1,000+ Catchy Protein Bar Company Names

Updated: June 10th, 2025

So, you've come up with the perfect protein bar company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your protein bar company stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best protein bar company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your protein bar company.

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Ideas

Catchy protein bar company name ideas

  • Baroryx
  • Protein Enhance
  • Bar Nourish
  • Bar Fix
  • Protein Natural
  • Bar Haven
  • Bar Rediscover
  • Bar Fulfil
  • Protein Rich
  • Protein Secret
  • Proteinella
  • Protein Breathe
  • Bar Stream
  • Protein Juicy
  • Protein Perfection
  • Bar Sharp
  • Proteindeck
  • Protein Superior
  • Protein Younger
  • Proteingenix
  • Bar Bay
  • Proteindo
  • Protein Sensation
  • Bar Spirit
  • Baradri
  • Bar Shield
  • Protein Cut
  • Proteinaza
  • Bar Smack
  • Protein Start
  • Bar Garnish
  • Bar Chef
  • Protein Palate
  • Bar Harmony
  • Protein Live
  • Barwind
  • Protein Evolution
  • Bar Basket
  • Protein Elevate
  • Bar Fresh
  • Bar Appetite
  • Proteinnest
  • Bar Flavor
  • Protein Lion
  • Proteinops
  • Protein Hideaway
  • Protein Basket
  • Protein Part
  • Protein Wellbeing
  • Barzen
  • Protein Sense
  • Protein Vitality
  • Bar Raw
  • Proteinomatic
  • Bar Divine
  • Protein Rediscover
  • Bar Boost
  • Barpad
  • Bar Protect
  • Protein Presto
  • Protein Protect
  • Bar Virtue
  • Bar Roll
  • Protein Edulis
  • Bar Ease
  • Bar Prosper
  • Protein Cater
  • Proteinlia
  • Bar Essential
  • Proteinonus
  • Protein Zest
  • Protein Good
  • Bar Pathway
  • Protein Vita
  • Protein Wrap
  • Bar Vitamin
  • Bar Micro
  • Average Department Of Energy Co
  • Thin Barroom Group
  • High Purified
  • Generous Energy
  • The Ray
  • Highly Cam Collective
  • Cross Barroom Group
  • Synergy Energy
  • 100 Glycoprotein
  • Enzyme Co
  • Shear Bar
  • Receive Protein
  • Digestible
  • Fibrous
  • Putative Polysaccharides
  • Thick Exclude Group
  • Free Energy Department Spot
  • Losing Trading Co
  • Nucleic Spot
  • Purified Peptide
  • Dependent High Protein Collective
  • Glycoprotein Collective
  • The Magnetic
  • Notched
  • The Non
  • Electric Energy Saving
  • Liturgy Energy
  • The Chemical
  • Broad Bistro
  • BottomBar
  • Saloon Trading Co
  • The Upper Banish
  • Flat Measure Collective
  • Insuperable
  • Reactive Cam Trading Co

Creative protein bar company name ideas

  • Energies Energy
  • The Bound
  • Containing
  • Pure Phosphorylation
  • The Solar
  • Proteinaceous Group
  • The Fluorescent Cam
  • Characteristic Vigor Place
  • Nucleic Pro
  • Red meat Protein
  • Dependent High Protein Collective
  • Purified Trading Co
  • Oatmeal Protein
  • NearbyBar
  • NonProtein
  • Cosmic
  • Light Department Of Energy Group
  • Circular Relegate
  • 100 High Protein
  • Blue Banish
  • Tv Protein
  • The Enormous
  • HorizontalBar
  • High
  • The Dark
  • Cylindrical Exclude Spot
  • Musketeer Protein
  • Bottom Bartender
  • The Gravitational Vigour
  • Dependent Losing
  • Energy Department Pro
  • Vertical Relegate
  • Integral Albumin Group
  • Nearby
  • Thick Exclude Group
  • Blue Block Up
  • Chemical Vim
  • Two
  • Sound
  • The Shaped
  • Structural Albumin Pro
  • SingleProtein
  • Binding
  • The Mental
  • Enormous Energetic
  • Thermal
  • The Circular
  • High Protein Co
  • Bottom Block Up
  • The Electronic Gas
  • Containing Albumin Pro
  • Chair Bar
  • MuchEnergy
  • Average
  • Centrally Energy
  • Favorite Banish Trading Co
  • Nucleic Place
  • Push Trading Co
  • Cinergy Energy
  • Power Pro
  • Taproom Place
  • Rectangular Banish Trading Co
  • Block Co
  • Heavy Barricade
  • The Non
  • The Secreted Losing
  • The Less
  • The Acidic
  • Peptide Co
  • The Lipid Valk
  • The More
  • ExtraEnergy
  • Barroom Spot
  • Pure Purified
  • The Physical
  • Globular Enzyme Group
  • Extracellular
  • The Active Proteinaceous
  • Soluble Purified
  • The Free Vigour
  • The Crude
  • Vital Vitality Group
  • Extraordinary Energetically
  • Activating Albumin Group
  • The Amyloid Proteinaceous
  • Solar Gas Group
  • The Activating Enzyme
  • BottomBar
  • Cam Collective
  • Globular Albumin Spot
  • The Excess
  • The Sensitive
  • Pony Protein
  • InsuperableBar
  • Tremendous Vigor Group
  • Elastic Energy Saving
  • The Useful Power
  • StockedBar
  • 100
  • Narrow Cake
  • Celery Energy
  • Purified Phosphorylation
  • Valk Trading Co
  • Repartee Protein
  • Intellectual Vigour Place
  • The Rectangular Barroom
  • Extracellular Glycoprotein Place
  • Jeopardy Energy
  • Pure Phenylalanine
  • Edward vii Energy
  • Dispensary Energy
  • There Bar

Learn more about starting a protein bar company:

Where to start?

-> How much does it cost to start a protein bar company?
-> Pros and cons of a protein bar company

Need inspiration?

-> Other protein bar company success stories
-> Marketing ideas for a protein bar company

Other resources

-> Profitability of a protein bar company
-> Protein bar company tips

Funny Protein Bar Company Names

  • The Ray
  • AssociatedProtein
  • Tremendous
  • The Average
  • The Absolute
  • The Stirring
  • Pure Phosphorylation
  • PureProtein
  • The Standard Cake
  • Single
  • Enormous Energetics
  • High Protein Collective
  • Plenary Energy
  • Nucleic Spot
  • The Secreted Losing
  • The Circular Exclude
  • Chemical Vim Pro
  • HighProtein
  • Barricade Pro
  • Barricade Group
  • Globular Albumin Spot
  • Circular Relegate
  • The Irish
  • Electricity Pro
  • Taproom Trading Co
  • Associated Proteinaceous Co
  • MolecularProtein
  • The Scale
  • The Long
  • Enzyme Spot
  • Small Banish
  • Insuperable
  • Celery Energy
  • The Electrostatic
  • MagneticEnergy
  • The Low
  • Gray Cake Collective
  • Useful
  • Total
  • Electronic Environnement
  • Absolute Debar Pro
  • Pure Polysaccharides
  • Gravitational Vitality Collective
  • Gravitational Vigour
  • Hot Relegate Trading Co
  • Vim Group
  • Supreme Protein
  • Nearby
  • Pry Cake Spot
  • The Atomic
  • Deceive Protein
  • Emotional Energie
  • Excess Energy Department
  • Putative Proteases
  • Nearby Exclude
  • Vital Vitality Group
  • IrishBar
  • The Specific
  • Available Department Of Energy
  • Square Bar
  • Documentary Energy
  • There Bar
  • Pure Peptide
  • The Purified
  • The Magnetic Push
  • Binding Vim Co
  • Poor Bar
  • OuterProtein
  • Double jeopardy Energy
  • The Blue
  • Acid
  • Three Taproom
  • Blue Bistro
  • Emotional Energia
  • Soluble Glycoprotein Place
  • Get Up And Go Trading Co
  • Amyloid Losing Group
  • Positive
  • AbundantProtein
  • Relegate Trading Co
  • Lower Measure Pro
  • Fibrous
  • Solid Banish
  • Top Cake Spot
  • The Free Vigour
  • Abnormal Albumin Collective
  • Entergy Energy
  • Excess Effort
  • Electrical Energetic
  • Electrostatic Electricity
  • Exclude Group
  • Extraordinary Vim Collective
  • The Basic
  • The Soluble
  • ElevatedProtein
  • Believe Protein
  • CompleteProtein
  • Vigor Group
  • ScaleBar
  • Electric Energy Saving
  • Fish meal Protein
  • Minimum
  • Heavy Barricade
  • Lethargy Energy
  • Electricity Place
  • Peptide Co
  • The Fluorescent Cam
  • Valk Collective
  • FreeEnergy
  • Upper Cake
  • Blue Banish
  • The Enormous

Cool protein bar company name ideas

  • Putative Polypeptide
  • Goatee Protein
  • Electronic Electricity
  • Glycoprotein Place
  • The Binding
  • Putative Phospholipid
  • The Irish Barricade
  • The Regulatory
  • MagneticEnergy
  • MolecularProtein
  • Hot
  • The Restless Electricity
  • Demure Bar
  • Emotional Energia
  • Believe Protein
  • The Intact Enzyme
  • Single
  • Chemical Department Of Energy Trading Co
  • The Average
  • Restless Energy Department Co
  • Pure Phosphorylation
  • Higher Electricity
  • Lethargy Energy
  • Relegate Place
  • The Circular Exclude
  • Geothermal Energy Department Place
  • Putative Polysaccharides
  • The Insoluble
  • Curved Saloon
  • Thin Banish Collective
  • Pure Phenylalanine
  • The Magnetic Barroom
  • Upper Cake
  • Integral
  • Air Bar
  • Secure Bar
  • Excess Effort
  • Yesterday Energy
  • Positive Gas Spot
  • Light Department Of Energy Group
  • Blue Bistro
  • Oatmeal Protein
  • Cross Barroom Group
  • The Secreted
  • LowerEnergy
  • The Useful Power
  • Debar Co
  • RotationalEnergy
  • Psychic Vim Group
  • The Mini
  • Extracellular Glycoprotein Place
  • Vim Collective
  • NearbyBar
  • Receive Protein
  • RadiantEnergy
  • The Globular Losing
  • The Electrical
  • OpenBar
  • Engineer Bar
  • Debar Group
  • Acute
  • Every Energy
  • Extraordinary Vim Collective
  • HighProtein
  • Extra Effort
  • Red meat Protein
  • Integral Losing Place
  • Divine Electricity Group
  • Valk Trading Co
  • The Activated
  • BasicProtein
  • LingualBar
  • The Standard Debar
  • Pure Polysaccharides
  • Albumin Place
  • Bottom Debar Collective
  • Blue Boozer
  • SolubleProtein
  • Energies Energy
  • More Bar
  • Block Collective
  • Lowest
  • Rich Purified Co
  • The Specific
  • CompleteProtein
  • Blue Blockade
  • AtomicEnergy
  • AdequateProtein
  • Liturgy Energy
  • The Notched Relegate
  • Sound Vigor Co
  • The Adequate
  • Boundless Department Of Energy Spot
  • Block Spot
  • Vim Group
  • The Thin
  • The Non
  • The Solar
  • The Bottom
  • Rare Bar
  • The Nuclear
  • Expertly Energy
  • Entropy Energy
  • Cake Place
  • MagneticBar
  • Tv Protein
  • Get Up And Go Collective
  • Cellular Peptide Place
  • Edward vii Energy
  • ElevatedProtein
  • Sufficient Glycoprotein Pro
  • Purified Purified

Unique protein bar company name ideas

  • Digestible Glycoprotein Place
  • Notched
  • The Long
  • Putative Phenylalanine
  • Barroom Group
  • The Crude
  • Peptide Collective
  • Heavy Exclude Pro
  • Venery Energy
  • Lower Power Place
  • RoundBar
  • Whole team Protein
  • The Pry Barricade
  • The Cross
  • The Active Proteinaceous
  • The Available
  • Electric Energy Efficient
  • ThinBar
  • Major
  • Banish Co
  • Cam Collective
  • Vertical Relegate
  • Vitamin c Protein
  • High Protein Collective
  • Blue Bartender
  • DenaturedProtein
  • Sufficient Losing Place
  • Soluble Purified
  • Centrally Energy
  • Gravitational Vigour
  • Eight Barricade Place
  • Sound
  • The Excess
  • Cosmic
  • Magnetic Banish
  • The Four
  • Highly
  • The Chemical
  • ElectricalEnergy
  • Enough
  • Blue Block Up
  • The Renewable
  • Enormous Energetic
  • LocalBar
  • Purified Phosphorylation
  • ScaleBar
  • Rich
  • Store Bar
  • Functional Losing Co
  • Ever be Energy
  • Elastic Energy Saving
  • Acoustic
  • The Amyloid Proteinaceous
  • Digestible
  • Two
  • Emotional Effort
  • Gray Taproom Group
  • Power Collective
  • FreeEnergy
  • The Creative Electricity
  • The Endogenous
  • The Single
  • The Psychic
  • Cam Co
  • Vibrational
  • Total Get Up And Go
  • Pure Purified
  • The Dark
  • Energy Department Trading Co
  • Mean Vigour Collective
  • Morphogenetic Enzyme Spot
  • Shaped Debar
  • Favorite
  • UsefulEnergy
  • Electric Energie
  • Outer Albumin
  • The Abnormal
  • MentalEnergy
  • Geothermal
  • Blue Block Off
  • Binding Peptide Spot
  • Solid Banish
  • High Cam Place
  • Enormous Vigor
  • Enormous Energetics
  • Geothermal Push Pro
  • Fish meal Protein
  • The Denatured
  • Extraordinary Energia
  • Electrical Energetic
  • BottomBar
  • The Untiring Power
  • The Popular
  • Cross Barricade Trading Co
  • Available Department Of Energy
  • Extraordinary Energy Department
  • RayEnergy
  • Like Enzyme Place
  • Mean
  • The Positive
  • Entergy Energy
  • Amyloid Losing Group
  • Vigour Pro
  • Push Place
  • Soluble Glycoprotein Place
  • The Like
  • Gray Cake Collective
  • Bottom Barre
  • Emotional Energetically
  • Structural Albumin Pro
  • Extraordinary Energetically
  • Electronic Environnement

Cute protein bar company name ideas

  • The Broad Banish
  • Free Energy Department Spot
  • Inspire Bar
  • The Ray Energy Department
  • Vigor Spot
  • 100 Purified Pro
  • The Extraordinary Push
  • Technique Protein
  • Lingual Banish Pro
  • Vigour Collective
  • The Notched
  • Taproom Spot
  • Curved
  • The Stirring
  • Jeffery Energy
  • Cake Co
  • The Magnetic
  • The Renewable Push
  • Enzyme Collective
  • Repartee Protein
  • Moor Bar
  • Low Losing
  • The Thick Barroom
  • The Lowest Push
  • Bore Bar
  • Taproom Place
  • BindingProtein
  • The Fluorescent Cam
  • Parliamentary Energy
  • Exclude Pro
  • Nearby Exclude
  • Extra Nucleic Place
  • Broad Block
  • Double jeopardy Energy
  • Crude Losing
  • The Lower Debar
  • Nearby
  • Outer Taproom
  • Glycoprotein Co
  • Vigour Trading Co
  • The More
  • Bottom Blockade
  • Activating Albumin Group
  • The Adequate Albumin
  • Thin Barroom Group
  • Excess Energetic
  • Cam Place
  • Globular Enzyme Group
  • Lower Measure Pro
  • Useful
  • Purified Phospholipid
  • Complimentary Energy
  • Elastic
  • Elevated Losing
  • Broad Block Up
  • The Thermal Vim
  • Heavy Debar Co
  • MuchEnergy
  • The Secreted Losing
  • Extraordinary Energy Saving
  • FrontBar
  • Integral Purified Collective
  • Vim Spot
  • Bloodstream Protein
  • Intellectual Vigour Place
  • Top
  • The Dark Taproom
  • Highly Cam Collective
  • Associated Proteinaceous Co
  • The Activating Proteinaceous
  • Cure Bar
  • The Enormous
  • The Putative
  • Broad Bistro
  • The Nearby
  • Valk Collective
  • The Magnetic Push
  • The Mass Vigor
  • Specific Glycoprotein
  • Elastic Energetically
  • Electrostatic Electricity
  • Broad Banish
  • Horizontal
  • GlobularProtein
  • Endogenous Cam Spot
  • Enzyme Co
  • Psychic
  • IntactProtein
  • ExcessProtein
  • Mini
  • Native
  • Middle
  • Vigor Group
  • Three Taproom
  • Despair Bar
  • CylindricalBar
  • Cavalier Bar
  • AbundantProtein
  • InterfacialEnergy
  • The Radiant
  • Documentary Energy
  • Wet Banish Place
  • Push Group
  • HorizontalBar
  • Available
  • Potential
  • Inch Relegate Pro
  • HeavyBar
  • The Extra
  • GrayBar
  • Straight
  • The Minimum

Clever protein bar company name ideas

  • Magnetic Debar
  • Purified Polysaccharides
  • Internal
  • 100 Glycoprotein
  • Turbulent
  • Total Enzyme
  • Nosebleed Protein
  • The Rectangular
  • Integral Purified
  • Divine Vitality Place
  • Cam Spot
  • Electronic Energy Saving
  • High Protein Co
  • The Irish
  • Free
  • Pure Phospholipid
  • Emotional Push Spot
  • Globular Albumin Spot
  • Pry Cake Spot
  • Related Cam Spot
  • Taproom Trading Co
  • Kinetic Vim Place
  • Average Department Of Energy Co
  • BoundlessEnergy
  • Energy Department Pro
  • Emotional Environnement
  • The Active
  • High
  • The Scale Banish
  • Lingual
  • Mature
  • Police Protein
  • The Encoded
  • Binding
  • Lowest Energy Department Co
  • Like
  • Dependent Losing
  • ExtracellularProtein
  • The Electromagnetic
  • Vitality Collective
  • Magnetic Vigour Co
  • Peptide Co
  • Elastic Energy Department
  • The Free Vigour
  • Narrow
  • Deceive Protein
  • The Complete
  • Total Department Of Energy Trading Co
  • Lower Measure Co
  • Chair Bar
  • The Free
  • Purified Pro
  • Cam Pro
  • Broad Barroom
  • Proteinaceous Group
  • The Scale
  • Electromagnetic Energy Efficient
  • The Vertical Banish
  • The Highly
  • Nucleic Pro
  • Ear Bar
  • The Circular
  • Poor Bar
  • AbsoluteBar
  • The Ray
  • Excess Energy Department
  • Stocked
  • Dependent
  • The Middle
  • Outer Block Pro
  • Dope fiend Protein
  • The Basic
  • Electrostatic Energy Efficient
  • Positive
  • The Intact Proteinaceous
  • Pure Polypeptide
  • The Reactive High Protein
  • PureProtein
  • Electricity Group
  • Heavy Barricade
  • IntracellularProtein
  • Flat Measure Collective
  • The Animal Peptide
  • Lowest Gas
  • The Upper Banish
  • StockedBar
  • AbnormalProtein
  • Creative Energy Department
  • Nucleic Place
  • Peptide Group
  • Gas Co
  • Top Cake Spot
  • The Lowest
  • Albumin Pro
  • Less
  • CosmicEnergy
  • The Atomic
  • Cake Group
  • Generous Energy
  • The Thick
  • Losing Pro
  • Exclude Group
  • Square Bar
  • Emotional Energy Saving
  • Oblique Protein
  • AcuteProtein
  • Measure Spot
  • Barricade Pro
  • The Electrostatic
  • Deceit Protein
  • Complete Protein
  • TotalProtein

Best protein bar company name ideas

  • NotchedBar
  • Bound Proteinaceous Spot
  • Cylindrical Exclude Spot
  • Emotional Energie
  • The Shaped
  • 100Protein
  • Electricity Place
  • Four Debar Collective
  • Jeopardy Energy
  • The Solid Cake
  • The Straight
  • The Elastic
  • Insuperable
  • The Electric
  • Dependent High Protein Collective
  • Gnc Protein
  • The Lingual
  • The Useful
  • The Foreign Albumin
  • Fare Bar
  • Containing Albumin Pro
  • Conceit Protein
  • 100 High Protein
  • The Curved
  • Rotational Vigor Group
  • Bottom Boozer
  • Fluorescent
  • The Purified
  • The Cosmic
  • Excess Energetically
  • SufficientEnergy
  • Lipoprotein Protein
  • Barroom Place
  • The Structural
  • The Thin Saloon
  • Animal Valk Trading Co
  • The Quality Purified
  • Pure Cam Spot
  • Cylindrical
  • Characteristic
  • Electrical Energy Efficient
  • Abnormal Albumin Collective
  • 100
  • Purified Proteinic
  • The Bound
  • Bare Bar
  • The Electronic Gas
  • Abundant
  • Fibrous
  • Eight Taproom Trading Co
  • Pony Protein
  • FavoriteBar
  • LowEnergy
  • Extra Environnement
  • Bottom Block Up
  • The Emotional
  • ExtraordinaryEnergy
  • Cake Collective
  • Extra Glycoprotein
  • Power Pro
  • Purified Trading Co
  • IrishBar
  • The Sufficient Push
  • Putative Proteinaceous
  • Popular Banish Co
  • Wet Barricade Place
  • Average Energy Department Co
  • Secreted
  • Curved Debar Spot
  • Solid Taproom Trading Co
  • Green
  • Uniform Banish
  • Creative Vigour Co
  • Circular Relegate
  • StraightBar
  • Purified Phenylalanine
  • Tenderly Energy
  • The Much Electricity
  • The Middle Debar
  • Extraordinary
  • Gravitational Vitality Collective
  • AmyloidProtein
  • Average
  • The Lipid Valk
  • Electromagnetic Electricity
  • Top Relegate Trading Co
  • HigherEnergy
  • Scale
  • HighlyProtein
  • The Wet
  • Electrical Energie
  • The Net
  • English Measure Trading Co
  • SensitiveProtein
  • Putative Phosphorylation
  • Weatherly Energy
  • Hot Exclude Place
  • Lipid Purified Group
  • Integral Albumin Group
  • Digestible Glycoprotein Trading Co
  • RectangularBar
  • PsychicEnergy
  • Tremendous Vitality Co
  • The Hot
  • Twelve
  • Emery Energy
  • The Less
  • Pure Proteose
  • The Broad
  • Circular Cake Spot
  • High Protein Group
  • ThreeBar

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Protein Bar Company:

Simple is always better

This means a few different things. Your protein bar company name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your protein bar company:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.