1,000+ Creative Sporting Goods Store Names

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Updated: June 10th, 2025

So, you've come up with the perfect sporting goods store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sporting goods store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sporting goods store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sporting goods store.

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Ideas

Catchy sporting goods store name ideas

The Sensitive
Brig Activated Collective
Supplies Group
The How
Minor
Less Dissipated
Combative
The Durable Facilities
Electronic
Obverse Sports
The Durable
Olympic Sportswoman Pro
InterscholasticSports
Shipping Equipment
Steady Sportswomen
Valuable Foodstuffs
CollegiateSports
Earthly
Disperse Sports
Machinery Spot
ViolentSports
Just Group
Exclusive Just
Lark Co
Cheap
Matter of course Sports
Noncontact Boast Pro
Progressive Energetic Spot
Standard
Shy Sportswomen
Fighting
Mere Just Trading Co
The Traded Imports
Basic Materials Trading Co
Facilities Group
The Grave
Modern Nonresident Place
Many Sportswoman Spot
StandardEquipment
Field Lark
Seductive Active
Nonresident Co
Intercollegiate Nonresident Pro
OpticallyActive
Cruel Nonresident
Brutal Disport Collective
The Manly
EquestrianSports
Recreational
The Noncontact Disport
Favourite
Sported Sporting
Nonresident Spot
Basic Supplies Group
Fun Place
Many Sportsman Place
Bud Sportsmanlike Pro
Tradable Consignments Collective
Chronic Agile Spot
Curse Sports
Attracted Active
More Activated Co
Fun Spot
Youthful
Jolly Sportsmanlike
The Fighting Facilities
Submerse Sports
Professional
Ripping Equipment
EnglishSporting
IndianGoods
VariousSporting
Protective Tools Group
Tangible Commodities Trading Co
Systems Spot
Indian
Experimental Equip
Various
AssociatedEquipment
ComplexEquipment
CertainGoods
Door
Cactus Active
The Intramural
Regarding Sporting
Energetic Spot
Equipments Equipment
Systems Collective
Dissipated Collective
Expensive Exercise Bike
The Bud
English Sportsmanlike Trading Co
Related Materiel Place
Various Fun Trading Co
Unsigned
The Finest
Inadequate
Risk Sportsman Collective
Intellectual
The Produced Merchandise
Mobile Tools Collective
Tools Pro
Boast Collective
3rd Progressive Place
Discarding Sporting
Traded Merchandise
CheaperGoods
Durable Necessities Pro
Essential Merchandise
The Rural Fun
Materiel Collective
Contraband Consignments Pro
Tools Trading Co
Computers Spot
Play Place
The Real
Contraband Necessities Trading Co
Durable Tools
Nonresident Trading Co
Intramural Athletics Spot
Electric
Disport Collective
Traverse Sports
Perfect Involved Collective
RecreationalSports
Expensive Equipo
NoncontactSports
The Basic Machinery
Elaborate Exercise Bike
Strenuous Sdb
Coerce Sports
Stolen Consignments Co
Strenuous Sportsman
Jolly Betting Pro
The Olympic
Finished Foodstuffs
Rollick Pro
Pro Cavort Collective
GoodSporting
Innocent

Creative sporting goods store name ideas

Basic Supplies Group
Indian
Girding Sporting
ProductiveEquipment
Proper Facilities Trading Co
The Durable Facilities
Scorching Sporting
Singular
Good
Grave Gracious
The Necessary
Efficient
Earthly Commodities Group
Stalking Sporting
Other Rollick
Nonresident Spot
Violent Sportswoman
Elaborate
InterscholasticSports
Gear Co
The Processing
Remorse Sports
The Fewer Garments
The Various Boast
Chicken Equipment
Betting Spot
Experimental Engine
The Imperative Overactive
The Associated Hardware
Less Indulgent Group
Facilities Pro
Essential
Jordan Sporting
Free
Aggressive
Audio Facilities Trading Co
The Basic Machinery
Risk Sportswoman
The Experimental
Commitment Equipment
UnsignedActive
The Risk Disport
The Time Play
Extra Electrical Device
Essential Equipped
PublicGoods
Tools Pro
The Traded Imports
UsualSports
Energetic Place
Outdoor Cavort Spot
Commodities Pro
Aggressive Lark Trading Co
Various
Adaptive Machines Collective
Intellectual Materiel Spot
Public
Machinery Collective
Indicative
Expensive Electrical Device
OpticallyActive
Intercollegiate Athletics
The Industrial
PassiveActive
Audiovisual Supplies Place
Steady Suvs
Indian Consignments Co
Intercollegiate Nonresident Pro
LatestEquipment
Complex Materiel Collective
Protective Gear Co
The Auxiliary
Fun Place
Clean Group
Materiel Spot
The Diurnal
Athletics Collective
Cruel Sportsman
Professional Cavort Co
Private parts Sports
Brutal
Percent Busy Pro
The Photographic Materiel
LambentSporting
NonActive
Facilities Co
Elaborate Electrophone
The Durable
Essential Equip
Inactive Open
The Expensive
The Electrical
The Mobile
The Wild Athletics
The Elaborate
RayEquipment
Available Machinery
The Noncontact Disport
Risk Sportswoman Collective
Systems Spot
Foreign Imports Pro
ConventionalEquipment
Basic Materials Trading Co
Dissipated Collective
Facilities Group
Worldly Foodstuffs Pro
The Essential
Unsigned Open
The Latest
Sensitive
The Sensitive
Door Cavort Collective
Outdoor
Various Fun Trading Co
GoodSporting
Gripping Equipment
Electronic Elint
Busy Place
Scientific
Ripping Equipment
The Indoor
Male
Overactive Collective
The Innocent
Seductive Active
Systems Group
Strenuous Sportsmen
More Just Collective
Gear Group
Conventional Facilities
Sufficient Equipment
The Noncontact Boast
The Heavy
The Excessive
Flipping Equipment
The Indoor Rollick
Mechanized
Primary Consignments Spot
Agile Spot
Costly

Learn more about starting a sporting goods store:

Where to start?

-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store

Need inspiration?

-> Other sporting goods store success stories
-> Marketing ideas for a sporting goods store

Other resources

-> Profitability of a sporting goods store
-> Sporting goods store tips

Funny Sporting Goods Store Names

Play Spot
The Civilian Imports
Brutal Fun Pro
Extra Electronics
AdequateEquipment
ModernEquipment
Immerse Sports
Corresponding
Major Rollick
AggressiveSports
PopularSports
Legitimate
NonActive
The Imperative Overactive
Recreational Fun Co
Environmental Foodstuffs Pro
Processing
The 30c
Consumable Necessities Pro
Audiovisual
Nonresident Group
Grave Genuine
Steady Suvs
Electrical Wares Collective
Nocturnal
The Sound Tools
Rude
Intercollegiate
PrivateGoods
The Digital
The Popular Disport
Rustic Rollick Pro
Earthly
Strenuous Sportswear
Equipments Equipment
Automatic Materiel Collective
The Local
Specialized Machinery Pro
Shy Sportsmanlike
Competitive
ShySporting
Aggressive Cavort
The Wild
Reinforce Sports
Disperse Sports
Necessities Spot
The Favorite Athletics
AquaticSports
ExclusiveSporting
Gear Co
Brilliant Equipment
Auxiliary Materiel Pro
Get
Lambent Gambling
The Appropriate
Strenuous Sportswoman
Shy Sportswomen
CommercialEquipment
The Public Commodity
Garments Trading Co
Sensitive
Successful Sportsmen
The Indoor Rollick
Traditional
Fun Place
Certain Necessities Trading Co
Specialized Hardware Trading Co
Costly Systems
Expensive Commodities Collective
Innocent Lark
Expensive Equipo
Civilian Wares
Shy Sporty
Deer
Exclusive
Women Equipment
Attracted Active
MobileEquipment
Contraband Necessities Trading Co
Wares Co
Noncontact Boast Pro
Malignant Equipment
The Ordinary
Pro Disport Co
The Worldly Imports
Contraband Consignments Pro
Commodities Group
Foodstuffs Collective
Gear Group
Called Sportswoman
Flipping Equipment
Sportswoman Place
Smuggled Consignments Co
Busy Collective
Morgan Sporting
Scorching Sporting
Materiel Group
The Self
Sportsman Trading Co
Expensive Electrical System
The Forward Overactive
Completive
The Optically
Various Fun Trading Co
Advanced
Pretty Clean
Manly Rollick Spot
Darting Sporting
Facilities Group
Orton Sporting
Mechanical Gear Group
Television Equipment
New Computers Pro
Surface Busy Place
BrigantineActive
Shy
Strenuous Sportsman
Dwarfing Sporting
Water Cavort Co
Risk
Electric Electrophone
The Olympic Nonresident
Labor force Sports
MentalEquipment
ConsumableGoods
The Called
EquestrianSports
Rustic Athletics Collective
Surface
The Photographic
Extreme Sportsman
Supplies Spot
Passive Active
RecreationalSports
Aquatic Rollick Place
Carse Sports
Surface Spry Collective
The Mere
Electric
Ill Dissipated

Cool sporting goods store name ideas

Extreme Sportsman
Outdoor
ExclusiveSporting
TraditionalSports
Other Rollick
ImperfectActive
ProSports
Durable Items Place
Amorous Fair Trading Co
Military Facilities Co
Various Clean Spot
PassiveActive
Traditional Disport
Imports Place
The Adequate
Materiel Trading Co
Cruel Sportsman
The Grave Imports
Strenuous Suv
Boast Co
UsualSports
Audio Facilities Trading Co
Less Dissipated
The Many
The Certain
The Ancillary
Immerse Sports
The Durable Facilities
Get
British Participating
BudSporting
The Worldly Merchandise
Smuggled Consignments Co
Excellent
More Activated Co
The Wild Sportsman
Strenuous Sporty
Self Progressive Pro
Elaborate Equipping
Grave Garments
Priced Items
Fun Trading Co
Grave Groovy
Better
Suitable Facilities Group
HeavyGoods
Free Imports
Interacted Active
The Processing Tools
GoodSporting
ComplexEquipment
The Nuclear
Resistance Equipment
Electronic Electrical Device
TermActive
Valuable Wares Place
Recreational Fun Group
Hardware Pro
Processing Materials
Materials Pro
The Brutal Fun
Latest Materials
Specialized
Mobile
The Grammatical
Reimburse Sports
Jordan Sporting
Better Hardware Collective
Technical Machines Trading Co
Recreational Fun Co
Complex Machines Co
IndustrialGoods
The Electronic
Foreign
Overactive Collective
Performance Sporting
Indicative
Dramatic Active
Recreational
The Fancy
Shy Sportsmen
Electrical Equip
Imparting Sporting
Malignant Equipment
Labor force Sports
British Materiel Trading Co
Inferior Merchandise Group
Worldly Foodstuffs Pro
Favorite Athletics Collective
Contraband Necessities Trading Co
Active Sportsman
Ill
Endearment Equipment
Adaptive
Supplies Spot
Boast Trading Co
The Imperative Overactive
Adaptive Machines Collective
Individual
The Legitimate Betting
Girding Sporting
Free Consignments
Strenuous Stewards
Carping Sporting
Rural
HeavyEquipment
Parting Sporting
Card Playing Collective
The Environmental
Shy Suvs
PortableEquipment
The Diurnal
Perforce Sports
PopularSports
The Extra
RoughSports
Mental
Progressive Energetic Spot
Modern Sportsman
EnglishSporting
Gear Trading Co
Adequate Materials Group
Sensitive Materiel Place
Sportswoman Spot
Intellectual Machines Spot
Successful Card Playing Group
The Pro
The Foreign Commodities
AssociatedEquipment
Unsigned
Time Nonresident Pro
Overactive Group
Nonresident Trading Co
Strenuous Sportsman
Tangible Commodities Trading Co
Stainless Spry Co
Legitimate
Linens Equipment
The Shy
Inefficient Equipment

Unique sporting goods store name ideas

Athletics Pro
Electrical
Indignant Equipment
Intellectual
Elaborate Electrophone
Combative
The Specialized Machines
Cheaper Commodities
Successful Sportif
Busy Place
Least Participating Group
Remorse Sports
Resistant Equipment
Master of arts Sports
The Special Machines
Experimental Equipo
Durable
Practise Active
Sported Sporting
The Forward Overactive
The Civilian
The Manly
IrishSporting
Vigorous Boast
The Made
The Arbitrary
Aggressive
Dangerous Athletics Spot
Agile Group
Most
Foodstuffs Pro
Strenuous Sportsmen
Grave Goody Goody
Elaborate Elint
Sportswoman Pro
Nonresident Spot
Active Sportsman Group
The Latest Systems
The Known
ReindeerSporting
RuralSports
Completive
Strenuous Sportive
Discarding Sporting
Many Sportsman Place
Intellectual Materiel Spot
MentalEquipment
Shy
ManySports
Environmental Items
BritishGoods
The Industrial Garments
Military
Machinery Pro
Deficient Equipment
Scientific
Forward Dynamic
Curse Sports
Standard
Agricultural Gear
Burse Sports
The Electronic Merchandise
Intermediate Commodities
The Intercollegiate Cavort
30c
Specialized Hardware Trading Co
ElectricEquipment
Indoor Nonresident Group
The Excessive
Efficient Equip
Consumable Necessities Pro
Mechanized
Dynamic Spot
The Valuable
Good Adventurous Collective
Expensive Equipped
Class Dissipated Co
MedicalEquipment
Zygmunt Equipment
The Tradable Items
Sportsman Co
Illustrated
Agricultural Materiel
The Individual Disport
Jolly Betting Pro
Sensitive
ExtremeSports
Outdoor Cavort Spot
The Automatic
Earthly Wares
Consumable
Civilian Wares
PeripheralEquipment
Professional Cavort Co
Peripheral Machinery
MostActive
Shipments Equipment
Grave Go To Meeting
AggressiveSports
Durable Facilities Spot
Ray
VariousSporting
Baked Wares
AdequateEquipment
The Essential
FineSporting
English Items
The Sound
The Public Commodity
Singular Energetic Place
Innocent Lark
FieldSports
Hardware Co
Electrical Equipping
The Traded Imports
Foodstuffs Collective
Special Facilities Pro
Impacted Active
The Better
Advanced
Systems Collective
The How
Essential
Competitive
Dangerous Nonresident
The Baked Imports
EssentialGoods
Grave Goodness
The Conventional Hardware
Risk Sportswoman
Submerse Sports
The Male Lark
Related Computers Pro
Attracted Active
Pretty Clean
InadequateEquipment
BasicEquipment
The Grave
The Noncontact Disport
LessSporting

Cute sporting goods store name ideas

Deserts Sports
Cavort Trading Co
The Durable
Mechanized Facilities Co
Steady Suvs
Male
Pigment Equipment
Audiovisual
Busy Collective
Materiel Group
The Photographic
Stolen
The Intercollegiate
Manly Rollick Spot
LatestEquipment
Intramural Athletics Spot
The Standard
Conventional
Grave Great
Percent Open Co
Productive Gear
Intercollegiate Nonresident Pro
Electrical Wares Collective
IntramuralSports
Progressive Co
Passive Active
Heavy Materiel Pro
Kitchen Equipment
Machinery Collective
Popular
The Audio
Intermediate Materiel
BrutalSports
PrivateGoods
The Smuggled Materiel
Foreign Necessities Group
Extra Machinery
Grave Genuine
Proper Machinery Place
Respective Sportsman Collective
The Rude
Minor
The Get
The Electric Hardware
The Unmarked
The Slowest
The 3rd
The Popular Disport
Horse Sports
Extra Tools Spot
Morse Sports
Rollick Pro
Noncontact
Necessary Gear Collective
The Perfect
Successful Sportswomen
OtherSports
Most Fair
Lambent Gambling
Elaborate Exercise Bike
Grave Good Hearted
The Ray
Necessities Group
Real Adventuresome Pro
The Free
The Auxiliary
Consignments Group
Equipments Equipment
Boast Place
Electric
The Intellectual
Extreme
Hardware Group
NontradedGoods
The Obsolete
Finished Foodstuffs
Efficient Electrophone
Fewer Foodstuffs Co
The Adequate Machines
The Experimental
Intramural Athletics Collective
Systems Spot
English Sportsmanlike Trading Co
The Other
Shy Sportsmanlike
The Non
Energetic Place
Cavort Spot
Reverse Sports
Door
The Respective
BecomeActive
Childish Cavort Spot
Free Materiel Spot
The Priced Foodstuffs
Individual Cavort
Steady Sportswomen
Live Card Playing Pro
Chronic Agile Spot
Nonresident Group
Lark Co
The Civilian Imports
NecessaryEquipment
Play Co
The Efficient Hardware
The Baked Merchandise
Available Merchandise Collective
Supplies Trading Co
The Martial Lark
Present
Play Collective
Mechanical Facilities
The Finest
Efficient Gear Spot
AncillaryEquipment
Technical Systems
Live Betting Co
Items Co
Water
Lark Trading Co
The Latest
Live Adventuresome Group
The Active Rollick
The Self
How Activated Group
Manly Fun
Electrical Electrical Device
Disport Trading Co
CollegiateSports
Foreign Imports Pro
Strenuous Skylark
Systems Group
The Rural Fun
Just Group
Proper Facilities Trading Co
Coarse Sports
Morgan Sporting
Commodities Group
Marts Sports
The Major Indulgent

Clever sporting goods store name ideas

The Medical Machinery
Modern Materials Place
MajorSports
Disport Pro
The Term Open
Figment Equipment
The Temporal
The Boyish
Medical Gear Spot
Domestic
Boast Collective
The Intermediate
Gripping Equipment
The Mere
Individual Sportswoman Co
Intermediate
Martial
Expensive Commodities Collective
Certain
Digital
The Final
Nontraded Items Spot
Exclusive
MostSporting
Perfect Involved Collective
Diurnal Overactive
Slipping Equipment
Automated
Essential Equip
The Healthful
Noncontact Boast Pro
The Completive
Materials Place
PublicGoods
Nontraded
Sufficient Equipment
Achievement Equipment
The Imperfect
Inadequate
Manly Sportswoman Group
Expensive Equipping
Corking Sporting
Electronic Equip
The Sensitive
Less Indulgent Group
2nd
OpticallyActive
Subjunctive Busy Co
ConsumableGoods
Durable Commodities
Intersperse Sports
Modern
Auxiliary Materiel Pro
Called Sportswoman
Pro
The Digital
Ancillary Systems
Tools Group
Expensive Equip
Materiel Collective
JollySporting
The Amorous
Commodities Pro
Intercollegiate
Necessities Spot
Favourite
Ancillary Tools
NuclearActive
OutdoorSports
Other
Costly
Medical
The Better Tools
The Good
EnglishGoods
Electric Computers
Existent Equipment
Jacket Active
Adventuresome Spot
Machines Co
Risk Sportswoman Collective
Numerous
The Produced Imports
Industrial
Nocturnal
Hardware Spot
Spry Place
DeerSporting
RecreationalSports
Childish Nonresident Trading Co
Indoor
Olympic Sportswoman Pro
Door Cavort Collective
Cruel
Betting Group
Systems Trading Co
The Advanced Materials
Facilities Group
Fun Spot
Field Lark
FinishedGoods
The Fair
Noncontact Sportswoman
The Cruel
Finished
Reacted Active
Available Machinery
Grave Gst
Pro Disport Co
Photographic Computers
Bachelor of arts Sports
British Energetic Trading Co
Prison Equipment
Reinforce Sports
Mechanized Systems
Experimental Equip
Materials Co
TradedGoods
Electric Engine
Card Playing Place
The Local
NoncontactSports
MaleSports
Technical Machinery Spot
Major Rollick
More Just Collective
Protective Tools Group
The Favorite Athletics
The Violent
CertainGoods
The Combative
The Industrial
Risk
Conventional Hardware
The Steady
Boast Pro
Made
Morton Sporting
Tools Pro
Indian

Best sporting goods store name ideas

Surface Busy Place
Aggressive Cavort
The Photographic Materiel
Computers Group
ProperEquipment
Good
Dark horse Sports
Mechanical Gear Group
Costly Systems
New Computers Pro
The Tangible
Athletics Trading Co
Shipping Equipment
Aggressive Lark Trading Co
Terminal Computers
Shy Sportsman
Play Place
The 2nd
Ancillary Supplies Place
IntercollegiateSports
Electronic Elint
Computers Co
CommercialEquipment
Materiel Spot
Favorite
Materiel Place
Auxiliary Materiel
Brutal Disport Collective
Commodity Place
StandardEquipment
Disport Group
Basic Supplies Group
Strenuous Sdb
Medical Materials Trading Co
The Strenuous
Betting Spot
Carse Sports
Deer
The Noncontact
Boyish
Innocent
Rustic Rollick Pro
Least
Chicken Equipment
Play Spot
Lark Collective
The Commercial
Blasted Active
The Foreign
The Many Sportsman
Tools Trading Co
The Grammatical Progressive
English
Basic Materials Trading Co
The Modern
Rollick Collective
Suitable Systems Place
Elaborate Equipped
The Conventional
Successful Suvs
Specialized Machinery Pro
The Less
Mobile Tools Collective
Agile Pro
The Olympic Nonresident
Elaborate
The Dangerous
The Rough
Crepuscular Progressive Trading Co
Enrichment Equipment
IndianGoods
Inadequate Machinery Place
ProcessingEquipment
Processing
Brutal Fun Pro
Childish Sportsman
Nonresident Co
The Adaptive
Seductive Active
The Real
Audiovisual Supplies Place
Martial Disport Spot
LiveSporting
Dry Foodstuffs Trading Co
The English
AutomaticEquipment
The Collegiate
Field Rollick Trading Co
The Traditional
More Indulgent
Processing Materiel Group
Intramural Play Collective
Peripheral
Foreign Wares Collective
Brutal
Nonresident Collective
Items Pro
Machinery Group
Steady Suv
Shy Sportswomen
Major Adventuresome Co
The Youthful Cavort
Automatic
Sportsman Place
The Worldly Imports
Quality Wares
Tactic Active
The Popular
Cruel Nonresident
The Modern Tools
Individual Lark Place
The All
Other Imports Place
Valuable Foodstuffs
Garments Place
Darting Sporting
Extra Electrical Device
Violent Fun Collective
Gear Co
Environmental Foodstuffs Pro
Arbitrary Dissipated
Forward Progressive
The Indoor
Fun Place
Experimental Exercise Bike
Final Consignments
Garments Trading Co
The Successful
Hearse Sports
Modern Nonresident Place
The Produced Merchandise
ViolentSports
Protective Gear Co
Healthful Rollick
Shy Sportif
SophisticatedEquipment
Play Trading Co
Earthly
Other Materiel Place
Related Machinery Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sporting Goods Store:

Simple is always better

This means a few different things. Your sporting goods store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sporting goods store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sporting Goods Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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