5 Sporting Goods Store Success Stories [2023]

5 Sporting Goods Store Success Stories [2023]
Start A Sporting Goods Store

Experts estimate that consumer preference for the latest techniques in sports equipment and fitness gadgets will increase rapidly over the coming years. If you intend to start a sporting good and equipment store, research the market and identify target customers. You can focus on sporting equipment or include sports clothing in your business. You need to make sure you offer a wide range of sports products and ensure the pricing is fair.

Here are some real life success stories of starting a sporting goods store:

1. INFINITE DISCS ($12M/year)

Alan Barker (from Logan, UT, USA) started INFINITE DISCS over 10 years ago.

$1M / month
2 founders / 30 employees

Case Study

I’m Alan Barker, founder of Infinite Discs - the largest direct-to-consumer disc golf retailer in the world. I’m a 42-year-old father of five with a primary focus on faith and family. I am very conservative and don’t consider myself a risk-taker, but the last time I worked for someone else was my sophomore year of college. I have been fortunate to find opportunities and then act on them.

I started this business as a side project just after I started playing disc golf in 2012. The business began as a hobby and an excuse to test out new disc golf products. I was hoping to make a few bucks back to cover the costs I spent on product testing. I never imagined that I would be able to make a living from this business. I could not have fathomed that I would one day have more than 50 employees on the payroll.


2. Comfy Cup LLC ($90K/year)

Kyler Russell (from Midwest, Kansas, USA) started Comfy Cup LLC over 6 years ago.

$7.5K / month
2 founders / 2 employees
Midwest, Kansas, USA

Case Study

My name is Kyler, I am the inventor and co-founder of the Comfy Cup. I am currently 12-years old, but I was 8-years old when I came up with the idea to create a more comfortable athletic cup for boys.

I have sold Comfy Cups in all 50 states, plus Canada and Australia. My company grossed over $100,000 last year which helped fund my college savings and my Roth IRA.


Learn more about starting a sporting goods store:

Where to start?

-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store

Need inspiration?

-> Examples of established sporting goods store
-> Marketing ideas for a sporting goods store
-> Sporting goods store names

Other resources

-> Sporting goods store tips
-> Sporting goods store hashtags
-> Sporting goods store calculator

4. Boxraw ($7.92M/year)

In this episode of Shopify Masters, Ben Amanna of Boxraw shares his social media strategies and how he bounced back after a failed partnership.

Ben Amanna (from Coventry, West Midlands, UK) started Boxraw about 6 years ago.

$660K / month
1 founders / 31 employees

Case Study
  • Ben Amanna established the boxing lifestyle brand Boxraw.
  • Boxraw offers high quality boxing equipment and sportswear. Their goal is to inspire people to learn how to box.
  • They launched in 2017, and in just five years, they are now bringing in $660k/mo with over 31 employees.
  • Many of their sales come from partnerships; they do not pay for endorsements.
  • Ben's passion for the company and what it stands for is contagious, making this brand much more than just a clothing line.


Listen to the full podcast on podcasts.apple.com ➜

Pat Walls,  Founder of Starter Story
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