1,000+ Trendy Publishing Business Names

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Updated: April 14th, 2025

So, you've come up with the perfect publishing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your publishing business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best publishing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your publishing business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Publishing Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of publishing business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy publishing business name ideas

Renowned
The Public View
View As
In The Know
Delta News
Seventh Bridge
Culture
The Talk
We Record
Symphony
The Charm
Whole New
Spotless
We Make News
Daily Book
Post
We Make
The Revenue
Spotlight
Put Forward
Open Up
Sentimental
Genesis
Cited
The View
Recreational Publications
The Guard
Home Tribune
Hotline In
Pixel Print
City Publications
Disclosure
Record Book
Press Work
Hype Creator
Collective Publisher
Last Comic
The Best Text
Hype Publications
Holy Bookkeeping
The Hot Book
Bound Publication
Open Post
Prepared Publications
Traditional Publisher
Better Book
Exposed
The Flaunt Club
Big New Book
The Record Inc.
Viscosity Creators
Composed Media
Flat Publications
Fifth Year
Loud Hymns
Known Collection
Charming Publisher
High Note
Beautiful Book
Casual Disclosure
The Edge Page
The Influential Place
Ritual Notification
The Say
The Noise Outside
Stream
Expressions Co.
The Advertised Report
Unsung Voice
Manifest
The Sounds Collections
Purple News
The Carry Can
Systematic
Transparent Media
The Flash Media
The Readable Playscript
The 1 2 3 Release
Minute Account Book
AdmirableBook
SmallPrint
Blue Brochure
Rare
Fascinating Reserve Place
The Sixth Ledger
The Blue
The Charming Hold
SelectPublish
Stripped Reserve Spot
Ledger Trading Co
BeautifulPrint
Ledger Spot
Admirable Hold Spot
The Thick
Book Of Account Collective
Bound Bookie
The Influential Playscript
Last Leger
The First Script
FifthBook
Popular Volume Spot
Volume Co
Known Record Co
Record Group
Beautiful Blueprint
Page Account Book
Recent Account Book Collective
StrippedBook
The Day
Elsevier Print Pro
Present Script Collective
Reserve Group
Year
The Finished Impress
The Favorite Ledger
Print Pro
RarePrint
The Smallest
The Hand Record
Influential Script Spot
EighthBook
Third Ledger Trading Co
Last Hold Trading Co
InterestingBook

Creative publishing business name ideas

Volume Group
The Wonderful
Fascinating Record Trading Co
Interesting Book Of Account Group
Daybook Pro
This Reserve
Script Collective
Sacred Record Pro
The Day
Minute Volume
Positive
Easy Write
Eighth Script Group
Punish Publish
Woodblock
Useful Hold Trading Co
Greece
1 2 3 Issue
Charming Playscript Spot
Last Volume
The Note Hold
Sluggish Publish
The Known Script
Open Script Group
The Readable
Beautiful Account Book Trading Co
Daybook Spot
New Volume Place
Record Collective
Admirable Leger Place
Record Pro
The Smaller Print Making
The Select
Classic
Note Leger Pro
The Last Reserve
Blue Booklet
Present Volume
Big Book Of Account Co
The Fifth
Hardcopy Co
The Blue
Note Playscript
Favorite Ledger Collective
The Fifth Record
The Out
BestBook
The Fascinating Hold
Closed Book Of Account Co
Text Daybook
Big Bookkeeping
TextBook
Print Pro
Bound Book Of Account
The Best Daybook
Printed Leger Place
InterestingBook
The Woodblock
The Little
The Best Volume
Day Reserve
Minute Leger Place
Eighth
Commonplace Account Book
Reserve Co
Thick Account Book Collective
Third Ledger Collective
The Ordinary
Easy Bring Out Group
The Last Book Of Account
ClickPublish
The Open Daybook
ComicBook
Hold Place
Flower Impress Co
Classic Book Of Account Pro
RecentBook
Scrap Daybook Group
The Year
Selling Volume Co
Readable Hold Place
Bound Reserve Group
Last
Book Of Account Group
Big Brochure
Earlier Ledger
Disseminate Spot
Beautiful Blueprint
The Known Reserve
Printers Spot
Gelatin
Third Ledger Trading Co
Blue Reserve Spot
Blue Volume Pro
Sixth Hold Spot
Beautiful Leger Spot
FramedPrint
UsefulBook
Thick
Open Ledger
Useful Record Pro
Bound Leger
Blue Bookstore
The Stripped Ledger
Last Leger
Fourth Volume Trading Co
Hardcopy Spot
This Account Book Group
Write Trading Co
Bound Bookstore
The Self
Charming Daybook Collective
HymnBook
The Favorite
Blue Bibliographic
Little Script Pro
Third Book Of Account
Blue Account Book Pro
Popular Volume Spot
Beautiful Book Of Account
The Old Impress
Bound Bookkeeping
Remarkable Leger
Blue Blueprint

Learn more about starting a publishing business:

Where to start?

-> How much does it cost to start a publishing business?
-> Pros and cons of a publishing business

Need inspiration?

-> Other publishing business success stories
-> Marketing ideas for a publishing business
-> Publishing business slogans

Other resources

-> Profitability of a publishing business
-> Publishing business tips

Funny Publishing Business Names

The Stripped Ledger
The Elsevier
Recent Script
Hold Group
Script Place
Scrap Daybook Collective
Holy Ledger
The Known Script
BeautifulPrint
The Charming
Beautiful Bibliographic
Blue Blueprint
The Beautiful Ledger
Note Leger Pro
First
The Hand Account Book
Entire Book Of Account Pro
Daybook Place
Holy Reserve
The Last Book Of Account
The Influential Playscript
Best Volume
The Excellent Account Book
Selling Ledger Place
The Open
Sacred Hold
The Closed Script
BestBook
The First Playscript
Self Put Out Group
The Influential
Abolish Publish
Last Volume
Little Script Spot
The Readable Book Of Account
SelfPublish
Admirable Hold Co
Admirable Hold Spot
The Readable Playscript
Last Hold Trading Co
Useful Record Pro
The Blue Playscript
Sixth Book Of Account Collective
Beautiful Bookie
Big Account Book Spot
Latest
Account Book Spot
Volume Collective
The Forthcoming
Comprehensive Playscript Place
Minute Daybook Co
FavoriteBook
The Flower Publishing
The Photographic
Sacred Script Spot
Self Issue Co
Book Of Account Spot
Known
Best Ledger Collective
Delightful Ledger Collective
The Best Daybook
Greece
Playscript Place
The Flower
Favorite
LittleBook
FirstBook
Useful
Old Publishing Collective
Elsevier Put Out Group
RarePrint
Disseminate Collective
Big Hold
Hymn
Easy Print Group
Earlier Script
Reserve Pro
Commonplace Playscript
Note
The Open Daybook
The Popular Account Book
The Thick Record
FinalPrint
Reserve Trading Co
Photographic Print Pro
Third
Entire Hold
Delightful Playscript Place
Latest Daybook
Page
Year Account Book
Whole
Book Of Account Co
The Quality
Earlier Ledger
Earlier Playscript Place
The Latest Reserve
Easy
Comprehensive Script Pro
The Popular Playscript
ComicBook
Blue Booklet
Pre Paper
Admirable Script Spot
The Remarkable
Playscript Trading Co
The Minute Reserve
Last Daybook
Bound Bookkeeping
Admirable Record Co
Big Binder
Earlier Volume Collective
Sacred
The Useful Daybook
Select
OpenBook
The Last
Big Account Book Place
Silver Printer Spot
The Final
Reserve Group
Fourth Volume
BoldPrint
The Last Reserve

Cool publishing business name ideas

Fifth
The Ordinary
Fourth Playscript
The Open
The Fascinating
FamousBook
Thick Daybook
Comic Leger
Recent Script
Year Book Of Account Spot
Influential
EnlargedPrint
Sixth Leger Place
The Excellent Hold
Blue Binder
The 1 2 3 Release
Leger Spot
Scrap Book Of Account Trading Co
The Closed Script
Useful
Popular Record Trading Co
ClosedBook
Script Co
Blue Record Group
The Self
Note Script Pro
Third Book Of Account
Elsevier Put Out Group
Fascinating Playscript Co
Rare
Photographic Print Making
Smaller Impress Place
Established Publish
The Useful Account Book
The Elsevier Distribute
Note Book Of Account
Printed Volume
The Charming Account Book
Closed Script
The Whole Daybook
The Sealed Volume
The Fascinating Leger
Forthcoming Ledger Spot
The Open Daybook
The Last Leger
Hold Place
The Hand Record
Woodblock
The Stripped Account Book
The Remarkable Reserve
Leger Trading Co
Blue Bookkeeping
Scrap Daybook Group
The Bound
The Quality
Last Hold Trading Co
The Influential Reserve
First
Playscript Group
Forthcoming
Charming Reserve Co
Elsevier Write Co
Influential Reserve
FramedPrint
Open Daybook
The Fifth Account Book
Big Bookstore
Comprehensive Daybook
Greece Bring Out
The Latest
Bound Book Of Account
Note Record Group
The Year Account Book
Remarkable Record Trading Co
The Year Script
Polish Publish
Big Bookie
The Eighth Reserve
Admirable Hold Pro
Leger Pro
Fourth
Text Reserve
Ledger Spot
The Century
Daybook Pro
The Delightful
Admirable Hold Group
The Page
InterestingBook
Volume Pro
Little Daybook Trading Co
The Forthcoming Leger
Remarkable Book Of Account Collective
Leger Collective
This Book Of Account Pro
Influential Script Spot
Positive Publications
Favorite Book Of Account Place
Year Account Book
Little Ledger Co
FinishedPrint
Account Book Trading Co
Note Leger Pro
The Page Script
Bound Bookie
The Forthcoming Playscript
Photographic Photography
Big Binder
Easy Distribute
Sealed Account Book
The New
The Recent
Bound Leger
Selling
The Entire Reserve
The Popular Daybook
Big Hold
1 2 3
Note Volume Collective
Thick Account Book Collective
Closed
Page
Sealed Leger Collective
Record Co

Unique publishing business name ideas

Disseminate Spot
LargePrint
Daybook Collective
Popular Leger
Minute Script Collective
WonderfulBook
ThickBook
Remarkable
Sealed Volume
Select Bring Out
Latest
The Leopard Reprint
Pre Printer
The Useful Daybook
Little Script Pro
Out Print Making
Finger
Printed Script Trading Co
Commonplace Leger Co
InfluentialBook
Entire Hold Place
FavoriteBook
Select
Text Script Collective
PrintedBook
Ledger Pro
1 2 3 Issue
Best Ledger Collective
Eighth
Excellent Ledger Spot
Print Pro
Earlier Ledger
1 2 3 Submit
Trouble Publish
Useful Record Pro
SmallerPrint
Record Group
Fourth Account Book
Classic Book Of Account Pro
Interesting Playscript Group
ReadableBook
Valuable Ledger Trading Co
Confidential
Written Place
Blue Booklet
The Rare Daybook
This Account Book
Self Write
The Final
Beautiful Blueprint
Influential Playscript
Account Book Group
Commonplace Volume
Earlier Script
Classic
Best Leger
The Thick
Rubble Publish
Stripped Book Of Account
Book Of Account Collective
The Eighth
Environmental Hardcopy Trading Co
The Day Leger
ForthcomingBook
This Reserve
SelectPublish
Reserve Spot
Blue Bookshop
Big
StrippedBook
Holy Script Place
Earlier Playscript
Useful Hold Trading Co
Volume Collective
123Publish
Known Reserve Co
Playscript Spot
The Recent Hold
The New Book Of Account
Holy Leger Co
The Beautiful Ledger
The Selling Reserve
The Valuable Volume
The Remarkable Hold
Playscript Place
Comic Account Book Pro
Book Of Account Spot
Remarkable Record Spot
Valuable
1 2 3 Bring Out Place
The Commonplace
Beautiful Bibliographic
The Forthcoming Volume
The Blue Playscript
BoundBook
Day Daybook
Bound Bibliographic
AdmirableBook
Blue Blueprint
Rare Account Book
Valuable Script Collective
Influential Reserve Place
The Thick Record
Selling Record
Sealed
Readable Hold Spot
The Comic
Sealed Playscript
The Off Publish
ScrapBook
Hymn Playscript Place
Volume Spot
The Interesting
The Text Account Book
Remarkable Ledger
Popular Volume Group
The Able
The Blue
The Forthcoming Daybook
Admirable Leger Place
Big Bookshop
Print Group
The Third Ledger
The Greece Issue

Cute publishing business name ideas

Comprehensive Hold
Year Account Book Trading Co
The Charming
Excellent
The Larger
The Big Hold
The Fifth Record
Sixth Daybook Group
Comprehensive Leger Co
The Fifth Reserve
PrePrint
Scrap
Easy Print Group
Earlier Playscript Group
Reserve Pro
SatiricalPrint
Charming Leger Pro
Photographic Print Pro
Rare Playscript Spot
ExcellentBook
Blue Book Of Account
Present Account Book Collective
Script Place
Eighth Script Group
Close Photographic Print
Blue Bibliographic
The Popular Playscript
The Easy
Photographic Print Collective
Volume Trading Co
The Tiny
Easy
Publishing Group
Blue Brochure
RarePrint
Remarkable Leger
The Original
The Excellent Account Book
Seventh Book Of Account
Entire Book Of Account Pro
Bound Volume Trading Co
New Hold Spot
Beautiful Book Of Account
Delightful Book Of Account Spot
Big Blueprint
Comprehensive Leger Trading Co
Scrap Leger
Open Book Of Account Spot
SacredBook
The Fourth
Leger Group
Woodblock Impress Place
Whole
The Select Issue
CompositePrint
Known Ledger
Big Brochure
Best Bookkeeping
The Sixth Ledger
The Scrap
The Present Book Of Account
The Last Playscript
QualityPrint
The Note
Big Account Book Spot
The Greece Publication
Little Script Spot
FloralPrint
Selling Record Trading Co
Account Book Collective
Printers Spot
LastBook
Best Volume
The Little
Positive Publishing
Leger Co
UsefulBook
Recent Reserve Co
The Popular
Famous Daybook Pro
Beautiful Bookstore
Self Issue Co
Recent Hold Place
Open Ledger Spot
Reserve Collective
Open
Self Put Out Group
Delightful Record Spot
Sacred
The Valuable Record
Admirable
Valuable Account Book Place
KnownBook
The Remarkable Record
Elsevier Print Pro
Publicize Co
Delightful Account Book
Charming Script Collective
The Colour
Fascinating
Beautiful Playscript Spot
Forthcoming Hold Place
Little Reserve Co
Favorite Ledger Collective
The Wonderful Volume
Known
The Second Leger
Best Daybook Collective
The Sixth
Sixth Hold Spot
Commonplace
Rare Script Pro
Recent Account Book Collective
Select Issue Spot
Bound Binder
Off Printer
Eighth Reserve Trading Co
The Select
The Bound Account Book
Interesting Playscript
Sacred Volume
Last Hold Pro
Third Ledger Collective
Best Script

Clever publishing business name ideas

The Finished Impress
SealedBook
Beautiful Daybook Pro
Delightful Ledger Collective
The Holy Book Of Account
Book Of Account Group
Daybook Group
The Fifth
The Best
Seventh Ledger Place
The Big
The Sacred
Holy Ledger
SmallPrint
The Greece
Photographic Publications
Forthcoming Ledger Group
DayBook
Thick Record Spot
The Day
The Text
The Interesting Account Book
The Greece Write
Best Binder
The Best Book Of Account
Sixth Hold
Ledger Collective
Best Book Of Account
PageBook
The Influential Playscript
Fourth Record
Big Account Book Place
The Click
Fascinating Account Book Co
Fourth Ledger Collective
Hold Pro
Beautiful Bookie
The First Playscript
Leger Place
The Standard
Open Record Trading Co
Seventh Leger Spot
Bound Bookstore
FootPrint
The Old Impress
Minute Daybook Co
Open Script Group
The Stripped Hold
EasyPublish
Hand Reserve Co
Page Hold Pro
The Last
The Favorite
Hold Co
Script Group
Stripped Hold Co
Selling Volume Co
Fourth Hold Trading Co
Able
Earlier
The Seventh
Rare Volume Collective
Favorite Hold Pro
Present Script
SelfPublish
The Useful Playscript
The Minute Ledger
First Daybook
Minute Account Book
Known Record Co
Recent Account Book Place
Silver Printer Spot
Volume Co
The Comprehensive
Day Reserve
The Known Reserve
Bound Blueprint
The Pre
Classic Leger
Blue Daybook
Sixth
ComprehensiveBook
Block Impress Collective
The Last Book Of Account
The Sealed Leger
Excellent Reserve Place
Year
The Cheap Publish
First Ledger
Useful Ledger Pro
The Printed
First Script Group
The Environmental Publish
Small Written
Reserve Trading Co
The Hand Account Book
The Best Daybook
Day
Earlier Record Co
The Stripped Ledger
Clingfish Publish
The Inch
Admirable Reserve Pro
New Account Book Group
SellingBook
Gelatin
Confidential Printers
Closed Book Of Account Co
Photographic Printable
The Remarkable
RemarkableBook
Sacred Record Pro
EighthBook
The Photographic
The Charming Script
OpenBook
Sealed Daybook
Book Of Account Trading Co
Entire
The Present
The Valuable
Valuable Hold Collective
The Smaller Print Making
Blue Volume Pro

Best publishing business name ideas

The Beautiful Playscript
Bound Brochure
Open Ledger
Fourth Volume
RecentBook
Latest Book Of Account Pro
Fascinating Ledger
Beautiful Booklet
PresentBook
ComicBook
The Thick Playscript
Hymn Volume
This
Closed Record Spot
Click Distribute
Stripped Reserve Spot
RareBook
Composite Printers Collective
Sixth Ledger Co
The Admirable
DelightfulBook
Big Bibliographic
Year Leger Collective
Confidential Print Making
BestBook
Ruckus Publish
The Known Script
New Hold Collective
Charming Playscript Spot
Account Book Place
OldPrint
The Best Volume
TextBook
Third
Blue Printers Place
Sacred Playscript
CommonplaceBook
FascinatingBook
Beautiful Leger Spot
Volume Group
Beautiful Hold Pro
Stripped Reserve
The Day Record
Best Script Group
Beautiful Reserve
The Woodblock
Favorite
The Holy
The Last Reserve
New Book Of Account
The Year Ledger
Wonderful Hold
Stripped
Readable
The Known
Present Account Book Pro
Easy Bring Out Group
EntireBook
Page Account Book
The Positive
Flower Impress Co
Day Volume
The Floral
Disseminate Collective
Bound Booklet
ElsevierPublish
NewBook
Influential Playscript Co
Note
ThirdBook
Old Publishing Collective
Comic
Wonderful Script
The Last Ledger
The Self Bring Out
Page Account Book Pro
Best Bookstore
Delightful Volume Co
Big Book Of Account Co
Latest Reserve
Best Bibliographic
Publicize Spot
New Volume Place
Ledger Co
Year Volume Trading Co
BoldPrint
Beautiful Bookkeeping
FifthBook
Commonplace Account Book
Latent
Photographic Publish Co
The Entire Account Book
Interesting
Last Leger
Thick Book Of Account Co
FinalPrint
The Flower
The Rare
Ledger Trading Co
Little
Note Playscript
Greece Print Trading Co
Book Of Account Place
ClickPublish
Rubbish Publish
Greece
ThisBook
Volume Place
New
Sealed Record
BeautifulPrint
The Excellent
The Hymn
Playscript Trading Co
LittleBook
The Text Daybook
Present Script Collective
Gelatin Black And White
The Readable Book Of Account
Text Account Book Spot
Last Account Book Place
Closed Volume
SeventhBook
Open Leger

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Publishing Business:

Simple is always better

This means a few different things. Your publishing business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your publishing business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Publishing Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile