Business Idea

Start A Publishing Business

About

Starting a publishing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell book publishing, or selling book publishing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a publishing business ➜

Key stats

market size
$110B
revenue (monthly)
$1.08M
starting costs
$26.9K
gross margin
10%
avg product price
$16
time to build
9 months
growth
Word of mouth
business model
Consulting
time investment
Full time

About

Starting a publishing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell book publishing, or selling book publishing online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a publishing business ➜

Key stats

market size
$110B
revenue (monthly)
$1.08M
starting costs
$26.9K
gross margin
10%
avg product price
$16

 

time to build
9 months
growth
Word of mouth
business model
Consulting
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Other Expenses $0 $2,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,986
Training & Education Expenses $0 $850
Retail Business Expenses $0 $1,200
Total Startup Costs $7,041 $47,097

Successful Businesses

Business URL Rank
Reedsy reedsy.com #8,714
IntechOpen intechopen.com #9,521
KendallHunt kendallhunt.com #35,612
Notion Press notionpress.com #52,061
Scribe Media scribewriting.com #72,780
Andrews McMeel Universal andrewsmcmeel.com #177,455
Pensoft Publishers pensoft.net #197,513
HarperCollins Christian Publishing harpercollinschristian.com #261,671
Global Publishing – Creating Wealth through Education and Automation ronlegrand.com #273,621
Cognella – Teacher-driven, student-centric higher education course materials in print and digital formats cognella.com #277,045
Publishing Perspectives publishingperspectives.com #285,109

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work Starting a publishing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
No overhead costs To get your publishing business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!
Meaningful business connections You never know who you will meet as a publishing business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Cons Description
Crowded Space Competition is high when it comes to your publishing business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Constant maintenance of publication You may find yourself constantly needing to update your publishing business in order to stay relevant for your audience and for those searching on google.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A publishing business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Time commitment With starting a publishing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.