Business Idea

Start A Protein Bar Company

About

Starting a protein bar company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell protein bar, or selling protein bar online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a protein bar company ➜

Key stats

market size
$4.66B
revenue (monthly)
$15K
starting costs
$51.1K
gross margin
45%
avg product price
$5
time to build
10 months
growth
Word of mouth
business model
Advertising
time investment
Side project

About

Starting a protein bar company requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell protein bar, or selling protein bar online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a protein bar company ➜

Key stats

market size
$4.66B
revenue (monthly)
$15K
starting costs
$51.1K
gross margin
45%
avg product price
$5

 

time to build
10 months
growth
Word of mouth
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Food Business Expenses $2,125 $36,000
Software Expenses $150 $2,470
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $5,332 $93,656

Successful Businesses

Business URL Rank
Built Bar builtbar.com #90,318
RXBAR rxbar.com #111,483
YouBar Manufacturing youbars.com #115,515
Advocare advocare.com #124,352
Quaker Oats quakeroats.com #139,429
lovegoodfats lovegoodfats.com #169,026
Verb Energy verbenergy.co #192,528
Canadian Protein canadianprotein.com #203,473
Amazing Grass amazinggrass.com #217,525
Bobo's eatbobos.com #219,134
True Nutrition truenutrition.com #254,495

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a protein bar company. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your protein bar company are typically around 45%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the protein bar company, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
High employee turnover In the protein bar company, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a protein bar company, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
High overhead expenses With starting a protein bar company, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Time commitment With starting a protein bar company, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to protein bar company.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜