1,000+ Trendy Publishing Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect publishing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your publishing business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best publishing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your publishing business.

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Ideas

Catchy publishing business name ideas

Renowned
The Public View
View As
In The Know
Delta News
Seventh Bridge
Culture
The Talk
We Record
Symphony
The Charm
Whole New
Spotless
We Make News
Daily Book
Post
We Make
The Revenue
Spotlight
Put Forward
Open Up
Sentimental
Genesis
Cited
The View
Recreational Publications
The Guard
Home Tribune
Hotline In
Pixel Print
City Publications
Disclosure
Record Book
Press Work
Hype Creator
Collective Publisher
Last Comic
The Best Text
Hype Publications
Holy Bookkeeping
The Hot Book
Bound Publication
Open Post
Prepared Publications
Traditional Publisher
Better Book
Exposed
The Flaunt Club
Big New Book
The Record Inc.
Viscosity Creators
Composed Media
Flat Publications
Fifth Year
Loud Hymns
Known Collection
Charming Publisher
High Note
Beautiful Book
Casual Disclosure
The Edge Page
The Influential Place
Ritual Notification
The Say
The Noise Outside
Stream
Expressions Co.
The Advertised Report
Unsung Voice
Manifest
The Sounds Collections
Purple News
The Carry Can
Systematic
Transparent Media
The Flash Media
The Minute Reserve
Hymn Daybook Pro
The Remarkable Hold
Valuable Account Book Place
The First Script
Beautiful Account Book Trading Co
Daybook Collective
Leger Spot
CharmingBook
InfluentialBook
This Reserve
Photographic Photography
Volume Trading Co
The Stripped Account Book
Page Hold Group
Fascinating Ledger
Leger Collective
Hold Pro
Best Daybook Collective
Enlarged
Third Ledger Collective
The Best Leger
Sealed Playscript
Out Print Making
Scrap Volume
Stripped Hold
Famous Daybook Pro
The Tiny
The Stripped
Sealed Record
LatestBook
Flower Printer Collective
The Best Book Of Account
Self Put Out Group
The Day Record
Big Bibliographic
Selling
Admirable Reserve Pro
Delightful Record Spot
Stripped Reserve Spot
FascinatingBook
FifthBook
Best Blueprint
The Sixth Ledger
The Readable Book Of Account
TextBook
SeventhBook
Blue Binder

Creative publishing business name ideas

Beautiful Bookkeeping
The Holy Book Of Account
Valuable Script Collective
Fourth Account Book
The Fascinating
The Useful
Seventh Leger Spot
The Self
The Third Reserve
The Best Volume
Greece
Best Book Of Account
Entire Book Of Account Pro
Influential Reserve Place
SmallerPrint
The Day Volume
Delightful Record
Best Leger
Day Daybook
Rare
The Popular Daybook
Account Book Trading Co
The Charming Volume
Admirable
Beautiful Account Book Trading Co
The Famous
The Open Hold
Classic
Enlarged
Charming Leger Pro
Forthcoming Ledger Spot
The Influential Playscript
Little
SelfPublish
Write Trading Co
The Old Impress
Admirable Hold Pro
Record Pro
Big Book Of Account Co
AdmirableBook
Best Bibliographic
New Book Of Account
EarlierBook
Remarkable Record Spot
Favorite Ledger Collective
Delightful Ledger Collective
The Day Record
The Stripped
Blue Bookshop
Volume Co
Pre Printers
The Bound
Bound Record
Book Of Account Co
Daybook Group
Sixth Ledger Co
ReadyPrint
Fifth Hold Spot
The Interesting
Popular Volume Spot
Thick Account Book Collective
NewBook
Blue Brochure
Print Group
Sacred Hold
The Hand Reserve
Hymn Volume
Uplift Publish
Influential Book Of Account
Interesting Book Of Account Group
Little Reserve Co
EnlargedPrint
The Big Hold
Smaller Impress Place
Readable Hold
The Second Leger
Earlier Reserve Co
Account Book Group
Earlier Playscript
Blue Ledger Place
The Comprehensive
Influential Playscript Co
The Classic
Disseminate Spot
Self Write
Sealed Daybook
New Account Book Group
Fourth Ledger Collective
Famous Leger Group
Clingfish Publish
Whole
Ledger Trading Co
The Text
The Valuable Volume
Best Binder
The Best
Beautiful Bookstore
Able
Recent Account Book Collective
The Finger Printers
Book Of Account Place
The Standard
The Classic Playscript
Useful Record Pro
The Useful Account Book
Selling
Leger Co
The Sealed Record
The Blue
FascinatingBook
Issue Co
Easy Write
Hold Place
The Flower Publishing
Blue Reserve Spot
Bound Binder
Old Publishing Collective
Self Issue Co
Ledger Spot
Reserve Co
The Click Write
Blue Bookkeeping
StrippedBook
Rare Ledger Pro

Learn more about starting a publishing business:

Where to start?

-> How much does it cost to start a publishing business?
-> Pros and cons of a publishing business

Need inspiration?

-> Other publishing business success stories
-> Marketing ideas for a publishing business
-> Publishing business slogans

Other resources

-> Profitability of a publishing business
-> Publishing business tips

Funny Publishing Business Names

Greece Bring Out
Earlier Ledger
Year Playscript Trading Co
This Reserve
Latest Volume
Big Hold
Trouble Publish
Volume Group
SmallerPrint
The Scrap
The Century
Woodblock Publishing
This Account Book Group
RemarkableBook
The Charming Account Book
The Positive
Daybook Collective
The New
Best Bookie
Last Account Book Place
First
New Book Of Account
Little Ledger Spot
RarePrint
This
The Sealed Record
Greece Print Trading Co
The Rare Daybook
Rubbage Publish
The Woodblock
The Open Hold
The Cheap Publish
Open Daybook
The Thick Playscript
Commonplace Account Book
The Classic Playscript
Delightful Record Spot
Bound Binder
Interesting Book Of Account Group
Readable Hold Place
Sixth Daybook Trading Co
The Popular Account Book
The Colour
Forthcoming Ledger Group
SelectPublish
Remarkable Leger
PresentBook
The Thick Record
Abolish Publish
Sixth Daybook Group
Rare Playscript Spot
Forthcoming Hold Place
NoteBook
ClosedBook
Self Publication
OldPrint
Bound Blueprint
Positive Photography
Sixth Leger Place
Popular Record Trading Co
First Daybook
The Valuable Record
Eighth Volume Place
Open Ledger
Best Ledger Collective
Present
Reserve Collective
Blue Binder
Little Leger Trading Co
The Popular
WonderfulBook
Favorite
Pre Printer
Last Leger Trading Co
Blue Record Group
The Printed
Thick Record Spot
Established Publish
Open Leger
Classic
The Open
Third Book Of Account
The Influential Reserve
Minute Leger Trading Co
Bound Reserve Group
Easy Write
Commonplace Volume
BeautifulPrint
Sealed Daybook
Republic Publish
Page Account Book Pro
Printers Spot
Beautiful Bookstore
The Entire Account Book
Comprehensive Leger Co
FifthBook
The Earlier
The Page
Last
Fourth Volume Trading Co
LargePrint
Holy Account Book Collective
Fascinating Playscript Co
Greece
Easy Bring Out Group
Sealed
Day Ledger Group
The Hand Account Book
This Book Of Account Pro
Hold Pro
Year Account Book Trading Co
Selling Record Trading Co
Blue Bookshop
Book Of Account Pro
Excellent
Popular Volume Group
The Day Volume
The Sealed Leger
Best Blueprint
Leger Collective
Little Playscript
SixthBook
Bound Brochure
The Last Leger

Cool publishing business name ideas

Stripped Hold Co
BigBook
The Text
The Day Daybook
The Whole Daybook
Present Ledger Co
Script Co
Earlier Playscript Group
Blue Reserve Spot
Third Script
Note Leger Pro
The Comic Reserve
Delightful Account Book
Greece
The Interesting Book Of Account
The Present Daybook
Script Collective
Delightful Playscript Place
Scrap
LatentPrint
EarlierBook
Leger Collective
Positive Publications
Sixth Daybook Trading Co
Favorite Ledger
The Hand Script
Small Written
The Enlarged
Bound Bookshop
Latest Book Of Account Pro
Year Account Book Trading Co
Known
Little Script Pro
Comprehensive
Rare Script
Latest
The Rare Account Book
Earlier Ledger
The Beautiful
The Valuable
Last Hold Pro
Photographic Printable
The Off Publish
The Last Playscript
BoldPrint
Rubbish Publish
The Floral
Third
Note Script Pro
Volume Spot
Recent Hold Place
Remarkable Book Of Account Collective
The Hand Reserve
QualityPrint
Little Ledger Spot
Gelatin
The Known Reserve
The Charming Account Book
Fourth Record
Easy Disseminate
Classic Leger
Ledger Place
HolyBook
Larger Printers
Delightful Record Spot
Known Record Co
Eighth Reserve Trading Co
Release Place
Closed Script
Disseminate Collective
Playscript Spot
Selling
BlueBook
Click Issue Spot
Sacred Hold
The First Playscript
The Second
The Woodblock
Year Volume Trading Co
Page Account Book Pro
Latest Reserve
Disseminate Group
The Small Printer
The Closed
The Sealed
DelightfulBook
Reserve Place
Rare Account Book
The Classic Playscript
The Fifth Record
The Wonderful
Polish Publish
Last
Influential Reserve
Closed Book Of Account Co
Remarkable Ledger
RedPrint
Silver Printer Spot
Book Of Account Pro
Day Reserve
The Smaller Print Making
The Comic Account Book
Finger
Text Script Collective
The Select
The Valuable Record
The Fifth Reserve
Charming Daybook Collective
Photographic Paper
Eighth Volume Place
CharmingBook
The Charming Script
Best Bookkeeping
Hand Reserve Co
ClickPublish
The Valuable Volume
Hold Co
Present Script Collective
Commonplace Volume
The Last
Forthcoming Ledger Spot
Note Playscript
Leger Pro
Remarkable Leger

Unique publishing business name ideas

Day Ledger Group
Script Trading Co
Third Leger Place
The Remarkable Hold
Rare Playscript Spot
Able
MinuteBook
The Thick
HandBook
Earlier Playscript Place
The Click Write
Best Bookshop
Record Trading Co
Publishing Group
Note Record Group
ElsevierPublish
Hymn Reserve
Issue Co
ReadyPrint
The Elsevier Distribute
Reserve Co
The Ordinary
Big Book Of Account
Beautiful Leger Spot
Best Volume
Charming Leger Pro
Thick
Fourth Ledger Collective
The Cheap Publish
Volume Trading Co
The Smallest
Minute Leger Place
Fascinating Ledger
The Photographic
Print Group
Best Script
Minute Daybook Co
The Comprehensive Playscript
Print Making Trading Co
Bound Binder
The Century
The Open Hold
Known Leger Spot
Hardcopy Co
Bound Ledger
Beautiful Reserve
New Ledger Collective
Best Daybook Collective
Year Playscript Trading Co
Admirable Script Spot
Fascinating Reserve Place
ValuableBook
Commonplace Leger Co
EasyPublish
Selling Record Trading Co
Latest Volume
The New
The Last Leger
PrePrint
FamousBook
Open Reserve Trading Co
Woodblock Publishing
Ledger Spot
FirstBook
Beautiful Book Of Account
Present Account Book Collective
The Day
Present Script
Useful Record Pro
The Sealed Volume
Commonplace
The Comprehensive
Admirable Hold Spot
The Present Book Of Account
The Blue Playscript
Account Book Trading Co
Readable Hold Spot
The Original
Fascinating Record Trading Co
Delightful Ledger Collective
Beautiful
The Flower
The Blue
The Selling
Greece Print Trading Co
The Fascinating Hold
KnownBook
Leger Place
Open Record Trading Co
Best Bookie
Famous
Fourth Volume Trading Co
Elsevier Issue Collective
Valuable Hold Collective
Self Publication
Elsevier Put Out Group
Delightful Volume Co
Sacred Script Spot
Recent Script
Blue Record Group
Comprehensive Script Pro
ComprehensiveBook
Open Book Of Account Spot
Famous Daybook Pro
Record Spot
Forthcoming Hold Place
The Admirable
FourthBook
Pre Paper
Self Issue Co
Woodblock
First Hold Trading Co
The Elsevier
Thick Account Book Collective
Playscript Co
Fourth
Day Volume
Charming Record Trading Co
Ledger Collective
Scrap Leger
Little Daybook Trading Co
Page Account Book
The Bound Account Book
The Day Leger

Cute publishing business name ideas

Comprehensive Daybook
Stripped Reserve Spot
The Leopard Reprint
Blue Printers Place
Leger Co
The Standard
New
Volume Place
ClosedBook
Minute
Text Account Book Spot
Printed Leger Place
Bound Bookstore
Comprehensive Hold
The Bold Written
The Sealed Record
The Printed
The Present Ledger
Big Brochure
The Recent Hold
The Eighth
Ledger Group
Fascinating Playscript Co
The Popular Account Book
Valuable Ledger Trading Co
Best
The Greece Issue
Account Book Group
Readable
The Selling Reserve
Text Reserve
Influential Book Of Account
Written Place
Seventh Ledger Place
Thick Book Of Account Trading Co
The Scrap Playscript
The Excellent
The Fascinating
AdmirableBook
This
The Readable Playscript
The Known
Beautiful Binder
Big
Daybook Place
Sixth Hold
Valuable Script Collective
Recent Reserve Co
The Fifth Account Book
Interesting Record Spot
Seventh
Closed
Photographic Print Making
Latest Daybook
The Best
Gelatin Black And White
Popular Leger Group
The Popular Playscript
Ruckus Publish
Holy
Favorite
Admirable Leger Place
Big Bookstore
Influential Playscript
Open Script Group
Written Spot
Whole Reserve Collective
Fascinating Account Book Co
Best Leger
Blue Book Of Account
Stripped Book Of Account
The Remarkable
OpenBook
The Note Hold
Excellent Ledger Spot
The Forthcoming Leger
Earlier
Impress Co
Whole
Photographic Photographic Print
Day
Printed Script Trading Co
The Best Volume
The Day Volume
Popular Volume Spot
The Second Leger
Best Brochure
The Big
Delightful Book Of Account Spot
123Publish
Best Bookstore
Uplift Publish
The Stripped Hold
The Forthcoming Playscript
The Page Script
Admirable
Script Group
Year Account Book
Holy Script Place
Selling Record
LastBook
Comic Playscript Collective
The Favorite Ledger
The Colour
The Remarkable Reserve
This Book Of Account Pro
The Minute Reserve
Enlarged
Beautiful Hold Pro
First Daybook
BeautifulPrint
Delightful Record
Sixth Book Of Account Collective
Best Ledger Collective
The Third Ledger
Account Book Collective
Classic Record Group
FifthBook
Hymn Daybook Pro
LittleBook
Readable Hold Place
Forthcoming
Confidential
Photographic Photography

Clever publishing business name ideas

Elsevier Print Pro
FinishedPrint
The Wonderful Volume
Book Of Account Place
Open Ledger Spot
ExcellentBook
Third Ledger Collective
Favorite Book Of Account Place
The Page
The Greece
Influential Playscript Co
The Excellent Account Book
The Scrap
The Influential Reserve
Bound Leger
Last Volume
SelectPublish
Recent Account Book Place
Bound Record
The Sixth Ledger
Ledger Trading Co
First Leger
InterestingBook
Bound Booklet
Publicize Spot
Photographic Publications
Fifth Hold Spot
Day Daybook
Famous Leger Group
The Forthcoming Daybook
Beautiful Account Book Trading Co
Bound Brochure
The Comprehensive Daybook
The Self Bring Out
HymnBook
Leger Spot
Flower Black And White Co
Write Trading Co
Bound Bookkeeping
Big Book Of Account Co
Account Book Pro
The Interesting
Publicize Co
Hymn Playscript Place
Wonderful Hold Collective
Easy Distribute
The Entire Reserve
Last Leger Trading Co
The Delightful
The Stripped
Account Book Spot
The Rare Daybook
The Text Account Book
Eighth
The 1 2 3 Release
Click
First Script Group
Confidential Printers
Bound Bibliographic
The Present
Delightful
DayBook
Established Publish
Easy Bring Out Group
Stripped Reserve
The Charming
Close Photographic Print
The Readable Book Of Account
Thick Book Of Account Co
SeventhBook
Daybook Spot
The Open
ForthcomingBook
The Beautiful Ledger
Account Book Co
WholeBook
Little
Best Booklet
The Pre
Known Reserve Co
Sealed Daybook
The First Script
The Entire Account Book
Commonplace Hold Spot
Elsevier Write Co
Book Of Account Collective
Blue Bookkeeping
Clingfish Publish
The Popular
Self
Comprehensive Leger Trading Co
Classic
The Fifth
Pre Publication
Charming
Beautiful Booklet
Script Spot
Thick Record Spot
Minute Account Book
Influential Script Spot
Earlier Record Co
ReadableBook
Interesting Playscript Group
Closed Record Spot
The Thick Account Book
RecentBook
Select Bring Out Trading Co
CompositePrint
Thuggish Publish
ComicBook
The Year Account Book
The Earlier Reserve
Book Of Account Co
Interesting
Comprehensive Playscript Place
Latent
Easy
Select Write
Sacred Playscript
The Ready
Useful Ledger Pro
Beautiful Bookshop
Last Account Book Place
Select Hardcopy Collective

Best publishing business name ideas

RemarkableBook
Print Collective
First Ledger
The Framed Written
Big Bookshop
The Little
ThickBook
Composite Printers Collective
Flower Printer Collective
Fourth Account Book
The Positive
RarePrint
Sealed Volume
Record Collective
The Greece Write
Beautiful Bookstore
Sealed Playscript
The Eighth Reserve
The Known Script
FinalPrint
Hymn
Admirable Record Co
Big Booklet
Popular
New Book Of Account
TextBook
Dublin Publish
Page Hold Pro
The New Book Of Account
Bring Out Trading Co
Book Of Account Trading Co
Hardcopy Spot
Favorite Hold Pro
The Hand Account Book
Confidential Print Making
OldPrint
The Tiny
LargePrint
This Reserve
Printed
BeautifulBook
New Playscript Group
Scrap Daybook Collective
The Comic Record
Book Of Account Spot
Best Book Of Account
Note
FramedPrint
Blue Bookie
Blue Blueprint
Blue
Click Distribute
Republic Publish
SixthBook
StrippedBook
The Best Leger
Note Book Of Account
Blue Ledger Place
The Last Reserve
Ledger Pro
Closed Volume
The Comic
Present
Stripped Hold
New Hold Collective
Comprehensive Leger Co
The Year Script
Scrap Volume
InfluentialBook
Sixth Daybook Group
Wonderful Script
The Bound
Last Hold Trading Co
Daybook Group
The Year Ledger
Flower Impress Co
Environmental Hardcopy Trading Co
FootPrint
WonderfulBook
Remarkable
The Classic
Photographic Publish Co
The Earlier
Influential
Sixth Leger Place
The Third Reserve
The Hand
Seventh Leger Spot
The Old
Positive Photography
Blue Binder
Volume Group
Text Daybook
Volume Collective
Record Place
BoundBook
Big Hold
Douglas Publish
Select
The Sacred
Blue Brochure
Stripped
Blue Booklet
Ledger Co
Charming Reserve Collective
Bound Blueprint
Rare
The Quality
Hymn Volume
Year
The Latest
Void Photographic Print
Positive
RareBook
Minute Volume
Classic Ledger
Seventh Book Of Account
Recent
Woodblock Impress Place
The Easy
The Seventh
The Best Daybook
Fascinating
Blue Bookstore

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Publishing Business:

Simple is always better

This means a few different things. Your publishing business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your publishing business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Publishing Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile