1,000+ Trendy Niche Web Design Business Names

So, you've come up with the perfect niche web design business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your niche web design business stand out.

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

We've put together a list of the best niche web design business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your niche web design business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

AI Niche Web Design Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of niche web design business name ideas for free using our , get keyword data, and instantly check domain availability.

Ideas

Catchy niche web design business name ideas

• InSite
• WebNew
• Udesign Co.
• Designer Hub
• The Daily Developer
• That Developer
• Develop Daily Co.
• DoodleDesigns
• The Layout Lady
• Dexter Designs
• Beginning
• Casual Creator
• That Simple
• Reciprocal
• The Creation
• Untypical Co.
• The Designer Geek
• Desigynamic
• Modern Design
• The Web Diseno
• Future Hub
• FunDamental
• The Distinctive
• Collab
• Creasite - Create Website
• Hatch
• Enkindled Designs
• The Ceaseless Co.
• Link Web
• DOPE - Developers Operating End
• Designing Dose
• Nuisance Network
• Capital Web
• Web Works
• Discover Designs Co.
• Developers Delight
• Website Wizard
• Weesign
• The Big Bang
• Wider Web
• Origin
• Design Works
• Xpert Web
• InovaTech
• The Pilot
• Inner Creator
• Detasign - The Detailed Design
• The Continuity
• DaVinci Design
• Improvised
• The Design Lane
• Next
• Initiate
• Pioneer
• Designing Dawn
• Hatch & Co.
• Relativity
• Virtual Developer
• Visuals
• The Homepage
• Stabilize Solutions
• Equilibrium
• Symmetry
• Interatics - Interactive Aesthetics
• The Layout
• Successor
• Dev Studio
• Digging Design
• Designer Guild
• The Link
• My Epitome
• Unreal
• NetWeb Solutions
• Noble
• Residential Growing Group
• Residential Growing
• The Mental Exploitation
• Urban Maturation Collective
• Website Pro
• The Detailed Project
• National
• The Narrow Www
• Steppe Web
• WetWeb
• Educational Project Trading Co
• Giant
• The Professional
• Intelligent
• Subsequent
• Sublime Design
• Spun
• The Entire
• UnevenDevelopment
• Relevance Development
• Industrial
• Melanin Development
• The Interconnected
• Institutional
• Fine Websites Collective
• The Trophic
• Wider Webmaster
• Decorative Development
• The Moral
• Plan Co
• The Original
• Wide Website
• Interlocking
• Project Collective

Creative niche web design business name ideas

• Network Group
• The Conceptual Conception
• DetailedDesign
• Giant Net Trading Co
• The Endless
• The Emotional Developing
• Growth Co
• Inner Websites Spot
• The Marine
• Remarkable Maturation Spot
• The Psychological
• Rural Maturation Pro
• TangledWeb
• SuccessfulDesign
• Preeminent Development
• The Remarkable Ontogenesis
• Solid
• Sustainable Exploitation
• Decorative Contrive Collective
• The Healthy Expansion
• Capitalist Expansion Group
• TheoreticalDevelopment
• Gradual
• The Industrial
• Urban Maturation Collective
• The Slow Ontogenesis
• Maturation Pro
• ThickWeb
• Resonant Development
• Urban
• Decorative Development
• Planned
• Conscious Figure Collective
• Detailed Developers
• Project Trading Co
• PreliminaryDesign
• Aim Pro
• InstructionalDesign
• Plan Co
• Continuous Ontogeny Pro
• CulturalDevelopment
• Relevance Development
• Sep Web
• Contrive Place
• Detailed Designers
• Logical
• Sticky
• The Historical
• Entire Vane Pro
• The Tangled
• IntegratedDesign
• Original
• The Evolutionary
• ElaborateWeb
• Experimental Project
• SustainableDevelopment
• Step by step Web
• Website Co
• Urban Ontogenesis
• Intelligent
• The Psychosexual
• Standard
• Successful
• Industrial Advancement Group
• The Social
• The Unique
• The Thick Net
• Online Group
• The Intricate
• Simple Blueprint
• Preliminary Aim
• Creative Blueprint
• The Theoretical
• The Current Websites
• The Narrow Website
• Wireless Website
• PostnatalDevelopment
• Blueprint Collective
• Exploitation Co
• LevelDesign
• MentalDevelopment
• The Economic
• WorldWeb
• Misstep Web
• The Wireless
• Entanglement Co
• UniqueDesign
• Environmental Contrive
• Resident Development
• Parallel Advancement
• Industrial
• The Trophic
• The Elaborate
• World Wide Web Collective
• Optimal Blueprint Spot
• Factorial Plan Co
• Extensive Project Co
• Advancement Group
• Interconnected Website Pro
• Intelligence Development
• The Standard Figure
• Wider World Wide Web
• Geometric
• The Physical
• Level Invention Pro
• Economic
• Detailed Decorator
• Net Place

Learn more about starting a niche web design business:

Where to start?

-> Niche web design business plan
-> How to finance a niche web design business?
-> How much does it cost to start a niche web design business?
-> Pros and cons of a niche web design business

Need inspiration?

-> Other niche web design business success stories
-> Marketing ideas for a niche web design business
-> Niche web design business slogans
-> Niche web design business Instagram bios
-> Niche web design business Instagram captions

Other resources

-> Profitability of a niche web design business
-> Niche web design business tips
-> Blog post ideas for a niche web design business

Funny Niche Web Design Business Names

• World Webcast
• Residential Evolution Group
• The Social
• Theoretical Ontogenesis Co
• The Logical Developing
• Geometric
• UniqueDesign
• Food Net
• The Laryngeal
• Growing Group
• Delicate Development
• Interlocking
• Maturation Co
• The Factorial
• Wireless Website
• Sustainable Exploitation
• Strep Web
• Rely Design
• The Healthy Expansion
• Simple Blueprint
• The Standard Figure
• WorldWeb
• Full
• Evolution Pro
• ContinuedDevelopment
• FloralDesign
• Giant
• Personal Exploitation Co
• The Moral
• The Wireless
• Pattern Group
• Cultural
• Sticky Online Trading Co
• Website Spot
• Rapid
• Detailed Decorative
• Food
• Net Place
• Golden
• The Typical Invention
• Commercial Developing Pro
• Complex Plan Spot
• WetWeb
• Huge Websites Group
• Blueprint Group
• SilkenWeb
• Wireless
• The Physical
• Decorative Drawings
• Online Trading Co
• Preliminary Aim
• Endless Network Pro
• Outer
• Aegrotat Development
• Www Place
• Experimental Project
• Endless Entanglement Pro
• Wide Weave
• Moral Ontogenesis Collective
• Melanin Development
• The Psychosexual
• The Mental
• Optimal Figure Spot
• ThickWeb
• Pattern Collective
• Purpose Pro
• Assigned Design
• Based Project Place
• Detailed Aim Group
• Websites Spot
• Evolution Group
• The Successful
• Advice Design
• Whole Network Co
• The Overall
• Alternative Innovation Place
• The Grand Invention
• Purpose Collective
• SocialDevelopment
• Interlocking Website Co
• PostnatalDevelopment
• EntireWeb
• The Slow Ontogenesis
• HumanDevelopment
• The Balanced Innovation
• Intricate Contrive Place
• Integument Development
• Industrial Project
• SoundDesign
• Elaborate
• The Based
• Decorative Diagram
• The Further Evolution
• The Preliminary Pattern
• PelagicWeb
• Ontogeny Place
• AgriculturalDevelopment
• Redesigned Design
• OptimalDesign
• InnerWeb
• Pattern Place
• Vane Pro
• The Historical
• Remarkable Maturation Pro
• Intelligence Development
• Interconnected
• Prejudiced Development
• Seamless Entanglement Group

Cool niche web design business name ideas

• Entire Vane Pro
• Rural
• Spider Net Group
• Complex Plan Place
• The Poor
• Detailed Dimensioning
• Website Co
• Solid World Wide Web Trading Co
• The Professional
• Project Group
• Complex Plan Spot
• Uneven Project Collective
• Pelican Development
• Ecological Webpage
• Industrial Plan Pro
• Poor Invention
• WorldWeb
• The Adolescent Expansion
• SilkenWeb
• Evolution Co
• Dep Web
• SocialDevelopment
• Net Collective
• InextricableWeb
• Worldwide
• Logical Developing Group
• The Microbial
• Interconnected
• GlobalWeb
• Emotional Maturation Collective
• Sustainable Exploitation
• The Historical
• Personal
• ElaborateWeb
• CommercialDevelopment
• Invisible Www Co
• BalancedDesign
• The Social
• Creative Project Trading Co
• The Oriented
• Growth Trading Co
• Preeminent Development
• Wireless Www
• The Normal Expansion
• Evolutionary
• Website Group
• The Standard Figure
• Continuous
• Larger
• Decorative Diagram
• SoundDesign
• The Slow Ontogenesis
• Fine Online Pro
• Www Collective
• Capitalist Expansion Group
• The Endless
• Cosmic Network
• TermDevelopment
• The Invisible
• Normal
• Conception Spot
• The Vertical Www
• Developing Place
• Resonant Development
• The Organizational
• ContinuedDevelopment
• Rich Webpage Place
• The Industrial
• Effective Aim
• SuccessfulDesign
• Ontogenesis Pro
• Vane Collective
• Plan Co
• Blueprint Collective
• Intelligent Purpose Trading Co
• Complex Invention Pro
• Exploitation Co
• Modular
• The Narrow Www
• UniqueDesign
• AgriculturalDevelopment
• Remarkable
• Aim Spot
• The Causal Online
• The Logical Developing
• Intricate Contrive Place
• Alternative Innovation Place
• The Future
• Net Pro
• Moral Advancement Collective
• Invention Pro
• Website Collective
• Contemporary
• Delicate Development
• Network Collective
• Maturation Co
• The Economic
• Original
• The Trophic
• Spun Network Co
• Silken
• Yep Web
• Factorial Plan Co
• TrophicWeb
• Wide Web Based
• Website Pro
• Integrated
• Constitutional

Unique niche web design business name ideas

• HumanDevelopment
• Enormous Network
• Whole
• The Further Evolution
• Website Pro
• Effective
• The Overall Growing
• Detailed Developers
• Methodist Development
• Spider Homepage Collective
• The Wet
• Pelagic Websites Place
• The Organizational Figure
• The Emotional Project
• Formal
• Dynamic Websites Collective
• Residential
• Conscious Blueprint Pro
• Geneticist Development
• The Normal Expansion
• Instructional Contrive Pro
• Integument Development
• The Interconnected
• Cep Web
• Technological Growth
• Full
• Planned
• Interdependent Websites
• UniqueDesign
• Wide Webb
• The Intricate Websites
• The Decorative
• InstitutionalDevelopment
• Decorative Development
• Technical
• Remind Design
• The Careful
• BalancedDesign
• Inextricable Entanglement Place
• DetailedDesign
• Contrive Spot
• Rapid
• Aim Co
• Prep Web
• Advancement Pro
• The Seamless
• Commercial
• Organizational Aim Trading Co
• The Fetal Evolution
• Net Pro
• Decorative Drawings
• Growth Co
• RemarkableDevelopment
• Solid World Wide Web Trading Co
• The Subtle
• Urban Figure Pro
• Logical Purpose Group
• The Functional
• The Personal Project
• Gradual
• Conception Spot
• The Muscular
• Hep Web
• The Wireless
• ProgressiveDevelopment
• Petulant Development
• The Thick Net
• Preliminary Aim
• Agricultural Evolution
• The Further
• Delicate
• Evolutionary
• World Webcast
• Thin
• The Level
• Innovation Pro
• Steppe Web
• The Wider
• The Interdependent
• Continuous
• World Wide Web Co
• The Alternative
• Mechanical Blueprint Group
• Food Net
• Arrive Design
• The Abnormal
• The Alternative Plan
• Silken
• Plan Place
• Webpage Pro
• OuterWeb
• World Wide Web Pro
• Loose Vane Spot
• Interdependent Net
• Complex Plan Spot
• IntegratedDesign
• MarineWeb
• Successful
• The Elaborate
• Original
• World Wide Web Collective
• Project Group
• The Marine Websites
• Ecological Webpage
• Successful Figure Spot
• The Theoretical
• The Unique
• Growing Group

Cute niche web design business name ideas

• Aim Co
• Healthy
• Wider
• Residential Growing Group
• Emotional Maturation Collective
• ParallelDevelopment
• The Alternative Plan
• The Loose
• Elephants Development
• Moral Advancement Collective
• The Physical
• The Balanced
• The Adolescent
• Outer Online Spot
• Loose Vane Spot
• The Basic
• Decorative Development
• Embarrassment Development
• Remarkable
• Websites Spot
• LaryngealWeb
• Resonant Development
• Growing Group
• The Overall
• InextricableWeb
• SuccessfulDesign
• AbnormalDevelopment
• World Weave
• Conception Group
• The Wider
• The Wet
• The Interdependent
• Exploitation Place
• ContinuedDevelopment
• Preliminary
• Wider Webmaster
• Skeleton Development
• Wet Website Group
• Resettlement Development
• Complex Plan Place
• Wider World Wide Web
• Full
• Future Project Spot
• The Rapid
• Admire Design
• Initial
• Net Place
• InnerWeb
• The Postnatal
• Evolutionary
• Ontogeny Place
• ThickWeb
• Elephant Development
• Growth Trading Co
• Fusible World Wide Web Co
• Based Project Place
• Fetal Growth Place
• Aim Pro
• InteriorDesign
• Pattern Co
• Organizational Aim Trading Co
• StickyWeb
• Conception Spot
• AgriculturalDevelopment
• Intelligent
• Endless World Wide Web
• Online Trading Co
• Detailed Diagram
• Detailed Develop
• Relevance Development
• Website Spot
• Planned
• Figure Spot
• Efficient Contrive
• Trade deficit Development
• The Highest
• Interior Plan Collective
• Oriented Pattern
• The Architectural
• Wide Website
• Pelagic Websites Place
• Whole Www
• InterdependentWeb
• ProgressiveDevelopment
• Pep Web
• The Randomized
• Spun Online Collective
• The Oriented
• Successful
• The Classical Aim
• Logical Project Place
• The Fragile Entanglement
• WetWeb
• Wide Webb
• Educational Project Trading Co
• Assigned Design
• The Vertical
• Solid Network
• Webpage Pro
• The Typical Invention
• Conscious Figure Collective
• Complex Innovation Co
• Evolution Collective
• Resident Development
• Factorial Plan
• Decorative Drawings
• InstructionalDesign
• Intelligence Development

Clever niche web design business name ideas

• The Fetal Ontogenesis
• UniqueDesign
• Simple Blueprint
• The Physical
• Decorative Development
• Optimal Invention Trading Co
• CulturalDevelopment
• Decorative Diagram
• Pattern Spot
• TermDevelopment
• Effective Contrive
• Decorative Dimensioning
• The Future
• The Dense
• Dense
• Contrive Place
• Organizational Evolution
• Advancement Group
• Appropriate Figure
• Growth Trading Co
• The Preliminary Pattern
• Agricultural Evolution
• WetWeb
• The Term
• Website Group
• Logical Developing Group
• The Endless
• Endless Entanglement Pro
• Invention Co
• Invisible Www Co
• Enormous Network
• FormalDesign
• The Overall Growing
• Pelagic Websites Place
• Invention Pro
• The Longitudinal
• The Whole
• The Organizational
• The Social
• The Emotional Developing
• Psychosexual Project Collective
• Remind Design
• Trade deficit Development
• Wide Web Based
• The Parallel
• Adolescent Ontogenesis Pro
• The Alternative Project
• Wide Weave
• Impediment Development
• ElaborateWeb
• The Professional
• The Early Exploitation
• Yep Web
• WideWeb
• Oriented Pattern
• The Oriented
• IntegratedDesign
• Tenement Development
• Whole Network Co
• Logical
• IndustrialDevelopment
• Blueprint Place
• The Subtle
• Complex Invention Pro
• GiantWeb
• Www Spot
• The Fragile
• Project Collective
• Vane Collective
• Ontogenesis Trading Co
• Federalist Development
• HighestDevelopment
• Intelligent Development
• Detailed Developers
• Defy Design
• Historical
• Factorial Plan
• The Narrow Www
• Hep Web
• MarineWeb
• Wide Website
• Sticky World Wide Web Group
• The Tight Vane
• The Continuous
• Entire
• Figure Co
• Project Place
• BalancedDesign
• Moral Advancement Collective
• Vane Spot
• EntireWeb
• Subtle World Wide Web
• Network Group
• Sustainable Maturation Spot
• Healthy
• The Thick Net
• Growing Group
• The Industrial
• Normal Ontogeny Collective
• Standard
• Loose Vane Spot
• Randomized
• Original
• The Mental Exploitation
• Fusible World Wide Web Co
• The Congenital World Wide Web
• The Current
• Later

Best niche web design business name ideas

• Ecological Webpage
• Psychosexual
• Recent Ontogeny
• Solid
• FoodWeb
• Commercial Developing Pro
• Preeminent Development
• Ontogenesis Place
• The Marine
• NationalDevelopment
• Complicated
• TheoreticalDevelopment
• Experimental
• Decorative Dimensioning
• The Classical Aim
• LogicalDesign
• The Further Evolution
• Detailed Development
• The Terminal
• Sea elephant Development
• The Formal Contrive
• Wet Website
• GrandDesign
• The Continuous
• Website Spot
• Wider Websites
• Declined Design
• The Evolutionary
• The Current
• Fetal Growth Place
• Sustainable Advancement
• Www Collective
• Standard
• Detailed Drawings
• The Successful
• Architectural Conception Place
• Sepp Web
• The Endless
• Thin
• Inextricable Entanglement Place
• Overall
• Contrive Place
• Historical
• The Theoretical
• Prep Web
• The Modern
• Invention Pro
• Urban Maturation Collective
• Purpose Spot
• Interconnected Websites
• The Inner World Wide Web
• Dynamic Websites Collective
• The Remarkable Ontogenesis
• Complex
• Psychosexual Evolution
• PelagicWeb
• World Wide Web Collective
• Sustainable Maturation Spot
• Customize Design
• Worldwide Webmaster
• Developing Collective
• Planned
• Organizational Aim Trading Co
• Spun
• Vane Collective
• Endless Network Pro
• HighestDevelopment
• Melanin Development
• Interdependent Websites
• World Weft
• ExtensiveWeb
• The Vertical Www
• The Dense
• Whole Webb
• Purpose Group
• Moral Advancement Collective
• PostnatalDevelopment
• Pelagic
• InstitutionalDevelopment
• Integrated
• Full
• Malevolent Development
• Webpage Pro
• The Early Exploitation
• The Highest
• Disguise Design
• Mechanical Plan
• Adolescent Ontogenesis Pro
• Intelligent
• Sticky
• Industrial Plan Pro
• Inner Websites Spot
• Hep Web
• Silken World Wide Web Co
• Initial
• WorldWeb
• Whole Websites
• Giant Net Trading Co
• Current Website Collective
• Future Exploitation Group
• NarrowWeb
• The Overall
• Pep Web
• The Emotional Developing
• Postnatal
• Wider Webcast
• The Decorative
• PreliminaryDesign

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Niche Web Design Business:

Simple is always better

This means a few different things. Your niche web design business name should always be:

• Easy to spell
• Easy to pronounce
• Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your niche web design business:

• Try not to pick a business name that's crowded with other businesses
• Consider naming your business based on highly searched keywords
• Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

• Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
• Try not to name the business after only one product you sell
• Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

• Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
• Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
• Think about the emotion you want to evoke with your business name
• Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

• Consider SEO when naming your business
• Consider naming your business something that reflects what you do and/or who you are
• Keep it simple! Easy to spell, easy to pronounce and easy to remember
• Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

• Short and simple
• Easy to spell and easy to remember
• Clearly defines what the company does
• Optimized for SEO (people searching for boutiques)
• Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

• Memorable and funny
• Short and simple
• Obvious that they sell treats for cats
• Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

• Represents the largest river in the world, making it very memorable
• The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
• The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
• Easy to spell, pronounce and recommend!