1,000+ Best Selfcare Subscription Box Names

Updated: January 19th, 2023

So, you've come up with the perfect selfcare subscription box idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your selfcare subscription box stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best selfcare subscription box ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your selfcare subscription box.

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Selfcare Subscription Box Name Generator

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Ideas

Catchy selfcare subscription box name ideas

  • Old Ways check availability
  • My Health check availability
  • Careful check availability
  • Every Good Inside check availability
  • Care Spot check availability
  • Magical Care check availability
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  • Magic Box check availability
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  • Better Subscription check availability
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  • My Care check availability
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  • Superior Box check availability
  • Beautify Me check availability
  • The Supple check availability
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  • Groomed Lady check availability
  • The Care Taker check availability
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  • The Red Sub Box check availability
  • Better Self check availability
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  • Happy Remedy check availability
  • The Basic Self Love check availability
  • Hundred More check availability
  • Wooden Love check availability
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  • Multiplied Loved check availability
  • Patient Care check availability
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  • The Large Box check availability
  • My Subscription Care check availability
  • Young Again check availability
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  • Friendly Box check availability
  • For You check availability
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  • Love In a Box check availability
  • Attractive check availability
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  • Far Away check availability
  • Direction check availability
  • Pictorial check availability
  • Concerned Care check availability
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  • The Edge Corner check availability
  • The Self Guardian check availability
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  • Right Companion check availability
  • The Delusion check availability
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  • The Gray check availability
  • Mercy check availability
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  • Big Box check availability
  • Blotted check availability
  • Self Love check availability
  • Direct Care check availability
  • Sympathy check availability
  • Overlooked check availability
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  • The Circle check availability
  • Better Care Pack check availability
  • The Personal Pack check availability
  • Freshly Delivered check availability
  • Regular Care check availability
  • Happy Here check availability
  • Better Love check availability
  • Ideal Subscription Box check availability
  • The Basic Caretaking check availability
  • The Small check availability
  • Auditing Trading Co check availability
  • Blue Birdhouse check availability
  • Much Decontamination Co check availability
  • Monthly Subscribe Co check availability
  • Effective Grooming Place check availability
  • Daily Caretaking Group check availability
  • Crate Co check availability
  • Adequate Compensatory Collective check availability
  • Patient Decontamination Place check availability
  • Conditional Membership Trading Co check availability
  • The Sound check availability
  • The Appropriate check availability
  • Personal Compensatory Group check availability
  • Effective Caretaking check availability
  • Medical Assessment check availability
  • Issue Unsubscribe check availability
  • Science fiction Subscription check availability
  • Nonmember Fees check availability
  • Lipton Subscription check availability
  • Yellow Drawer Place check availability
  • Independent Coordinative Group check availability
  • Yearly Subscriber Trading Co check availability
  • The Annual check availability
  • The Covered check availability
  • Interdiction Subscription check availability
  • Much Cognitive Group check availability
  • Own Compensatory Group check availability
  • Physical Focused Group check availability
  • Basic Decontamination Place check availability
  • Mail Corner Pro check availability
  • Medical Auditing Place check availability
  • Institutional Purchase check availability
  • The Appropriate Care check availability
  • The Personal Auditing check availability
  • Syndication Co check availability
  • Mailbox Collective check availability
  • Constriction Subscription check availability
  • Your Subscribe check availability
  • Effective Grooming Collective check availability
  • Own Caretaking Pro check availability
  • The Minimum check availability
  • Subscribers Trading Co check availability
  • The Ice check availability
  • Modest check availability
  • Independent Assessment Pro check availability
  • Electrical Cage Pro check availability
  • The Independent Cognitive check availability
  • Syndication Trading Co check availability
  • ComplimentarySubscription check availability
  • Coordinative Co check availability
  • The Better Grooming check availability
  • ShallowBox check availability
  • Large Corner Spot check availability
  • Daily Cognitive Co check availability
  • Blue Bay check availability
  • Physical Compensatory Group check availability
  • Unlisted Subscription check availability
  • Blue Package check availability
  • Effective Assessment Pro check availability
  • Medical Cognitive Spot check availability
  • Focused Group check availability
  • Additional Purchase Co check availability
  • Effective Assessment Spot check availability
  • Purchase Spot check availability
  • YearSubscription check availability
  • Purchase Pro check availability
  • Adequate Grooming Group check availability

Creative selfcare subscription box name ideas

  • Poor Care Spot check availability
  • Poor Coordinative Group check availability
  • Much Care Pro check availability
  • LooseBox check availability
  • Daily Compensatory Trading Co check availability
  • The Close Package check availability
  • Care Pro check availability
  • The Private check availability
  • Membership Group check availability
  • Addiction Subscription check availability
  • Appropriate Auditing Spot check availability
  • White Cage Spot check availability
  • The Compulsory Fee check availability
  • Basic Auditing Co check availability
  • RoundBox check availability
  • The Complimentary Subscriber check availability
  • Postal check availability
  • Online Fees Group check availability
  • Appropriate Focused Place check availability
  • The Yearly Subscribing check availability
  • Medical Care Collective check availability
  • Private Registration Collective check availability
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  • Your Registration Trading Co check availability
  • The Good Assessment check availability
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  • Foreign check availability
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  • The Dark Mailbox check availability
  • Shoebox Pro check availability
  • The Own Auditing check availability
  • SeparateBox check availability
  • Compensatory Place check availability
  • Basic Compensatory check availability
  • Much Assessment Group check availability
  • Independent Cognitive Collective check availability
  • The Poor Focused check availability
  • Package Group check availability
  • The Institutional check availability
  • Subscribing Place check availability
  • Own Decontamination Group check availability
  • The Plain Mailbox check availability
  • The Effective Care check availability
  • The Postal check availability
  • Big Birdhouse check availability
  • Much Grooming Trading Co check availability
  • The Much Caregiving check availability
  • The Safe check availability
  • Basic Decontamination Spot check availability
  • Personal Focused Spot check availability
  • BrownBox check availability
  • Appropriate Focused Pro check availability
  • Syndication Group check availability
  • Purchase Collective check availability
  • The Dry Mailbox check availability
  • The Physical Auditing check availability
  • DirectSubscription check availability
  • Physical check availability
  • The Personal Cognitive check availability
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  • Good Focused Co check availability
  • The Own Caretaking check availability
  • Charitable Purchase check availability
  • Handsome Subscribing check availability
  • The Week check availability
  • Poor Focused check availability
  • Fee Co check availability
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  • Big Bottle check availability
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  • Better Grooming Trading Co check availability
  • Initial Fee Trading Co check availability
  • Personal Cognitive check availability
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  • Durable Fees Spot check availability
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  • Own Auditing Group check availability
  • PeriodicalSubscription check availability
  • Decontamination Co check availability
  • Monthly Unsubscribe Collective check availability
  • Monthly check availability
  • Municipal Registration Pro check availability
  • The Own Decontamination check availability
  • Coordinative Pro check availability
  • The Own Caregiving check availability
  • Personal Coordinative Pro check availability
  • Auditing Place check availability
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  • Grooming Spot check availability
  • Cage Pro check availability
  • Unpaid Membership Co check availability
  • Corner Trading Co check availability
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  • The Independent Assessment check availability
  • Sound check availability
  • Brown Boxwood check availability
  • Personal Grooming check availability
  • Subscribing Pro check availability
  • The Red Mailbox check availability
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  • Effective Caregiving Pro check availability
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  • Blue check availability
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  • Fees Pro check availability
  • Medical Caretaking check availability
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  • Independent Care Place check availability
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  • CombinedSubscription check availability
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  • The Much Decontamination check availability
  • Good Caregiving Trading Co check availability
  • Shoebox Spot check availability
  • The Poor Decontamination check availability
  • The Basic check availability
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  • Basic Grooming Pro check availability
  • The Basic Assessment check availability
  • Privileged Membership Spot check availability
  • Kitten Subscription check availability
  • ClosedBox check availability
  • Personal Coordinative Spot check availability
  • Physical Caretaking Co check availability
  • Initial Membership Trading Co check availability
  • The Driven check availability
  • Subscribers Collective check availability
  • Own Cognitive Group check availability
  • The Driven Subscribers check availability

Learn more about starting a selfcare subscription box:

Where to start?

-> How to start a selfcare subscription box?
-> Selfcare subscription box plan
-> How to finance a selfcare subscription box?
-> How much does it cost to start a selfcare subscription box?
-> Pros and cons of a selfcare subscription box
-> How to get clients for a selfcare subscription box?

Need inspiration?

-> Other selfcare subscription box success stories
-> Examples of established selfcare subscription box
-> Marketing ideas for a selfcare subscription box
-> Selfcare subscription box slogans

Other resources

-> Profitability of a selfcare subscription box
-> Selfcare subscription box tips
-> Blog post ideas for a selfcare subscription box

Funny Selfcare Subscription Box Names

  • Daily Compensatory Group check availability
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  • Caregiving Co check availability
  • Independent Auditing Place check availability
  • Daily Caretaking check availability
  • Grooming Trading Co check availability
  • Square check availability
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  • Patient Caregiving Group check availability
  • White Boxwood check availability
  • Patient check availability
  • The Physical Focused check availability
  • The Better Care check availability
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  • DollarSubscription check availability
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  • Medical Caretaking Place check availability
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  • The Effective Auditing check availability
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  • Fee Collective check availability
  • The Brown Cage check availability
  • Minimum check availability
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  • The Good Caretaking check availability
  • Poor Cognitive Co check availability
  • Brown check availability
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  • Dark check availability
  • The Medical Coordinative check availability
  • TightBox check availability
  • Tiny Corner Trading Co check availability
  • Membership Co check availability
  • Green Box Seat Collective check availability
  • Registration Co check availability
  • Light check availability
  • Daily Focused check availability
  • DarkBox check availability
  • Subscriber Group check availability
  • Large Corner Collective check availability
  • Cognitive Place check availability
  • Ibsen Subscription check availability
  • The Large check availability
  • Patient Grooming Spot check availability
  • Yellow Boxwood Trading Co check availability
  • Corner Co check availability
  • Nonmember Registration Spot check availability
  • Appropriate Decontamination check availability
  • Generous Subscriber Pro check availability
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  • Handsome Subscriber Pro check availability
  • The Fixed check availability
  • Medical Coordinative Pro check availability
  • The Poor Assessment check availability
  • Auditing Pro check availability
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  • Box Seat Spot check availability
  • Regular check availability
  • Appropriate check availability
  • Wooden Box Seat Co check availability
  • Huge Package Pro check availability
  • The Free Subscribe check availability
  • Flat Mailbox Group check availability
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  • Postal Fee check availability
  • Care Group check availability
  • Better Caregiving Group check availability
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  • Daily Grooming Trading Co check availability
  • Own Auditing Pro check availability
  • The Independent Caretaking check availability
  • The Effective check availability
  • Neat check availability
  • The Much Care check availability
  • The Personal Assessment check availability
  • The Ice Corner check availability
  • Good Caregiving Spot check availability
  • The Your check availability
  • Wooden check availability
  • Adequate Grooming check availability
  • Effective Grooming check availability
  • Poor Grooming Co check availability
  • Electrical Loge check availability
  • The Effective Cognitive check availability
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  • Adequate Caregiving check availability
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  • Down Bin Group check availability
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  • Complimentary Subscribers Collective check availability
  • Poor Assessment Trading Co check availability
  • Purchase Group check availability
  • Medical Auditing check availability
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  • Quarterly Fees check availability
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  • Stops Box check availability
  • Personal Grooming Trading Co check availability
  • Nonmember Fees Group check availability
  • Own Coordinative Collective check availability
  • The Medical check availability
  • The Oblong check availability
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  • AlertBox check availability
  • Direct Purchase Spot check availability
  • Medical Coordinative check availability
  • The Weekly Subscribing check availability
  • The Golden check availability
  • Crate Collective check availability
  • Driven Purchase Co check availability
  • Medical Decontamination Place check availability
  • Decontamination Pro check availability
  • Safe Drawer Spot check availability
  • Membership Place check availability
  • SealedBox check availability
  • The Patient Focused check availability
  • Basic Grooming Collective check availability
  • The Daily Care check availability
  • Patient Decontamination check availability
  • Cognitive Spot check availability
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  • MusicBox check availability

Cool selfcare subscription box name ideas

  • Affliction Subscription check availability
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  • The Physical Cognitive check availability
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  • Shoebox Co check availability
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  • The Big check availability
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  • Basic Coordinative Trading Co check availability
  • Good Cognitive check availability
  • Square Box Seat check availability
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  • Box Seat Trading Co check availability
  • Adequate Auditing Collective check availability
  • The Own Grooming check availability
  • Cage Spot check availability
  • The Poor Care check availability
  • Better Care Pro check availability
  • Appropriate Mailbox check availability
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  • Own Caretaking Place check availability
  • Mops Box check availability
  • Physical Caregiving check availability
  • MinimumSubscription check availability
  • Combined Subscribe Trading Co check availability
  • Bin Group check availability
  • GrayBox check availability
  • Effective Cognitive check availability
  • The Cylindrical Mailbox check availability
  • Individual Fees Trading Co check availability
  • Covered check availability
  • Crate Spot check availability
  • The Month Registration check availability
  • MuchSelfcare check availability
  • Close check availability
  • Popular check availability
  • Adequate Compensatory Spot check availability
  • Handsome check availability
  • The Blue check availability
  • Poor Compensatory check availability
  • Grooming Co check availability
  • Patient Caregiving Spot check availability
  • Appropriate Assessment Collective check availability
  • InitialSubscription check availability
  • Basic Focused Spot check availability
  • NominalSubscription check availability
  • Effective Assessment Group check availability
  • Coordinative Place check availability
  • The Month check availability
  • Daily Caregiving Pro check availability
  • Own Decontamination check availability
  • The Effective Coordinative check availability
  • SmallerBox check availability
  • The Full check availability
  • The Regular check availability
  • Hot check availability
  • Caretaking Collective check availability
  • Good Auditing Pro check availability
  • Much Compensatory Collective check availability
  • Mission Subscription check availability
  • Caretaking Co check availability
  • Basic Decontamination Trading Co check availability
  • Quarterly Subscriber check availability
  • Personal Auditing check availability
  • Initial Purchase check availability
  • Small Box Seat check availability
  • Better Decontamination check availability
  • Much Care Spot check availability
  • Fiction Subscription check availability
  • The Little check availability
  • Independent Coordinative check availability
  • The Moderate check availability
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  • Compensatory Spot check availability
  • DryBox check availability
  • Much Auditing Pro check availability
  • Appropriate Cognitive Trading Co check availability
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  • Focused Co check availability
  • The Durable check availability
  • The Daily Cognitive check availability
  • The Physical check availability
  • Moderate Membership check availability
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  • Crate Group check availability
  • Monthly Registration Collective check availability
  • Daily Decontamination check availability
  • The Appropriate Cognitive check availability
  • Registration Collective check availability
  • The Generous check availability
  • Poor Compensatory Group check availability
  • Initial Fees Spot check availability
  • Appropriate Cognitive Pro check availability
  • Care Co check availability
  • The Patient Decontamination check availability
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  • Independent Auditing check availability
  • The Hot check availability
  • Good check availability
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  • National check availability
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  • Physical Grooming Co check availability
  • Auditing Collective check availability
  • Yellow Cage Place check availability
  • Personal Caregiving Pro check availability
  • Daily Focused Place check availability
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  • Medical Focused Trading Co check availability
  • Public Membership Group check availability
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  • Subscribing Group check availability
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  • LargeBox check availability
  • Medical Decontamination check availability
  • The Down check availability
  • Modest Syndication Place check availability
  • Better Cognitive Co check availability
  • Gibson Subscription check availability
  • Minimum Unsubscribe Collective check availability
  • The Smaller check availability
  • Assessment Co check availability
  • Conviction Subscription check availability
  • Daily Coordinative check availability
  • Huge check availability
  • Effective Care Co check availability

Unique selfcare subscription box name ideas

  • General Subscribing Co check availability
  • Loge Collective check availability
  • Constructive eviction Subscription check availability
  • Patient Assessment check availability
  • Production Subscription check availability
  • Drops Box check availability
  • The Adequate Auditing check availability
  • MonthlySubscription check availability
  • Appropriate Focused check availability
  • Auditing Group check availability
  • Independent Auditing Collective check availability
  • Daily check availability
  • The Basic Compensatory check availability
  • GenerousSubscription check availability
  • Focused Spot check availability
  • Empty Box Seat check availability
  • Registration Pro check availability
  • Daily Assessment Pro check availability
  • Better Assessment Place check availability
  • The Daily Caretaking check availability
  • Clerical Subscribing Pro check availability
  • Green Box Seat check availability
  • The Patient Assessment check availability
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  • The General check availability
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  • The Weekly check availability
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  • The Complimentary check availability
  • The Medical Care check availability
  • The Strong Crate check availability
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  • The Much check availability
  • Good Coordinative Co check availability
  • Personal Assessment Collective check availability
  • Issue check availability
  • LittleBox check availability
  • The Blue Cage check availability
  • Blue Box Seat check availability
  • The Municipal Subscribe check availability
  • Independent Caretaking Trading Co check availability
  • Brown Booth check availability
  • CharitableSubscription check availability
  • Adequate Compensatory Pro check availability
  • GoodSelfcare check availability
  • Effective Compensatory Place check availability
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  • Pigeon Subscription check availability
  • The Narrow check availability
  • Complimentary check availability
  • Personal Decontamination Pro check availability
  • Physical Assessment Place check availability
  • Subscribers Group check availability
  • Basic Auditing Place check availability
  • Better Coordinative Co check availability
  • The White check availability
  • Brown Boot check availability
  • Connection Subscription check availability
  • ModestSubscription check availability
  • Periodical check availability
  • Poor Assessment check availability
  • The Independent Care check availability
  • The Institutional Fees check availability
  • OverSubscription check availability
  • Tradition Subscription check availability
  • The Free Fee check availability
  • Good Caregiving Pro check availability
  • Much Caretaking check availability
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  • Personal Caretaking Collective check availability
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  • Adequate Caretaking Collective check availability
  • Better Care Spot check availability
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  • Additional Subscribe Group check availability
  • The Strong Loge check availability
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  • Patient Focused check availability
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  • The Own Assessment check availability
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  • Standard Crate Trading Co check availability
  • The Green check availability
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  • Patient Decontamination Trading Co check availability
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  • Medical Cognitive Group check availability
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  • Dollar check availability
  • The Light check availability
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  • Big Bay check availability
  • The Royal check availability
  • Periodical Subscribing check availability
  • Light Loge check availability
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  • The Own Cognitive check availability
  • Down Package Place check availability
  • Foreign Subscribing Place check availability
  • Good Auditing check availability
  • The Brown check availability
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  • Top Box Seat check availability
  • Mailbox Pro check availability
  • The Locked check availability
  • Independent Decontamination check availability
  • Independent Grooming check availability
  • Focused Pro check availability
  • Small check availability
  • EmptyBox check availability
  • The Narrow Package check availability

Cute selfcare subscription box name ideas

  • Individual Subscribers Spot check availability
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  • Caregiving Pro check availability
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  • Combined Subscribing check availability
  • Cognitive Co check availability
  • Registration Spot check availability
  • Grooming Pro check availability
  • Standard Cage Collective check availability
  • Small Loge Pro check availability
  • Compensatory Collective check availability
  • Nominal Fee Collective check availability
  • The Shaped check availability
  • YellowBox check availability
  • The Tiny check availability
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  • Decontamination Group check availability
  • NarrowBox check availability
  • Poor Coordinative check availability
  • White check availability
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  • Physical Assessment check availability
  • Little Mailbox Trading Co check availability
  • Shops Box check availability
  • HandBox check availability
  • Light Box Seat Co check availability
  • Conditional Subscribe Pro check availability
  • Generous Subscriber Collective check availability
  • Medical check availability
  • Brown Birdhouse check availability
  • Own Care Spot check availability
  • Much Compensatory Trading Co check availability
  • Own Assessment check availability
  • Package Place check availability
  • AppropriateSelfcare check availability
  • Good Auditing Group check availability
  • The Generous Syndication check availability
  • Over Fee Co check availability
  • Big Booth check availability
  • Registration Place check availability
  • Subscriptions Subscription check availability
  • Conditional check availability
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  • Basic Caretaking Trading Co check availability
  • Poor Focused Place check availability
  • The Over Fee check availability
  • Sound Corner Co check availability
  • Brown Box Seat check availability
  • Caretaking Group check availability
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  • The Huge check availability
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  • Medical Coordinative Group check availability
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  • The Periodical check availability
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  • Blue Briefcase check availability
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  • Own Assessment Group check availability
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  • Patient Auditing Pro check availability
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  • PhysicalSelfcare check availability
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  • Heroin addiction Subscription check availability
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  • Good Decontamination check availability
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Selfcare Subscription Box:

Simple is always better

This means a few different things. Your selfcare subscription box name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your selfcare subscription box:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.