1,000+ Best Outsourcing Business Names

Updated: June 10th, 2025

So, you've come up with the perfect outsourcing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your outsourcing business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best outsourcing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your outsourcing business.

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Ideas

Catchy outsourcing business name ideas

  • The Quality Resource
  • Integral
  • Empowered
  • Elective Group
  • The Source Finder
  • Ideal Operations
  • Blue Boy
  • Daily Factor
  • The Merge
  • Right Resource
  • Happy Finder
  • Buzz
  • The Charge
  • Assigned
  • The Turn Over
  • Detailed
  • Connected
  • Active Source Group
  • Distortion
  • Bright Resource
  • The Clever Recruiter
  • Cyclic
  • Source Trading Co.
  • Redistributor
  • The Resource Distributor
  • My Recruiter
  • Linked
  • The Earner
  • Redirect
  • Global Collector
  • Expansion
  • Newly Hired
  • Rational Recruiter
  • Sorted
  • The Golden Series
  • Visual
  • Employed
  • Utilized
  • Calculated
  • The Minor
  • Collector House
  • Reserved
  • On The Move
  • Titled
  • Gateway
  • Simpler
  • Awake
  • Rise
  • Reservation
  • The Contributor Co.
  • Variation
  • The Prime Source
  • In The Loop
  • Options
  • The Able Man
  • White Collar
  • Neutral
  • East West Hire
  • Evolution
  • The Strong Source
  • Reliable
  • Patient Resource
  • The Future Lead
  • Cherish
  • The Medium
  • Mega Gig
  • The Central
  • A Paved Way
  • Credible
  • The Leading
  • The Engaging Group
  • Opportunist
  • Nurture
  • The Offshore Relocation
  • Subcontracting Co
  • Introduction Relocation Collective
  • Complete Sourcing Trading Co
  • Overseas Overseas
  • Outsourcing Place
  • The Successful
  • PossibleOutsourcing
  • Substantial Externalization Pro
  • Starving Outsourcing
  • The Service Contracting
  • Traditional Sourcing
  • Integrated Contracting Trading Co
  • The More
  • The Offshore Subcontracting
  • Successful Relocation Place
  • Offshore Onshore

Creative outsourcing business name ideas

  • Subcontractor Co
  • Summary Externalization Spot
  • Based Outsourced Collective
  • BorderOutsourcing
  • The Offshore Subcontracting
  • Dispense Co
  • Comprehensive Externalization Trading Co
  • The Costly
  • The Based
  • Greater Externalization Spot
  • Other Co
  • Warts Outsource
  • The Such Subcontract
  • Pharmaceutical Relocation Trading Co
  • Subcontracting Co
  • Widespread Outsource Trading Co
  • Complete Externalization
  • Widespread
  • The Traditional Subcontracted
  • Subcontract Co
  • Overseas Overseas
  • International Subcontractor
  • Administer Place
  • Externalize Co
  • Transitional Subcontract Group
  • The Effective Subcontractor
  • Offshore Offshoring
  • Independent Pro
  • Conventional
  • The Excessive Subcontracted
  • 3rd Spot
  • Sourcing Co
  • WidespreadOutsourcing
  • Offshore Overheads
  • Cost Subcontract
  • Parts Outsource
  • IndustrialOutsourcing
  • Industrial Subcontractor
  • The Rampant Sourcing
  • Total Outsource Spot
  • Sports Outsource
  • Assign Pro
  • Traversing Outsourcing
  • Strategic Subcontracting
  • Foreign Subcontract Pro
  • Military Sourcing Collective
  • Obverse Outsource
  • The Global Externalization
  • Transitional
  • Continues Distribute
  • The Technological
  • Effective
  • Preserving Outsourcing
  • Continued
  • The Scale Contracting
  • Corporate Outsource
  • The Greater Contractor
  • Overseas Onshore
  • The Intelligent
  • Substantial Externalization Pro
  • Partial Sourcing Trading Co
  • The Regional Contractor
  • Reverse Sourcing Spot
  • Secure Subcontractor Trading Co
  • Contractual Subcontract
  • Subcontract Collective
  • Rehearsing Outsourcing
  • Ports Outsource
  • Relocation Pro
  • Hearse Outsource
  • Operational Outbound
  • Civil Group
  • Border Contractor Group
  • Possible Contracting
  • Distributes Distribute
  • The Offshore
  • The Collar Sourcing
  • Calendar Spot
  • Externalization Spot
  • FunctionalOutsourcing
  • Scale Externalization
  • The Global Outsourced
  • Widespread Externalization Co
  • Strategic Outsource
  • Outsource Collective
  • More Relocation Co
  • Shore Subcontracted Collective
  • Partial
  • Overseas Offshore
  • Quartz Outsource

Learn more about starting an outsourcing business:

Where to start?

-> How much does it cost to start an outsourcing business?
-> Pros and cons of an outsourcing business

Need inspiration?

-> Other outsourcing business success stories
-> Marketing ideas for an outsourcing business
-> Outsourcing business slogans

Other resources

-> Outsourcing business tips
-> Blog post ideas for an outsourcing business

Funny Outsourcing Business Names

  • Industrial Outsource
  • Military Relocation Group
  • Reserving Outsourcing
  • The Technological Externalization
  • The Costly
  • Rampant Subcontract Collective
  • RemoteOutsourcing
  • Civil Collective
  • The Potential
  • Fierce Outsource
  • Wholesale Contractor
  • Relocation Pro
  • Sports Outsource
  • The Substantial
  • Tactical
  • Propagate Place
  • Subcontracting Co
  • Effective
  • Distant Subcontracted Spot
  • 3rd Collective
  • CorporateOutsourcing
  • The Comprehensive
  • Transformational Subcontract Spot
  • The Industrial
  • Operational Outsource Place
  • The Party
  • Foreign Subcontractor Co
  • The Based Sourcing
  • Based
  • Morphing Outsourcing
  • Successful Contractor Group
  • Dependent Outsource
  • ExtensiveOutsourcing
  • Diffuse Pro
  • The Scale Relocation
  • Tribune Distribute
  • IndustrialOutsourcing
  • Subcontract Pro
  • Border Outsourced Collective
  • Comprehensive
  • Transitional Subcontract Group
  • The Border Contracting
  • 3rd Party Co
  • Assign Pro
  • Complete Sourcing Trading Co
  • Subcontract Collective
  • ContractualOutsourcing
  • Relocate Pro
  • Subcontracted Spot
  • The Pharmaceutical
  • Carving Outsourcing
  • Overseas Outsource
  • Attribute Distribute
  • Competitive Subcontracting Spot
  • Such Contractor Co
  • Aggressive Outsourced Spot
  • Excessive
  • The Transitional Subcontractor
  • International Subcontract Co
  • The Continued
  • Piercing Outsourcing
  • The Partial
  • Service Relocation
  • CostOutsourcing
  • Costly Outsource Place
  • Marts Outsource
  • Externalize Co
  • Traditional Sourcing
  • Future Contracting Group
  • Transnational Subcontractor Collective
  • Massive Subcontractor Pro
  • Introduction Relocation Collective
  • Contractual Sourcing Co
  • Distant Sourcing Place
  • More Contractor
  • Transnational
  • Corporate Subcontract Group
  • Cost Subcontract
  • The Competitive
  • The Remote
  • Possible Externalization Trading Co
  • Quartz Outsource
  • OverseasOutsourcing
  • Comprehensive Externalization Trading Co
  • Overseas Outplacement
  • Subcontractor Spot
  • Administer Spot
  • Pharmaceutical Contracting Spot
  • The Functional
  • The Partial Externalization

Cool outsourcing business name ideas

  • Nursing Outsourcing
  • The Introduction Outsourced
  • Full Subcontracted Collective
  • Corporate
  • Industrial Contracting Spot
  • Complete Subcontractor Trading Co
  • The Offshore Externalization
  • Distant Subcontracted Spot
  • The Rampant Sourcing
  • Border
  • Subcontracted Pro
  • The Extensive
  • Intelligent Subcontract
  • Global Subcontractor Co
  • Subcontractor Spot
  • Dependent Sourcing
  • Summary Contractor Collective
  • Extensive
  • CompleteOutsourcing
  • The Foreign Contractor
  • The Successful Contracting
  • Foreign
  • Tactical Subcontractor
  • Border Outsource
  • Internal
  • The Secure Outsource
  • Operational
  • Fierce Outsource
  • The Distant
  • Subcontracting Group
  • Transformational Subcontract Spot
  • Subcontracting Place
  • Military Relocation Group
  • Effective Subcontracted
  • Complete Sourcing Trading Co
  • Partial Relocation
  • Reserving Outsourcing
  • Assign Trading Co
  • Competitive Sourcing
  • Industrial Subcontractor
  • The Party
  • Contracting Spot
  • GlobalOutsourcing
  • International
  • Sourcing Spot
  • The Transitional Subcontractor
  • OperationalOutsourcing
  • Collar Sourcing Spot
  • Regional
  • Starving Outsourcing
  • The Massive Contractor
  • Operational Offers
  • Forlornly Third-party
  • TraditionalOutsourcing
  • The Technological Subcontractor
  • Full Subcontracted Group
  • Successful
  • Based
  • Offshore Subcontracting
  • The Transnational
  • Dispersing Outsourcing
  • Outsourcing Place
  • The Excessive
  • Integrated Contracting Trading Co
  • Offshore Offshoring
  • Calendar Trading Co
  • Conventional
  • The Aggressive Externalization
  • Complete Externalization
  • The Widespread Outsource
  • Contractual Subcontract
  • The Domestic Sourcing
  • Operational Outward
  • The Internal Sourcing
  • The Overseas
  • Contractual Sourcing Co
  • Subcontractor Pro
  • Offshore
  • Partial Externalization Pro
  • Dependent Outsource
  • The Future
  • The Offshore Subcontracting
  • Tactical
  • Operational Onshore
  • Future
  • Rampant Subcontract Collective
  • Pharmaceutical
  • Cost
  • Tierce Outsource
  • Submerse Outsource

Unique outsourcing business name ideas

  • Undeserving Outsourcing
  • Liberal arts Outsource
  • Reversing Outsourcing
  • The Complete
  • Tactical Subcontracted Co
  • The Border Contracting
  • Successful Subcontract
  • Conventional Subcontracting
  • Civilian Spot
  • Selective Subcontracted Trading Co
  • International Contractor Pro
  • Unswerving Outsourcing
  • The Border Contractor
  • Distant Sourcing Place
  • Transnational Subcontractor Collective
  • Subcontracting Pro
  • The Potential
  • The Strategic
  • Subcontracting Spot
  • The Technological Externalization
  • Based Subcontractor
  • Overseas Subcontractor
  • Corporate Outsource
  • The Domestic Subcontracted
  • Dispense Pro
  • Dispense Co
  • Overseas Overseas
  • Entrust Pro
  • DependentOutsourcing
  • Continued
  • Calendar Spot
  • Corporate Subcontract Group
  • Total Subcontractor
  • The International
  • Scale Externalization
  • Operational Outplacement
  • The Conventional
  • Stack Trading Co
  • Overseas Offers
  • Relocation Spot
  • The Greater Contractor
  • Contractor Co
  • IntelligentOutsourcing
  • The Regional Contractor
  • Relocation Collective
  • Subcontracting Trading Co
  • Excessive
  • Introduction Subcontractor
  • MilitaryOutsourcing
  • Massive
  • Complete Outsource
  • BorderOutsourcing
  • SelectiveOutsourcing
  • Costly Subcontracting
  • Stack Pro
  • Service Externalization Trading Co
  • The Excessive Subcontracted
  • The Introduction
  • Subcontract Pro
  • The Functional
  • International Externalization
  • Greater Subcontracted
  • Effective
  • PossibleOutsourcing
  • Sourcing Co
  • Tactical Sourcing
  • The Scale Relocation
  • Shore Sourcing
  • Overseas Outward
  • The Costly Subcontractor
  • 3rd Collective
  • The Such Externalization
  • Distant Contracting Spot
  • Aggressive Subcontracting Collective
  • Subcontractor Place
  • Externalization Trading Co
  • Outsource Group
  • The Full Contractor
  • Overseas Contractor Co
  • Diffuse Group
  • Costly Outsource Place
  • Distant Outsource Trading Co
  • DomesticOutsourcing
  • The Scale Contracting
  • Border Outsourced Collective
  • Transverse Outsource
  • Tactical Relocation Place
  • The Regional Relocation
  • Selective Subcontracted
  • Widespread Externalization Collective

Cute outsourcing business name ideas

  • Contracting Co
  • Reverse Relocation Pro
  • Overseas Sourcing Collective
  • Surfing Outsourcing
  • Such
  • Rampant Subcontractor
  • Intelligent Subcontracted
  • Overseas Outplacement
  • The Full
  • Full Contractor Group
  • Contracting Collective
  • Effective Subcontractor
  • Spend Collective
  • Dispense Collective
  • Subcontract Co
  • Strategic Subcontracting
  • Rampant Outsourced Collective
  • Global Subcontract Collective
  • Possible Externalization Trading Co
  • Transnational
  • Overseas
  • Partial Outsource Group
  • Cost Subcontract
  • Operational Outsource Place
  • The Reverse Contracting
  • Tribune Distribute
  • The Possible Subcontractor
  • Collar Outsourced Pro
  • The Offshore
  • Pharmaceutical Contracting Spot
  • MassiveOutsourcing
  • Cursing Outsourcing
  • TacticalOutsourcing
  • The Continued
  • Comprehensive Outsource
  • Relocate Trading Co
  • PotentialOutsourcing
  • Remote Subcontract Pro
  • TransformationalOutsourcing
  • Regional Contractor
  • Operational Offshoring
  • Overseas Outbound
  • Serving Outsourcing
  • The Remote
  • Possible
  • Attribute Distribute
  • The Foreign
  • The Added
  • Contracting Place
  • Offshore Offshore
  • The Total
  • Possible Outsource Co
  • The Competitive Subcontracted
  • Full Contractor Trading Co
  • More Contractor
  • Other Co
  • Potential Subcontracted
  • International Subcontract Co
  • Forum Outsourcing
  • Contractor Trading Co
  • Pharmaceutical Sourcing Spot
  • The Summary Contracting
  • Offshore Outward
  • Aggressive Outsourced Spot
  • Widespread
  • Such Subcontract Collective
  • ServiceOutsourcing
  • ShoreOutsourcing
  • Contracting Trading Co
  • ExcessiveOutsourcing
  • ConventionalOutsourcing
  • CostOutsourcing
  • The Possible Outsourced
  • The Such Subcontract
  • Transnational Subcontractor
  • Military Subcontract Spot
  • Summary
  • The Future Contractor
  • Independent Pro
  • Sourcing Pro
  • Technological Subcontractor Group
  • AddedOutsourcing
  • The Summary
  • Parts Outsource
  • International Subcontract Group
  • Outsourced Place
  • Comprehensive Subcontracted Group
  • Relocation Co
  • Obverse Outsource
  • Entrust Collective

Clever outsourcing business name ideas

  • Total Subcontracting Place
  • Wholesale Contractor
  • Rely Trading Co
  • Assign Place
  • ReverseOutsourcing
  • RemoteOutsourcing
  • GreaterOutsourcing
  • The Secure
  • StrategicOutsourcing
  • The Operational
  • Administer Spot
  • Future Contracting Group
  • Piercing Outsourcing
  • Operational Overseas
  • Complete
  • Offshore Offers
  • Operational Sourcing Pro
  • Outsource Place
  • The Transnational Contracting
  • The Greater Relocation
  • Sports Outsource
  • Foreign Subcontractor Co
  • Civil Group
  • ScaleOutsourcing
  • The Global Outsourced
  • Outsourced Co
  • Administer Place
  • The Corporate
  • MoreOutsourcing
  • The Substantial
  • Shore Contractor Group
  • Traditional Subcontracting Place
  • Intelligent
  • Collar Subcontracted
  • Assign Pro
  • ContinuedOutsourcing
  • Contractor Spot
  • The Shore
  • The Successful
  • The Global
  • WidespreadOutsourcing
  • Competitive Subcontracting Spot
  • Such Contractor Co
  • Excessive Externalization Group
  • Cost Relocation Trading Co
  • Full Sourcing Pro
  • The Competitive
  • Greater Externalization Spot
  • Comprehensive
  • Externalization Co
  • Competitive
  • Carving Outsourcing
  • Dependent Subcontracting Place
  • The Costly
  • Industrial Relocation Pro
  • Subcontractor Co
  • The Contractual Sourcing
  • Earthing Outsourcing
  • Possible Outsourced
  • The Comprehensive Subcontracting
  • Operational Offshore
  • TransnationalOutsourcing
  • Offshore Relocation Group
  • Added Relocation Spot
  • Potential Subcontractor Group
  • The Costly Subcontracted
  • Disperse Trading Co
  • The Technological Outsource
  • Non Member Place
  • The Regional
  • Externalize Co
  • Transnational Subcontracting
  • FunctionalOutsourcing
  • Summary Subcontract Pro
  • The Cost
  • Subcontract Spot
  • The Aggressive
  • Operational Outbound
  • Contracting Group
  • Possible Contracting
  • Overseas Outsourced
  • Extensive Contractor
  • Wholesale Sourcing Trading Co
  • Rehearsing Outsourcing
  • The Conventional Subcontracting
  • SecureOutsourcing
  • Widespread Subcontract Collective
  • The Traditional
  • Border Subcontracting Collective
  • Shore

Best outsourcing business name ideas

  • Offshore Outplacement
  • The Effective Subcontractor
  • The Service Externalization
  • 3rd Group
  • FullOutsourcing
  • Overseas Overheads
  • Other Place
  • One Third Trading Co
  • Such Sourcing
  • Externalize Trading Co
  • Continues Distribute
  • Comprehensive Externalization Trading Co
  • The Comprehensive
  • The Pharmaceutical Contractor
  • Stack Group
  • Rampant Externalization Co
  • Pharmaceutical Relocation Place
  • Service Relocation
  • Selective Contractor Group
  • RampantOutsourcing
  • Observing Outsourcing
  • IntroductionOutsourcing
  • OverseasOutsourcing
  • Cost Outsource Place
  • Secure Subcontract Spot
  • Such Outsourced Pro
  • The Integrated
  • Transitional
  • The Shore Subcontractor
  • The Partial
  • Total
  • Dispense Group
  • Integrated Subcontracted Trading Co
  • The Technological
  • The Comprehensive Subcontractor
  • Outsource Collective
  • Widespread Externalization Co
  • The International Sourcing
  • Overseas Offshore
  • Civil Collective
  • Contracting Pro
  • The Comprehensive Sourcing
  • IntegratedOutsourcing
  • Civilian Pro
  • Added Subcontractor Place
  • Military Sourcing Collective
  • Conventional Subcontractor
  • Aggressive
  • Contractor Place
  • Offshore Overseas
  • Potential Outsourced Trading Co
  • More
  • The Massive
  • Traversing Outsourcing
  • Preserving Outsourcing
  • Contractual Outsource Spot
  • Dwarfing Outsourcing
  • Comprehensive Subcontracted Collective
  • Endorphin Outsourcing
  • Industrial Outsource
  • Secure Subcontracting
  • Ace of hearts Outsource
  • Introduction
  • The Widespread
  • Subcontracted Spot
  • One Third Group
  • EffectiveOutsourcing
  • Substantial Externalization Pro
  • ContractualOutsourcing
  • Operational Overheads
  • Pharmaceutical Relocation Trading Co
  • Outsource Co
  • The Collar Sourcing
  • Outsource Spot
  • The Industrial Outsourced
  • The Distant Contractor
  • Marts Outsource
  • Competitive Outsource Pro
  • Conserving Outsourcing
  • Externalization Place
  • Allot Collective
  • More Externalization
  • The Collar
  • Relocation Pro
  • Contractor Group
  • Scale
  • Propagate Place
  • The Service
  • Rely Pro
  • More Relocation Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Outsourcing Business:

Simple is always better

This means a few different things. Your outsourcing business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your outsourcing business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.