society
Always Remembered
Come Alive Stationary
Treasure Channel
OakBrook
In The Post
Tip Of The Pen
Cascade Stationary
Media Journal
Purely Paper
jackSpot Stores
Gift Circular
Art Collab
Writers Loves
Journal Gallery
The Written Word Stationary
Sunrise Stationary
Cards With Care
Sessence
Kappaberg Stationery
Exquisite Envelopes
Colona Stationery
Caligraphy Center
Young Authors
Journal Pages
Pontex Stationary
The Gluebook
CitySpace Stationery
Luxurious Letters
Bluemark Stores
Color Pages
Painting Clips
Sketch Record
Art Master
MyBook
Fourthwave Stationery
For Me Paperie
Big Book
InkMan
Paint Story
Clever Cardstock
Coronna Stationery
Golden Lights
Happy Writers
Little Wing
Premiere Paperie
Writing Ways
White Paper
My Workbook
Author Home
BookZone
Ink Society
Subtle Lines
Pen and Pencil
Poets society
Skill Unit
Your Book
Opencreek Stationary
School Secrets Stores
For The Professionals Stationary
PurpleCrest Stores
Art Register
The Lighter Side
Sweet Words
Silver And Gold Stationary
Card Carrier
Prime Paperie
Starena stores
Broak Stationery
Say It In Stationary
Glossy Aptitude
Try Write
Urbandrive Stationary
In The Envelope
Green Pages
IdentiTale Stores
Paper Curves Stationery
Paint Log

Learn more about starting a stationery business:

Where to start?

-> How much does it cost to start a stationery business?
-> Pros and cons of a stationery business

Need inspiration?

-> Other stationery business success stories
-> Marketing ideas for a stationery business
-> Stationery business slogans
-> Stationery business Instagram bios

Other resources

-> Profitability of a stationery business
-> Stationery business tips

Funny Stationery Business Names

The Transparent Enfold
Fountain Pro
Background Co
The Expensive
Styptic
Sheath Collective
LooseNotebook
Separate Wrap Group
Parallel Potholder
Soft
Precious Wrap Pro
Inexpensive Laptops Group
Sharpeners Spot
BrokenPencil
The Tiny
The Permanent
Monogrammed
Blue Sharpeners
NecessaryStationery
OrdinaryStationery
Parallel Ink Co
The Unused Paper
The Size
Sized Substantive
Your
Legal Substantive Co
Large Binder Trading Co
Special Stamp Pad
Perfumed
Soft Sheath Place
Notepad Pro
Crayon Pro
Parallel Pen
Enveloped Envelop
Paper Pinking Shears
PurplePencil
The Outer
The Impressive Template
Fountain Group
Fashionable Background
Harmonic Lead
Reverential Pencil
Monumental Pencil
YellowStationery
Coke cook Notebook
InexpensiveStationery
The Battered
NuclearEnvelop
The Gray Netbook
The Gray
The Distinct
The Lined
Templates Trading Co
Item Stylus
Pointed Palette Knife
Letter Paper Group
Enshroud Place
Parallel Pencil Lead
The Tiny Computer
Slender
Surround Trading Co
The Presidential Letter Paper
PreciousNotebook
Crested Background Place
The Definite Enshroud
Encompass Place
HeavyPencil
Computer Pro
The Wooden
NarrowEnvelop
Pink Stationary Pro
The Little Binder
The Executive Material
The Special Computer
Permanent Laptops
Appropriate Stationers Trading Co
Floral
Pink Netbook Co
Edged Notepaper Collective
StubbyPencil
The Fibrous
Corpuscular
Soft Crayon Co
Indelible
Neat Neat
The Cutaneous Wrap
Wooden
The Bulky
The Distinctive
BrownPencil
Ordinary Templates
Narrow Crayon
Distinctive Template
The Cellular Shell
The Slate
The Nice Stationers
Neat Computer Group
Gray Substantive Co
Tiny Sketchbook Place
Nuclear
Favorite Letter Paper Collective
Magic
Delicate Eyeliner Pro
Slim
Marker Place
OpenNotebook
External Enfold
Temple Pencil
Binder Spot
Handwritten Laptop
FreeStationery
Lead Co
Permanent
Large Notebook Computer Place
Notebooks Notebook
Neat Notepad
Paper Pencil Lead
Purple Penwiper
Holograph Laptop
GoldenNotebook
The Folded
Dreary Stationery
The Blacklead
Soft Wrap Group

Cool stationery business name ideas

Mystevva Stationery
Bluelight Stationary
The First Choice Stationary
Picture Tale
Arc Staionary
Craft Bag
Crystaline Stores
Write It Out
The Caroling Tree Stationary
Wily hands
The Real Word Stationary
My Narration
Uptown Stationary
Ergone Stores
Online Journal
Make Your Mark
House for Writers
FirstWish Stores
Daily Quest
Big Notebook
Alphabet Club
Colorful Days Stationary
WhiteCurls
Petite Parcels
Out Of The Envelope
Writing Laboratory
Handwritten Notes Stationary
Activity Forum
Happy Paper
The Lover’S Desk Stationary
Written Wonder
Hycent Stationary
Beauty Lines Stationary
Grid Level
WriteBetter
Record Sport
Magmar
3 Wave Stores
Smart Element
Writepit Stores
Fun Times Writing
Longback Stationary
Blue Cover
Yoga Writers
Kacex Stores
Caligraph Club
Excettera Stores
Art Materials
Ability Making
Zion Stationary
Red Ink
Wonder Of Writing
Play Version
Fourtyfive
Stapleberry
Supreme Journal
Happy Author
Your Writers Love
Stationary For Kids
Misteria Stationery
Write In Love
Fountain Pen
SquareArt Stationery
White And Gold Stationary
Crowngate Stationary
Paint Project
Spiral Notebook
StreetSecrets Stores
Tell The Tale
D Kresent
Memory Book
Well Written
Black Ink
Le Mesa Stores
Twin Bulletin
Mystikal Stationary
Artistry Log
Parchment Paper
BoxSplash Stationery
Model Hobby
Skill Sheets
Aerona Stationey
Diary Craze
Written With Care
Paint Diary
The Lighthouse Stationary
Novelist
Atlas Shop
Proper Post
The Happier
Newbie Author
Novelish
Love Letters
Postmarked
Write It Out Stationary
Pentatum Stationary
Write Out Loud Stationary
The Maker’S Set Stationary
Journal Tutorial
Scribble Line
Letter Carrier
Pencil Deal
Papercave
Havengrotto Stores
Art Ideas
Flamingo Stationary
Simple Station
Aventon Stationery
Ready Crayon Trading Co
Lead Co
SharpPencil
Permanent Laptops
Fibrous Encompass Pro
The Empty
Fine
Stubby Crayon
Shell Trading Co
Mine Co
ObliquePencil
Blunt Fountain Trading Co
Propelling Pinking Shears
FancyStationery
Size Binder
Paper Protractor

Unique stationery business name ideas

The Blank Laptop
Inch Notebook Computer
The Tiny
The Precious
Item Stylus
External Engulf
The Battered
Styptic Fountain Place
Crayon Pro
Preferential Pencil
Enveloped Envelop
Envelope Trading Co
And
Output Notebook
Thin Sketchbook Spot
Elastic
The Continuous
Commercial
Loose Binder Group
Laptop Collective
Templates Trading Co
The Lined Letter Paper
The Fashionable Substantive
Sharp Mine
DullPencil
The Flat
BlankNotebook
Distinct Encompass Group
Electronic Laptops Group
Neat Newspaper
The Permanent
The Soft Fountain
BlueStationery
The Headed
The Fourth Laptops
StypticPencil
Pedal Envelop
Surround Spot
Hard
Scented Souvenirs
ManuscriptNotebook
OuterEnvelop
Notepaper Group
Sealed
Sheath Collective
Green
Narrow Dictionary
Impressive Background Spot
The Pretty
Dull
Styptic
The Second Encompass
Mine Trading Co
The Large Encompass
Sharpeners Spot
Handheld Pro
The Slender
Transparent Enwrap
OwnStationery
Notepaper Trading Co
BrokenPencil
Precious Wrap Pro
Letter Paper Trading Co
The White
Netbook Pro
The Softer Crayon
AttractiveStationery
The Gaussian
The Red Sharpeners
ScentedStationery
GrayNotebook
The Gray
The Little Binder
YourNotebook
Favorite Letter Paper Collective
Handwritten Laptop
Size Laptops
People rarely Stationery
Brown Notebook Computer Pro
The Definite Enshroud
RigidEnvelop
Template Pro
CorrectStationery
The Special
Soft Sheath Place
Plenty Stationery
Propelling Paintbrush
Open Enwrap Pro
The Blank
Faint Marker Co
The Stationary
Paper Potholder
Neat Neat
Mail Letter Paper Collective
Scented Background Pro
RedPencil
Sharp Eyeliner Trading Co
SphericalEnvelop
No good Notebook
Substantive Place
Pink Stationary Pro
The Page Diary
Large Enclose Collective
PlainEnvelop
Sealed Enwrap Collective
Propelling Penwiper
The Chitinous Enfold
Parallel Pen
FreeStationery
Electronic
SoftEnvelop
Little Laptop Trading Co
The Cellular Shell
LeatherboundNotebook
The Cheaper
The Vapoury
Large
Special Substantive
Legal Substantive Co
EngravedStationery
The Gaseous
The Bulky
Flat
Slender

Cute stationery business name ideas

The White Stylus
Propelling Potholder
The Square
Standard Staplers
HeavyPencil
Binder Spot
Standard Stationary
The Narrow
Glowing
DistinctiveStationery
Special Stamps
Purple Mine
Ketchup Envelop
Part
Like Wrap
The Lined
Enwrap Spot
NeatNotebook
GreenPencil
Permanent
Letter Paper Collective
Wooden
Pendell Pencil
Brown Diary
The Red
Inexpensive Laptops Group
The Personal
Note books Notebook
Enshroud Trading Co
Sharp Lead Spot
Corpuscular Enshroud Trading Co
Personal Handheld
The Neat
Helot Envelop
The Steno
The Wooden
InexpensiveStationery
The Item
The External
ThirdNotebook
FloralEnvelop
Sized Substantive
Blue Substantive
Purple Portcrayon
Faithful Lead
Old Netbook
Official
Spherical Enwrap Collective
The Corpuscular
Open Husk
Ready Pen Trading Co
NecessaryStationery
DepartmentalStationery
Netbook Place
Harmonic Lead
Accidental Pencil
The Purple
Elastic Encompass
Fountain Pro
Manuscript Binder
Level Envelop
Covered Laptop Trading Co
Size
Golden
Stationary Saddlery
LooseNotebook
Backed
Paper Pencil Lead
Brown
CrestedStationery
Enwrap Collective
Torrential Pencil
The Net Enwrap
Legal
MortalEnvelop
Large Binder Trading Co
Delicate Eyeliner Pro
Special Pencil
Parallel Paintbrush
Velvet Envelop
Narrow Crayon
Flat Pen Trading Co
Special Laptop Spot
Electronic Enclose
Scented Stationers Trading Co
Stamped Sheath Trading Co
Confidential Pencil
Electronic Computer Collective
Neat Computer Co
Denzel Pencil
The Brown
Gray Substantive Co
Lavender
Parallel Paper
CylindricalEnvelop
Necessary Design Collective
Private Laptops
Cent
The Faithful Eyeliner
PurplePencil
Departmental Design
The Distinctive
Sharpeners Place
Temple Pencil
YellowStationery
The Nice Stationers
Tattered Notebook Computer Group
SlatePencil
Pointed
Elastic Engulf
Slim
Oakwood Notebook
Distinct Encompass
Stationers Co
The Distinct
Sketchbook Co
The Fashionable
Edged Notepaper Collective
Harmonic Sharpeners Pro
The Sized
Looking Paper
Surround Collective
Soft Enclose Spot
The Green

Clever stationery business name ideas

GoldenNotebook
The Glowing
NarrowPencil
Special Sheet Of Paper
Monumental Pencil
Plain
Enclose Group
Standard Stamps
Crayon Spot
Astigmatic
The Automatic Crayon
The Corpuscular Surround
Inferential Pencil
Electronic Enwrap
StubbyPencil
The Busy
Elastic Enclose
Appropriate
The Outer
Computer Pro
Telling Envelop
Pink Binder Spot
Enclose Pro
The Second
The Size
Serous Enshroud Group
Appropriate Stationers Trading Co
Purple Palette Knife
Axial Stylus Place
Embellish Envelop
Thick Stationary
Notepad Co
Personal
PropellingPencil
Cheaper
Second Encompass Group
The Thin
Distinctive
HandsomeStationery
Frenzy Shell Place
The Yellow
The Atmospheric
The Propelling
GaussianEnvelop
The Distinct Wrap
The Brown Notebook Computer
Ordinary Templates
Third
FloweredStationery
Neat Notebook Computer
Plain Surround Co
The Fibrous
The Emergent
Notepaper Place
Sized
Big Computer
Ordinary
The Electronic
WhiteStationery
Blue Sharpeners
Special Stamp Pad
MembranousEnvelop
The Blank Envelope
Large Notebook Computer Place
BluntPencil
Standard
Neat Newman
The Open
Paper Spot
Emergent
The Masterly Fountain
Floral
BrownNotebook
Rental Pencil
Netbook Spot
Notebook Computer Pro
Pointed Portcrayon
Letter Paper Group
Small Crayon Spot
External Encircle
Standard Sheet Of Paper
The Quality
TinyPencil
Purple Penwiper
Standard Shagreen
The Masterly
Neat Names
Surround Trading Co
The Your
Thin Laptop
Separate
Menace Envelop
Fountain Group
LeftEnvelop
Templates Collective
Potential Pencil
Faint
Pointed Pasteboard
Neat Netbook
The Thin Letter Paper
Marker Co
Red Mine Group
The Convergent
Shorthand Diary Place
The Gray Netbook
PrintedStationery
Desirable Templates
Shell Collective
The Beautiful
Precious Husk Place
Crested Design Co
Page
The Heavy Mine
The Soft
BrownPencil
Light
Dogwood Notebook
Shorthand Scratchpad Pro
The Lavender
Scented Templates
CellEnvelop
Inexpensive Substantive Group
OpenNotebook
Nuclear

Best stationery business name ideas

The Thick Background
Slate Stylus
Size Stationers Group
Lead
Size Computer Co
SlenderPencil
Separate Enclose Trading Co
The Impressive Template
Parallel Pencil Lead
Notepad Pro
Yellow
Penson Pencil
Level Pencil
The Magic
Big Enwrap Place
Blue Letter Paper Co
The Third
Soft Wrap Group
Tiny Sketchbook Place
Closed Shell Trading Co
Pointed Protractor
Soft Crayon Co
Regular
Electronic Encircle
ParallelPencil
Mechanical
Protective Husk Group
The Protective
Handheld Trading Co
Sealed Enshroud Group
Special Template
The Standard
SizedNotebook
The Thick
Parallel Potholder
Plain Surround
FoldedStationery
The Elastic
Cell
Instrumental Pencil
Pointed Palette Knife
The Slim
Precious Sheath Co
The Fine
The Plain
The Pointed
Common Enclose Collective
Paper Pinking Shears
Neat Notepad
Diary Pro
Attractive Paper Pro
Husk Pro
Dictionary Pro
Wrap Place
Pink Netbook Co
Neat Notation
Faithful
Scented Substantive
Gray
The Albuminous Enshroud
Fashionable Background
Encompass Place
Soft
Red
Leatherbound Laptops Place
Plain Paper Co
The Folded
The Beautiful Material
DarkPencil
Material Group
Separate Notepad Pro
EaredNotebook
Leaded Sharpeners Spot
Mental Pencil
Sheath Spot
Envelops Envelop
Pointed Potholder
Crested Background Place
Substantive Pro
Special Enclose Group
Corpuscular
SecondEnvelop
Laptops Collective
The Precious
Template Collective
Free Letter Paper
Astigmatic Fountain Trading Co
The Brown Sketchbook
Your
The Presidential Letter Paper
Diary Collective
External Enfold
Quality Stationers Group
The Official
Notebooks Notebook
Perfumed
The Parallel
Stationary Co
The Executive Material
Shorthand Netbook
The Transparent Enfold
Pink
Scented Stationers
Pretzel Pencil
Your Laptops Spot
Nuclear Enwrap
Scented Sheet Of Paper
Magic
Lined
Sketchbook Collective
External Ensconce
Albuminous
The Personal Binder
The Own
The Expensive
Size Stationers
Marker Place
Propelling Fountain
Corporate Substantive Pro
Precious Notebook Computer Spot
ThickNotebook
Coke cook Notebook
Handwritten Notebook Computer
External Enclose

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Stationery Business:

Simple is always better

This means a few different things. Your stationery business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your stationery business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Stationery Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile