Business Idea

Start A Publishing Business

About

Starting a publishing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell book publishing, or selling book publishing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a publishing business ➜

Key stats

market size
$110B
revenue (monthly)
$1.1M
starting costs
$26.9K
gross margin
10%
avg product price
$16
time to build
9 months
growth
SEO
business model
Consulting/Agency
time investment
Full time

About

Starting a publishing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell book publishing, or selling book publishing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a publishing business ➜

Key stats

market size
$110B
revenue (monthly)
$1.1M
starting costs
$26.9K
gross margin
10%
avg product price
$16

 

time to build
9 months
growth
SEO
business model
Consulting/Agency
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Other Expenses $0 $2,000
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $4,986
Training & Education Expenses $0 $850
Retail Business Expenses $0 $1,200
Total Startup Costs $6,092 $47,730

Successful Businesses

Business URL Rank
Reedsy reedsy.com #8,714
IntechOpen intechopen.com #9,521
Arab News arabnews.com #11,300
Silverchair silverchair.com #12,308
Санкт-Петербургский государственный университет spbu.ru #12,772
Addis Ababa University aau.edu.et #15,989
Colombia colombiaonline.com #19,296
Brownstone Research brownstoneresearch.com #29,524
BMI.com bmi.com #29,930
KendallHunt kendallhunt.com #35,612
International Living internationalliving.com #38,029

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a publishing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
No overhead costs To get your publishing business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Meaningful business connections You never know who you will meet or get to work with for your publishing business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your publishing business becomes an integral piece of their every day lives.
Cons Description
Crowded Space Competition is high when it comes to your publishing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your publishing business in order to stay relevant for your audience and for those searching on google.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A publishing business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Time commitment With starting a publishing business, all responsibilities and duties will be in your hands. Although this is not necessarily a negative thing, it's important to understand that your work-life balance may be a bit unbalanced at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Direct sales

    You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process. Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    The most tried and true way to grow a publishing business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to publishing business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜