Protein Bar Company

4 Protein Bar Company Success Stories [2024]

Updated: July 4th, 2024

The protein bar market is one of the fastest-growing industries around, and is growing in size every day.

The global protein bar market is projected to reach $7.03 Bn by 2027, with a CAGR of 5.6%.

There are various protein bar companies, and we've detailed the key players in the industry below.

In this list, you'll find real-world protein bar company success stories and very profitable examples of starting a protein bar company that makes money.

1. Love Good Fats ($36M/year)

Suzie Yorke, a CPG marketing executive and fitness enthusiast, came up with the idea for Love Good Fats after shifting to a high-fat, low-carb, low-sugar diet and struggling to find convenient snacks that fit her new lifestyle. Recognizing a gap in the market, she developed a line of delicious, healthy, and keto-friendly bars. Since its launch, Love Good Fats has achieved rapid growth, generating over $120 million in cumulative sales and expanding to over 10,000 stores in North America.

How much money it makes: $36M/year
How much did it cost to start: $400
How many people on the team: 20


I Started A $36M/Year Healthy Snack Business From My Dining Room Table [Canada]

Love Good Fats, a Canadian-based family of food products, has already exceeded $120 million in cumulative sales and is one of the fastest-growing bar brands in North America, thanks to founder Suzie Yorke's mission to bring back good fats and say goodbye to sugar.

Read by 5,084 founders

2. Siren Snacks ($2.4M/year)

Elizabeth Giannuzzi, co-founder and CEO of Siren Snacks, came up with the idea for the business when she switched to a vegan diet and found it challenging to find plant-based protein snacks that tasted good and had clean ingredients. Along with her sister, she started making their own protein bites in their dorm room kitchen and soon realized that others faced the same struggle. They began manufacturing the snacks themselves and eventually expanded to over 7,000 stores across the US.

How much money it makes: $2.4M/year
How much did it cost to start: $40K
How many people on the team: 4


We Started Making Protein Bars In Our Dorm Room. Now We're In 7,000 Stores

Siren Snacks Co-founder and CEO Elizabeth Giannuzzi started her plant-based snack company by creating protein bites in her dorm room and now has 7,000 retail stores across the US, including Whole Foods, Target, and CVS.

Read by 4,821 founders

3. Protein Package ($1.08M/year)

At the age of 17, George Greenhill came up with the idea for Protein Package while facing the challenge of finding affordable and customizable healthy snacks. He invested all of his birthday money into stock and taught himself to code to build the website, and within a week, he had already doubled his initial investment, validating the idea for the pick and mix store of protein bars and snacks. Now, at 21 years old, Protein Package has achieved over £1 million in annual turnover and continues to experience rapid growth.

How much money it makes: $1.08M/year
How much did it cost to start: $300
How many people on the team: 4


I Started A $1.08M/Year Snacks Ecommerce At 17 [With Only $300]

How a 17-year-old founded a successful snacks eCommerce, with over 400% YoY growth for the past four years, reinventing the traditional 'pick and mix' for health-conscious consumers and offering an unrivaled choice of quality brands at the best prices when mixing and matching.

Read by 7,505 founders

4. Coffee Pixels ($180K/year)

Raivis Vaitkus, along with his two cousins, came up with the idea for Coffee Pixels while running a coffee shop in Riga, Latvia. They wanted to create a sustainable and healthy edible coffee product, and after discovering the concept of combining roasted coffee with cocoa butter, they began experimenting and refining their recipe. With their coffee industry connections, they were able to find early sales partners, and through customer feedback and adjustments to their product and packaging, they were able to attract and retain customers. Despite initial financial struggles, they eventually received funding and were able to launch their webshop, upgrade their equipment, and expand their sales to retail chains and gas stations.

How much money it makes: $180K/year
How many people on the team: 5


How We Created A Coffee Bar Brand

Coffee Pixels is a sustainable, wasteless coffee bar made from whole coffee cherry that is rich in antioxidants, high in fiber, uses fewer resources, and includes a smart dose of caffeine, selling about 15K units per month across Northern Europe with an eye towards Ireland and the US.

Read by 6,664 founders