1,000+ Trendy Publishing Business Names

Updated: August 13th, 2025

So, you've come up with the perfect publishing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your publishing business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best publishing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your publishing business.

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Ideas

Catchy publishing business name ideas

  • Renowned
  • The Public View
  • View As
  • In The Know
  • Delta News
  • Seventh Bridge
  • Culture
  • The Talk
  • We Record
  • Symphony
  • The Charm
  • Whole New
  • Spotless
  • We Make News
  • Daily Book
  • Post
  • We Make
  • The Revenue
  • Spotlight
  • Put Forward
  • Open Up
  • Sentimental
  • Genesis
  • Cited
  • The View
  • Recreational Publications
  • The Guard
  • Home Tribune
  • Hotline In
  • Pixel Print
  • City Publications
  • Disclosure
  • Record Book
  • Press Work
  • Hype Creator
  • Collective Publisher
  • Last Comic
  • The Best Text
  • Hype Publications
  • Holy Bookkeeping
  • The Hot Book
  • Bound Publication
  • Open Post
  • Prepared Publications
  • Traditional Publisher
  • Better Book
  • Exposed
  • The Flaunt Club
  • Big New Book
  • The Record Inc.
  • Viscosity Creators
  • Composed Media
  • Flat Publications
  • Fifth Year
  • Loud Hymns
  • Known Collection
  • Charming Publisher
  • High Note
  • Beautiful Book
  • Casual Disclosure
  • The Edge Page
  • The Influential Place
  • Ritual Notification
  • The Say
  • The Noise Outside
  • Stream
  • Expressions Co.
  • The Advertised Report
  • Unsung Voice
  • Manifest
  • The Sounds Collections
  • Purple News
  • The Carry Can
  • Systematic
  • Transparent Media
  • The Flash Media
  • Last Leger Trading Co
  • First Book Of Account
  • Out Print Making
  • The Positive
  • ForthcomingBook
  • Leger Co
  • Best Bookkeeping
  • Select Hardcopy Collective
  • Bound Blueprint
  • Comprehensive Daybook
  • Beautiful Book Of Account
  • Page
  • Reserve Trading Co
  • Leger Place
  • The Useful Playscript
  • The 1 2 3
  • Day Reserve
  • Favorite Ledger
  • Best Booklet
  • Flower Black And White Co
  • Book Of Account Group
  • SellingBook
  • The Self
  • ExcellentBook
  • Book Of Account Pro
  • Entire
  • Volume Group
  • Minute Leger Place
  • Gelatin
  • Influential Reserve
  • Flower Printer Collective
  • NewBook
  • Note Playscript
  • The Comic Reserve
  • The Greece Publication
  • Record Collective
  • Useful Record Pro
  • Publicize Co
  • The Hand
  • The Close Print Making
  • The Sealed Record
  • Beautiful Bookkeeping
  • The Selling
  • The Seventh
  • Pre Paper
  • FourthBook
  • Bound Book Of Account
  • Favorite Hold Pro

Creative publishing business name ideas

  • The Environmental Publish
  • Open Leger
  • The 1 2 3 Release
  • Delightful
  • The Charming Account Book
  • Written Place
  • The Hand Reserve
  • Floral
  • Self
  • The Forthcoming Volume
  • Wonderful Hold Collective
  • Print Making Trading Co
  • Admirable Script Spot
  • The Year Script
  • Enlarged
  • The Sealed Volume
  • The Standard
  • Earlier Record Co
  • The Remarkable Record
  • Note
  • Script Place
  • Sluggish Publish
  • Present Script
  • The Holy
  • Admirable Reserve Pro
  • Scrap Leger
  • The Comprehensive Account Book
  • The Last Playscript
  • EighthBook
  • The Thick Record
  • Comprehensive Hold
  • Book Of Account Collective
  • Delightful Record Spot
  • The Bound Account Book
  • Note Leger Pro
  • Fourth Volume
  • Selling Volume Co
  • The Sacred
  • This Account Book
  • Whole Reserve Collective
  • Admirable Hold Group
  • The Scrap
  • The Larger
  • Printed Leger Place
  • The Year
  • The Sealed Record
  • The Ready
  • The Last Reserve
  • The Charming Script
  • Confidential Printers
  • Year
  • Sealed
  • Classic
  • The Commonplace
  • The Select
  • Established Publish
  • Useful Ledger Pro
  • Account Book Spot
  • Stripped Reserve Spot
  • 1 2 3 Bring Out Place
  • Book Of Account Co
  • Big Book Of Account
  • The Best Book Of Account
  • Release Place
  • The Minute Reserve
  • Stripped Hold Co
  • Sixth Leger Place
  • Pre Printer
  • The Closed
  • Publishing Group
  • RedPrint
  • Interesting
  • Select Write
  • The Thick Reserve
  • The Comic Record
  • The Closed Script
  • Blue Reserve Spot
  • Charming Reserve Collective
  • Text Daybook
  • Best Bookie
  • Remarkable Ledger
  • Volume Collective
  • The Close Print Making
  • Daybook Pro
  • EarlierBook
  • The Year Account Book
  • Bound Record
  • The Bound
  • New Playscript Group
  • Recent
  • Comprehensive Leger Co
  • Forthcoming Hold Place
  • Select Bring Out Trading Co
  • Admirable Leger Place
  • The Wonderful Volume
  • The Forthcoming Daybook
  • The Open
  • Thuggish Publish
  • Demolish Publish
  • The Rare Account Book
  • Page Hold Group
  • The Useful Daybook
  • Sacred Hold
  • Photographic Paper
  • Seventh
  • The New Book Of Account
  • The Recent Hold
  • Bound Reserve Group
  • The Text
  • Big
  • Positive
  • Favorite Hold Pro
  • Beautiful Bookshop
  • Latest Reserve
  • First Script Group
  • Best Bibliographic
  • Volume Spot
  • Influential Account Book
  • Closed Volume
  • Wonderful
  • The 1 2 3
  • The Pre
  • Influential Reserve
  • Hand Reserve Co

Learn more about starting a publishing business:

Where to start?

-> How much does it cost to start a publishing business?
-> Pros and cons of a publishing business

Need inspiration?

-> Other publishing business success stories
-> Marketing ideas for a publishing business
-> Publishing business slogans

Other resources

-> Profitability of a publishing business
-> Publishing business tips

Funny Publishing Business Names

  • Little Script Spot
  • The Best Daybook
  • Open Daybook
  • Earlier Playscript Group
  • The Click
  • SixthBook
  • Earlier
  • New Hold Spot
  • Finger
  • Blue Ledger Group
  • Influential Book Of Account
  • Selling
  • Block Impress Collective
  • Environmental Hardcopy Trading Co
  • Open Record Trading Co
  • The Interesting Book Of Account
  • Easy Write
  • ValuableBook
  • Comic Account Book Pro
  • The Fascinating
  • Best Bookstore
  • The Excellent Account Book
  • The Valuable
  • The First Script
  • Stripped Hold Co
  • The Page Script
  • FourthBook
  • ThisBook
  • The Open Daybook
  • The Day Daybook
  • The Readable Playscript
  • Uplift Publish
  • Playscript Collective
  • QualityPrint
  • Beautiful Bookie
  • Third Script
  • Void Photographic Print
  • Delightful
  • Big Account Book Spot
  • Little Reserve Co
  • SelectPublish
  • NoteBook
  • Hymn Playscript Place
  • Influential Reserve
  • The Select Issue
  • Beautiful Bookkeeping
  • Positive
  • Leger Collective
  • Note Book Of Account
  • Note
  • Print Pro
  • Classic Ledger
  • Old Publishing Collective
  • ClosedBook
  • The Bound Account Book
  • Fascinating
  • Daybook Group
  • OpenBook
  • SellingBook
  • Year Account Book
  • The Present Book Of Account
  • Playscript Pro
  • Select
  • The Thick
  • The Comic Reserve
  • Select Issue Spot
  • The Little
  • Beautiful
  • Silver Printer Spot
  • Positive Photography
  • Fascinating Record Trading Co
  • Hymn Daybook Pro
  • Reserve Collective
  • Playscript Spot
  • The Third Ledger
  • Publicize Spot
  • WonderfulBook
  • Record Collective
  • Delightful Record
  • Select Write
  • The Second
  • The Present Daybook
  • Influential Script Spot
  • YearBook
  • CommonplaceBook
  • Blue Bibliographic
  • Entire
  • Open
  • Admirable
  • Bound Bookshop
  • BoundBook
  • The Off Publish
  • Page Hold Group
  • EighthBook
  • Recent Hold Place
  • Open Ledger Spot
  • Photographic Print Making
  • Playscript Place
  • Beautiful Bookstore
  • Bound Bookie
  • The Useful Playscript
  • Larger Printers
  • Recent Account Book Collective
  • Stripped Reserve Spot
  • Publicize Co
  • The Forthcoming Daybook
  • Photographic Paper
  • FamousBook
  • The Influential Reserve
  • Sacred Record Pro
  • Classic Leger
  • The Whole Book Of Account
  • The Closed
  • Scrap Daybook Group
  • Earlier Playscript Place
  • Clingfish Publish
  • SeventhBook
  • Closed Record Spot
  • InfluentialBook
  • Little Ledger Spot
  • Charming Leger Pro
  • Scrap Volume
  • The Self Bring Out
  • FinishedPrint

Cool publishing business name ideas

  • Scrap Daybook Group
  • Positive Photography
  • Recent Account Book Collective
  • The Hand Record
  • The Charming Script
  • The Final
  • Best Blueprint
  • Greece Bring Out
  • The Click Write
  • InterestingBook
  • Open Leger
  • Self Put Out Group
  • The Last Ledger
  • Fourth Hold Pro
  • Valuable Hold Collective
  • YearBook
  • Best Ledger Collective
  • Sacred Volume
  • The First Script
  • CharmingBook
  • Stripped Hold
  • Earlier Ledger
  • SealedBook
  • RecentBook
  • Beautiful Reserve
  • The Sixth Ledger
  • Photographic Printable
  • Last Leger Trading Co
  • Scrap
  • Book Of Account Group
  • The Stripped
  • Big Book Of Account Co
  • Commonplace
  • The Beautiful
  • The Classic Account Book
  • Reserve Collective
  • Stripped Reserve
  • Volume Pro
  • Blue Book Of Account
  • Thick Book Of Account Co
  • Print Pro
  • The Seventh
  • Big
  • The Remarkable Reserve
  • Admirable Hold Co
  • Earlier Record Co
  • Commonplace Playscript
  • Thick Account Book Collective
  • Admirable
  • Favorite Book Of Account Place
  • Elsevier Write Co
  • The Closed
  • Positive Publishing
  • Clingfish Publish
  • The Framed Written
  • Commonplace Hold Spot
  • Popular Volume Spot
  • The Readable
  • Stripped Book Of Account
  • Hymn Reserve
  • This
  • The Text Account Book
  • ClosedBook
  • The Classic
  • Printed Volume
  • The Charming
  • Finger
  • The Rare Account Book
  • Sacred
  • Ruckus Publish
  • Gelatin Black And White
  • Third Leger Place
  • Written Place
  • Influential Playscript Co
  • Comic Leger
  • Note Playscript
  • The Page
  • The Colour
  • Select
  • The Second Leger
  • The Useful Account Book
  • Beautiful Bookshop
  • Fascinating Reserve Place
  • Beautiful Hold Pro
  • Reserve Co
  • The Hand Reserve
  • The Elsevier
  • Established Publish
  • Release Place
  • The Last Playscript
  • Bring Out Trading Co
  • The Select Disseminate
  • Void Photographic Print
  • Photographic Publications
  • Commonplace Volume
  • Day Volume
  • The Greece Write
  • The Remarkable
  • FascinatingBook
  • The Sealed Leger
  • Third Script
  • Minute Daybook Co
  • The Recent
  • Remarkable Record Spot
  • Best Book Of Account
  • The Hand Script
  • Wonderful Hold Collective
  • Stripped
  • Hold Pro
  • LargePrint
  • Holy
  • Forthcoming Hold Place
  • Photographic Photography
  • Hardcopy Spot
  • Sixth Book Of Account Collective
  • Comprehensive Hold
  • Whole
  • The Latest Reserve
  • Reserve Pro
  • This Reserve
  • The Entire Reserve
  • Best Volume
  • Holy Reserve
  • Influential Account Book

Unique publishing business name ideas

  • Off Printer
  • Script Group
  • The Sixth Ledger
  • The Last Playscript
  • Pre Paper
  • The Earlier Reserve
  • Recent Hold Place
  • Publicize Co
  • Scrap Volume
  • ThirdBook
  • Sixth Hold
  • SatiricalPrint
  • Year Book Of Account Spot
  • Rubbage Publish
  • The Larger
  • Beautiful Brochure
  • Stripped Book Of Account
  • The Whole Book Of Account
  • Blue Bookie
  • ComicBook
  • Daybook Co
  • The Smallest
  • Bound
  • Best Binder
  • Flower Printer Collective
  • Dublin Publish
  • RarePrint
  • Uplift Publish
  • Admirable Hold Co
  • BeautifulPrint
  • Beautiful Binder
  • Day Reserve
  • Interesting
  • Pre Printer
  • The Forthcoming Volume
  • InterestingBook
  • Favorite Ledger
  • The Entire Reserve
  • The Year Ledger
  • SellingBook
  • Wonderful Script
  • 1 2 3 Issue
  • Best Bookshop
  • The Selling Reserve
  • The Famous
  • Rare Script
  • Admirable Hold Spot
  • LatestBook
  • Beautiful Bookie
  • Thick Book Of Account Co
  • ThisBook
  • CompositePrint
  • The Beautiful
  • Printers Spot
  • The Recent Hold
  • Last Account Book Place
  • Hardcopy Spot
  • Excellent Reserve Place
  • Blue Booklet
  • The Second Leger
  • The Minute Reserve
  • Open Script Group
  • Hardcopy Co
  • The Thick Reserve
  • Photographic Publish Co
  • Floral
  • InfluentialBook
  • Hymn Volume
  • Big Bookkeeping
  • Volume Trading Co
  • The Closed
  • Admirable Hold Pro
  • Interesting Playscript
  • The Latest
  • This Account Book Group
  • Open Ledger
  • Daybook Collective
  • Printed Volume
  • Third Script
  • EntireBook
  • Year
  • Popular Record Trading Co
  • Eighth Reserve Trading Co
  • Record Group
  • Present Account Book Pro
  • The Text
  • Latest Book Of Account Pro
  • WonderfulBook
  • Rare
  • Woodblock Impress Place
  • Latest
  • Print Making Trading Co
  • Note
  • Blue Reserve Spot
  • The Readable
  • Account Book Trading Co
  • Seventh Leger Spot
  • Last Hold Pro
  • Confidential
  • Beautiful Bibliographic
  • Self Write
  • The Popular Account Book
  • The Best Book Of Account
  • Click Distribute
  • Entire
  • Ledger Co
  • KnownBook
  • Rare Volume Collective
  • FramedPrint
  • SixthBook
  • First Hold Trading Co
  • Whole
  • Holy Leger Co
  • Little Daybook Trading Co
  • Sacred Record Pro
  • The Old Impress
  • Present Ledger Co
  • Note Playscript
  • Little Script Spot
  • The Able
  • Reserve Co
  • BeautifulBook
  • The Selling
  • Confidential Printers

Cute publishing business name ideas

  • The Click
  • Flower Impress Co
  • Influential Account Book
  • Sealed Account Book
  • Release Place
  • The Holy
  • Third Leger Place
  • Daybook Place
  • Print Pro
  • Script Collective
  • Valuable Hold Collective
  • Bound Leger
  • Last Hold Pro
  • Minute Leger Place
  • Admirable Record Co
  • Self Publication
  • New
  • Interesting Book Of Account Group
  • Script Group
  • The Fifth
  • Little
  • The Excellent Hold
  • Bound Record
  • PrintedBook
  • Charming Playscript Spot
  • Holy Leger Co
  • The Open Daybook
  • Excellent Reserve Place
  • Note Script Pro
  • Sacred Volume
  • The 1 2 3 Release
  • The Thick
  • ExcellentBook
  • First Script Group
  • Sealed Playscript
  • Best Ledger Collective
  • The Year Ledger
  • Reserve Collective
  • The Minute Ledger
  • The Select Disseminate
  • Account Book Collective
  • CharmingBook
  • Classic Leger
  • Rare Script
  • Leger Co
  • The Seventh
  • Sealed Volume
  • FourthBook
  • Pre Photography
  • Established Publish
  • Sacred Record Pro
  • The Year Account Book
  • This Book Of Account Pro
  • The Year
  • Admirable Hold Group
  • Comprehensive Daybook
  • FifthBook
  • The Present Ledger
  • Stripped
  • Last Leger
  • ThirdBook
  • Earlier Playscript
  • The Larger
  • Rare Volume Collective
  • Last Daybook
  • The Stripped
  • The Ordinary
  • Daybook Pro
  • The Influential Playscript
  • RedPrint
  • HolyBook
  • Interesting Playscript
  • Seventh Book Of Account
  • Earlier Reserve Co
  • AdmirableBook
  • Seventh Leger Spot
  • Rare
  • Influential
  • The Beautiful Ledger
  • Comprehensive Script Pro
  • Volume Trading Co
  • Readable Hold
  • SealedBook
  • The Hand
  • Blue Bibliographic
  • Blue Reserve Spot
  • The Eighth Reserve
  • Book Of Account Collective
  • Forthcoming
  • Bound Blueprint
  • Photographic Publications
  • The Text Daybook
  • Year Volume Trading Co
  • Publishing Group
  • The Hand Reserve
  • Favorite
  • FinishedPrint
  • Photographic Print Collective
  • Best Daybook Collective
  • Composite Printers Collective
  • Bound Bookkeeping
  • Best Binder
  • Easy Bring Out Group
  • Little Playscript
  • Fourth Ledger Collective
  • Reserve Place
  • Note Playscript
  • The Sealed Record
  • Disseminate Group
  • FavoriteBook
  • Thick Account Book Collective
  • The Day Record
  • Off Printer
  • Stripped Hold
  • Enlarged
  • Sealed Daybook
  • Playscript Pro
  • The Third
  • The Last Reserve
  • Blue Brochure
  • BestBook
  • Little Leger Trading Co
  • The Last
  • Playscript Trading Co

Clever publishing business name ideas

  • Hymn Volume
  • Douglas Publish
  • Delightful Volume Co
  • Pre Printer
  • Reserve Collective
  • PrintedBook
  • Sealed Volume
  • The Scrap Playscript
  • LatestBook
  • The Comic Account Book
  • The Thick Playscript
  • Charming Leger Pro
  • Little
  • Sixth
  • Playscript Place
  • The Bold Written
  • Third Book Of Account
  • Classic Book Of Account Pro
  • Valuable
  • Off Printer
  • Script Group
  • Earlier Script
  • Charming Script Collective
  • Interesting Playscript Group
  • The Wonderful
  • Fifth Hold Spot
  • The Hymn
  • Wonderful Hold
  • Beautiful Hold Pro
  • Big Account Book Place
  • Earlier Ledger
  • Script Collective
  • The Remarkable Record
  • Best Leger
  • The Stripped
  • Account Book Group
  • The Delightful
  • The Earlier
  • The Text
  • The Popular Daybook
  • The Larger
  • Third Ledger Trading Co
  • The Note
  • The Whole Daybook
  • ComicBook
  • Reserve Trading Co
  • Note Book Of Account
  • Third
  • The 1 2 3 Release
  • Sixth Ledger Co
  • Earlier Playscript Place
  • Blue Bibliographic
  • The Known
  • The Eighth Reserve
  • Daybook Place
  • Sacred
  • Present Volume
  • Favorite Book Of Account Place
  • Photographic Print Pro
  • Stripped Book Of Account
  • The Valuable Record
  • This Book Of Account Pro
  • The Influential
  • The Year Account Book
  • Big Hold
  • Excellent Reserve Place
  • Volume Collective
  • SelectPublish
  • Fourth Record
  • The Century
  • Year Leger Collective
  • Issue Co
  • Blue Book Of Account
  • Recent Account Book Collective
  • Page Account Book Pro
  • BeautifulPrint
  • The Open
  • Holy
  • Rubble Publish
  • Readable Hold Spot
  • Famous
  • The Classic Playscript
  • Record Trading Co
  • Beautiful Blueprint
  • Silver Printer Spot
  • Valuable Ledger Trading Co
  • The Ready
  • Book Of Account Group
  • Best Bookshop
  • DayBook
  • The Beautiful Ledger
  • Holy Account Book Collective
  • Best Book Of Account
  • The Remarkable Hold
  • Famous Daybook Pro
  • Best Daybook Collective
  • Remarkable Record Trading Co
  • Selling Record Trading Co
  • Day Daybook
  • Valuable Hold Collective
  • Entire Hold
  • Rare Script Pro
  • The Best Volume
  • Script Pro
  • Last Hold Pro
  • InfluentialBook
  • Famous Leger Group
  • Little Script Pro
  • Click Issue Spot
  • Day
  • Publicize Co
  • Select Issue Spot
  • RedPrint
  • Big Brochure
  • The Beautiful
  • Text Reserve
  • Admirable Hold Pro
  • Sealed Record
  • The Sealed Volume
  • The Environmental Publish
  • Bound Book Of Account
  • MinuteBook
  • The Stripped Account Book
  • The Blue Playscript

Best publishing business name ideas

  • Daybook Group
  • Comic Playscript Collective
  • Daybook Collective
  • The Readable
  • Interesting Playscript Group
  • The Hymn
  • Closed
  • ReadableBook
  • Text Account Book Spot
  • The Sacred
  • Off Printer
  • Leger Spot
  • The First
  • Playscript Collective
  • Record Group
  • Last Volume
  • The Comprehensive Playscript
  • SmallerPrint
  • SatiricalPrint
  • Stripped Reserve
  • Elsevier Put Out Group
  • The Pre
  • Beautiful Hold Pro
  • The Holy Book Of Account
  • Rubble Publish
  • Third Book Of Account
  • ReadyPrint
  • Blue Bookie
  • Rare Script Pro
  • Blue Bookshop
  • Uplift Publish
  • The Third
  • The Present Book Of Account
  • The Second
  • Influential Script Spot
  • Big Bookstore
  • Sixth
  • Excellent
  • ForthcomingBook
  • Beautiful Reserve
  • Print Making Trading Co
  • Known Record Co
  • Present Account Book Pro
  • Sixth Hold Spot
  • Self
  • Open Leger
  • Big Account Book Spot
  • Fifth
  • Blue Reserve Spot
  • Printed Leger Place
  • Rubbish Publish
  • ValuableBook
  • The Present Daybook
  • The Minute Reserve
  • Scrap Daybook Collective
  • Fascinating
  • The Last Reserve
  • Known Ledger
  • New Hold Spot
  • Fascinating Account Book Co
  • The Sealed Record
  • First Script Group
  • Comprehensive Script Pro
  • Sealed Account Book
  • QualityPrint
  • The Wonderful
  • Little Leger
  • Blue Account Book Pro
  • Influential Reserve
  • The Day
  • Written Place
  • Stripped Hold
  • Minute
  • Scrap Leger
  • Stripped Book Of Account
  • YearBook
  • ClosedBook
  • The Charming Account Book
  • Out Print Making
  • Blue Ledger Place
  • Recent Script
  • Wonderful
  • Best Volume
  • Last Leger
  • Commonplace Account Book
  • The Big
  • The New
  • Comprehensive Playscript Place
  • Punish Publish
  • Big Binder
  • Silver Printer Spot
  • Reserve Trading Co
  • Delightful
  • Delightful Record Spot
  • The Last Leger
  • PresentBook
  • Earlier Playscript Place
  • Click Distribute
  • First
  • Beautiful Bookkeeping
  • Account Book Spot
  • Pre Publishing
  • Sealed Daybook
  • Recent Account Book Place
  • Holy Leger Co
  • Larger Printers
  • Greece Bring Out
  • The Remarkable Hold
  • The Scrap
  • The Second Leger
  • Big Account Book Place
  • Clingfish Publish
  • Interesting Book Of Account Group
  • New Account Book Group
  • Void Photographic Print
  • The Delightful
  • The Famous
  • Page Account Book Pro
  • The Beautiful
  • Pre Printers
  • Admirable Record Co
  • Stripped
  • The Excellent Account Book
  • Useful

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Publishing Business:

Simple is always better

This means a few different things. Your publishing business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your publishing business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.