Starting a publishing business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell book publishing, or selling book publishing online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a publishing business ➜
|Min Startup Costs||Max Startup Costs|
|Office Space Expenses||$750||$7,000|
|Employee & Freelancer Expenses||$151||$352|
|Business Formation Fees||$5,600||$20,400|
|Advertising & Marketing Costs||$75||$4,986|
|Training & Education Expenses||$0||$850|
|Retail Business Expenses||$0||$1,200|
|Total Startup Costs||$7,041||$47,097|
|Andrews McMeel Universal||andrewsmcmeel.com||#177,455|
|HarperCollins Christian Publishing||harpercollinschristian.com||#261,671|
|Global Publishing – Creating Wealth through Education and Automation||ronlegrand.com||#273,621|
|Cognella – Teacher-driven, student-centric higher education course materials in print and digital formats||cognella.com||#277,045|
|Flexibility||You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.|
|Ability to start your business from home||It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!|
|Rewarding work||Starting a publishing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.|
|No overhead costs||To get your publishing business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!|
|Meaningful business connections||You never know who you will meet as a publishing business. This could be the start of an incredible business opportunity!|
|High customer retention rates||Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.|
|Crowded Space||Competition is high when it comes to your publishing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.|
|Constant maintenance of publication||You may find yourself constantly needing to update your publishing business in order to stay relevant for your audience and for those searching on google.|
|Motivation of employees||If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.|
|Longer Sales Process||A publishing business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.|
|Stressful work||This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.|
|Time commitment||With starting a publishing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.|
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.